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Applying an SEO content strategy to get leads and traffic from the website is best.
But, if you neglect the technical part of your website, then, of course, you are putting your website down.
Technical SEO works as a “backstage artist” for a website and talks directly to the search engine algorithms.
It is an important element for your overall SEO strategy.
And, there are a lot of things to optimize when it comes to Technical SEO. Sometimes, for many business owners, it is important to hire a specialized technical SEO consultant who can handle the technical nuances for them.
Here are the ways you can hire a technical SEO consultant.
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Get a Free AuditThe Technical SEO Services Should Lead To:
No matter what’s the niche of your website, however, you must be expecting some desired results.
The technical SEO consultant is responsible for handling both the technical aspect of the website and optimizing the user experience.
Here are some results that you can expect from a technical SEO consultant:
More Traffic
Once your website is optimized by the technical SEO consultant, you will begin to see a better ranking of your website on some keywords. That SEO strategy will ultimately bring you high traffic, brand awareness, and higher visibility.
You will see more people will stay on your website.
More Customers
With an increase in traffic, you will also get to see an increase in customers. Technical SEO is directly or indirectly linked to your business revenue.
The technical SEO consultant will deep dive into your SEO strategy, and check out the issues that are holding you back!
How A Technical SEO Consultant Can Help You Grow Your Business
To achieve the above-given results, the SEO consultant will optimize the following things:
Page Load Time
Page load speed is one of the key elements for technical SEO strategy from the users’ and algorithm’s points of view.
Basically, this resembles that your website provides a poor user experience.
Ultimately, Google or any other search engine will rank down your website. This is exactly where the technical SEO consultant will help you by checking the image size, broken code, or any other elements that might be increasing the page load time.
Page Design Optimization
Website design and layout are the most important to enhance the user experience.
Can you imagine how would you act after seeing a website with nothing but a wall of text? You would probably click off the website.
And… the dwell time – time spent by the user on your web page is also a ranking factor on SERP.
The more attractive the web design is, the more people would love to stay on your website.
Here, the technical SEO consultant will help you make your site attractive and easy to navigate by making sure the Alt text is perfect and images are optimized properly.
Mobile Responsiveness
That simply means half of the traffic that is going to visit your website is from Mobile.
Your website must be optimized and responsive regardless of the devices that are used. The user must be able to see your website in an appropriate manner.
However, this is the job of a developer and designer to make websites mobile responsive… but the technical SEO consultant can find out the pages that are not mobile responsive.
Read More: An Introduction To Mobile SEO Best Practices
Optimize The Link Structure
Do you know that broken links can make your website down and almost nonexistent?
However, an expert technical SEO consultancy can use the redirection mechanism to detect broken links and finally get rid of them.
Side by side, a good technical SEO consultant would work on the link-building process to increase the authority of your own website.
The technical SEO expert would be investing in link building to get referral traffic from other websites too by making your website more visible in SERP.
Then, there are a few things that need to be taken care of while building links that a technical SEO specialist will take care of.
Then, there comes the third type of links, Internal links, internal links are the links within the websites.
The internal linking is done to pass the user from one page to another page and enhance the user experience.
It is done through similar blog articles.
The technical SEO expert would create a fine link structure to make your website more visible and clickable.
Optimize The Page Structure
The page structure is another factor that technical SEO experts must keep in mind!
The page structure could include things like
The Use Of Heading Tags: The heading tags are a way to tell search engines what the content is all about. The headers range from H1 to H6 and must be optimized with a secondary keyword and LSI keyword for the best outcomes.
Featured Snippets: A technical SEO expert will use many different strategies to make your page rank for position 0 i.e., Featured Snippet. They may use formattings like lists, bullet points, and steps to make it highly visible in SERP.
See the image below, this is what the featured snippet is…
The featured snippet is a feature provided by Google in SERP to make it more convenient for a user to get answers to his questions without even clicking on any other web page.
Optimize The Robots.txt File
The Robots.txt File is to tell the search engine bots and crawlers which pages of the website to be crawled and index from the website. It is stored in a root directory, known as the main folder of the website. The format of the Robots.txt file looks something like this:
You can use this to have multiple instructions to allow or disallow any link to be crawled.
If you simply don’t disallow any link to be crawled, the Search Engine bots will automatically assume it to be allowed to crawl.
Here, the technical SEO consultant will take care of the Robots.txt file to make some URLs crawled & indexed and some not.
You will need the Robots.txt file when your website grows and has lots of content to help you have better control over your website.
Optimize The Sitemap XML
An XML sitemap is an important part of technical SEO strategy. The XML sitemaps help search engines crawl the website more efficiently.
See the image below:
One of the reasons why sitemap XML is important is because it provides a list of URLs for search engines. It contains an attribute to provide additional information about every URL.
There are several ways you can optimize the sitemap XML:
- Following the sitemaps.org protocol
- Structure the sitemaps by site sections, like this:
- Don’t add non-200 HTTP status codes
- Avoid no indexed URLs
It is the job of a technical SEO consultant to optimize the sitemap structure and make the URLs easily crawlable.
Use SSL
When you ask the user to put their credentials and other personal information on your website, you must keep them secure and private.
To keep the data of your user secure and private, you must use the SSL certificate.
The SSL certificate is a kind of coding in your web server that provides security to online communications and exchanges of data.
It keeps online data and interactions private, though they roam across the whole internet.
See the image below to know how SSL works:
The right technical SEO consulting will help you use the SSL certificate properly.
Fix Duplicate Content Issue
Duplicate content is content available on multiple pages of a website. Search engines face difficulty to understand which page to rank higher when the content of both pages is the same.
In this case, the search engines get confused about which page should rank higher.
That’s why the search engines rank both pages lower and give a higher ranking to any other page.
This occurs due to some technical errors on the webpage.
Let’s say, you have a page, about, “example123”
And, you have a page like http://www.example.com/example123/
At the same time, you have a page like http://www.example.com/article-category/example123/
See another example below:
This situation occurs in lots of modern CMS(content management system).
However, the technical SEO consultant can easily help you get out of this problem.
Approaches To Get Started With Technical SEO
If you have finally decided that you will start work with a technical SEO consultant, here are the approaches to get started:
Do It Yourself
One of the best ways to get started with SEO is to do it by yourself first. It will take a lot of time including the time to learn SEO. You may also get to see time-to-see results because you have just started learning SEO.
However, doing SEO on your own could be the best option for you if you have a lot of time and you cannot afford technical SEO services.
It is an effective way to boost the rankings.
Build In-House SEO Team
You can also consider building an In-House SEO team for technical SEO consulting. This process will give you more control over your technical SEO process.
However, building an In-house SEO team could be a little expensive but make sure the team is worth investing in.
The main benefit of having an In-house team is everything will be in your control.
Hire Freelancers
You can also hire freelancers for your job. You can also have a freelancer leading your technical SEO process.
There are also some challenges with freelancers, you will have to evaluate the work of each freelancer and check if they are delivering the expected results.
Also, you will not have full control over the process.
Hire An SEO Agency
Another approach is, hiring an SEO agency. When you hire an SEO agency, the agency will work in your favor. There will be a team of experts working on your websites.
Also, working with an agency requires more commitment than working with a freelancer.
While hiring an SEO agency for technical SEO, make sure you explore their website and see all the reviews they have on their website and the internet as well. Or, better if you can talk to any representative of the company and make sure they perfectly meet the desired results.
Conclusion
Before you even go with technical SEO consulting, it is important to understand some aspects of technical SEO.
However, it is always better to hire a technical SEO consultant who can keep updating your website as per the algorithms and latest trends.
But… while doing this, always keep in mind that the technical SEO should be done as a part of a holistic SEO strategy.
It is important to have good content and good social feedback, but it is necessary to have a technical SEO strategy.
FAQs
1. What is Technical SEO?
Technical SEO services are utilized to make changes to your website that make it easier for search engines to crawl and index it, which raises your organic rankings.
2. What are some examples of Technical SEO?
An example of technical SEO is optimizing your website for search engine crawlers. Ensuring every page of the website is indexed while improving the page load time. Not only these but there are many other examples of Technical SEO.
3. Is technical SEO important?
Technical SEO is crucial because it communicates to Google that your site is valuable. You’ll rank higher in search results if your technical SEO is strong; in addition, your visitors will enjoy a better browsing experience.
4. What is the need for a Full-Time Technical SEO Consultant?
Google has more than 200 parameters to check the SEO of any website. In order to stand on those 200 parameters, one must have hired a technical SEO consultant.