50+ Dazzling Pinterest Statistics Every Marketer Must Know

Although Pinterest is not a buzz like TikTok or Instagram… but marketers can absolutely use it to target their preferred audience. 

The platform has its own benefits when it comes to marketing as it is a high-spending and product-haunting user base. 

And to market and manage Pinterest…

You must check out some data, facts, and statistics about Pinterest. 

Here in this blog, we are going to see some of those Pinterest statistics that every marketer should know! 

So, let’s get started! 

Pinterest Statistics Every Marketer Must Know

Pinterest Statistics – General Facts 

1. The 14th-largest social network in the world is Pinterest.

2. There are 431 million active monthly users on Pinterest. 

3. Monthly U.S. user numbers for Pinterest decreased by 12% in 2021.

4. In Q4 2021, Pinterest’s overall revenue increased by 20%.

5. 50% of Pinterest’s employees are women overall.

6. By 2025, Pinterest promises to hire 20% more people from underrepresented racial and ethnic groups.

7. Over 50% of Pinterest users reside outside of the US.

8. 90% of weekly Pinterest users use the site to make a purchase decision. 

9. 77% of regular Pinterest users have found a new company or item.

10. 98% of Pinterest users really try the ideas they see there.

11. Every year, 183 million pins are kept for New Year’s and 439 million are saved for Valentine’s Day.

12. Pinterest searches are unbranded in 97% of cases.

13. 85% of Pinners, according to Pinterest, utilize their mobile app.

14. Nine out of 10 people who use Pinterest said it was positive.

15. Two-thirds of the pins represent companies and goods.

16. The most often searched term on Pinterest is “holidays.”

17. 50% of people have bought something after seeing a promoted pin.

18. A product or service’s use in a pin increases the likelihood that it will generate offline purchases by 67%.

19. A special offer or sale-related pins increase email conversion by 61%.

20. Promoted pins are how Pinterest generates revenue.

21. The site is used by 85% of Pinterest users to kick off new projects.

22. Pinterest was cited as a reliable resource for ideas, goods, and services by 64% of users.

23. Pinterest was viewed as the site for product discovery and shopping by 47% of social media users.

24. On average, 2 billion searches are made each month on Pinterest.

25. One of the top 10 relevant brands in the United States is Pinterest.

26. 98% of Pinterest users claim to try new items they discover there.

27. 77% of regular Pinterest users have found a new company or item.

Pinterest Statistics – Usage

1. Between 2021 and 2022, Pinterest’s monthly active users fell from 478 million to 431 million.

However, after this Pinterest faced high growth in its engagement. 

Although Pinterest has not reached to Billion like Instagram and Facebook… still we cannot neglect its consistency in engagement growth. 

2. The yearly increase of Pinterest’s user base dropped to 3.1% in 2021 (from 7.8% in 2020).

Let me show you some data to compare:

3. On Pinterest, more than one billion videos are watched each day.

Despite the fact that not everyone links Pinterest to video, this particular niche is expanding. 

The business launched Pinterest Premiere ad packages to boost the targeting and reach of video advertisements in order to support the growth.

4. 97% of popular Pinterest searches are unbranded.

It implies that Pinners are receptive to learning about novel goods and concepts. 

Also known as a target market for advertising, 226 million individuals saw Pinterest adverts between October 2021 and January 2022.

5. 85% of Pinterest users claim to use the site to develop new ideas.

Despite the fact that various people use Pinterest in different ways, a sizable portion of users is planners. 

People frequently use the platform while they are just beginning a project or making a buying choice.

6. 8 out of 10 Pinterest users said that the website makes them feel good.

Pinterest Statistics – Demographics 

1. Global Monthly Active Users (MAUs) increased to 478 million, up 30% from the previous year.

2. Pinterest users are 77.1% female.

3. Males make up 14.5% of Pinterest users.

4. The age range of Pinterest users is 18 to 29 for 32%.

5. Ages 30-49 make up 34% of Pinterest users.

6. The age group with the biggest percentage of Pinterest users is 50 to 64 years old, with 38% of users falling into this category.

7. Over 50% of Pinners are international.

8. With 17.5 million users, Germany is the second-largest market for Pinterest users.

9. Of all Adult women in the US who use Pinterest 46%.

10. 89% of users are visiting Pinterest for buying ideas

11. Pinterest is used by 80% of US mothers who use the internet.

12. Suburbs are home to 30% of Pinterest users in the United States.

13. Although the average age of a Pinterest user is 40, most active pinners are younger.

14. 34% of Pinterest users have an annual income of $50,001 to $74,999.

15. Twenty-five percent of social media marketers use Pinterest.

16. The number of individuals who can be reached by Pinterest advertisements is 200.8 million.

17. Pinterest is used by 28% of all social media users in the US.

18. The largest age group on Pinterest, including 38% of users, is between the ages of 50 and 64.

Although Millennials have historically been drawn to the network, Pinterest’s user base is changing.

19. The number of Gen Z users on Pinterest is still increasing and is already close to 21 million (on course to rise to 26 million Gen Z users within three years).

See the graph below:

20. Although women make up 60% of Pinterest’s primary user base, the number of male users has increased by 40% since last year.

Over the past year or two, Pinterest has highlighted the increase in male and Generation Z users. This shows the change in the platform’s identity. 

21. Pinterest is used by 45% of social media users in the US who have an annual household income of above $100,000.

The popularity of content featuring high-end items (such as furniture and home goods) creates a window of opportunity for firms operating in the appropriate categories.

Pinterest Statistics – Financial

1. Revenue increased 78% year over year in Q1 2021 to $485 million.

2. Revenue for 2020 increased by 48% annually to $1,693 million.

3. Revenue increased 76% year over year to $706 million in the fourth quarter of 2020.

4. On April 18, 2019, Pinterest launched its first public offering and priced its shares at $19 apiece.

5. The sum of Pinterest’s U.S. sales increased 67% year over year to $582 million.

6. Pinterest provides 3X conversions with 32% higher CTR. 

Pinterest Statistics – Marketing & Advertising

1. Pinterest is where 70% of users say they go to find new, reliable goods, ideas, or services.

Brands on Pinterest need to be aware of their presence and cultivate customers by educating them and showcasing items in use.

2. Users of Pinterest are 7 times more likely than other users to say that their platform is the most important during the buying process.

3. Comparing Pinterest to rival social platforms, shopping advertisements generate 3X as many conversions and a double-digit positive additional return on ad expenditure.

The data should not surprise you as it is the best place for shoppers to confirm their decision. 

4. The overall amount spent on Pinterest advertisements quadrupled in 2021 to reach $94.7 million yearly.

Confirm this data with the graph given below:

5. Pinterest users spend twice as much each month on social shopping as users of other networks.

6. On Pinterest, 80% of weekly users have found a new company or item.

This statistic emphasizes how effective Pinterest adverts can be for facilitating product discovery. 

You’re in the clear if your advertisement resembles organic information and flows naturally inside a product search.

7. 75% of regular Pinterest users claim to shop constantly.

According to a recent report, Weekly Pinterest users are 75% more likely to say they shop often and 40% more likely to say they love to shop.

Conclusion

So, here was a list of some dazzling Pinterest statistics that you must know if you are going to market on Pinterest. 

You must have knowledge about general facts, usage, demographics, and especially, financial statistics and marketing statistics. 

The data and statistics provided above are based on research work done by our SEO specialists. 

If you have any doubts or queries, you can just comment down below in the comment section and I will reply for sure!