Mastering Wix SEO: Strategies To Boost Your Website Visibility

Are you struggling to get your Wix website to rank on search engines? You’re not alone. Yes, that’s true! There are so many websites built on Wix that don’t rank on search engines. 

According to a recent study, only 4.5% of Wix websites appear in Google’s top 100 search results for any given keyword. 

But don’t worry, with the right SEO techniques and strategies, you can improve your website’s visibility and attract more organic traffic. 

In this blog post, we’ll explore the best practices for Wix SEO, covering everything from on-page optimization to advanced techniques for boosting website authority. 

Read the blog till the end and know how to know some actionable tips and techniques for optimizing a Wix website for SEO.

Massive Results Achieved for Our Client Using Wix

There was one of our clients, has a business The Lavatory AZ. The Lavatory AZ is a luxury portable restroom rental company. The client’s Wix website was struggling to rank in search engine results, resulting in low organic traffic and limited visibility among their target audience.

How We Solved This:

As the client’s SEO consultant, we conducted a thorough audit of their Wix website and identified several areas that needed improvement. We optimized their website for targeted keywords, improved their on-page SEO elements, and created high-quality backlinks to increase their website’s authority.

Results:

After implementing our SEO strategy, The Lavatory AZ’s website saw a 33% growth in clicks. This significant increase in organic traffic resulted in a higher number of leads and conversions for the client, ultimately boosting their revenue.

See the image below:

Conclusion:

With the right SEO strategy, even a Wix website can achieve significant growth in organic traffic and improve its search engine rankings. The results we achieved for The Lavatory AZ demonstrate the effectiveness of a well-executed SEO campaign on a Wix website.

Strategies To Boost Your Website Visibility With Wix SEO 

Conducting Keyword Research

Keyword research is a vital part of any SEO strategy, as it helps businesses understand what their target audience is searching for online. By identifying the right keywords to target, businesses can improve their website’s search engine rankings and attract more organic traffic to their site.

To conduct effective keyword research for a Wix website, there are several tools you can use. 

One popular tool is Google Keyword Planner, which provides insights into search volume, competition, and potential traffic for specific keywords. Other tools include SEMrush, Ahrefs, and Moz, which offer advanced keyword research features and competitive analysis.

To identify relevant keywords for a Wix website, there are several steps you can take. First, start by brainstorming a list of relevant topics and themes related to your business. 

For example, if you own a restaurant in New York City, your keywords might include “fine dining in NYC” or “best restaurants in NYC.“

Next, use a keyword research tool to identify related keywords and phrases that people are searching for. For example, if you type “fine dining in NYC” into Google Keyword Planner, you might see related keywords like “best fine dining NYC” or “fine dining new york“

Once you’ve identified a list of potential keywords, it’s important to evaluate their search volume and competition level. Choose keywords that have a high search volume but low competition, as these will be easier to rank for and attract more organic traffic to your Wix website.

For example, if you own a pet grooming business in Los Angeles, you might identify the keyword “dog grooming Los Angeles” as a relevant keyword for your Wix website. After conducting keyword research, you might find that this keyword has a high search volume but low competition, making it an ideal keyword to target in your SEO strategy.

Optimizing On-Page Elements for Wix SEO

If you want your Wix website to rank well in search engines, it’s important to optimize your on-page SEO elements. 

By optimizing your on-page SEO elements, you can help search engines understand the content of your website and rank it for relevant search queries. 

In the content below, cover some of the most important on-page SEO elements for Wix SEO. 

1. Title Tags

One of the most important on-page SEO elements is the title tag. 

A title tag is an HTML element that specifies the title of a web page. It appears in the search engine results pages (SERPs) as the blue clickable link that users click on to visit your website. 

Working

Title tags should be unique and descriptive for each page of your website, and should include primary keywords related to the page’s content.

For example, I searched for handmade jewelry…. And I found out this result in SERP. 

This title tag is descriptive and includes the primary keywords “handmade necklaces” and “unique jewelry designs.”

2. Meta Descriptions

Meta descriptions are HTML elements that provide a brief summary of a web page’s content. They appear below the title tag in the SERPs and can influence click-through rates. 

Crafting a compelling meta description that accurately reflects the content of your page can entice users to click through to your website.

For example, check out Tesla’s meta description that is quite descriptive and clickable.

Let me show you another one:

3. Header Tags

Header tags (H1, H2, H3) are HTML elements used to structure content and make it easier for search engines to understand. The H1 tag should be used for the main title of the page, while H2 and H3 tags should be used to organize subheadings and sections of content.

For example, see the image below to understand the heading tags in the content:

This is the H1 in my blog post –

These are H2s – 

See another image… 

To improve your website’s chances of ranking well on Google, it’s important to include well-structured content with clear headings. 

Google tends to prefer content that is organized with proper headings, as it makes it easier for the search engine to understand the topics covered on your page.

4. Image Optimization

Optimizing images for search engines is an often overlooked on-page SEO element. Images should have descriptive file names and alt tags that accurately reflect their content. Additionally, reducing file sizes can improve page load speed, which can positively impact SEO.

See the image below to understand what image can do with your content:

Read More: Image Optimization For SEO: 10 Ways To Make Your Images More Appealing

5. Internal Linking

Internal linking refers to the practice of linking from one page on your website to another page on the same website. Not only does this help your website’s visitors navigate your site more easily, but it can also improve your Wix website’s SEO.

Here are some tips for using internal linking effectively on your Wix website:

1. Use descriptive anchor text: When you create a link from one page to another, use descriptive anchor text that accurately reflects the content of the page you’re linking to. 

For example, if you’re linking to a page about your products, use anchor text like “Our Products” instead of generic text like “Click here.”

Let me show you an example from my website. See below:

2. Link from high-authority pages: Pages on your website that have a higher authority or more backlinks can pass some of that authority to other pages on your website through internal linking. So, when creating internal links, consider linking from pages that are already performing well in search results.

Just like, I got a backlink from Yahoo News and I don’t think I need to tell you the authority of Yahoo… 

3. Link to relevant pages: Make sure the pages you link to are relevant to the content on the page you’re linking from. For example, if you have a blog post about SEO, you might link to other blog posts on your website that cover related topics like keyword research or on-page optimization.

6. Content Quality

Creating high-quality content that engages users and satisfies search intent is a crucial on-page SEO element. High-quality content can help your website rank higher in the SERPs and can lead to increased traffic and conversions. Additionally, targeting relevant keywords within your content can help search engines understand the topic of your page.

For example, if you have a blog post about the benefits of handmade jewelry, make sure the content is well-written and provides value to users. Use keywords related to handmade jewelry throughout the post, such as “handmade jewelry benefits,” “unique jewelry designs,” and “sustainable materials.”

Read More: Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully]

Boosting Wix Website Authority

Website authority refers to the strength and credibility of your website in the eyes of search engines like Google. The higher your website authority, the more likely your site will rank well in search results. There are several ways to improve your website authority, including link building, social media marketing, and guest blogging.

One of the most important factors in boosting your website authority is building high-quality backlinks. Backlinks are links from other websites that point to your site. 

When high-quality, relevant websites link to your site, it signals to search engines that your site is also high-quality and relevant. This, in turn, can boost your website’s authority.

Just check out this image to see how many backlinks we have on our website.

To acquire high-quality backlinks, you can reach out to bloggers or influencers in your industry, guest post on relevant websites, and participate in online communities or forums. 

For example, if you own a local coffee shop, you could reach out to a popular food blogger in your area and offer to provide them with a free coffee in exchange for a review on their blog.

Another way to boost your website authority is by creating high-quality, shareable content. 

This can include in-depth guides, original research, and visual content such as infographics. When people find your content helpful or interesting, they are more likely to share it on social media or link to it from their own websites, which can help to increase your website’s authority.

Social media can also be a powerful tool for improving website authority. By building a strong social media presence and sharing your content on social media platforms, you can attract links and traffic to your site. 

For example, if you own a local bookstore, you could share book recommendations on your social media pages and encourage your followers to share and link to your posts.

Let me show you how I use my social media to share the content on my website:

Local SEO is also important for businesses targeting a local audience. This includes optimizing local listings and directories, acquiring local backlinks, and generating local reviews and citations. 

For example, if you own a local gym, you could encourage your members to leave reviews on local business directories like Yelp or Google My Business.

Finally, it’s important to monitor and improve your website authority over time. This can include tracking backlinks, analyzing website traffic and engagement metrics, and using tools to monitor website authority and SEO performance. 

By regularly monitoring and improving your website authority, you can help to ensure that your site continues to rank well in search results and attract high-quality traffic.

Advanced Techniques for Wix SEO

As you work to improve your Wix website’s SEO, it’s important to go beyond the basics and explore more advanced techniques that can give you an edge over your competition. Here are some advanced techniques to consider:

1. Importance of structured data and how to add it to a Wix website

Structured data is a type of code that helps search engines better understand the content on your website. By adding structured data to your Wix website, you can improve your website’s visibility in search engine results pages (SERPs) and potentially earn rich snippets, which can make your listing stand out. You can add structured data to your Wix website using tools like Google’s Structured Data Markup Helper or Schema.org.

For example, if you run a local business that offers services like plumbing or HVAC repair, adding structured data for LocalBusiness or Service could help search engines display important information like your business hours, address, and phone number directly in the search results.

2. How to improve website speed and mobile responsiveness

Website speed and mobile responsiveness are important factors for both user experience and SEO. A slow-loading website or a website that doesn’t work well on mobile devices can result in a poor user experience, which can negatively impact your SEO.

To improve your website speed, consider techniques like minimizing HTTP requests, optimizing images and videos, and leveraging browser caching. For mobile responsiveness, you can use responsive design, optimize images and videos for mobile devices, and test your website’s performance on mobile devices.

3. Importance of optimizing website security for SEO

Website security is another important factor for SEO. A website that isn’t secure can harm your website’s reputation and make it less likely to rank well in search results. 

To optimize your website security for SEO, consider using SSL certificates, monitoring website security vulnerabilities, and preventing malware and hacking attacks.

4. Explanation of how to optimize Wix website URLs for SEO

URLs are an important part of SEO, and optimizing them can help search engines understand the content on your website. To optimize your Wix website URLs for SEO, consider using canonical tags, preventing duplicate content, and optimizing URL structure for both users and search engines.

For example, if you run a blog on your Wix website, you might want to optimize your blog post URLs by including the post title and removing unnecessary words or characters.

5. Tips for optimizing website content for featured snippets and other rich results

Featured snippets and other rich results can help your website stand out in search results and potentially earn more traffic. To optimize your website content for these types of results, consider using schema markup, answering common questions in content, and formatting content for featured snippets.

For example, if you run a website that provides DIY home improvement tips, you might optimize your content for featured snippets by formatting your content in a question-and-answer format and using schema markup for DIY instructions.

Measuring Wix SEO Success

One of the most important aspects of any SEO strategy is tracking and measuring its success. By monitoring key metrics, you can gain valuable insights into the effectiveness of your Wix SEO efforts and make data-driven decisions to improve your website’s performance.

One of the most popular tools for tracking website analytics is Google Analytics. It’s a powerful and free tool that provides detailed insights into your website’s performance. 

To set up Google Analytics for your Wix website, simply sign up for a Google Analytics account and then add the tracking code to your Wix website using the Wix Analytics App.

Once you have Google Analytics set up, there are several key metrics you should monitor to measure the success of your Wix SEO efforts. These include:

1. Organic traffic: This metric tracks the number of visitors who find your website through organic search engine results. By monitoring your organic traffic, you can see whether your SEO efforts are driving more traffic to your site.

You can use both Google Search Console and Google Analytics to check the organic traffic. 

2. Bounce rate: This metric measures the percentage of visitors who leave your website after only viewing one page. A high bounce rate can indicate that your website isn’t meeting the needs of your visitors or that they’re having trouble finding the information they need.

3. Conversion rate: This metric measures the percentage of visitors who take a desired action on your website, such as making a purchase or filling out a contact form. By monitoring your conversion rate, you can see whether your website is effectively converting visitors into customers or leads.

By monitoring these key metrics, you can gain valuable insights into the effectiveness of your Wix SEO efforts and make data-driven decisions to improve your website’s performance. 

For example, if you notice that your bounce rate is high, you may want to consider improving your website’s navigation or adding more engaging content to keep visitors on your site longer.

Conclusion

Wix is a powerful website builder that offers a range of SEO tools to help you optimize your website for search engines. By following the best practices and utilizing the various features and settings that Wix offers, you can improve your website’s visibility and attract more traffic to your site.

However, SEO can be a complex and ever-changing field, and it can be challenging to keep up with the latest trends and techniques. That’s why we recommend booking a 30-minute strategy session with our team of experts who can provide personalized advice and guidance on how to maximize your Wix SEO.

During this session, we can analyze your website, identify areas for improvement, and offer practical tips and strategies to help you achieve your SEO goals. Don’t miss this opportunity to take your website to the next level and drive more traffic and sales to your business. Book your strategy session today!