SEO For Orthodontists: 9 Ways To Rank High & Increase Patients

Are you not able to book appointments as compared to your competitors? Do you feel like, your business needs more exposure to get more dental patients at your door? 

But, here is a way to get that high exposure and that is, Rank No. 1 In SERP…

Ranking No.1 in Google is just like a dream for many and no money can buy you that. You just have to be authoritative and expert in the eyes of Google to achieve that rank, in short, you have to work on your Search Engine Optimization. 

And, it requires the right and white hat SEO strategies to achieve higher rankings for your orthodontic website. 

So, let’s get started!

What Is SEO For Orthodontists? 

Do you understand, when there are millions of websites present all over the internet, why does Google rank only one website in SERP?

Google ranks the websites on the basis of Search Engine Optimization. 

However, you must understand that SEO is not magic or just a game of some buttons on your system, you just press some buttons and taddda!!!

Your website is No. 1 in SERP.

It takes lots of hard work, patience, and research but, orthodontist SEO is going to be easy for sure. Most importantly, it is the best way to get more patients at your doors. 

Tips for Orthodontic Website SEO 

When you have got an idea about what orthodontist SEO is, it’s time to learn about the tips to perform SEO for orthodontists.

Check out the tips below:

Build An Orthodontic Website

Before you even start implementing SEO, it is a must to have a website first. however, it is the most important thing to maintain to get rankings in SERP.

Of course, this is a foundational element for your orthodontic SEO strategy. And here, you need to make sure this element is as strong as possible. 

Your orthodontic website needs to be great with user-friendly and adhere to best SEO practices. The best CMS to build a website is, WordPress. 

WordPress sites are much easy to handle. They are easy to work with on mobile phones and quick to load.

Identify The Right Keywords for Your Orthodontic Website

Ao, now you have a website, but then the question arises for keywords. What kind of keywords are you going to use? And, how to choose the right keyword for your website?

Basically, these are the search terms you want your website to rank for. Therefore, you must use those keywords in the content of your website. 

But, then again the question arises is, how would you get to know which keyword to use on your website? 

Of course, it is easier to get keywords like, orthodontists, and braces, but finding keywords get difficult where you have to find a particular keyword that is searched more than others.

However, you can easily do that. You can perform keyword research through Google, Google keyword planner, and some other tools as well. 

Let me explain it through Google Keyword Planner:

Go to Google Keyword Planner and type a keyword you want variations for and select your targeted country.

And when I click on “Get results”… 

I got lots of keywords like…

So, this is one of the easiest and safest methods to get keywords for your orthodontic website. 

Or, you can also use some paid tools for keyword research like Ahrefs- the keyword explorer, or SEMrush. 

Go For Local SEO For Orthodontists

When you have a clinic for orthodontists, of course, you might be searching for locals… right?

This also applies to people who are looking for orthodontic services. They also don’t want to go far. 

So, you must include local SEO in your strategies to target these people. First of all, use local keywords in your web content, URLs, meta tags page title, and all. 

Along with that, you can also get your business listed in the local directories to help patients find your orthodontic clinic. 

Here, you can check out our Local SEO Checklist to know what you can do to rank higher on local searches. 

Create Unique & Engaging Local Content

Local content is an important part of local SEO strategy and your content must be very appealing and action-oriented so that it may persuade a visitor to take action to book an appointment on your website. 

And, here you must remember the fact that Google penalizes the websites that may try to scam Google with plagiarized and duplicate content. Google only wants to rank the websites that fit the search query of the user.

Not only does Google flag those websites but the users also don’t like such content and don’t even convert. 

Read More: Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully]

Create Your Orthodontic Business Profile On Google My Business

Google My Business is a free platform provided by Google to business owners to have real estate on the internet. 

In GMB, it is important to keep your business information updated including, your business address, business hours, and contact information. 

You can also add photos to your GMB. 

Let me show you mine. 

This is the GMB of one of my offices in Sacramento.  

Also, your business would never appear in Google maps or “local 3 pack”, if you have not registered for Google My Business. 

And, do you know the “local 3 pack” is a great way to get patients to your doorsteps? 

Registering on GMB would surely rank your business in the “local 3 pack.” With GMB, you can boost your local search rankings. 

Get Cited In Relevant Local Directories

Get cited in directories relevant to your business. If you haven’t heard about the directories then, you might be wondering, what are local directories?

Local business directories list the important information about your business like working hours, business address, reviews, location, and all. 

It is just like an online version of the yellow pages.  

Every business directory contains an index of businesses. Local business directories are helpful in building a connection between business and local service areas. 

Some of the famous business directories are shown below:

Read More: 500+ Top Local Business Listing Sites – Citation Database

Use Email To Increase Traffic

Email marketing is a very powerful tool to get traffic back to your orthodontic website. Building a subscriber base and sending them regular updates, can bring them back to your site. 

You must not forget that Content Marketing and Email Marketing go hand in hand. So, take advantage of both. 

Here are the benefits of Email Marketing:

Build Quality Backlinks

Backlinks are the most important factor for rankings in SERP. it is a way to show your authority to Google. 

Backlinks are the links given by other websites to your website. The more backlinks you have, the more authoritative your website is in the eyes of Google. 

Let me show you the backlinks that I have gotten from the websites.

You too can have these backlinks, if you follow the right backlink strategy. 

You can use, HARO (Help A Reporter Out), guest posting, and source bottle to get some high DA backlinks 

Use Social Media For Promotion

Of course, there is a platform to promote your website, which is social media. The whole world is on social media, why don’t you utilize it for our web promotion?

Here’s how you can utilize social media for web promotion:

• Join the right group as per your niche. 
• Enhance your presence on social media 
• Create video content 
• Utilize trending hashtags 
• Share customer testimonials on it 
• Promote teaser images 

These are some of the ways you can use social media to promote your website.  

Read More: Impact Of Social Media On SEO And How It Boosts The Traffic

Conclusion

These are the ways you can rank your orthodontic website higher. If you apply these strategies carefully, you may see tremendous growth on your business website. 

This was from my side.

If you know any of the strategies that I haven’t mentioned in the blog, you can comment down below in the comment section. Or, if you have any questions or doubts, you can simply comment them down, and I am gonna reply for sure!