LET’S GET STARTED
If you are the one whose BLOGS aren’t RANKING on Google,
Then my friend… This blog is surely for YOU!
Look!
By this, you might have got to know…
Why blogs are So Important to drive more traffic and improve your website’s rankings.
Do you also want to rank higher? I am sure You Do!
So check out these SEO tips for blogs, and learn how to optimize your Blogs.
Here we go:
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To make magnificent blogs, you must consider these blog SEO best practices…
Conduct Keyword Research
You must be knowing how to do successful keyword research…
But still, you have to focus on these simple SEO tips for better rankings
1. Find Target Keywords To Write
Without keywords, there is NO CHANCE you will rank on Google.
So for this, you must identify that one keyword…
As your blog’s SEO will revolve around that target keyword only.
And Yes… having multiple keywords will make the search engine confused.
So your first step is to find the target keyword for your posts.
Let me get it straight…
Always go for Long Tailed Keywords.
Why?
Because the competition is much much much lower as the short ones.
Have a look,
The below images tell about the rate of conversion for a blog…
When someone searches for a short keyword and a long one.
The chances are high that the reader is going to get the exact answer when searching for
“Blue American Apparel t-shirts” as compared to the one like t-shirts
Fact To Know
Almost 70% of searches are long-tailed and 2.5x gets converted.
But how to find or start my research to find out keywords?
Simply GOOGLE it!
and BAM!
Here’s a list of some more long-tailed keywords that you can use…
OR, Go to Ahrefs Free Keyword Tool and refine your list.
What else do you want?
Now, find the target keyword. DONE!
But wait, That’s not enough… Putting your target keyword everywhere will not work.
2. Find Secondary Keywords
These are the keywords that are closely related to the main keyword.
Let’s say your target keyword is Christmas Gift Ideas
Put your target keyword in Google Keyword Planner and list out the related keywords
Have a look:
Now, these are the queries that your audience is searching for…
Do you think you can write a blog around these keywords?
Yes, You Can!
Now next up we have…
3. Find LSI Keywords
LSI Keywords are the perfect keywords for your blog because they tell the algorithm about your topic.
LSI keywords give your content the depth it needs…
By telling google algorithm, what you are talking about.
Now the question is how to find LSI keywords.
HERE!
This is known as the People Also Ask Box…
That gives you the most asked questions and questions related to your niche.
Write Actionable Meta Tags And URL
Naming your Blogs is the most crucial aspect to rank your blog on Google.
For that, you have to take care of the actionable Meta Tags.
These include the Meta Title and Meta Description.
You must already be knowing that stuff.
But the thing which you may not know is…
Some SEO tips for blogs to write action-taking Meta Tags and URLs.
and for that… you must
1. Add Power Words And Trigger Words
Let me tell you an example.
Here are a few examples of headlines with power and triggering words:
Can you see it?
Adding power and triggering words in your blog titles, can literally make the Title clickable.
This was about Meta Title…Similarly,
The Meta Description should also be appealing to the user and should be convincing enough to make them click on the link.
See I found one!
How beautifully the description is written. Plus, actionable works like Tricks and Secrets are also included.
There is a lot more to discuss in Meta Description, which I will tell later in this blog.
But now, let us come to URLs…
URLs, your website’s URL should be readable,
Plus, it must contain the keyword for a better understanding of the content.
Read More: How To Create An SEO-Friendly URL
All in all:
If you want to rank in Google search results,
You have to consider these simple SEO tips for better rankings…
2. Use Coschedule Headline Analyzer
Heads Up, Guys!
Here’s an amazing tool that can help you make a KILLER Title for your blog post.
Coschedule Headline Analyzer
This tool will analyze your headline and tell you how you can improve it.
Head on to their website to check it out.
Put your headline in the box, and hit ANALYZE.
You will get the score of your Headline, there are 3 scores:
Red – Not a Good Headline,
Yellow- Average
Green- Good Headline.
But you know what? The main focus is the rankings…
For that you to make your headline SEO friendly.
And looking at the above image, you will be seeing ‘SEO Score’
Click on it, and It will analyze your heading for SEO score.
Also, it will show you the metric score of that headline.
Isn’t it amazing!!!
Is there anything to wait for anymore?
Go get a killer headline for your blog post and get that top spot.
3. Write An Appealing Meta Description
As I said before,
Writing Meta Descriptions is one such blog SEO best practice to achieve high rankings.
Now to make the readers quickly understand what they will see in your blog,
You have to write an appealing Meta Description.
And by appealing I mean… It should be action-taking, quick, short, and descriptive.
Remember to infuse your keywords in the meta description. ALWAYS
The Importance and Benefits
The description compels the readers to click on the website and read your blog.
Whenever the audience clicks on your website’s link, It increases the CTR.
And ultimately can improve your website’s rankings
FACT TO KNOW
In 15.4% of cases, Google tends to show accurate meta descriptions but with few changes.
In 51.3% of cases, the Featured snippet perfectly matched the full meta descriptionquickly.2% of cases, the display snippet used a truncated version of the meta description tag.
4. Create A Custom URL
Let’s look at how to create a search engine-optimized URL.
Here are the basic SEO tips for blogs to follow:
Keep your website’s URL short
Shorter URLs perform much better than longer ones for any SEO strategy.
By short, I mean your URL can be up to 50 characters.
Make It Readable And Understandable.
Have a look…
Can you read the first URL?
Easy, Yes!
You’ll get a clear view of what is being told.
What about the second URL as compared to the first one?
A bit more difficult but…
Readable!
Now let’s have a look at the third URL.
Is it even readable? Not at all!
This is the reason that it is important to have a well-crafted URL…
Which is easy to read and understand.
Insert The Keyword Organically.
See, when I searched for Baseball Basics on Google,
I got a list of results…
And when exploring more, I got this URL.
By looking at the URL, you can see the target keyword which is ‘basic rules of baseball’
Make Use Of Hyphens.
‘-’ (hyphen) instead of ‘_’ (underscore) is much more effective in SEO because it helps to separate the topics and makes it easier to read.
Create A Fine Structure Of Your Blog To Improve SEO
It is all upon how you arrange the content of your blog.
If you want the readers to stay for a longer time duration…
Or Bounce Away?
So for this, you have to work on your blog’s structure.
These are some SEO tips for blogs that will help you get a good structure
1. Make An Outline
An outline is the best way to structure your blog post.
As it helps you to organize your content in a way that is easy to understand and also makes the content easier to read.
And this is where people lack!
In creating an outline that is easy to navigate and understand.
Making your reader confused and puzzled will not help you in the long run.
For that, you must ensure to create an outstanding outline for your blog post.
Here’s an example,
Imagine that readers want to know about the benefits of SEO…
And they land on your blog, but as soon as they come, they are unable to find what they are looking for.
In return, what will happen?
They will leave your blog and go!
No Worries! Here’s what I got for you…
A blog post outline example, Let’s say you have to write for the topic Tips For Keyword Research: Tools & Examples
OUTLINE:
1. Introduction
2. What Is A Keyword In Research?
3. Why Is Keyword Research Important?
4. Elements Of Keyword Research
5. How To Find Keywords For Your Website
- Discover The Keywords
- Choose The Best Keyword
6. Tips For Keyword Research
- Do Competitor Research
- Find Variation Keywords
- Use Google To Find Keywords
- Check Out The People Also Ask Section
- Check Out The User’s Questions
Conclusion
FAQs
2. Add Headings And Subheadings
By headings I mean the H1, H2, H3, H4, and H5 Tags.
It is very much important to distribute your content in pieces in a logical way so that the readers can easily navigate and understand the content.
For this, you have to use headings and subheadings…
Like this…
Adding headings and subheadings will help you efficiently organize your content.
Not just only for readers but also search engines.
Which later, can be a plus point for your blog’s ranking.
3. Use A Conversational Tone And Small Sentences
That old bookish language is not the thing that search engines are looking for…
Also, your readers might also not find it very appealing.
So to make your readers stay longer on your blog,
You have to engage them with your content.
How?
Simply by conversing with them and using small sentences.
If you have to relate with your readers, you have to talk to them throughout your blogs.
It is as simple as talking with your friends…
Using writing techniques such as ‘I’ for yourself and ‘You’ for the readers can be the first step to starting a conversation.
You can give examples whenever it seems that the reader might get bored at some point.
Ask out questions to the readers like, ‘Do you know or You might ask’…
But remember all you have to do is keep everything short.
Write An “Epic Blog”
Now that you have come halfway to making your blogs rank higher…
This is the time to actually Write Your Blog Post.
For that, I have some SEO-friendly content writing tips,
1. Write An Intro That Matches With The Pain Point Of The User
Introduction of your blog has to be the attention grabber.
It is a fact that most users tend to further read any blog
If the introduction of the blog is appealing and attention-grabbing.
And to make your introduction grab the reader’s attention,
You have to pick that one pain point that revolves around the whole blog.
For example, let us say…
Your target audience is the user looking to rank his website on top of Google SERPs.
But he is unable to achieve this.
Now, this is where you can make it happen and grab the opportunity.
Speak about their pain point DIRECT in the introduction.
Like this,
See, when writing a blog on SEO Friendly Landing Pages,
I started with an attacking point.
After that, I pointed out the pain of the users who can not create landing pages for their websites.
And later, gave them the solution which is…
How To Create Landing Pages For SEO to Get High Conversions.
2. Add Bullet Points
Bullets are basically, Mini Headlines
These make the users read further what is explained under that point.
Have a look,
The above image tells,
The advantages of using HARO to get backlinks
To make it simple for the readers, I stated the advantages in bullet points.
So that whenever the users pass by any form of data,
By just having a look at the bullets, they can get all information that is there in that part of the content.
3. Add Relevant Visuals
Now this is the most interesting part!
Which is, adding visuals to your content.
See visuals are the heart of your content.
Think of reading blogs having 2000+ words that are just text.
Can you read? I won’t!
Like, who can?
With this, the bounce rate will go up, and it will affect your rankings.
So for this, you have to add relevant visuals in your blogs.
Images that are understandable, relatable, and most importantly informational.
Not just the images, but you can also add graphical representations, statistics, and much more to enhance the quality of your content.
Read More: How To Optimize Images For Visual Search
Interesting Fact
Around 43% of marketers face challenges in producing consistent visual content
4. Add Videos To Enhance The Reading Time On Your Blogs
Imagine yourself as a business owner with an online e-commerce business.
Now you have to design and display the products and their descriptions.
Let’s say you sell T-shirts.
To make your product attractive, you will provide images,
Tell about the benefits, features,
Size chart, the material used, and much more details.
Now with this, the readers or customers will get an overview of the product.
But to make them feel more relatable, you can provide VIDEOS of your product
You must have seen agencies listing product videos…
This enhances the presence of your product,
Plus it visualizes like the product is really useful.
Make An Internal Linking Strategy To Improve Blog SEO
To increase the stay time of the readers coming to read your blogs…
You can take good help from internal linking.
It is all about how perfectly your web pages are connected with each other.
So here are the two blog SEO best practices to improve your internal linking.
1. Use Topic Cluster Model
What it is:
A topic cluster consists of a pillar page with a wide topic and…
Cluster pages that cover each aspect of the pillar page.
Later, all the cluster pages are linked to the pillar page and vice versa.
Here’s how it looks…
Have a look,
I have linked all these web pages (cluster pages) to one page which is known as the pillar page.
How it benefits with SEO
- Help In Building Authority
- Better Keyword Research
- Makes Your Search Results Better
- Increases Organic Traffic
- Increases Customer Engagement
- Grows Revenue
2. Choose The Correct Anchor Text For Each Blog Post
The second most valuable thing in your internal link SEO strategy is…
Identifying the right Anchor Text.
It is not like, you can interlink to any of your web pages.
To make the most out of your blogs, and to rank higher,
You have to interlink to the correct page and with the correct anchor text.
Build Backlinks
You must know how important it is to have good and high-quality backlinks.
Now I am going to tell you about how to Build Backlinks…
But remember, It is always the Quality that matters, not the Quantity
You just have to follow these simple SEO tips for blogs for better rankings and build good backlinks.
1. Use HARO
Before starting, have a look at a few Backlinks I got through HARO.
1. Thriveglobal.com
2. www.cloudways.com
There are many more backlinks I got through HARO.
But let me first tell you the basics about HARO.
HARO ( Help A Reporter Out) is a platform that connects ‘journalists/bloggers with relevant sources.
You can simply sign into HARO and work on building backlinks.
How?
You can answer the questions asked by journalists who need help in getting the right and relevant answer.
If journalists find your answer helpful, they will use it in their articles, and
Mentions your website in the article, with this, You get a BACKLINK.
Here are the benefits of HARO:
- Reach your target market
- Drive traffic to your website
- Get found by those searching for your product or service
- Brand yourself as an industry expert
- Develop relationships with journalists, bloggers, and experts
- Display knowledge in an external space
- Increase awareness among publication audience
- Receive free publicity
- Get quotes and advice from experts for articles
- Make your content research and creation easier
- Be helpful to others
2. Work With Guest Posting
Guest Posting is a great way to grow your website traffic and also get quality backlinks.
It is all about writing quality content for other websites.
And in return, they mention your website in the article with a backlink.
All you have to do is:
- Find other websites to guest post which are relevant to your topic.
- Outreach to them.
- Send them an outreach email including your blog post link and an author bio.
- Tell the keywords on which the link should be placed.
- Wait for your article to get published.
And there you go…You Got a Backlink!
Read More: Everything You Need To Know About Guest Posting
3. Use the Skyscraper Technique To Build Backlinks
Sky Scrapper technique was headed by Brian Dean of Backlinko.
This technique revolves around 3 core principles…
- Finding out popular content that has been linked to other websites.
- Create better content on that topic and publish it on your website.
- Promote your content as much as you can.
This is what separates this technique from others,
And can generate high-quality backlinks for your blogs.
But how?
You just have to list out the topics that are already getting good backlinks.
*Topics that are relevant to your niche*
Search out for new keywords…
And BAM!
Write down a mind-blowing piece of content that is…
- In Long form
- With deep details
- Supported by amazing visuals
- And a Call to action.
Using this tactic, you can surely get better and high-quality backlinks.
Use Rankmath Plugin
Rankmath is the best plugin to up your SEO Game.
This plugin actually does more than just boost your SEO.
It is a Search Engine Optimization plugin for WordPress…
That makes it easy for you to optimize your content with the best practices.
And who’s not gonna trust such an amazing plugin…
That is recommended by the top SEO experts.
It saves a lot of time and effort by giving some amazing features…
1. Easy Setup Wizard
Rank Math practically configures itself.
Rank Math features a step-by-step installation and configuration wizard that sets up SEO for WordPress perfectly.
2. Simple User Interface
Who doesn’t like simple things to do…
It allows you to a simple but powerful user interface that highlights important information about your posts alongside the post itself.
Using this information, you can improve your post’s SEO instantaneously.
3. Performance Oriented
Giving the best results is the motto and with this…
Continuously improving the plugin’s performance and ensuring new functionality doesn’t compromise this so it is as fast as possible is the top priority.
4. Content AI
Everyone knows how important is to make your content SEO friendly.
Generate the best-ever content by making use of AI.
So this plugin provides suggestions and knows exactly what to write.
5. Advanced SEO Analytics
Tells you the target keywords, sitemap status, and much more advanced level analyses.
This information can be beneficial in maintaining a high-performance website.
6. Rank Tracker
There’s no different than any other tool…
But if getting everything in one place is what you are looking for,
Then RankMath is what you need to take a look at.
YES! It also includes Rank Tracker.
7. Keyword Rank Tracker
Discussing Rankings, then who doesn’t want to know about the KEYWORDS
It offers you to Get to know all the keywords each post is ranking for
8. Advanced Schema Generator…and it has over 70+ SEO features to boost your SEO.
Do you want to know how to get featured on Position Zero?
This Plugin allows you to make the most and get the best ranking on Position Zero.
With the help of a schema generator, you can achieve this and improve CTRs
To sum up…
The RankMath Plugin is the all-in-one solution to your every SEO need.
Write A Blog To Be Ranked In Featured Snippets
Featured Snippets are not just rankings…
It is the position above the #1 organic result!
It is more than a simple ranking as it also drives more traffic, boosts your conversions, and improves CTR.
You can achieve this position in 4 basic ways:
1. Focus on Answering the user’s questions.
Do you know,
Google tends to rank you better if your content has answers to the question people are searching for?
You have to make you answer the questions asked by the people in the form ( what, when, how, who)
2. Do keyword research to get more relevant keywords.
3. Use headings and subheadings to make your content more readable.
4. Stay short and simple.
Types Of Featured Snippets That You Need To Target
1. Paragraph Featured Snippets
These snippets show a paragraph of text that explains the answer to a question.
If you want to be featured as a Paragraph Snippet, make sure to create content that is informative.
Here’s how it looks:
2. Listicle Featured Snippets
As the name suggests, List Snippets appear in the form list.
Here people look for Steps or Tips or Ways.
PRO TIP
To Appear in the List Snippet, try to put more than 10 points to grab the attention of the reader.
Also, Google adds a “more items” link below the list snippet if there is any additional information.
Let me show you…
3. Table Featured Snippets
It will be displayed in the form of a Table
Like this…
PRO TIP
Google shows a maximum of 3 columns and 9 rows in a table snippet.
So try to add a maximum of three columns and more than nine rows to your table…
In that case, Google will add more rows of links that will point back to your original post.
4. Youtube Featured Snippets
This snippet mainly features Videos on position zero.
Here’s a simple example,
Conclusion
So these were the SEO tips for blogs that you have to consider to create an epic blog and rank higher on Google.
It’s high time now, and you should build appealing as well as engaging blogs.
After all, Do you want to Rank high or not?
Do you want to beat your competitors or not?
So give it a try! And
If you want any help or guidance, I am there! For any assistance, you can contact me here: Contact US.
Or, here’s a link to the 30 Minute Strategy Session. Book It Now and make better SEO strategies for your blog.