If you sell goods or provide services, then you know that you’re in the business of satisfying your customers’ needs and solving their issues. What is it that you can offer to your customers that rival companies cannot? What is your unique selling point? The purpose of the marketing strategy is to provide answers to these questions. Essentially, it is a plan on how to …
Many influencers, marketers, gamers and don’t know how many people struggle a lot with ranking their videos on YouTube. They keep on searching for how they could rank their video but alas! They find only repeated tips and tactics. They never get to the point where they could improve their ranking and get as many views as possible. Sounds familiar? Right? No worries! I am …
SEO = Visibility = Branding In this highly competitive world where almost every brand is switching to digital marketing, it seems quite difficult to build your brand and make a unique name in the market. Right? Trust me, building your brand is a difficult process unless your visibility is high. But nowadays this problem has been solved by SEO (Search Engine Optimisation). Now, you can …
The year 2020-21, saw great changes in the Google algorithm and of course, this would impact the digital market which it did. Google rolled out great updates for 2020 such as deduplication of featured snippets giving more opportunities to marketer ranking, and another “Passage Indexing” update (a Passage Ranking Update) for user queries on the search engines. Passage Indexing is a new tech by Google …
Roadmaps! Strategies! Plans! All these terms are an important piece of your business’ puzzle when you are setting out to achieve your goals like, attracting organic traffic through lead magnets and secondly, getting the sales and revenue through. Now, the important fact about the digital market is that it is not what it used to be. And, SEO is the major factor in your marketing …
The digital marketing industry grows with increased opportunities and a better vision of the future that achieves financial goals in tandem style through SEO expertise. SEO or Search Engine Optimization is basically an improving operation for a website to increase its online visibility regarding users’ search queries on search engines such as Google. Now, keeping the aspect of the user experience is the major building …
Visual search is a very old tool that was built into famous search engines and social media platforms such as Pinterest, Bing, Snapchat, Amazon, and, of course, the major contributor, Google to provide a better user experience. Research by MIT proves that, “90% of information transmitted to the human brain is visual.” So, the impact of multimedia in digital marketing was needed and therefore was …
WordPress provides extensive features to help with website creation and maintenance. However, an open-source content management system (CMS) can be vulnerable to attacks that carry low to critical risks. Having a secure WordPress site can help improve trust between your customers and search engines. However, even though WordPress is generally safe to use, maintaining its security requires conscious effort. Unlock Your Free SEO Audit Now …
With billions of algorithms and millions of guides present on global platforms, you stand alone in the digital SEO market to keep up with the ever-working and ever-growing trends of today such as Mobile SEO marketing. Furthermore a report by Statista stated that, “52.2% of all website traffic from around the world comes from mobile phones.” Through which the question of to improve mobile SEO …
Your business is online. So, understanding the Google algorithm, Updates, and Guidelines has become a new norm in an everyday industry that provides products and services to customers. Today, any firm that arrives in the digital world should understand the significance of the digital marketing journey in generating organic traffic and ranking on Search Engine Results Pages (SERP). Yes, but the thing is, all of …