The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

Today, many people are confusing about content marketing and native advertising. They do not understand the differences between these two things. Even though these two types of business promotions have similar goals at the end of the process, they have a lot of differences in many ways. All online based business professionals and marketers first have to familiar with these dissimilarities between native advertising and content marketing for doing successful commercial promotions.

When it comes to the content marketing, a major goal is to build product or service trust over a long term by providing related and useful information. Finally, the brand hope is that content marketing will help in generating the increased numbers of sales and sales leads, but that is a part of the longer sales process. Sales have not been expected individually as a direct result of a single content marketing piece. It provides value to the readers who have freedom in buying a service or product. Whereas the content of native advertising usually does not get inherent values without the reader buying a service or product.

Reach of Content Marketing and Native Advertising:

When the business professionals are changing their mode of commercial branding and promotion to the online environment, they require the best and effective marketing method. With the efficiency and positive results of the content marketing and naïve advertising, most of the markets are considering these two things as viable promotional alternatives. According to the recent survey, 72 % of the clients have requested their content marketing agencies about another method called native advertising.

While these two business promotion strategies have many similarities, one of the main differences is cost. With the result of the survey done by the experts, many top tier publishers need a minimum spend to product their native campaigns for the brands. Native advertising now has a least reach among many marketers and marketing agencies because of its promotional activities.

Engagement and ROI of These Promotional Methods:

Almost all the marketing experts, marketers, and business owners are looking forward to choose the best and leading commercial marketing method for popularizing any brand of product or service. The method which provides a greatest ROI will be right selection for any business promotion. In the method of content marketing, the ROI value will be tracked via the increased organic rankings as a straight result of earning a diverse and also high quality link portfolio.

When it considered about the native advertising, the reach is only limited to the number of paid publishers and partnerships. The sponsored links are not allowed to pass a value. The cost of implementing native advertising is somewhat higher than content marketing. Through the survey of nearly 30 content marketing agencies, the researchers discovered that over 70 % of the content marketing agencies have been offering monthly retainers. The overall pricing structure of this method is higher as compared to others. So, it has greater return on investment value for the best marketing and promotional benefits of the commercial owners and marketers.