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Did you know, 72% of consumers discover a business through an online search? Yes, having an online presence is crucial for every business out there. And for that, you need a strong SEO strategy that will help you to reach out to your targeted customers.
But the question is How Will You Ensure That The SEO Outsourcing Service That You Are Using Is Best For Your Business?
And how will you get the right expertise needed to make a winning SEO outsourcing strategy?
Don’t worry. I’m here to help you get answers to these questions.
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Get a Free AuditIn this guide, you will learn about WHAT, WHY, and HOW of real-life SEO outsourcing and how an SEO outsourcing company can help you.
Plus, you will also get to know the benefits of offshore SEO and digital marketing companies, and how they can be a game-changer for any business.
So grab your writing pad to pen down important points and get ready for a transforming journey!
What is SEO Outsourcing?
SEO – The process of optimizing your website’s search engine ranking.
Outsourcing – Getting a specific task done via an outside source.
Thus,
Getting your website’s search engine ranking optimization work done + by an outside source (a company or experts) = SEO Outsourcing.
In technical terms, SEO outsourcing is the act of handing over the responsibility of Search Engine Optimization work to an outside agency or company.
SEO outsourcing has become a buzzword in the business realm. Do you know, according to Forbes, it has jumped to 60% in the last few years and will continue to expand at rates of 12% to 26% across the functions analyzed?
An SEO Outsourcing company may work on strategy creation and execution, content marketing, link building, digital PR, local SEO outsource service, web design, etc.
This is also because SEO outsourcing companies can help you minimize operating costs and to concentrate on core company priorities. It gives you ultimate freedom when you want to focus on your core business planning.
Why Do Companies Outsource SEO?
We will talk about outsourcing SEO later.
Let’s look into some real life examples from big companies to get a better understanding:
Everyone knows about WhatsApp. But do you know how it struggled to connect you to your friends online?
In the beginning, WhatsApp was just a small firm with 35 full-time working employees. Hard to imagine, right?
However, today it is the most popular app which is used to communicate, with more than 2 billion users worldwide. Impressive!!
But, you should know that this most popular app didn’t grow by working solely with the 35-persons team.
To keep their initial operating costs down, they outsourced development from Russia and managed to run their business with a fraction of the cost of what would have taken to do all of the work at home.
They also took the help of an SEO outsourcing company to develop their business globally.
Basecamp
You know Basecamp, right?
You know Basecamp, right?
Yeah, our famous project management guy. Let’s hear his story out.
So, in those days…
Basecamp started with just a 4-men team and slowly began to move forward. However, founder Jason Fried explained that as the company started to build its momentum, problems started to devour them when they started to provide service to their earlier client.
He admits Basecamp was very good at delivering products and satisfied their customers, but their in-house process was a mess, and they needed more time to focus on their internal work. They started to outsource their app development to offshore developers. This really helped them to improve their overall work.
Yes!!!, even the internet mafia used to outsource its virtual assistant work, IT work, and development. Google itself outsources work to remote employees.
According to the Internet Giant, “you should always look for the place where the talent lies, where you can find the best resources in a cost-effective manner.
If you want to scale your business then you really need time to focus on your main business stuff, and for that, you need time which you can get by outsourcing a portion of your overall work.”
So, we can see that companies majorly outsource to –
- To reduce costs
- To focus on core business
- To solve capacity issues
- To enhance service quality
- Because it’s critical to business needs
- For access to intellectual capital
- To manage business environment
- To drive transformation change
So, now you have seen the hidden important roles of outsourcing. Now let us understand, how you can benefit by outsourcing SEO:
By outsourcing SEO, you get to choose a service provider whose ideas satisfy you and match your marketing goals, & is ready to work according to your terms.
Moreover, in business, the biggest element is time. Every minute is valuable. You need time to focus on core business needs, rather than working on the process that can be easily handled by some experts.
The best SEO Outsourcing company helps you right there.
Let’s see how many tasks you got to do in the SEO:
- Create a List of Keywords
- Analyze Google’s First Pages
- Create Something Different or Better
- Add a Hook
- Optimize For On-Page SEO
- Optimize For Search Intent
- Make Your Content Look Awesome
- Build Links to Your Page
- Improve and Update Your Content
Now, the time you will be spending in learning and implementing this SEO process, can be saved by just hiring a digital marketing company or an offshore agency that is expert with that job.
Plus, SEO is a long-term process and changes in ranking on SERPs can be seen after a certain amount of time. Sometimes it takes a few weeks, sometimes it takes months. You just can’t determine how long it will take to reflect your efforts on SEO.
And if you are new in business, you just can’t spend your time on the kind of work that can be simply done by hiring a few experts.
Balancing expectations of the time, money, and staff devoted to this service can be one of the toughest challenges for anyone trying to win in SEO. This is why a business should choose to outsource it.
How To Outsource SEO?
Many business owners believe that it is going to cost them a lot to outsource their SEO work.
But that’s far from the truth.
Here I’ve given two options that will help you in outsourcing SEO without spending too much money.
Digital Marketing Companies
When it comes to outsourcing your SEO, Digital Marketing agencies can be the best gamble.
I will explain why:
A digital marketing company is made up of a bunch of experienced SEO experts.
They can easily understand your problems regarding SEO and solve them in an effective way.
It is more affordable and faster than building an in-house SEO team.
They can provide you with a result-oriented solution in no time!
So,
What Is A Digital Marketing Company?
- A digital marketing company or agency is an organization consisting of SEO, Video Marketing, Mobile Marketing, Online Advertising, Email Marketing, and Social Media Marketing experts.
- A digital marketing company can interact with your customers through one or multiple channels such as websites, blogs, email, social media, and more.
- They can provide a seamless customer experience across channels and devices throughout their work cycle.
- They have huge expertise in digital marketing and know the latest trends, best practices, and best tools and strategies to put your business in front of your online customers.
The overall goal of any digital marketing agency is to generate revenue for a business. The professionals at digital marketing agencies know the ins and outs of online marketing, customer journeys, and search engine optimization (SEO).
A full-service digital marketing agency like Incrementors, on the other hand, offers:
- Search Engine Optimization
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing
- Marketing Automation
- Content Marketing
- Website Development
- Facebook Advertising
- PR Services
- Email Marketing
- Video Production
- Event Coordination
A great digital marketing agency can revolutionize your business from top to bottom. Their business expertise can evaluate your brand’s needs and develop a powerful strategy that can help you to maximize your profits.
By working with a digital marketing agency, you can improve your overall efficiency and productivity. With their help, you’ll get better ideas to define your objectives and set realistic and measurable goals.
Offshore SEO
Offshore SEO is the same thing as hiring a digital marketing company, but this time you are hiring from an outside country or primary region.
If you are new in business you don’t want to spend a lot of money on SEO and that’s what might be stopping you from hiring SEO experts.
You need an affordable and effective way to market your product to your potential customers.
The fact is, the ultimate goal of every business in today’s competitive market is to get more and more customers as soon as possible. And at the same time, it also needs to take care of its budget. Which means they need to market their product or service in a cost-effective way.
This can be easily achieved by Offshore SEO services that can provide SEO and marketing services at a very affordable price, and the best Return on Investment.
Benefits Of Digital Marketing Companies & Offshore SEO
Get More Time To Focus On Core Business Needs
In a business, time is the most precious element. You need time to plan your journey ahead. You need time to measure your growth and implement ideas that will grow your business in the future.
An in-house SEO team building might sound a good idea, but you know what,
It requires:
- Recruitment: This is where most businesses struggle. You have to call and interview dozens of SEO experts to find a few talented and experienced guys. This consumes a lot…means a lot of time.
- Training: Sometimes you need to train freshers and interns which also takes a lot of time.
- Limited Resources: Okay, You’ve got an SEO team. But who’s going to manage your content, advertising, and social workload?
- Cost: Building an in-house team is generally more expensive than hiring a digital marketing agency.
- Tunnel-Vision: An internal team may fail to see things from an outside perspective.
- Talent Retention: After hiring and training your employees, retaining that talented team on which you’ve invested resources into hiring and training them is a major issue for businesses.
And you can’t spend all of your time handling all of this stuff. You can invest this time in your core business development which will pay higher ROI in the future.
So, what will you do?
Best Solution: SEO Outsourcing
Yes, you can directly hire a Digital marketing company or an offshore SEO agency and handle all of the work for them. Their experts will easily take care of your search engine optimization needs and free up a lot of time for you.
Thank me later.
Cost-Effective
With time and effort, SEO also takes a lot of money. When you choose to build an in-house team you are preparing to spend a lot of money on a lot of stuff.
Don’t believe me?
You hired dozens of new employees and now you have to spend a big amount of your money on their salary, bonus, PF funds, and whatnot.
You also need to buy office furniture, computers, extra space, AC, and more. Then you need a huge fund to take care of your office maintenance. I don’t need to tell you all, you can imagine this by yourself.
Instead of this, what about hiring an offshore SEO agency or a digital marketing company where you can find all this arrangement and talent in one place, and that too in a quarter of your in-house team budget?
Get Faster Results
If you already have a fair amount of traffic, you can actually benefit by hiring a digital marketing agency. How?
Their SEO experts can use your traffic to create an effective marketing funnel for your business and come up with a plan that would grow your business online. This way, you can start seeing results faster.
With outsourcing, you can also count on starting the work immediately, instead of facing delays with an in-house team that arises from pre-planning, tutoring, and execution. After all, a digital marketing agency has more experienced SEO professionals and they can start working immediately with their already-have strategy.
Get Stronger Marketing Strategy
A successful SEO needs a good marketing strategy. This isn’t only about simply writing content and promoting it, and hoping it will generate organic traffic and leads. It literally needs a proper strategy.
With a high quality offshore or digital marketing agency, you can develop a competitive strategy in the following areas:
- Keyword Researching
- Content Creating Strategy Across Multiple Channels
- Thematic Content Creation Calendar
- Content Marketing
- Social Media Marketing
- Link Building
A full-fledged digital marketing agency can help you with all these SEO tasks and take your business to a new level of success.
Get Insights From Advanced Tools
A digital marketing agency is fully loaded with amazing SEO tools out there that can help you to gain incredibly important insights about your customers, your search visibility, and your overall performance on the web.
And with an in-house team when you pick out a tool to monitor your search engine visibility, you’re already spending a lot of money and you need more for scheduling social media posts, and yet another one to monitor your online reputation.
Digital marketing agencies already have these important tools such as SEMRush, Moz, and Ahrefs, not to mention more enterprise SEO tools such as seoClarity and BrightEdge, and will offer you insights without having you purchase them. These tools can really boost your ability to market the most effectively.
Helps Your In-House Team
You’ve got your own internal SEO team, but adding a digital marketing agency is like optimizing it to an advanced level.
If you are a small or medium-sized business, you probably have a team of freshers that may need some extra knowledge to handle the SEO work. By partnering with a digital marketing agency, your team can look into their work and strategy and can learn a lot about the digital world.
For Growth Stay On The Top Of Latest Trends
“SEO is an ever-changing world, what’s best now may not become the best tomorrow.”
If you’ve ever tried to research trends, search algorithm updates, or new tactics and strategies, you know how fast and constantly it changes. Plus, this all requires a lot of time.
However, a digital marketing agency has a special team for research on the latest trends so that you don’t have to invest your time and resources in such a constantly changing task.
An agency always stays on top of the trends and makes strategies with the latest ideas and tools. Working with a digital agency is like keeping renewing your business every day.
Let’s Wrap Up!
SEO isn’t easy stuff! You have to have the expertise, time, planning, fund, and whatnot to manage your search engine optimization process for your business, and building an in-house team seems a hard option for a small and medium-sized business.
However, by outsourcing SEO, You can save a huge amount of time and money. You can focus on your core business goals. By handing it to an offshore agency or a digital marketing company, you can get it done in a quarter amount of time compared to an in-house team.
So, considering the time, resources, and budget a business would be saving, we can totally agree that when it comes to SEO outsourcing, an offshore agency and digital marketing companies can be a game-changer for business.
However, what option you choose is still up to you.
But, if you need to ask anything regarding the topic, please comment in the box below. Remember, I’m here to help you.
Frequently Asked Questions
Should I outsource SEO?
If you need an advanced level of SEO with a small budget and time, you should choose to outsource it via a digital marketing company or an offshore agency.
How do I outsource my SEO?
You can consider SEO outsourcing by hiring a digital marketing company or a SEO outsourcing company.
Are SEO companies worth the money?
Yes, they are. In fact, they can be the best option when it comes to affordability and time management regarding the type of company you choose.
How much does it cost to outsource SEO?
As found via surveys, an SEO consultant or agency charges nearly $150 per hour. Another survey by Moz says that the average hourly rate of SEO experts is above $100 per hour globally.
What does an SEO company do?
An SEO company optimizes your online business so that your customers can easily find it on the internet. They do so by creating relevant content, making a backlink strategy, doing on-page and off-page SEO, and more.