Everything You Need To Know About SEO For Podcast

Podcasts have become very popular as a part of SEO strategy since Google announced it would surface podcasts in the search results in 2019. 

Check out below:

That raised an urge to create Podcasts to get more relevant traffic. 

But, then there was a competition to make SEO for podcast rank higher and more visible to the users. 

And the best thing?

The best thing is podcasts are 1428 times less competitive than blogs! 

However, You don’t need to worry about better ranks though when there is SEO(Search Engine Optimization) for podcasts. 

Why Is SEO Important For Podcasts?

SEO is a key element of Digital Marketing. It helps drive more and more users & customers. Let me define SEO, it is all about having a website and getting content ranked as high as possible in SERP. And, that’s the reason why you must go with SEO for podcast.

Of course, everyone knows SEO is all about Search Engine Optimization, but nowadays, it is all about ranking high on Google. Why? Because now Google is the most famous search engine. 

It has over 63,000 searches every second. 

A few people click on the second page of Google. And, almost nobody clicks on the third or fourth page of Google. 

And that’s the reason, there is a cut-throat competition to rank higher in SERP. 

The same concept applies to podcasts. To rank the podcasts higher, you need to apply the right SEO strategy for them. 

That’s only how you can use SEO for podcasts and get it higher for the searches your potential customers are making.  

SEO For Podcasts: Best Practices

Earlier, people had to download a podcasting app or search for any other podcasting channel and subscribe to it through Spotify, iTunes, or any other platforms. 

Most podcast channels require basic keywords in order to rank higher on the platforms and don’t require many SEO tactics. 

However, Google has changed everything. In 2019, Google announced to rank the podcasts directly in SERP. 

This enhances the urge to use SEO for podcasts. 

Get Fine  SEO Topics For Podcasts To Get Traffic 

I think it will not be wrong if I say, podcasts are something like blogging. If you create a podcast on any random topic, people are not going to listen to it.  

Of course, you will not get many downloads and the visits to your podcasts will also be very less. 

You will not be able to create a hit podcast every time but there is a strategy that you can use to increase the success rate of your podcasts. 

Here is how you are going to find keywords for your podcast,

Go to Ahrefs 

Click on keyword explorer and then type your chosen keyword. 

Hit the search button below. 

You will get to see a screen like this…

Keyword: Content writing 

But you have to scroll down and come to this:

Here you will find all the trendy topics on Google. Also, you will get to see the popular blog posts along with backlinks, and the monthly traffic the blog is getting. 

If the topic has both backlinks and monthly traffic, then the topic is best to create a podcast.

Just imagine, if the topic is rocking on SERP then it will also be helpful for SEO for podcasts. 

There are many topics in SERP that are not ranking higher but doing great with podcasts because a few podcasts have been uploaded. 

Read More: Ahrefs Guide: The Most Comprehensive Guide Available on the Internet

Get SEO Keywords For Every Podcast 

Once you have found out that SEO podcast topic you want to create a podcast about…

Next, you can find what keywords those blogs are ranking on.

Click on the keywords and you will have a list of keywords the blog is ranking on. 

This will give you a more specific understanding of the keywords. 

If you add such keywords to your podcast, your podcast is more likely to rank. 

But here are the things you should take care of while selecting keywords like, 

• Don’t Stuff Keywords: Just like the keywords work for blogs, it similarly works for podcasts as well. You don’t have to stuff the keywords hundreds and thousands of times. Mention the keywords naturally. 

• Add Popular Keywords In Your Titles: Add the right and popular keyword in your title to get better results. 

That’s how you can optimize your podcast for SEO. 

Don’t Avoid Transcription 

Google will do a transcription of your podcasts just like it crawls and indexes the blog articles. And of course, it is not that perfect. 

Transcribing your podcasts gives you more control over the translation. And, of course, it is a best practice for SEO for podcast.

Here, you can clearly define the relevant terms of your podcast. With this, you can make sure the terms are correctly spelled, and keywords are highlighted. 

You just cannot simply avoid the transcription. 

Deaf people or people with auditory issues should not miss out on your podcasts. They should be able to enjoy your podcast just like any other person. 

So, you must use transcription and optimize the SEO for podcast. 

Include Podcast Metadata 

If you have already worked on any website, you must have known what Metadata is. The metadata works the same with podcasts. Just like you include keywords in the metadata of the website, simply you have to add keywords in podcasts as well. 

Metadata is quite important from an SEO point of view. 

You can take advantage of adding metadata to your podcast. Make sure the keywords are there in the Meta Title and Meta Description of your podcast pages and help Google know more about your podcast. 

Read More: How To Create Perfect SEO Title Tags

Create A Write-Up For Every Podcast

Adding a write-up to your every podcast is important. You must not confuse it with transcription. It is kind of a summary. The write-up gives a glimpse into what your audience is going to get in the podcast episode. 

The write-ups give you an opportunity to add those keywords organically. 

A write-up along with the transcription would help your podcast rank higher in SERP.  

Use Google Podcast Manager 

Do you know there is a tool provided by Google for podcasters, called Google Podcast Manager? It is somewhat like Google My Business Manager for business owners. 

You can enhance the ranking and traffic of your podcast by claiming and verifying your podcast channel on Google Podcast Manager. 

Also, it will help you be found on many other Google devices like Google Home and Google Assistant. 

Syndicate To Google Podcast Manager 

Syndication of the podcast means whenever you upload any podcast to your podcast hosting service, it will automatically update on other directories. 

The thing is, you only have to upload the podcast once. 

Here is how you can do it:

• Upload an episode to your podcast-hosting site
• Submit the RSS feed URL to Google and wait for it to crawl. 

This is how Google will easily find content relevant to your show. 

Optimize Podcast Voice

Your podcast host must have a deep and clear voice. This is necessary for Google to understand your spoken content and keywords. An unclear voice will make Google’s Natural Language Processing make it difficult to understand what is being spoken. 

That’s why it is necessary to have a strong podcast voice. A podcast having an interesting topic along with a deep and clear voice will eventually help. 

speaking with your stomach will drive more & more traffic and listers organically. 

Ask For Reviews

Reviews are always best to have. It is extremely important in the eCommerce business. Why? Because when people see positive reviews on your product, they show eagerness to purchase the product. And, that’s how they have higher sales… Also, they are a ranking factor. 

The same concept applies to Podcast Reviews. 

They are great for rankings. If your listeners really enjoy listening to your podcasts, make them leave a review for it. 

This signals Google to have a quality SEO podcast. 

Conclusion 

Google is the king of Search Engines. Content marketing and writing is the way to get more and more traffic. And, of course, it is a very competitive approach you could ever have. 

But… There is one more thing that we can use Podcasts. They are easy to create and rank on Google if you have right strategy to SEO for podcast.

And, of course, you should work on both. 

Brands that don’t apply SEO on podcasts, lose out on a lot of growth opportunities. The above-given podcast SEO techniques are the best way to improve the ranking of your podcasts. 

FAQs 

1. Are podcasts effective for marketing?

Podcasts are an effective platform for marketing. You can get good conversions from there. It is not like that, there is no demand for content, blogs, or articles. But, podcasts are a way to give a unique experience to users by putting a voice in front of them. 

2. Are podcasts a good marketing tool?

Of course, podcasts are good marketing tools. It is a new way to connect to your audience. It is something new, so now the competition is less. Now is the right time to use podcasts. 

3. What is the best source for podcasts?

These are some of the best sources for podcasts. 

• Spotify 
• Player FM 
• Google Podcasts 
• Pocket Casts 
• PodBean
• Castbox 

4. How many types of podcasts are there?

The main 3 types of  podcasts are:

• Interview podcasts 
• Conversational podcasts
• Educational podcasts 
• Solo podcasts 
• News podcasts 
• Podcast theater 
• Limited-run podcast series