How to Use SEO and Content Marketing to Drive Traffic and Sales

Navigating the digital world can feel like a maze, right? 

You’re not alone.

Despite 93% of B2B marketers diving into content marketing, a HubSpot study shows that only 70% find it successful in snatching up leads.

Why?

The secret is a dynamic duo: SEO and content marketing. It’s like using a compass and map to conquer that maze. 

This blog is your guide, breaking down the jargon into easy-to-understand actions, boosting your online visibility and, more importantly, your sales. 

So, let’s dive in and turn that digital maze into a walk in the park!

What is content marketing?

Content marketing is a strategy that uses valuable, relevant, and consistent content to attract and engage a target audience. 

The goal of content marketing is to build relationships with potential customers and ultimately drive them to take action, such as visiting your website, signing up for your email list, or making a purchase.

Content marketing can be a powerful tool for SEO, as it can help you attract organic traffic to your website. 

When you create high-quality content that is relevant to your target audience, you are more likely to rank well in search results. This means that more people will see your content, which can lead to more leads and sales.

What is search engine optimization?

Search engine optimization (SEO) is the process of improving your website’s visibility in search results so that more people can find it. SEO is a complex and ever-changing field, but there are some basic principles that you can follow to improve your website’s SEO.

One of the most important factors in SEO is creating high-quality content that is relevant to your target audience. If your content is valuable and informative, people will be more likely to link to it, which will help your website rank higher in search results. You can also optimize your content for keywords by using them throughout your content, in your title tag, and in your meta description.

Is SEO Has Anything To Do With Content Marketing?

SEO and content marketing are two marketing strategies that can be used together to drive traffic and sales to your website. Content marketing is the process of creating and distributing valuable content to attract and engage a target audience. SEO is the process of improving your website’s visibility in search results so that more people can find it.

When you create high-quality content that is relevant to your target audience and optimize it for keywords, you can improve your website’s SEO and drive traffic to your website. 

For example, if you create a blog post about the best running shoes for beginners, and you optimize it for keywords like “best-running shoes for beginners,” your website will rank higher in search results when people search for those keywords. This will drive more traffic to your website, which could lead to more leads and sales.

How does SEO complement content marketing? (and vice versa?)

Now, here I’m going to discuss some points that how you can improve your ranking by doing SEO and content marketing together:

Let’s dive into the points to understand it better.

1. SEO Derives Relevant Traffic From Quality Content

SEO, or search engine optimization, is the process of improving your website’s visibility in search engine results pages (SERPs). When your website is more visible in SERPs, more people will see your content.

One of the best ways to improve your website’s SEO is to create high-quality content that is optimized for keywords. High-quality content is content that is informative, well-written, and engaging. It should be relevant to your target audience and provide them with valuable information. It should also be optimized for keywords that people are searching for.

When you create high-quality content, you are more likely to attract relevant traffic to your website. This traffic is more likely to convert into leads or customers because they are already interested in what you have to offer.

2. High-quality SEO Content Helps Your Pages Rank Better

SEO and content marketing are two sides of the same coin. SEO helps your pages rank better in search engines, and content marketing helps you create high-quality content that people will want to read.

When you create high-quality content that is optimized for SEO, you are more likely to rank higher in search engine results pages (SERPs). This means that your content will be seen by more people, which can lead to more traffic to your website and more leads or sales.

There are a few things you can do to create high-quality SEO content:

• Do keyword research to find the right keywords to target. This will help you ensure that your content is relevant to the people who are searching for it.

• Write content that is informative and engaging. People are more likely to read and share content that is interesting and helpful.

• Use relevant keywords throughout your content. This will help search engines understand what your content is about and rank it accordingly.

• Optimize your title tags and meta descriptions for SEO. These are the snippets of text that appear in search engine results pages, so it’s important to make sure they are clear and concise and include the relevant keywords.

• Share your content on social media and other channels. This will help you reach a wider audience and drive more traffic to your website.

I had written a blog “ Types of Propaganda Used in Advertising” from the user’s point of view, keeping their needs in mind. I focused on creating high-quality content, which is why Google rewarded my efforts with a good ranking. As you can see below, my click-through rate and impressions were quite impressive for this particular blog.

Now, I’m gonna share the screenshot of my blog’s GSC, which shows the click impression on that particular blog.

3. SEO And Content Marketing Work Together To Improve The User Experience

When you combine SEO and content marketing, you can create a powerful marketing machine that can drive traffic to your website and improve the user experience. Here’s how:

1. SEO helps you attract relevant traffic: When your website ranks higher in SERPs, you’re more likely to attract people who are already interested in what you have to offer. This means that they’re more likely to be engaged with your content and more likely to convert into leads or customers.

2. Content marketing helps you build trust and credibility:  When you create valuable content that helps your audience solve their problems, they’ll start to see you as an expert in your field. This can lead to more trust and credibility, which can ultimately lead to more sales.

3. SEO and content marketing can help you improve your website’s user experience. When your website is well-optimized for SEO and your content is informative and engaging, visitors are more likely to spend time on your website and take action. This can lead to increased conversions and improved ROI.

4. SEO And Content Marketing Boost Visibility And Brand Awareness

SEO and content marketing can boost your website’s visibility and brand awareness in a number of ways:

1. They can help you attract more visitors to your website. When your website ranks higher in SERPs, it is more likely to be seen by potential customers. This can lead to an increase in website traffic, which can help you boost your brand awareness.

2. They can help you build trust and credibility with your audience. When you create valuable content that helps your audience solve their problems, they’ll start to see you as an expert in your field. This can lead to more trust and credibility, which can ultimately lead to more sales.

3. They can help you position yourself as an authority in your industry. When you create high-quality content that is consistently shared and linked to, you’ll start to build a reputation as an authority in your industry. This can lead to more website traffic, more leads, and more sales.

4. Use keywords throughout your content. When you use relevant keywords throughout your content, it will help search engines index your content and rank it higher in SERPs.

5. SEO And Content Marketing Work Together To Create A Holistic Marketing Strategy.

SEO and content marketing work together to create a holistic marketing strategy in a number of ways:

1. They can help you attract more visitors to your website. When your website ranks higher in SERPs, it is more likely to be seen by potential customers. This can lead to an increase in website traffic, which can help you boost your brand awareness.

2. They can help you build trust and credibility with your audience. When you create valuable content that helps your audience solve their problems, they’ll start to see you as an expert in your field. This can lead to more trust and credibility, which can ultimately lead to more sales.

3. They can help you position yourself as an authority in your industry. When you create high-quality content that is consistently shared and linked to, you’ll start to build a reputation as an authority in your industry. This can lead to more website traffic, more leads, and more sales.

6. SEO Helps Your Content Rank Higher In Search Engine Results Pages (SERPs).

There are a number of factors that contribute to your website’s ranking in SERPs, including the quality and relevance of your content, the number of backlinks you have, and the keywords you use.

There are a number of ways that SEO can help your content rank higher in SERPs:

1. By optimizing your content for keywords. When you use relevant keywords throughout your content, it will help search engines index your content and rank it higher in SERPs for those keywords.

2. By creating high-quality content. When you create high-quality content that is relevant to your target audience, it will be more likely to be shared and linked to, which can help improve your website’s ranking in SERPs.

3. By building backlinks to your website. Backlinks are links from other websites to your website. They are a signal to search engines that your website is valuable and authoritative, which can help improve your website’s ranking in SERPs.

7. Use Relevant & Long-Tail Keywords 

One of the most important aspects of SEO is keyword research. When you do keyword research, you are essentially trying to figure out what words and phrases people are using to search for information online. Once you know what keywords people are using, you can use them in your content to help your website rank higher in search engine results pages (SERPs).

There are two main types of keywords: short-tail keywords and long-tail keywords. 

Short-tail keywords are words or phrases that are commonly used in search queries. 

For example, if you are selling shoes, a short-tail keyword might be “shoes.” 

Long-tail keywords are more specific phrases that people use when they are looking for something in particular.

For example, a long-tail keyword for shoes might be “women’s black leather boots.”

Long-tail keywords are often more effective than short-tail keywords because they are less competitive. This means that it is easier to rank your website for long-tail keywords than it is for short-tail keywords.

9. Promote Your Content On Social Media

Social media is a great way to promote your content and reach a wider audience. When you share your content on social media, you can reach people who are already interested in your topic, as well as people who may not be familiar with your brand.

There are a few different ways to promote your content on social media:

1. Share your content on your own social media channels. This is the most basic way to promote your content, but it’s also one of the most effective. When you share your content on your own channels, your followers will see it in their feeds, and they may share it with their own followers.

2. Run social media ads. Social media ads can be a great way to reach a wider audience with your content. When you run social media ads, you can target your ads to people who are interested in your topic, or to people who have certain demographics.

3. Get involved in social media communities. There are many social media communities where you can share your content. When you share your content in these communities, you can reach people who are already interested in your topic, and you can also get feedback on your content.

4. Collaborate with other businesses. You can also promote your content by collaborating with other businesses. When you collaborate with other businesses, you can share each other’s content on your social media channels, and you can also cross-promote each other’s products or services.

Conclusion

Incrementors is here to simplify your journey. 

Our team of experts can help tailor an SEO content marketing strategy to drive traffic and skyrocket sales.

From enlightening you about the nuances of content marketing to crafting SEO strategies that hit the mark, we’ve got your back.

Tired of feeling invisible online?

Let’s change that together. 

Why not book a free 30-minute strategy session with us today? 

It’s time to harness the power of SEO and content marketing, transforming your digital presence from invisible to invincible, one step at a time. 

FAQs

1. Why is it important to combine SEO and content marketing?

Combining SEO and content marketing can significantly increase your online visibility, attracting more targeted traffic to your site. Quality content can keep users engaged, increase dwell time on your site, and encourage them to share your content, all of which can help to boost your SEO efforts.

2. How can Incrementors help me with my SEO and content marketing strategy? 

Incrementors offer a range of services, from keyword research and content creation to SEO optimization and tracking results. By working with Incrementors, you can create a tailored SEO content marketing strategy that drives traffic and increases sales.

3. Can I rely solely on SEO without content marketing or vice versa?

While both can work independently, their combined power is unmatched. Using both ensures you capture a wider audience and engage them effectively.

4. How long should my content be for optimal SEO?

Content length can vary based on the topic, but in-depth, comprehensive articles often rank higher. However, always prioritise user experience and value over mere word count.