11 Website Copywriting Tips to Boost Sales

The words you use on your website acts as an introductory brochure which helps in attracting customers and boosting sales. 

It is meant to draw the attention of the users towards your brand and your content must speak to them. 

Great website copywriting plays a crucial role in generating sales. 

Now the question that might be buzzing in your mind is, “I am not a professional writer. How can I work on website copywriting?”

Don’t worry! 

You don’t have to be a professional writer to write content on your website.

Today I am going to give you some practical and applicable tips for website copywriting that will help you boost sales in no time. 

So, get ready to dive in.

But before we move further, I would like you to watch this video.

Role Of Copywriting In Boosting Sales 

Copywriting is an effective technique of utilizing words to build relationships, boost engagement and drive sales. 

Great copywriting, content marketing, blogs, and articles can make a difference in actual life more than you think.

The words you use in copywriting can help the customer trust your brand especially when they are searching for the solution to their problem.

Your copywriting is a way to tell the world that your brand is different, and it also places you at the top of the competition.

Website copywriting helps in boosting sales in so many ways:

i)  Copywriting makes your business easily findable.

ii) It builds credibility in the eyes of your customers. 

iii) It helps you in achieving your business goals. 

So, we have understood the role of copywriting. Let’s move to the copywriting tips that will help you in boosting sales. 

Website Copywriting Tips To Boost Sales 

Discover Who Your Audience Is

The first tip of copywriting that will help you boost sales is understanding who your target audience is. 

First, you need to know who you are addressing, and to understand this, you need to create a buyer persona. This means you need to do proper research about your audience and find out what your audience likes or dislikes. 

You can consider some of the following things while creating a buyer persona for website copywriting

i) Job

ii) Age

iii) Location

iv) Marital status

Once you have determined all the traits of your target audience, you can easily create a buyer persona for your brand.

For instance, if you have a business selling novels. You cannot target the audience which is going to kindergarten because the product is not meant for them. 

A single product can have a different buyer persona. 

One might be Rowan, an undergraduate literature student who wants to read novels to enhance his literature knowledge, or Alice, a high school girl who is purchasing novels to enhance her English writing skills. 

These fictional characters humanize the characters you are going to sell to. Knowing who your audience is will help you create the right copywriting to attract them to your brand.

Emphasize Action

What do you think conversion is? 

It’s an action, right?

So, how will you make your audience take action?

Don’t know?

Don’t worry! I will help you. I will tell you how you can make your audience take action. 

If you want more people to buy your product, services, or contact you, then you need to inject some action words in your copywriting, especially those words which provoke your audience to take action. 

Now, the question that might be roaming in your mind is, “how can I use words to provoke my audience to take action?”

Have heard the tagline of Nike which says 

“Just do it”

These are not just words but action provoking actions, which will eventually provoke the audience to take action. 

Nike came up with these brand words in 1988, for professional and amateur athletes. One of the first television spots of the campaign featured a video of 80-year-old marathoner Walt Stack elaborating how he ran 17 miles everyday morning.

That’s how the tagline of Nike provokes the emotions to take action. 

After that, Nike received tons of emails from their customers telling the brand how they “just did it”. 

And the rest is history! 

“Brand magic lies in inspiring a positive feeling in the customer.”

So, try to use action words as much as possible. 

Write SEO Friendly Content

As you are going to write for the website, you just cannot neglect SEO. You are writing for your target audiences and action-provokingGoogle algorithms as well.

SEO and website copywriting go hand in hand. If you can optimize your content for Google algorithms, the audience you are targeting can easily find your content in no time. 

And if you don’t optimize your content as per SEO, then what’s the point of website copywriting?

The thing is, you must use relevant keywords in your content to make it easier for your audience to find what you have written. 

However, don’t make your content weird by stuffing the keywords, or Google will downgrade your content.

The algorithm of Google has updated and wants high-quality content from the websites that resonate with the audience. 

To write content that is SEO friendly, you need to:

i) understand what your target audience wants.

ii) Integrate appropriate keywords to your content

iii) Write an attractive meta title and meta description to draw the attention of the users.

If you go with the tactics that I have elaborated above, it will definitely help you write SEO-friendly content.

Use Psychological Tricks 

Using psychological tricks can be very beneficial for you. As a copywriter, you need to generate sales. 

You can use the concept of ‘Loss aversion’ on your website for generating more and more sales.

It’s a psychological concept that is about the fear of loss in people’s minds. 

Usually, this trick is used in marketing, but you can use it in copywriting as well. 

Let me explain to you how.

Urgency is a great way to convince the visitor to convert.

So, write in such a way that creates the fear of loss and urgency in people’s minds. 

When a visitor sees that they have limited time to avail themselves of some service or buy a product, it creates a sense of urgency in their mind, which eventually leads them to make decisions urgently.

That’s how the visitor will act out of fear of loss. 

So, write in such a way and create urgency in the minds of visitors.

Write with AIDA model

AIDA is a very effective buyer’s model that is very results-driving when implemented carefully. 

You should keep this model in your mind while writing for the website. 

Let me elaborate on this method to you before I jump on how to use this while website copywriting. 

Here’s the image below of the AIDA buyer’s journey.

Let’s discuss each in brief.

i) Awareness: If you want to attract visitors to your website, you will have to be focused on writing appealing headlines which create awareness and attract the visitors and make them stay stick to your content.

ii) Interest: Now it’s the time to generate the interest of your visitor by promising. 

What does that mean?                                       

Let me make it more clear to you.

You can trigger your audience by showing the benefits of your product. It will make them take more interest in your brand. 

iii) Desire: Now it’s the time to build desire in the heart of your audience to buy your product or service. Use copywriting techniques to tell your audience how your product or services can help them or make their life easier. 

Make your audience fall in love with your products or services. 

iv) Action: Then, you need to create a powerful and actionable CALL TO ACTION to make your audience take action.

Use this AIDA model and you will see a tremendous boost in your sales. 

Write Appealing Headlines

As I have already mentioned above, you need to write appealing headlines to generate awareness in the AIDA model. 

You must write an appealing headline to make your reader continue reading.

And make sure you don’t write anything on the page that does not match your headline.

And never use clickbait because it will attract the wrong visitor, it will also increase your bounce rate and the plus point is, you will disappoint your audience with clickbait.

And if this happens readers will never come to your page.

You can also follow some steps to make your audience feel pleased with your headline:

i)   Write short sentences

ii)  Break long paragraphs into short ones.

iii) Use points 

iv) Bold the important facts 

v)  Use a correct color combination

Write An Appealing CTAs

As you already know CTA stands for Call To Action. These are the buttons that bring conversion to the company.

If you want to increase your conversion rate and persuade visitors to take particular action then, you should wisely choose your CTA button. 

Basically, you need a clear CTA button that tells the reader what to do next.

Never use words like “Next” or “continue” as it doesn’t make it clear what to do next. 

Instead, try using phrases like, 

i)   Subscribe to our newsletter

ii)  Shop now

iii) Call now

Let me explain it with an example from our website.

Here’s in the landing page, I have given a CTA to watch a video, and above I explained what this video is all about:

“This simple video reveals a few strategies from our bucket that will help you to explode sales”

These words are enough to provoke my visitor to take the action that I want them to take. 

I hope now, you have got what I am trying to say.

Make Your Content Easy To Ready  

A study by Nielsen Norman Group found that “79% of readers are scanners and only 16% read word-by-word.”

That simply means you are not writing content for readers but for scanners. 

That means you need to be more clear and specific. 

Writing so much content is not the issue, but not following a proper format is. 

Following are the ways you can use to make your content easily readable for all. 

i)  properly use, H1, H2, H3… etc tags.

ii) Write short sentences 

iii) Break the paragraphs into short lines. 

iv) Use bullet points for the explanation. 

v) Bold the important facts

For better understanding, let me give you an example. 

First of all, see the content given below:

Now, see the second one.

So, tell me which content is easy to read and appealing to the eyes. 

Obviously the second one.

I hope now you have got what I was trying to explain. It is very important to write in a proper format by breaking the paragraphs into short lines. 

Use Power Words 

I know you might be thinking,” what exactly is this new term called power words?”

Power words play an important role in copywriting. Words like, “You”, “Your”, “Free”, “Now”, “New”, “Because,” “Instantly” “Exclusive” have a very powerful impact in provoking the audience to take action and boost sales. 

Do you know Michael Aagaard of Content Verve found a 31.54% boost in conversions after using power words?

So, you need to be very conscious while using the power words in your website copywriting. 

Focus On Benefits 

Consider this: what does outstanding website copywriting look like?

The answer is simple, the one which is customer-centric and focuses on all the benefits.

Because the benefits that you are showing to your customer will lead them to take your services. 

No matter which product or services you are selling, your copy must be benefit-driven to your customers. 

Why? Because people don’t care about how many advanced features your product has but they only care about how your product is going to solve their problems. 

So, you must be focused on the benefits.

Basically, you can be focused on some things like, 

i)  What will you do for your target audience?

ii)  What problems will you address?

iii) How is your audience going to be benefitted?

Just focus on these questions while writing for the website and it will tremendously boost your sales.

Take Vantage Of Competitor’s Weaknesses

After applying so many tactics, keep an eye on your competitor as well. 

Why? So that you can take advantage of your competitor’s weakness. Keep an eye on them and identify how they are presenting their products and services to their audience.

For extraordinary website copywriting, you need to understand what differentiates you from your competitors. 

And once you have analyzed the strengths and weaknesses of your competitors, you can easily provoke the audiences to why they should choose you before others.

Present the information in such a way that your audience can easily understand why and how your product or service is better than your competitors.

Bonus Tip

I would like to introduce a tool for better website copywriting i.e. Read-Able

It’s a tool from Webfx. It tests the reading level of your website copy. What you need to do is just paste the URL of your website and it will check the readability level. 

It tests the reading level as per different established formulas. 

So, use this tool for better website copywriting.

Conclusion

So, we have learned all the website copywriting tips to boost sales. Website copywriting is not as difficult as it seems but you just need some right tricks to do that. 

And the thing is you cannot avoid website copywriting as it plays a crucial role in generating sales.

You don’t need to be a professional writer to apply all the tips I have elaborated on above.

You can be a master in website copywriting just by following all the tricks above. 

FAQs

Question.1 Are these tips applicable for social media as well?

Yes, the tricks I have elaborated on above works the same way for social media as well. You need to discover your audience first, use the AIDA model, write appealing CTAs, and many more.

Question.2 How much should I charge for website copywriting?

In 2021, the average cost for website copywriting services is $25 to $25,000 per page in the USA. The average agency salary for a senior copywriter is $88,210

Question.3 What are copywriting frameworks?

As a copywriter, your job is to create stories related to the customer pain points and how the product you are writing for can help solve them. 

Question.4 What is copywriting in SEO?

SEO copywriting is the practice of producing keyword-optimized content that’s designed to appeal to human users and search engine algorithms as well.

Question.5 How long does it take to become a good copywriter?

You can be a good copywriter in just 6 months but it requires lots of hard work and patience.