Social Media Engagement: Factors That Influence It And How To Do It Well

We are living in such an era where businesses have to be highly competitive to stay ahead. They face cutthroat competition in the market.

But the correct use of Social Media could be a game-changer for you in this competition.

Social Media provides the best platforms to market your business.

According to Buffer’s “State of The Social 2019 Report,” 73% of marketers rated social media marketing between “very effective” to “somewhat effective.”

Source: regexseo.com

However, being present on all the social media platforms is not going to help until and unless you create engagement on the posts. Why? Because this is what makes you differ from others.

The whole world is using social media to improve business growth.

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But, your engagement will decide whether your business will grow through social media or not.

What Is Social Media Engagement?

Engagement on social media refers to a range of behaviors, such as clicking “share” on Facebook or “like” on Instagram.

Any engagement a fan has with your social media posts shows their interest in your content and their potential desire to engage with your brand.

By dividing the engagement volume by the total number of users who may have initiated the activity, the “engagement rate,” a tool for social media analysis, can be determined.

Social media engagement is quite important. It helps you reach a new target and get highly engaged with your targeted audience.

When a business uses Social Media, they are expected to gain high leads, brand awareness, sales, and revenue without being worried about the location factor.

Social media engagement is helpful in the growth of the business, driving traffic, customer support, reputation management, and brand credibility. Social media helps in so many things that we should not neglect.

Reasons Why Is Social Media Engagement Important

1. Expands Your Marketing Reach: As you understand, social media has a global reach which would help you engage with your customer anywhere in the world. Earlier, when there was no social media, business owners used to face difficulties in targeting the customers across the globe. But social media has solved this problem and gives you wider reach for business.

2. More Cost Effective: As you might have known the printed pamphlets or the advertisement in newspapers cost much but no worries, this problem has also been resolved with the help of social media. Social media doesn’t cost much.

It is just about creating fine posts and targeting your audience through the right strategy. Even if you want to run advertisements on social media, this would not even require a large amount of money.

3. Boost In Brand Awareness: Even if a single person engages with your post on social media, your overall brand awareness will be boosted. Want to know how? Let me elaborate.

If one of your followers likes your post or comments on your post on social media, the other people who are friends with him can see what he has liked or commented on. That’s how more people would be aware of your brand.

4. Get Search Engine Presence: Trust me when I say there is a great impact of social media on SEO. Social media and Search engines are directly proportional to each other.

If you are investing effort and energy in SEO but are not worried about social media, then believe me you are doing it all wrong. More likes and comments on social media signals to Google about your Authority and Trustworthiness.

5. You Genuinely Interact With Your Customers: When people comment down in the comment section, you not only reply to them but also answer their concerns and analyze their feedback. When people feel that you genuinely reply to their concerns, it builds the bond between the customer and your brand.

So, these are the reasons why social media engagement is important. Now it’s time to understand the factors that impact your social media engagement.

But before moving further, I would like you to watch the video below. This video would help you get the tips to grow your social media engagement.

The Followers Of Your Page Or Account

Having an organic audience that is genuinely interested in your product or services, will definitely create engagement on social media.

Most people think that a large number of audiences affects social media engagement. But that’s a half-truth.

Because what matters is the percentage of your total followers engaging with the content.

Gaining followers to your social media platforms is the key.

Though it is not enough to gain several followers. The engagement of your active followers matters a lot.

Apart from that, working on enhancing the followers of social media profiles will ensure that your marketing will never become stagnant.

It will go on until and unless you have a sufficient number of followers on your page.

You Can Apply Some Tricks To Gain Lots Of Followers:

1. Follow the accounts with the same niche as yours

2. Reach out to the influencers on social media

3. Join relevant groups and communities and post there to generate more followers

4. Be highly engaged

5. Post about opinions, data, and news

Followers do impact your social media engagement. Make sure it impacts positively

Consistency Of The Posts

Do you know, posting consistently and frequently will not only strengthen your brand but also build your loyal followers that will genuinely talk and share your brand?

Posting meaningful content on social media profiles will set you up as a dedicated brand, and will create a positive impression in others’ eyes.

To do all these things, you need to set up a fixed schedule for posting on social media.

Here’s a chart about the consistency that you should maintain to create engagement on social media posts.

This chart will help you schedule the timetable for posting on social media.

You can use these steps to stay consistent with your posting activities.

A) Create a calendar for posting

B) Set practical goals

C) Use tools for schedule posting

D) Watch your engagement

And believe me, growing on social media takes time, effort, and patience.

You need to follow the proper timetable to be consistent and later it will give you tremendous benefits.

Content That Makes The Audience Take Action

Your content should excite the audience to take action, and make sure it is relevant to your audience.

If you post content that your audience wants from you then it will definitely increase your social media engagement.

It is advisable to create a buyer persona so that you can understand your audience’s pain points, likes, and dislikes.

And it will help you a lot in creating relevant social media engagement posts for your audience.

Also, if you conduct proper research about what’s trending in the market and what your audience likes, it will help you create the posts your audience will love which is ultimately going to impact your social media engagement.

For instance, you can look at this post.

This post is the best example that depicts that your content should be engaging, and it should be posted after doing proper research about your audience. This impacts your social media engagement.

Quality Of The Content You Post

Content quality here means how well your content can achieve its goal.

If you are thinking of readability tests, grammatical errors, and formatting as the only things while reading or writing a “Quality Content”, then you are absolutely wrong.

The quality of the content goes beyond these things.

It includes how well your posts are attracting viewers, generating engagements, and converting them.

But the question here arises, “why quality content is needed?”

Writing quality content is most important for attracting customers.

How Can You Check The Quality Of Your Content?

Checking the quality of your content is very thing you need to do

You just have to check these things in your post:

Is it helping the readers or viewers to accomplish what they are looking for?

Is it really targeting your audience?

Do people share your post?

If you can Youtube these questions affirmatively, then you can know that the content quality of your post is good.

The Optimization Of Posts

The optimization of posts can also impact and increase social media engagement. Much like SEO, optimization of posts also required testing.

The optimization of posts can impact the social media engagement rate in the following ways:

A) Increase the visibility of posts and derive more impressions and engagements.

B) You get the fine ROI and outcomes of your social media marketing.

C) Make people feel connected to your brand.

You Can Also Apply Some Strategies On Optimization Of Posts

A) You can use creative visuals to show it to your target audience. For example, you can look at this image below:

I have used an attractive hook point to attract my visitors to my posts i.e., “Top Strategies To Increase Website Traffic Without SEO”

Of course, anyone would want to read the post till the end. That’s the power of creativity in a tagline.

B) You can also link the Call To Action button on your posts for your visitors.

As you can see, I have given my viewers a CTA so that they can take action and contact incrementors.com

You can also apply this strategy to create engagement on social media.

C) Also, you need to establish a posting strategy. Like, frequency, timing, and the volume of the posts.

D) You can also use Hashtags strategies.

This means you need to use certain hashtags that users generally use and have a high reach.

I will discuss the full hashtags strategy below in the article.

Note: These post-optimization strategies are not only for Instagram but also for other social media platforms.

The Importance Of Hashtags

Hashtags also influence your social media engagement.

Using relevant and good hashtags can impact your social media engagement rate positively because it can give your brand high exposure.

Hashtag strategies apply on every social media platform like Facebook, Instagram, Youtube, LinkedIn, and Twitter.

The hashtags strategies are the same for every platform.

Now, let’s understand further.

First of all, we will discuss the overall common hashtags strategy for social media platforms. Then, we will discuss each platform one by one.

A) Choose the hashtags that are trending on the internet so that you can get much exposure.

B) Use niche trending hashtags for your posts.

C) Then, you need to research the hashtags you are going to use.

You Need To Use 3 Types Of Hashtags As Per Their Reach And Usage

The first type of hashtags is those which have high reach, that could be in millions or even in billion.

The second type of hashtags that you can use should have a medium reach, could be measured in lakhs.

The third type of hashtags that you can use is the hashtags that have low reach. That could be measured in hundreds or even in thousands.

Now, you might be thinking that how would low reach hashtags help me?

But trust me it will help you for sure.

The high-reach hashtags will give your post more exposure for some time but when a new post will come, your post will vanish away in just a couple of minutes.

Whereas, the low-reach hashtags will not give your post much exposure but they will make your post stay on the internet for longer.

Let’s discuss hashtags strategies for all the social media platforms one by one.

1) Use hashtags for Instagram

There is a limit to hashtags that you can use on Instagram.

You can use only 30 hashtags per post on Instagram and it is recommended that you should use only 25 to 27 hashtags per post.

Let me give you an example.

If your page is relevant to business, then you can use some popular hashtags like;

#socialmediamarketing #entrepreneur #businessowner #onlinemarketing

You can also use such hashtags strategies as per your niche.

2) Use hashtags for Facebook

No!

Wondering why I am saying no to using hashtags on Facebook?

There are two reasons that you must consider.

1. Facebook is not designed the way that you need to use hashtags. That isn’t how people navigate on Facebook.

2. Facebook has other features to find like-minded people and do research. You don’t need to use hashtags for that.

3) Use hashtags for Twitter

There is a character limit on Twitter per post. You can only use 280 characters per post along with the hashtags.

Here, you need to be wise.

4) Use hashtags for LinkedIn

You can use some popular hashtags on LinkedIn which a lot of people are already following and using.

Also, you can make your hashtags for your brand and make other people use them.

5) Use hashtags for Youtube

The same hashtags strategies go with Youtube which I have already mentioned above. You need to use 3 types of hashtags and use them for youtube videos.

You can use the same strategies for youtube videos and youtube shorts as well.

The Timing Of Your Post

The timing of posting also matters when it comes to posting on social media, and it impacts the social media engagement rate. You need to adapt to the timings as well as per algorithms.

Do you know, each social media platform has its own high and low traffic timings?

You need to plan your posting time according to that.

In general, posting when your audience is online matters and affects.

So, now the question here arises is, how would you be able to know when your audience is online? Or how would you be able to know when is the best timing for you to post?

Well, you don’t need to be worried about that.

Why? Because we have already done that research for your vantage.

“A post reaches 75 percent of its potential engagement in five hours.”

Source: hanloncreative.com

Facebook

The best time to post on Facebook is between 1 pm to 3 pm on regular days.

Or the best day for posting is Friday afternoon.

For brands, Fridays generate 17% of all likes, 15% of comments, and 15 percent of shares.

Source: forbes.com

Twitter

The best time to retweet on Twitter is 3 PM.

The best days to tweet are weekends and Wednesdays.

Youtube

The best time to post a video on Youtube is between noon to 3 PM.

The engagement on youtube usually rises on Thursday and continues till Sunday.

Linkedin

The engagement on Linkedin rises on workdays from morning to evening.

Instagram

Instagram gets much engagement at night as compared to in day time on regular days.

So, try to post at night as much as possible.

Because that’s the right time your audience will get to see your posts.

The timings that I have told you in this article are completely based on research and proper analysis.

So, if you try to follow them as much as possible, you will get to see tremendous results on your social media platforms.

Relevancy To The Audience

Relevancy of the posts to the audience impacts your social media engagement rate more than you can imagine.

Want to know how?

Well, don’t worry! I am here to tell you.

When you post things that are relevant to your audience, it builds trust for your brand in the eyes of your targeted audience.

Especially, if you aspire to give quality content to your audience, people will start looking for your brand when they need to buy products or services relevant to your brand.

The quality of likes, comments, shares, and saves will enhance the brand value in the eyes of visitors.

And the plus point is, it will give you a better search engine presence.

When your posts are relevant to your audience, your page, account or posts would become better for search engine presence.

And ultimately, it will bring more and more traffic to your page or account.

So, the thing is, you need to make sure your posts are relevant to your audience.

Till now we have discussed the things that impact social media engagement, but now we will discuss how we can do it well.

How To Do It Well?

Till now, we have learned the factors that influence the social media engagement rate.

Now we will learn how to increase social media engagement.

Working correctly on social media engagement rate factors will directly impact your brand’s online presence.

So, you need to learn it well so that you can make it better than before.

Let’s discuss each point in detail.

Analyze Your Current Engagement

It is the first step towards improving your social media engagement rate if you are still wondering; how to increase social media engagement.

It is one of the easiest things you can do on social media. For improving your performance on social media, you first need to measure it.

And you can do it by visiting each social media platform’s analytics.

Before that, you need to have a spreadsheet to maintain the record of engagement. Like this,

The spreadsheet will help you analyze your data and keep track of it.

Now, let’s discuss the metrics that you need to analyze with your social media audit.

1. Determine Your Follower Growth

The thing that you need to find out is the rate of your follower growth.

For keeping an eye on this, you need to visit the insight of any platform and check the graph.

For example, you can look below at this image.

This is from the insights of Instagram.

With the help of this insight, you can easily track the number of followers on your page. And the plus point is, you can also determine your follower growth.

The same thing goes with other social media platforms.

You don’t need to use any tools for checking out your growth. You can easily use the insight of each platform to determine your growth for free.

2. Check Your Impressions

The second thing that you need to check out is the impressions of your page. The impressions are the updates of how many people have seen your posts.

Also, always keep in mind that the impressions might have a different name on other social media platforms.

For example, Facebook calls it “people reached”

3.Check Out Your Engagement

The third thing that you need to check out is the engagement of your posts. If your posts are very engaging, the audience will view them for sure.

If your posts are dull, you will have fewer, engagements.

When your posts get a good amount of impressions, you will earn enough likes, comments, and shares.

Take notes of all these in your spreadsheets.

Followers, impressions, and engagements are the metrics to analyze your current engagement performance and then improve it.

By doing this, you can easily find where you are lacking and where you need to improve.

Understand The Component That Makes The Most Engaging

The next thing that you need to take into consideration is to understand what are the components that make your posts engaging.

You will get a definitive idea about what your audience wants to see and how you should post.

Here are several things that actually make posts very engaging. We will discuss some below:

1. Visuals

Visuals are the best thing to make your posts quite engaging because they make things visible that you want to convey to your audience.

So, always keep this thing in your mind. Whenever you are going to post engaging posts on social media try to add visuals.

“When a piece of information was paired with a relevant image, 65% of that information was retained by people. Without the image, people were able to retain only 10% of the information”

Source: Hubspot

I hope this statement from Hubspot will be enough to determine why adding visuals to your posts is important.

2. Videos

Posting engaging social media posts with videos is the ideal combination that will provide fantastic results.

Videos are always helpful in promoting your products or services better on social media.

A recent survey showed that 76.5% of marketers and small business owners said that video marketing had a direct impact on their business

Source: Hubspot

3. Make Your Infographics

I know it will take lots of effort and research, but you will have to do it if you want to make your brand stand out from the crowd on social media.

Infographics are the best way to explain visual data and statistics to make your audience understand better.

If you have content that would need data and statistics to make your audience understand well, try to go with infographics.

Yes, you read that right!

Memes as social media engagement posts ideas!!!

Memes are the best way to get the attention of your audience.

Why? Because they are interesting, hilarious, most and can draw the attention of the audience.

So, why don’t you use them?

Good memes always rock on the internet!

With the enhancement in the number of Ads on the internet, the number of technologies to block them is also rising.

That’s why marketers find using memes as very useful social media engagement posts ideas.

And it works. Meme marketing is very effective to interact with the audience. Almost everyone feels connected with the memes and jokes.

Giving memes a place in your content helps in building unique relationships with your targeted audience.

The reason is; memes drive engagements

Do you know memes drive a tendency to share? When people see a relevant meme, they want to share it with the people they know and their close ones.

Every marketer wants their posts to go viral and their brand receives widespread publicity.

When meme marketing is done right, it will make your audience feel connected and related to your brand.

Which is ultimately a Win-Win situation for you.

Come Up With Your Unique Brand Voice

Now, the next thing that you need to do to enhance your social media engagement is to create a Brand Voice.

Of course, it is very difficult to cultivate a unique brand voice that is also genuine and engaging.

Every brand says that their brand is unique and genuine with the help of the tagline they use.

But then, the question remains the same, “how would you make your brand voice unique and engaging?”

The thing is, you need to give the human touch to your brand voice.

A Few Tips For Creating The Authentic Brand Voice

A) Keep your language simple.

B) Use a friendly and conversational tone.

C) Add emoji.

D) Speak the way your audience speaks.

For example, you can look at the image below that we have used on our website.

The language is simple and maintains a conversational tone. We are speaking the way our audience speaks.

We have maintained a personal touch with our audience and engaged them with our words.

So, you need to do exactly the same. And trust me, it will give you high engagement on social media.

Though I have given an example from my website, you can use such voice tone in all other social media platforms as your brand voice.

Techniques To Engage Your Users

Then, the next thing that you can do is to use some techniques to engage the users.

Now the question here arises, what kind of techniques are you going to use Facebook to improve the engagement of users on social media?

Don’t worry! I am here to help you!

I will tell you some techniques that will help you in enhancing social media.

Let’s discuss each technique.

1. Talk About The Topic

The thing that you need to do to enhance engagement on social media is to talk about the topic.

You need to teach the people about your niche.

The more you teach your audience, the more they will stay connected and attracted to your brand.

So, make sure, you don’t bore them by only talking about your brand.

Like, we do on our social media platforms.

Here you can clearly see, I am not only promoting my brand but also educating my visitors about so many different things.

And trust me, it helps a lot.

2. Create Polls

The second thing that you can do to post engaging posts on social media is to create polls wherever it is needed.

You can easily create polls on Facebook, Instagram, Twitter, Youtubesimple and, and LinkedIn.

When people get to see the polls on social media. They try to get engaged and participate.

3. Give Your Visitors A Personal Touch

It is quite important to give your visitors a personal touch so that your visitors can feel connected with you.

Like, you can see in this image below:

Go Live on Platforms

It is the best technique you can go with to generate social media engagement.

Now you might be thinking about how it would help me in generating social media engagement?

But trust me, it will help you for sure.

I will explain to you how.

Almost every platform has a feature to go live on their platforms. Whether it is Facebook, LinkedIn, youtube.

You have a great opportunity to generate massive brand exposure.

It will help you in many different ways that I am going to explain below:

1) Your Brand Will Get Direct Exposure

Whenever you go live on your brand’s social media platforms, you come in direct contact with your targeted audience.

It gives a personal touch to your audience.

Through a live stream, your targeted audience can ask questions and participate well in the live stream and feel personalized for each audience.

2) You Can Manage The Audience Very Well

Audience management is very important if I talk about hosting a seminar but in the live stream, you can easily manage the audience which is there to see you.

You can easily manage the Q&A session of the audience.

You can easily select which questions can be asked in a live stream session which will eventually help in making your live stream productive.

But handling the audience becomes difficult in offline sessions.

3) Audience Will Get To See The Face Behind The Brand

When people see the face behind the brand, it will eventually build trust in their eyes.

Because they will see the person talking and answering their doubts, which will eventually help in developing trust in the eyes of the audience.

That’s how going live on social media platforms will help you in enhancing your social media engagement.

Conclusion

So, in the whole article, we have discussed various social media engagement factors and how you can do it well. There are some things that you need to be focused on and understand the importance of social media engagement.

Social media engagement helps in generating new customers to your business and getting highly engaged with your target audience.

Social media engagement is helpful in the growth of the business, driving traffic, customer support, reputation management, and people trusting your brand.

But there are some things that you should not neglect which I have already discussed above.

But still, if you have any questions regarding anything, just comment down below in the comment section.

I am always there to help.

FAQs

What are the main drivers of social media engagement?

There are many drivers of social media engagements, mainly are; The brand voice, network, the information that you are going to provide, and the techniques you use for social media engagement.

How does the timing of posting on social media affect engagement?

The timing of posting on social media affects a lot. When you post on a social media platform at a time when it has much engagement, then it will positively impact your social media engagement.

Is using memes effectively?

Yes, using memes is tends to draw the attention of the users towards it.

What type of hashtags can I use to enhance my social media engagement?

You can use 3 types of hashtags for your social media posts. The first type of hashtags is those which have a high reach, that could be in millions or even in billion. The second type of hashtags that you should use have a medium reach, could be measured in lakhs. The third type of hashtags that you can use is the hashtags that have low reach. That could be measured in thousands or even in hundreds

How can I engage my visitors on my posts?

You can use some techniques like, creating polls and engaging the users, by giving your customers a personal touch and actually getting the things your customers actually getting, want to see.