8 Valuable Tips To Create SEO Content Strategy

Don’t know how to produce quality content?

It is a fact that…

You just can’t scratch out any old topic, infuse a few keywords and start writing on it…

In a hope that your content will get rich results.

It does not work like that! 

Let us start with an eye-catching statistic!

By looking at the above image, it might be clear to you that posting anything will not work.

Google’s Intentions are clear! If your content is informative enough,

To fulfill your target audience intent, then only you will rank, otherwise…

NO CHANCE! You will be found in SERPs.

Here are 8 valuable tips for creating an SEO content strategy to maximize your overall performance and deliver high-quality content that is helpful to the users. 

So here you go:

Tips To Create SEO Content Strategy

To rank higher in Google search results, you must produce content that is well-optimized to scale up your website in the SERPs and attract more visitors.

For that, you have to come up with an absolutely well-developed content SEO strategy.

Now here’s what you should keep in mind to build a high-performing content SEO strategy…

Find High-Value Keywords That You Wish To Write For

Keywords, as you know, are the heart of any SEO strategy. 

Perhaps this is one of the main aspects that should be considered to generate high results for your website.

Now let me tell you how to find out keywords…

1. Find Keywords That Are Worth Writing For

The main point to consider when doing keyword research is to know who you are reaching and what they are looking for. This means you have to know your users and their intent.

This is why you have to grab a bunch of keywords that your users might be searching for to attain some helpful information about something.

With this in mind, here are a few steps to finding the best keywords to target and later creating optimized content around them. 

Step 1

Begin searching for broad search terms first…

For example, 

I am a fitness freak type of guy, and I want to let people know about fitness and workouts, and GYM equipment.

First, I would list out a few broad terms such as: “Fitness, Workout, GYM Equipment”

Step 2

Now that I have a handful of broad terms, I would simply narrow the terms, based upon afew factors. They are:

1. Locations

2. Keywords Variations

3. Benefits

4. Questions people are asking on Google related to your niche

Step 3

After this, it is the time to piece it all together… 

And if you still want more ideas, GOOGLE IT! You will find a number of terms.

For example, when I searched for “GYM and Fitness,” I came up with this list:

• Gyms Near Me (Location based)
• Fitness Clubs, Workouts, Abs Workouts (Variations)
• Strong Immunity, Muscular Physic (Benefits)
• How To Gain Biceps, Triceps (Questions Asked by the audience) 

Step 4

By now you must have got to know all the terms that are needed.

So now is the time to run these terms through a keyword research tool, to get the best results (keywords) to include in your optimized content.

Use keyword research tools such as Ahrefs, Google Keyword Planner, and Semrush Keyword Magic Tool. Many more are available.

Let me just give you a live example…

2. Set Metrics

What makes a keyword valuable?

It depends upon how a keyword brings out value to your content and how well it performs on search engine results pages (SERPs).

So, If you want to choose the right keywords for your SEO content strategy…

Do keep these “Metrics” in mind.

• Search Volume -It tells how many times in a month that keyword is searched.

• Keyword Difficulty– Keyword Difficulty gives an estimation of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale 

• Keyword Density- It tells how often your keyword appears in your content.

• CPC (Cost per click)- It is an advertisement revenue that you earn by the user clicking on your ads.

• Traffic Potential – Traffic Potential shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for.

• Average Position- It is the average ranking position of your keyword in the search results.

• Trend- It tells how often the keyword gets searched for the last few months.

It is not like, you searched a few keywords and scratched them out…

Listing the best-performing keywords is work that takes a lot of effort and time.

So, depending on the metrics, you can choose the keywords that you think are best suited and those that add some value to your SEO content to rank better in the search engines.

Have A List Of Topics

Now that you have collected the keywords, the next step is to make a list of topics that you would write about.

Without knowing what to write about, it will be difficult to deliver the right content.

Think about all the topics you want to cover; that would be some help to your users and information you can provide to your audience…

Additionally, listing the topics can assist you in determining where to place which keywords.

For example, if I use the gym and fitness as an example, my topics could be, 

Fitness Workout, Diet Tips, Abs Workouts, Gym Equipment, Strength Training, Gym Workout Routine, Best Gym In Town, Gym Exercises, Bodybuilding, etc

And some sort of informational questions like;

• Why is there a need to go to a gym?
• How gym workout routine will boost your metabolism?
• Benefits of doing gym exercises.
• How can you build your physic by doing proper workouts
• What are the pro tips to stay fit?

Listing the topics would make it easier for you to decide what to write and would provide clear instructions on how to write the content and for whom to write.

Create A Blog Including Pages For Each Topic

Before Starting…

Blogging can be very rich in terms of any content optimization strategy.

To outshine your competitors, you must develop blogs that are rich in terms of both content and SEO.

Points you should remember while creating the blogs;

1. The use of long-tailed keywords in writing SEO content is crucial but…

Make sure you do not OVERUSE them.

To generate well optimized content, you should include long-tailed keywords a maximum of three or four times.

Overstuffing can be a red flag to Google, and it can lead to penalties.

2. Try to link the pages of each topic with each other. 

To make it easy for search engines to know the relevancy of each page, you can implement an effective internal linking strategy on your web pages.

To accomplish this, you must first identify the appropriate anchor text on which to place a link. Furthermore, you must ensure that the anchor is placed naturally so that it does not appear that the link is deliberately placed.

To know more, here’s everything you want to know about internal linking in SEO

3. Internal linking helps you improve the search rankings of your website.

As well as helping your users gain more knowledge after landing on a different page of your website, this would also make them more engaged with your content and ultimately decrease bounce rates.

Talking about Pages of Each Topic,

This includes writing the content for every topic.

Now that you are armed with the keywords and the relative topics… namely 

• Fitness and Workouts

• Benefits of Exercise – Strong Metabolism, Muscle Gain, Increase Focus 

• Types of Workouts in a Gym- Abs Workout, Chest Workout, Benchpress, Leg Workout,

• Gym Equipment- Dumbbells, Treadmills, PowerRack, etc

• Daily Routine- Before Workout, After Workout

• How to Follow a Proper Diet Plan

• Most popular GYMs and their Fees

Start writing the content for your blogs.

Every aspect of your content SEO strategy should be perfect and flawless.

To make this work, here are some of the factors to be taken care of.

Catchy Titles For Each Topic

Introduce your content with an eye-catching title, 

A title is the main heading of your blog post. 

So it is incredibly important to work on generating high-quality and mesmerizing titles

Your content’s title should be the ultimate solution to the user’s problems…

This means that by reading it, the users get to know whether they would get any help reading your content or not.

Here’s what a well-optimized title looks like:

Points To Notice

• The title should include the target keywords.
• It should not exceed 60 characters.
• Titles should be of informative intent.
• Titles having numbers are more attractive.
• Titles with triggering words tend to drive potential traffic…Read More

Brief Description Of Every Topic

The description of any blog post is a brief summary of the content provided on a page.

It should be short and give the user an idea of what the content is about. Next up you would get to know how to optimize the meta description.

So let us jump right in;

A well-optimized description should include:

• Target Keywords
• It should not exceed 155 characters
• Should be Unique
• Should create urgency among the users to click the website link and read the provided information or take services.

Proper Headings

Headings help to distribute and make your content more visible. Well-structured SEO content helps the user navigate easily.

They are mainly categorized as; H1, H2, H3, H4, H5, and H6

Well-structured content should include headings that are optimized for search.

Not only for the audience, but it also helps search engine crawlers quickly access your content and make it rank higher on the search engines

Points to Notice

• H1 and H2 Tags should include the focus keywords.
• Headings with problem-solving intent are best considered.
• Look to group two keywords in headings for rich results.
• If you are writing on a wide topic, then consider using subheadings such as H4, H5, and H6.

Correct Information

Always, I repeat, always! Deliver the correct information to your audience.

Your audience must receive relevant and informative content.

If your information is not engaging or does not relate to your audience, 

There is NO WAY you are going to get that first place.

Attractive Visuals

And this is the best part…

Adding nontext content such as images, videos, graphs, and statistics is how you make your audience stay on your website.

I suggest you must include visuals to support the data in your content, as visuals make the information more digestible and easier to remember.

Moreover, images tend to stop your audience and at least make them look at what’s being said.

Read More: Image Optimization For SEO: 6 Ways To Make Your Images More Appealing

I think, including imagery is a must-do thing…

As images tend to stop your audience and at least make them look at what’s being told.

Make Your Content E-E-A-T Friendly

Google has made certain changes in its updates and has shifted its focus to more user-friendly and good-quality content. 

While there were several changes introduced in the guidelines, one significant change is the introduction of a new letter, “E” (for “experience”), to its very well known algorithm, E-A-T.

With trust remaining at the center of the E-E-A-T, it significantly states that the content creator who is delivering a piece of information through a blog should also have some experience with the related topic or product that people could trust and use to get some help.

For example, if you are writing a blog post about SEO services, you should have good knowledge about the services and the related niche market. To show your experience, you can give examples such as client reviews and real-life experiences of how you provided them with the solution.

This particular update is recognized by the page quality rater guideline that, when it comes to rankings, it is about how convincing and trustworthy your content is to the users with the right experience that shows in it.

Share It On Social Media

It is a fact that today, Social Media has become the new normal.

And if I tell you that there are nearly 3.5 billion active social media users,

Think how much would it benefit your website when it comes to popularity…

If you are active on social media platforms, then you must know the power of those platforms.

Though it does not directly impact on your rankings but,

Social media has a vast reach among people…

For example, if you write a post about something and share it with your followers,

If they like your content and find it relatable, they might also share forward

And this chain of sharing goes on and on, which would definitely enhance your website’s reach and encourage more users who require your services to visit your website.

Now, let me tell you how Social Media influences SEO content strategy;

• Content Distribution On A Higher Level
• Longer Lifespan Of Your Posts
• Increases Online Visibility And Traffic
• Increase Brand Recognition
• Strengthen Brand Reputation
• Boost Search Engine Optimization

Basically, the only thing you should focus on is SHARE and SHARE and SHARE as much as you can

And here’s the graphical representation of the platforms that are the most visited ones.

As usual, Facebook tops the list with 169.76 Million visitors.

Followed by Instagram with 121.23 Million Visitors.

By now, you have got to know why social media is important for your SEO Content Strategy,

So, if you want to boost your ranking and make your content reach more and more people…

You have to consider Social Media Platforms.

Execute The Link-Building Plan

Till now I have discussed all the components related to On-Page SEO,

But, now comes a tricky as well as technical part which is…

Building Backlinks! 

If you want to rank your website higher in the SERPs, you must look to get high-quality backlinks.

Perhaps, to achieve this, you have to execute the best link building strategy.

But wait… What exactly is link building?

In simple English, link building is the process of getting links from other websites to yours.

As a result, a backlink is created when an external website mentions your website on their blog or website.

You can obtain quality backlinks by doing proper competitor analysis or by outreaching websites related to your niche and asking them to share links.

Don’t interpret this as “If your website has a lot of backlinks, Google will rank you higher.”

To achieve better rankings, you should always look for high-quality backlinks.

Let me show you how to find backlinks. 

Open Ahrefs Site Explorer and add your competitor’s domain URL.

Click Search.

In the results, you will see various aspects namely,

Domain Rating, URL Rating, Number of Backlinks, and Referring Domains

The reason to conduct a competitor analysis is to know what backlinks your competitors are getting.

As shown in the above image,

Wired.com has 65.7 million backlinks and around 435 thousand referring domains.

At last, I’ll say that it is all about the quality of the links, not the quantity.

Additionally, the link-building plan includes techniques that can generate high-quality links.

These techniques are not that hard to perform… But if you want to succeed, you should leverage this SEO strategy to enhance the quality of your content.

For this, you can approach websites with the same niche as yours.

This is called Guest Posting.

Here you can share links with other websites or blogs. The process is simple

You approach a website and ask them to publish your content. 

And within that context, they mention your website or blog.

Now, remember to create the best optimized content you can with the right keywords in it.

Keeping in mind that you have to bring more traffic to your website, and make your audience stay on your website for a long time.

For this, you have to present the content in a way that the other website likes, and in return, they will give you backlinks.

Benefits of Guest Posting :

• Build High-Quality Backlinks
• Increases Referral Traffic
• Brings In New Audiences
• Strengthen Your Website Authority

Besides this, several other link-building strategies can boost your rankings,

They are: Commenting On Related Blogs, Social Bookmarking, Submit To Directories, and Upload Videos.

Update Your Content With New SEO Update

It is now always that you have to write new blogs or content.

Rather, you can improve your SEO content plan by analyzing what updates are needed.

So let’s dive into it.

Now I am going to tell you what all should be updates are required for your SEO content strategy…

1. Identify the content that needs to be updated.

2. List out pages that were ranking earlier but dipped.

3. Make the necessary changes- changes in title metadata descriptions.

4. Fix grammatical and spelling issues.

5. Improve On-Page SEO- Internal Links, Images, etc.

6. Infuse new keywords that are now trending.

7. Create long-form content.

8. Add FAQs and schemas.

9. Promote your content socially

Read More about Impact Of Social Media On SEO And How It Boosts The Traffic

I know that you would be thinking, “How can updating my content be beneficial?” I’ll elaborate…

See, updating your content and making changes according to the current trends would really enhance its visibility on search engines.

Moreover, seeing that your content is regularly updated following the new updates, Google would make your website rank higher, which would result in more conversions and more revenue.

Additionally, regularly optimizing your content and inserting new variations of keywords that your users are searching for would make your website easily findable for related search terms.

The benefits of creating an SEO content strategy are vast and can have a significant impact on your business. 

With regular updates in your content optimization strategy, you can boost your rankings, drive more traffic, and make your content reach more and more people.

What We Can Measure, We Can Improve

Now comes the part where you have to measure the success of your efforts to improve the quality of your content strategy.

After you have made the required changes and updates to your SEO content strategy…

It is time to find out whether your efforts are working or not.

You can measure the results with help of Google Search Control.

The steps include:

Submit your page’s URL,

When the URL is discovered via Google Search Console,

Go for indexing, and afterward, you can see the results of your webpage’s performance.

Keep a watch on metrics such as;

Clicks, Impressions, Click Through Rate (CTR), Avg Positions

Finally, I recommend that you NEVER CHANGE the URL of your updated content.

As it will significantly harm your website’s search engine optimization efforts and drop your rankings…

Conclusion

To sum up: 

I would like to say that search engine optimization is extremely important for growing your business.

And for that, creating content that rocks the SERPs and outshines the competition is what you look for. For this, having a great content strategy is the first step.

It is now up to you whether you want to have an impact on ranking positively or negatively.

If positive, then you have to come up with an absolutely amazing SEO content strategy.

Here are 8 useful tips for developing an SEO content strategy to make your job easier.

So consider them to help your website reach the heights of success and generate more leads.

If you have more questions or doubts, feel free to ask in the comments.

FAQs

1. What is content SEO?

Content SEO is the practice of optimizing your website content to rank higher on google. 

It is very important to deliver good content to the target audience to which they can relate.

Some of the points which you should keep in mind while writing content are: 

• It should relate to the audience
• It should be written in a way that the user can understand it.
• It should have a proper title, description, and keywords.
• It should be updated regularly

2. How do I make content SEO optimized?

To make your content SEO optimized, 

• You need to write informative content.
• Infuse the right amount of keywords in your content.
• Have an absolutely perfect On-Page SEO Strategy
• Should influence the readers to take an action.

3. Why content optimization is important?

Optimizing content is very important as it directly impacts your website’s rankings, visibility, and brand image.

4. How do you ensure your content marketing strategy is Optimised after you publish a piece of content?

Analyzing your web pages is the key to knowing what is working and what is not.

It is not that publishing your content and you are done. You have to make sure that your content is updated regularly and changes are made accordingly.

For this, you can run your webpage on Google Analytics and track what changes are needed.

5. Does updating content improve SEO?

Yes, of course, Timely updation is just a thing for your content to get indexed and drive more traffic.