How To Write SEO-Friendly Product Description

Are you TIRED of scrolling through page after page on Google only to find your product buried deep in the search results? 

Frustrating, right? 

But here’s a secret! What if I told you that a simple fix could skyrocket your product to the top of the list?

It’s all about having an optimized product description—your chance to make a great first impression and entice them to click through to your product page. 

Mean it! A well-crafted product description can not only improve your search ranking, but it can also drive sales and increase revenue.

In this blog, I’m going to give you the inside scoop and tell you how to write SEO-friendly product descriptions that convert!

Whether you’re new to e-commerce or a seasoned pro, this guide is for you. So let’s get started crafting product descriptions like a boss!

Remember! Optimizing product descriptions is only one part of the overall product listing process. A well-designed website with easy navigation is another important factor for a positive customer experience and increased conversions. So here are “9 Tips to Create an Outstanding Ecommerce Website Design.”

What Are SEO Product Descriptions? 

Ready to become a product description pro? But before this, you need to know what exactly SEO product descriptions are…

Simply put, SEO product descriptions are written descriptions of your products that are optimized for search engines to better rank your products on search engine result pages when someone searches for a keyword or phrase related to your product.

Below is a classic example of a product description for “Comfy White Addidas Sneakers.”

But remember, it’s not just about cramming in keywords. Make sure to craft a compelling and engaging description that accurately reflects your product and appeals to your target audience.

Now, put yourself in the shoes of the customer. 

Imagine you’re shopping for a new pair of sneakers. Which product description would you be more likely to click on?

“Sneakers, size 10, blue”

or

“Step up your shoe game with this sleek and stylish size 10 blue sneakers.”  “Perfect for a casual day out or a run in the park, they’ll have you feeling comfortable and looking good in no time.”

Obviously, the second, right? But why? because it’s descriptive, informative, and makes you want to learn more about the product.

And your reaction after reading the description would be… 

That’s the kind of product description that both search engines and potential customers will love to read and use to further their purchasing decisions.

But the question here is, how can you create a winning product description? Next up, you’ll get to learn the simple ways to craft perfect SEO product descriptions.

Simple Ways To Write SEO-Friendly Product Descriptions

When it comes to optimizing product descriptions for eCommerce websites, the most important thing to keep in mind is your target audience and their preferences…

Here’s why this matters: 

You must consider that Google’s algorithms are all about providing the best user experience, and what’s good for your target audience is ultimately good for your search engine ranking. All it wants is to deliver results that are relevant and helpful to the person searching.

And if your product descriptions are written with the audience in mind, then search engines are more likely to get your products to the top.

Think about it this way, You want to write product descriptions that make it easy for potential customers to find what they’re looking for and make a purchase decision. 

Imagine yourself as a customer who wants to purchase a product. Will you be purchasing the product by looking at the technical specifications, or will your purchasing decision depend on looking at the benefits that the product will give you?

Confused? Well, let me give you an example.

Let’s say your buyer persona is a busy working mom who wants to buy a new vacuum cleaner for her home. Now, if your product description focuses on the technical specifications of the vacuum, it might not be appealing to her… 

But, if you highlight the benefits of using the vacuum such as 

“Lightweight, easy to use, and efficient in cleaning up pet hair and dirt in no time – perfect for busy moms who want to keep their homes sparkling clean” she would be more likely to make a purchase decision.

That’s how you can perfectly understand your audience, their needs, preferences, and behaviors, and write appealing, SEO-friendly product descriptions.

Here’s an exclusive video on how to create an effective buyer persona to target the right audience and drive results. Watch now!

Choose & Use The Right Keywords Strategically

Keywords play a massive role when it comes to telling search engines like Google or e-commerce platforms like Shopify or BigCommerce that your product is relevant to a specific search query so that they place it in front of the right buyers.

Writing an SEO product description is all about making sure you’re targeting the right keywords that will help both search engines and potential customers understand what you’re offering

To start with, you have to go for “keyword research,” and this is where keyword research tools like SEMrush, KWFinder, or Moz Keyword Explorer come in handy. These tools will definitely help you gather a handful of relevant keywords for your products based on some important factors like search volume and keyword difficulty.

For example, if you’re selling “Air Jordan 1 Mid shoes,” you can simply go to the tool and enter the search query or keyword in the search box. As result, you’ll get ⬇️

And the top ranking websites are the ones that are using this exact keyword.

Don’t know how to do keyword research? Let me help you! Here is an in-depth guide to performing keyword research for SEO that will surely help you out!

As you’ve got the hang of keyword research (from the above link), you’ll now be ready to tackle long-tail keywords with confidence.

So that was all for the short-tail keywords. But next up, let’s look at long tail keywords.

When it comes to keywords, grabbing short-tailed search queries can be beneficial, but only for a certain time period. 

So, to appear higher and gain better visibility, you have to focus on long-tail keywords. These are longer phrases that are more specific to what customers are searching for and satisfy their search intent. Moreover, they often have a higher conversion rate. 

Let’s use the same example of the Air Jordan 1 Mid shoe again. For the long tail variations, instead of targeting the keyword “Air Jordan 1,” you might target “Air Jordan 1 Mid Casual Shoes,” which is a more specific search query with low competition.

Going after specific search queries will help you not only rank higher in search results among big names but will also drive potential buying customers.

Want a higher conversion rate? You are just one click away. Just head over to “Shopify Conversion Rate Optimization: 5 Proven Ways To Increase Conversions” and skyrocket your conversions.

Check out how an e-commerce website used a similar long tail keyword in their product description, a perfect illustration of “SEO” for product descriptions.

Set The Scene With Storytelling

Storytelling is a powerful tool in SEO product descriptions. It helps engage the reader and sets the scene for the product, creating a vivid image of how it will fit into their lives. 

When you think about a customer sitting on the other side without feeling or holding the actual product and relying on only seeing the images and the description of it, your job is to make sure that they can see themselves using it and how it will make their life better.

By doing so, you’re making an emotional connection with them, which is more likely to lead to a sale. Otherwise, you are not likely to see results.

For example, let’s say you’re selling the Air Jordan 1 Mid sneaker. Instead of just listing the features and specs of the product, you could paint a picture for the reader. You could describe a busy day of running errands and working out and how the Air Jordan 1 Mid sneaker is perfect for both because of its comfort, style, and durability.

This concisely and eloquently states the key benefits of the product and why the consumer should purchase it. 

Therefore, your main aim is to get to the customer’s pain point and then create a path for them that shows how the product can be beneficial as well as useful for the customers by creating a scene of storytelling in your SEO product description.

Provide Detailed And Unique SEO Description For Each Product

Have you noticed…? It’s common among several business owners to just copy and paste product descriptions from the manufacturer or other websites to trick search engines and get better rankings.

This would be of no benefit and would not only result in a poor user experience but could also harm your search engine optimization efforts.

Well, when it comes to writing descriptions for your SEO products, it’s crucial for you to focus on providing detailed and unique information for each of your products. Not only does this help your customers better understand what they’re purchasing, but it also helps your search engine rankings.

Think about it, when people are searching for a product online, they want as much information as possible. Therefore, you have to make an appeal to your reader’s imagination through your writing…
By providing all of this information in your product descriptions, you’re giving your audience what they want and keeping them engaged with your page.

Also, by doing this, you’re not only setting yourself apart from your competition, but you’re also helping search engines understand the relevancy and quality of your content.

For example, let’s say you’re selling a new outdoor sofa set…

Instead of simply listing the 

• brand 
• color, and 
• size 

Go a step further. Describe the features, such as-

• Made of materials that are weather-resistant, such as wicker, rattan, metal, teak wood, or synthetic materials.
• Cusions made of water-resistant and fade-resistant material
• Designed to be durable and withstand the elements, such as rain, wind, and sunlight
• Comes up with plush cushions, ergonomic designs, and comfortable armrests for added comfort

Moreover, you can mention the material used, the type of laces, and any other details that make these sneakers stand out from the rest. Look here! A perfect example ⬇️

But here you might wonder, “How can you bring uniqueness to your SEO product descriptions?”

Well, these tips would definitely help you…

• Always assign the best suitable keywords to your product descriptions strategically. 

• Construct the content in a way that seems to be natural and scannable. 

• Make sure that you provide relevant information that resonated with the products in the most accurate manner.

• Use bullet form to explain. 

• Mention key benefits and features of the product.

• Use of optimized images. 

Understand The Difference Between Features & Benefits

Features and Benefits are two useful terms that give the customer essential knowledge about any product in a simpler way.

These are part of any product description.

Features are the descriptive aspects of your product, whereas benefits are all about why that feature is important in that product. What benefit will this product have in your life?

Let me show you:

Let’s take the example of “Office Chair”. 

What can be it’s features?

• Seat Height
• Backrest support
• Armrest
• Headrest 

These are the features that create a descriptive image of the “Office Chair.”

Now, let’s talk bout the Benefits…

• Good Posture- sitting on an old chair can harm your back and lead to strain your back. But this chair makes your sitting posture more comfortable.
• Back pain reluctant- this chair improvises back pain in your body as it has a fully adjustable seat.
• Headrest- sometimes people complain about pain in their head, neck, and shoulders because of no headrest facility. But, this chair has good headrest support which provides support to your neck and shoulder too.
• Productivity Boosting- good posture boosts a person’s working capacity, automatically eliminating pains and aches from your body and making you work properly and pain-free.

What’s the bottom line?

The bottom line is that both features and benefits are useful for any product description but, for marketing purposes, it is better to go with giving priority to the ‘benefit’ 

Because benefits are what entice customers to buy your product.

Optimize Images

Keeping the product descriptions aside, you need to make sure that your product images are optimized too…

Let’s face it, your customers are visual creatures, and they want to see the product before they make a purchase.

Therefore, your product images play a crucial role in attracting customers and making your product descriptions stand out. It can make your sales or be a deal-breaker for customers.

By optimizing your images, you can improve the visibility of your products in search results, drive more traffic to your site, and ultimately, increase conversions. It’s a win-win situation!

There are several things you can do to optimize your product images for SEO. Let’s take a look at them.

• Customers want to see the details of the product, so it’s important to provide them with high-quality images that accurately depict the product.

• Having multiple images of the product from different angles can give your customers a better idea of what they are buying and what they are going to receive.

• Compress images to reduce the file size and improve page loading speed. Large-sized images which take more loading time are a major setback for visitors.

• Name the images with descriptive and relevant keywords, which can help in ranking them in search engines.

• Provide relevant alt text for the images to make them accessible to the search engines.

Read More: Image Optimization For SEO: 6 Ways To Make Your Images More Appealing

Add A Clear Call To Action (CTA)

Designing an e-commerce website is about more than just showcasing your products. It’s about creating a user experience that is both enjoyable and efficient, and a key element in this process is a clear call to action (CTA).

Your CTAs should be placed strategically, encouraging users to take the next step in their journey, which is “to buy your products.” And the best place to include it is right after your SEO product descriptions.

By incorporating a clear and engaging CTA, such as “Add to Cart” or “Buy Now,”  into your product descriptions, you can make the user experience more seamless and increase the chances of converting your website visitors into paying customers.

Look at the example below.

See! How clear and easy it is to find the CTA and purchase the product!

And this takes us to the end of this article…Phew! That was a long read!

Conclusion

Don’t wait anymore! Start optimizing your product descriptions today and watch as your e-commerce website climbs the search engine rankings and converts more visitors into customers.

By incorporating the above tips into your product description, you can not only improve your search engine ranking but also increase the chances of converting website visitors into customers.

And if you need any extra help or guidance, our team of experts is here to assist you. Book a 30-minute strategy session with us today and let us help you take your e-commerce website to the next level. So what are you waiting for? Get started now!

FAQs

1. How do you SEO a product?

To perform SEO for your products, you must optimize some of the most important elements, like, the title, description, headings, and high-quality images with descriptive Alt tags.

2. Can you suggest some good SEO product description generators?

Yes! There are some best SEO product generator tools like, https://www.copy.ai, https://aiseo.ai, and, https://www.frase.io.

3. Are product descriptions important for SEO?

Yes, to make your product stand out in the top rankings, it should have a good product description. A customer will buy your product only if he or she can relate to it and believes it will benefit them in a variety of ways.

4. Are keywords important for product descriptions?

Keywords are the most important part of any SEO product description.

They are like a link between what the buyers are looking for and your content in the product description.

5. How long should an SEO product description be?

An ideal Seo-friendly product description should be between 300-400 words, If required, it can be longer to state the product’s benefits and features for an overview to the customer.