9 Amazing SEO Branding Tips To Build Your Brand

SEO has become much more essential in this decade… not for backlinks, not for more traffic but for branding the business. 

This is because, branding is what that gets you more and more people attracted towards your business.  

According to Wordstream, 64% of users make a purchase right after watching the branded videos on social media. 

Now, imagine what branding can do for your business?

Well, it is a fact that, products are made in factories but brands are made in mind. That’s why, your brand awareness and brand image need to be raised so that your consumers value your brand above others’.

I have got a few SEO branding tips are compiled by analyzing the benefits that can be obtained after implementing them so, you will get the desired conversions and identify the branded keywords for research.

So, let’s get started!

Tips To Build Your Brand 

Brand building is not as difficult as it sounds. You need to focus on brand awareness, social media signals, and user behavior. 

Start by researching your prospects through branded keywords and providing them with the required content and user experience.

See the steps below:

Find Your Branded Keywords For Your Website

Let’s first understand what “branded” keywords are. A layman might Google “iPhone” in the search engine box; however, prefixing “Apple” to it makes it a branded keyword.

So branded keywords are the keywords that are used by your potential customers to gain more information about your brand’s product. 

Since these keywords are already known to your searchers, it becomes a challenging task to engage them with your brand.

Branded searches come with a navigational intent, so ranking branded keywords becomes relatively easy.

1. Identifying branded keyword variations: This SEO tip focuses on identifying branded keyword variations. 

2. Choosing the right keywords to target: You need to categorize the keywords based on their performance.

So the branding tip is to rank keywords with the right intent, If you are able to understand the “right intent”, you will be able to figure out which keywords are best for you.

3. Adding internal links to your branded keywords: By adding links to your branded keywords, Google can understand your site structure and use it to reinforce the branded keywords.

So now look at the importance of using branded keywords for your website:

1. Branded Keywords help you with messaging: Since you have no control over the messages and links which Google will show but you can still have control over the branded keywords which will be used for that messaging.

Since these branded keywords will help you determine what message you want to show up for a specific keyword.

2. Increase the organic listing of your company: When your competitors bid on your branded keywords, it increases your company’s organic listing with your competitor’s ads following or preceding it.

3. Helps you to get incremental links: When the brand adds supplement organic listings then it helps you to get more incremental links.  (not sure about the third point)

4. Helps you to build a healthy relationship with your customer: By monitoring your Branded keywords you can keep a track of the user’s conversations about your brand. 

An SEO tip is to take action on every question that the customer asks about your brand to make them feel valued.

Implement Local SEO

One of the most powerful tools to get local recognition and reach out to your customers is to implement local SEO.

Now I am going to show you the importance of implementing local SEO:

1. Local SEO targets local customers: By implementing local SEO, you can target customers within your geographical area since you will rely upon the location and area of business where your local SEO serves.

2. Local SEO targets micro elements: If your business needs scalability, then the SEO branding tip is to target the micro elements of the customer, such as wants to go, wants to buy, wants to know, and wants to do.

3. Local SEO builds your company’s reputation: Since your consumers trust the top results of the SERP, the SEO branding tip is to demonstrate the quality of your company’s branding, which is possible by implementing local SEO.

4. Local SEO allows you to stay on top: By implementing local SEO, your customers will remember your brand for a long period of time; therefore, the SEO branding tip is to make use of online reviews to stay on top of the result pages.

5. Local SEO saves your time and efforts: Local SEO saves your time and additional efforts since they curtail the role of online reputation management to maintain a positive public relation.

Read More: Local SEO Hacks: 8 Ways To Increase Local Website Traffic

Write Quality Content To Show Yourself As A Thought Leader

Thought leadership content is basically the content that brands use to share valuable information with the world.

What does your thought leadership content should be: 

Your thought leadership content needs to present the vision of your brand, even if you are not talking about it. Making use of long-term strategies for promoting and creating memories related to it will help you gain more traction and attraction.

In order to create thought leadership content, you need to start with periodic launches. Periodic content makes it easy for people to access your future launches.

As per the second method, you can connect different thought leadership content to the same core theme and use them for the same campaign.

Now let us understand how you can present your thought leadership content to the world:

1. Creating a design: You must focus on creating a design that has visuals to help you highlight concepts and important information.

Your blog should have interactive posts such as infographics that are capable of immersing your leaders.

2. Using titles: Your content must be capable of provoking the emotions of readers through the main heading. You can also engage them with a nice, innovative idea. 

For example, if you are a digital marketing company, then making use of the title “born to be digital” means: Creating a digital-first strategy helps you achieve this.

Now, that you have created thought leadership content, let us upon some SEO branding tips to help you promote this before the world:

1. Firstly, define the editorial calendar for the month.

2. Now define the types of content that will be produced.

3. Now set the number of thought leadership content pieces.

4. Now, briefly describe the content.

5. Now plan the data gathering methodology.

6. Gather the data through interviews.

7. Now send it to the writing stage.

8. Now map the design opportunities for the design pieces.

9. Now make sure to proofread it.

10. Then go to the translation pages if required.

11. Then publish your content.

12. Then post the links on social media channels and send emails.

13. Then make sure to share it with related communities.

14. Then promote it with paid channels if required.

Read More: How To Get Started With Thought Leadership

Implement SEO Copywriting

SEO copywriting content means creating SEO-optimized content which is designed in a manner that appeals to the user.

In short, it means content that google can understand that the readers want to read and share.

Now let’s look at some SEO branding tips to boost copywriting:

1. Structuring your content: In the first place, you need to create a structure for your page. Content writing is an important element since it gives a framework for your blog or page.

You can make use of the AAP method, which stands for agree, promise, and preview. 

2. Use Bucket Brigades: At the second place, make sure to use bucket brigades. These bucket brigades allow the user to stay on a page for a long period of time.

For example, by using bucket brigades such as here’s the truth, let’s get started, its time to begin you can increase the session time of your user.

For example, by making use of the bucket brigade, you can trigger the emotions of the readers and increase the session time.

3. Using title tag modifiers: Title tag modifiers are the words which you add to your title tag to rank them for long tail keywords.

4. Using keyword research: performing proper keyword research for SEO copywriting allows you to give your content to users without knowing what they are looking for on the internet.

You can make use of keyword research tools such as Ahrefs and Semrush to get the required keywords.

5. Using emotional headlines: By using the right SEO branding tips, you can create emotional headlines which are not as difficult as they seem.

In the first place, you need to use emotional words such as easy, instant, best, etc. 

6. Use meta descriptions for advertising your content: Meta descriptions act as advertisements for your page. For example, your meta description should be around 160 characters long.

In order to write good meta descriptions, you must use your target keyword properly, avoid using meta description generators, and add a call to action.

7. Optimizing your content for featured snippets: Wondering what featured snippets are well they are basically the answer box that is presented on the SERP without you actually clicking the website.

You can make use of the following types of featured snippets which are 

• Tables

• Videos

• Graphs

8. Getting queries from people: If your title tags do not have a question then the SEO branding tip is to use one because questions based title tags have a 14% high CTR then questions without titles.

Measure Branded Search Traffic

Branded search traffic is one that comes from keywords and search queries that consist of your brand and product name.

In order to increase your branded search traffic, you need to focus on the following SEO branding tips:

1. Gathering Your Branded Keywords: You can make use of the Google Search Console to find your branded keywords. 

Now you need to follow the series of steps in the above sequence:

• Login to your Google Search Console account.
• Then open the performance report and then click on the new option which is next to the filters.
• Now select the query from the drop-down menu.
• Then you must type in your brand name and then click on apply.

2. Categorizing your branded keywords: The next option is to categorize your branded keywords, which you can do by dividing them into three categories:

• High intent queries

• Navigational queries

• Comparison queries

• Informational queries

3. Creating your content based upon ranking queries: Since branded queries have zero competition, it is relatively easy to tank your content.

You can analyze your branded search queries to find out the gaps present in your website, which can be filled through FAQs and research articles.

You can also make use of high-intent queries to speed up your conversion process. An SEO branding tip that you can use here is to speed up the process through press releases and testimonials.

4. Dominating your SERP real estate: The first page of your website must contain a local business presence and a few directory listings.

Secondly, it must contain a knowledge graph on the right side of the page.

For example, this image will help you understand.

You can also make use of site links, which are the sub-lists present under your website on the Google search results.

5. Monitoring the Brand mentions: You can monitor your brand mentions on High authority websites and social media channels. By using these brand mentions, you can create backlinks and raise your brand reputation.

6. Collaborating with brand influencers: When you collaborate with brand influencers who can be web bloggers or social media content creators then you can raise brand awareness regarding your product.

The SEO branding tip for better branding is to collaborate with influencers whose followers are your target audience.

7. Blocking your competitors from bidding on your search queries: When your competitors bid on your branded queries and place their ads on top of your ads then it drastically reduces the brand traffic for your website.

By displaying your ads for the same branded queries you can boost your branded search traffic.

8. Ranking your website on other search engines: When you are able to determine the current market share of other search engines you can easily find that the competition to these search engines is far less compared to google.

So the SEO branding tip is to use other search engines to rank your content.

9. Creating brand awareness: If your business is new to the target audience, then the chances of it appearing on Google will be equal to zero.

By increasing brand awareness through digital marketing, you are effectively increasing sales conversion.

The more people are familiar with your brand, the higher the chances are they will enter keywords relating to your company.  

Improve The UX Of Your Site

If you want your customers to spend more time on your website and enjoy staying there, you need to focus on providing them with the best user experience possible.

The “user experience” of a website refers to how your audience feels when they navigate your website. Increasing conversions or leads for your experience is not the same as engaging the audience in the long term to buy your services and products.

By improving your site’s UX, you essentially encourage your leads to stay on your site for an extended period of time.

Now let’s look at some SEO branding tips to help you improve the UX of your website:

1. You need to comply with accessibility and lower your bounce rate. You can achieve this by creating multiple landing pages to gather organic traffic and making use of different keywords for different visitors.

2. Write high-quality content with inbuilt keywords and make use of image alt text.

3. You must make use of relevant meta descriptions, which draw people to your website when it appears in the search results.

4. Emphasize organizing your content by making use of white space, bullet points, images, and color contrast.

5. Make use of a proper theme for your website and ensure that it is mobile-friendly.

6. You must monitor the time spent by people exploring your website, and to do this, you must access the features in the following manner:

Audience>overview

To monitor the performance of each webpage, go to Behavior > Site Content > All Pages.

7. Making use of proper headings makes it easier for search engines and site visitors to access your content.

You must use h1 tags at the top of your webpage and include keywords at the beginning of the page title.

Use other h2-h6 headers to organize your content, allowing visitors to scan and understand your page.

8. You must make sure to improve the navigation of your website by not adding confusing items, making your mobile navigation site easy to use, and using a short but clear description. 

9. By making use of Google’s page speed insights tool, you can monitor how fast your website operates on mobile phones and desktops. At the same time, you can make use of the following SEO tactics to improve your site speed:

• Minimizing your HTTP requests.
• Upgrading hosts.
• Reducing redirects
• Enabling A CDN

Improve The Design And SEO

If your intent is to provide your users with a mobile-friendly experience, fast load times, and descriptive URLs, then you ought to adopt SEO web design.

Through a proper SEO web design, you ignite the search engines to rank your company in your website’s search results, which can increase your website’s traffic and search results.

Now let’s take a closer look at the importance of SEO web design:

1. An improper web design can damage your SEO: Even if you have built a branded website it hardly matters since using a proper design complements the process ahead.

If your company has forgotten to set the 301 redirects, then your SEO progress may disappear overnight.

2. SEO practices can influence your web design: If you are struggling with issues relating to page speed optimization and site architecture, you will find that your web design has not been optimized properly.

Skipping the optimization of web design can create issues relating to your business’s time, expenses, and money, and it is advisable to incorporate SEO web design.

Now I will help you with 5 factors that can affect your web design:

i. When the designers make major design elements to your website they make use of a few codes such as HTML and CSS.

You must refrain from having your designer use flash sites since they are difficult to optimize and therefore have a higher chance of ranking in the search engines.

ii Do you know that mobile-friendliness is used as a ranking factor by Google to rank your websites? Yes since the majority of internet users spend their time on mobile to rank their website.

iii. Readability of your website: Your designer must focus on choosing fonts and sizes that are easy for your visitors to read.

An SEO branding tip here is to use loads of informative content so that your website can rank well.

iv. Using Images with Descriptive Names: When you use images while having descriptive and logical file names such as IMG 007 then this helps the search engines to see your images and put them into context.

v. Keeping small file sizes: Keeping the size of your files as small as possible solves major issues like slowing down the page load and the increasing bounce rate.

Work On Social Media And SEO

If you are one of those people who think that social media channels do not impact your search rank, then you better mend your ways since social media has a direct impact on your SEO.

When you deploy the right strategies for your social media posts, you can raise your search ranking, boost your visibility, and make it feasible for customers to locate your page.

Here are the SEO branding tips which can help you to combine your social media and SEO efforts:

1. External link building: If you put out quality content, then it becomes easy for you to improve your visibility and your rankings on the search engines.

Enhanced visibility comes through enhanced social sharing, which is evident from the fact that more people can link back to your content.

If the quality of your content is such that it can be shared on social media, why do you not want to take a step closer by aiming to rank on the first page?

2. Creating quality content: Sharing through social media puts you at an advantage by spreading your content to a wider audience then, it is possible to do through search engines alone.

When you create quality content, you encourage your friends and customers to interact with it, enhancing its visibility among the audience.

3. Increased brand awareness: Social media actually helps in expanding the reach of your brand since the information you share about your brand on social media helps potential customers connect with you.

It can be your personal name, the name of the company, or the industry.

4. Optimizing your profile and posts: When potential customers are interested in finding content about your industry, they will turn to their preferred social media platforms such as Twitter, Facebook, and Linkedin.

The strategies that work well for social media platforms are the ones that can be equally used for optimizing your websites.

5. Reaching a wide set of audience: Social media posts can be effectively used for raising the brand awareness of your company since they provide the searchers with the information regarding the content which they are looking for. 

6. Social media followers: Your social media followers can establish your authority in the field since they make it easy for search engines to recognize the usefulness of your website.

High-quality followers on social media help you boost your visibility in search engines.

7. Building relationships on social media: When you use your social media channels to interact with the customers by taking their queries and concerns, you build a relationship with them.

Building relationships helps you increase your awareness and improve your connection with the audience.

8. Using online reviews: When you encourage your customers to leave critical reviews regarding your brand, you improve your search engine presence.

An SEO branding tip is to use high-quality reviews in order to get organic traffic for your website and more satisfied customers.

Improve Your Brand Reputation

Does managing, protecting, and improving your brand’s reputation bother you? If you have not taken it seriously by now, you better pull up your socks.

Since brand reputation management is the practice of monitoring the perceptions and conversations of your stakeholders in order to boost the reputation of your brand,

Traditional reputation management techniques are being replaced with online reputation management techniques to manage the reputation of brands by monitoring their online presence.

Now let’s take a deeper look into some SEO branding tips to improve your brand’s reputation:

1. Using keyword research: When you start identifying major keywords as part of your SEO strategy, you must develop a keyword research strategy.

You can make use of SEO tools such as Google Trends in order to find the trending words in your industry.

For example, in the image below, you can see the keyword trends related to brand management by making use of the research tools:

2. Optimizing your local search: When you aim to rank your brand in specific regions, an important SEO tip for your brand is to use a good keyword research plan.

It stimulates conversion rates, brand reputation, and brand awareness to get public views. As a business owner an SEO branding tip is to not to ignore these local SEO opportunities.

Read More: A Comprehensive Guide To Local SEO For Small Businesses

3. Using quality content: When you are making use of social media to create quality content that is emotionally driven and resonates with your target audience, you must make use of writers who can provide the needed services. 

4. Using authoritative backlinks: If link building remains a consistent SEO ranking factor, then my SEO tip to you is to focus on adding authoritative backlinks rather than spammy ones.

Trusted backlinks allow you to rank well, boosting both your reputation and the brand of your company. 

5. Avoiding overuse: When using SEO, you must always avoid keyword overuse. If you can implement this, there are chances that you can cut your costs as well.

What you need to avoid here is keyword stuffing, since Google treats it as spam and it can subsequently reduce your rankings.

My SEO branding tip here is to use a more natural writing style.

6. Using short-load pages: Generally, people like to visit a site where it takes a short time to load, rather than those that take a long time to load.

This damages the reputation of the company, which is declining its metrics. Visitors are likely to stay on your website if your page loading speed has a good metric above 80%.

As per the stats revealed by SOASTA, conversions fall by up to 20% for every delay in the page load.

7. Asking for reviews and customer testimonials: Remember, if you are asking for reviews and customer testimonials from customers, it is considered an important part of reputation management.

In order to get reviews from customers, you need to add a place on your website where they can submit their reviews.

Look at this picture for a better understanding:

8. Engaging with today’s customers: Today’s customers have high expectations, so it is important to keep up with the brand so that you can build long-term relationships with them.

You must make use of social media, newsletters, and other tools to engage with your customers.

9. Using social media to engage with your customers: Social media has altered the way we live.

Since these platforms have the potential to elevate the brand’s reputation, brands must use their social media response team.

Therefore, it is important to keep up with the optimal use of these platforms so that they can engage with your services easily.

10. Monitoring the SEO performance: In order to cope with the changing ranks and positions of keywords, it is essential to monitor the performance of your SEO over time.

Getting regular updates for your content marketing strategy helps you to consistently improve. These SEO tools can help you deliver insights for your content easily.

Conclusion

The solutions that I have just listed have been aimed at helping you figure out the best practices that can help the brand become better. These practices are focused on increasing your brand’s reputation through both on-page and off-page SEO elements, which I have mentioned in the series of steps. Since keyword research, quality content, and local SEO are interrelated, you can see their help in this content.