How To Build A Multiple Domain SEO Strategy?

Depending upon the goods or services you sell, you can drive more as well as better traffic to your website.

To make sure the traffic gets what they need and lands on the desired page of your website you need to optimize your website.

How to do that? 

A simple answer to this is, a “Multiple Domains SEO Strategy” 

In this blog, You will learn in deep to have a better understanding of how to build a Multiple domains SEO strategy.

So let’s get started:

What Is Multiple Domain Strategy For SEO?

A multiple domain SEO strategy is a situation where a person or a website owns multiple domains.

Let’s take the online store example,

To manage your work and make it simple you can buy new domains and divide the categories into those domains.

With this, more opportunities will be to grow your SERP rankings and gather even more traffic.

How? Let me tell you.

Think of, whenever people want to purchase clothes, they will simply search on Google.

And if your Domain is optimized enough with keywords, content, images, and more, then your website will rank higher and there are chances that people will visit your website.

By now you must get to know the brief about Multiple Domains.

Now let’s jump into:

Types Of Multiple Domain SEO Strategy

There are mainly two types of multiple domain SEO strategy,

The first one is that we have talked about earlier which is,

Building A New Domain Or Microsite

Building a new domain is a difficult task but if done it can offer you many rewards.

First, you have to identify what gap will a new domain will fill.

Imagine:

Your original website is full of content related to the men’s clothing department,

And you know that there is no gap left for the women’s clothing department or kids wear department or any other department

Now that you identified the gap…

You can buy a Domain for the content related to women’s clothing.

301 Domain Redirect SEO

If there is a situation,

When your website is not driving traffic and does not rank higher, there might be some issues in your URL or the content.

To resolve these issues you can go for 301 Domain Redirect.

With 301 Domain Redirect, you can easily change the URL or content which is reflecting issues. 

This is a simple but powerful strategy as it helps you retain 90 percent of your old link’s data to the new link.

Confused?

Let me make it simple for you

The above picture tells,

301 Redirect helps you in changing the URL and transferring the data of an old website to a new website.

Also, the chances of losing your current rank on a search engine are only 1% which means you can easily transfer your content to other domains. 

This means there would be no loss to the website’s ranking and traffic as well.

And your visitors will automatically reach your website only.

That’s it:

Finishing with the SEO domain strategy that includes buying a domain and 301 Redirect let’s move further…

Now, I will tell you how to get a domain.

Buying Domains For SEO

To build a multiple domain SEO strategy, you have to get the domains first.

See, there are three methods that you can use in buying domains for SEO

1. Create a New Domain

2. Buy an Expired Domain

3. Buy an Existing Domain

Create A New Domain

The simplest and safest way is, to create your domain. Having your domain will allow you to have full control over your website.

Also, it is the cheapest method too.

Once you know which gap in your original website is to be filled, simply search for a domain name.

There are many search engines available that give top suggested domain names.

One of them is DomainsBot.

DomainsBot is a search engine that provides some best suggestions for your Domain name.

a. Write down the domain keyword in the search box.

b. It will show you several domain name results.

c. Choose the best suitable name for your domain and purchase it.

Buy Expired Domain

You have to take some extra precautions if you are going with this option.

Here’s what you can do:

Always check the DA/PA of the site- DA(Domain Authority) and PA(Page Authority) are the metrics of a site’s SEO performance.

If the site’s DA and PA are low, you must not go for that domain.

To check the Domain Authority and Page Authority of the site you can take the help of Moz.

Enter the URL of the expired website and click search.

Scroll Down, and you will get the results under the “Authority” heading.

The figures will come out of 100. If the DA and PA come out to be more than 50/100 or 60/100 it can work. 

But try to get a domain ranging from 60-80 score.

Check for Backlinks- Websites with no backlinks will give you nothing.

There are many tools available for this in the market.

1. SEMrush 

2. Ahrefs      

3. Moz        

These are some best-used tools for checking backlinks.

Check for Website Rank- always look for the ranking of the website and the target keywords used by the website.

You can take the help of the SEMrush tool for locating organic keywords.

Buy Existing Domain

You can buy an existing domain but, this is the time when things get expensive.

Just write the domain name you want. If it is free, well and good. 

But, if someone already owns it then you have to pay a price to them.

Do it like this,

Search for Register. it is on Google.

Write the domain name “ www.yourownhome.com” which you want in the search box.

As result, it will show you if the domain name is free or paid.

If it is owned by someone you will see the amount offered to purchase it.

Also, you can see other related domains which you can purchase.

It is a simple process to buy a domain name.

After all this; 

The point is why you should go for Multiple Domains SEO.

Why Bother With Multiple Domains SEO?

The simple reason behind this is to drive more and more traffic.

Every business wants to be successful in terms of revenues, profits, and gathering traffic.

For this, there can be 2 scenarios;

Scenario 1

Your website is not driving any traffic or not ranking on the keyword domains,

In this case, you can go for multiple domain SEO, and with this SEO domain strategy, you can gather more traffic on multiple domains.

And…

Scenario 2

Here, your website is getting so much magnificent traffic that makes it challenging to manage the website.

Also, the visitors find it difficult to get the required content.

For this, you can surely go for Multiple Domains as it will help you get organic traffic on your websites and also increase your rankings.

It will take some time but the results would be much better.

Now let’s quickly move on,

How To Do A Multiple Domain SEO?

If you are sure enough and decided to go for multiple domains,

Here are some tips that you should keep in mind.

Branding Of Multiple Domains

After purchasing a domain you have to come up with branding for your niche.

Branding is as important for your new website as the original one. As it helps your customers recognize your website and be familiar with it.

You have to think about making your new domain more appealing and well-designed.

For this, you have to come up with several aspects like a brand logo, color, designs, etc. 

Also, remember your domain websites should contain a unique keyword in the domain name. 

It is very important to have a keyword in the domain name which makes it much easier for any customer to recognize your brand.

For example, Your original website “R&R Collections” has three more domains.

“R&R Footwear”, “R&R Sportswear”, and “R&R Electronics”. 

Now for branding, you have to identify unique logos, designs, and color palettes for each domain. 

By doing this specification your domains will get their recognition as well as unique representation.

Content Creation

Content is the king of any platform. Your domains should have the best content strategy to rank higher.

Optimizing your content is the most important part of any SEO domain strategy which should be kept in mind.

Look for the most targeted keywords with the help of SEO tools and use them to make your content optimized.

Let’s take the previous example of R&R Collections.

See the image above,

For the domain “R&R Sportswear” you will have keywords like “men’s wear, “women’s wear, ‘sports shoes’ etc.

Using keywords with high volume can make an impact on the target audience to visit your website.

Also, do not go for stuffing the keywords too much. It will not make any difference in your rankings.

Just provide the relevant information in your content so that the visitors can quickly go through your website and find what they want.

Read More: Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully

Links

Think of your existing customers who don’t know about the new websites.

How will they get to know?

To make it easy for them to understand the multiple domains, you can create links and mentions of your new websites and let visitors know about the changes you have made. 

You can do this by providing the links in the headers or footers of your main domain’s web pages.

This will help the customers when they click on that link, they will directly be driven to that domain website of that niche.

Social Media

Social Media is now a rapidly growing platform with many users. This is where you can also establish a good multiple domain SEO strategy to enrich your performance.

You can set up multiple social media account for multiple domains that can help you reach more people.

You can also have separate emails and contact details for each domain’s social media website.

Back to the R&R Collection example,

For each domain, you can have different email respectively.

Such as…

• For R&R Sportswear, the email can be [email protected].

• Similarly, for R&R Footwear it can be [email protected].

• And for R&R Electronics it can be [email protected].

Make your brand’s presence on social media platforms such as Instagram, Facebook, Twitter, etc., and provide your domain’s website’s links on each social media platform.

“To Grow More, You have to Reach Out More” and through social media, you can easily accomplish this.

Read More: Tips To Make A Successful Social Media Campaign

SEO for Multiple Domains

Multiple Domain SEO strategies are not a one fits all thing.

To achieve the best result, you have to work on each domain.

You have to consider all three types of SEO: 

Technical, On-Page, Off-page

Firstly,

Technical

This includes site speed, mobile optimizations, sitemaps, and error corrections. 

Your domains should work properly with the good page load speed

Good page speed makes it easy for visitors to scan the data provided

All the websites should be mobile-friendly so that anyone can easily understand what is there on your website on their mobiles.

Do not use too large images, large images take time to load.

Your websites should have sitemaps to make it easy for Google to crawl and index your data.

Fix your broken links which cause 404 errors. Your customers will bounce back when they face such an issue.

Next up is,

On-Page SEO

For this, you have to make a list of keywords for each multiple domains.

According to the niche of the domain websites, go for keyword research.

Also, have a close look into your competitor’s target keywords.

Look for the keywords which your target audience is searching.

Make your content reader-friendly by having short and simple sentences.

Read More: Top 10 On-Page SEO Techniques for Higher Ranking

Off-Page SEO

This involves backlinks.

Backlinks refer to when your website is linked with other websites.

The more the backlinks, the more the chances are to be trusted.

Your rank depends upon how good backlinks your website is having.

To check how many backlinks your website is getting, you can use several tools.

I prefer Ahrefs Backlink Checker

You just have to write the domain name.

This tool will show you the results of that domain website and it will show the results.

Quick example,

In the above image,

You can see the results of “Incrementors” which has  476 backlinks.

So, what are you waiting for?

Go! check your backlinks with this amazing SEO tool.

Read More: 6 Off-Page SEO Techniques To Boost Your DA

Conclusion

If done right, SEO can help you in your online success. SEO multiple Domain Strategy is the best practice for you to improve your rankings. 

It is completely your choice to opt-in or opt-out.

But…

If you are ready to take a step forward and want to go for a “Multiple Domains SEO Strategy”, Incrementors is here to help you.

We are a digital marketing agency that specializes in providing customized, tailored solutions for our clients coming from all different business backgrounds to enhance their digital presence.

Our team includes industry experts in marketing, experienced developers, and designers that our clients appreciate globally for unique and innovative ideas and results that have transformed their businesses and lives.

If you are ready to implement SEO for multiple domains, we are here to help you.

Frequently Asked Questions (FAQs)

1. Is it good to have multiple domains?

Yes, to get better results and to rank higher you must go for a multiple domains strategy.

2. Does multiple domains help with SEO?

Having well-optimized multiple domains can give you good results in terms of rankings and profits. Also, having SEO for multiple domains increases the chances that the user will click on one of your websites only.

3. Do I need separate hosting for each domain?

If you can manage multiple domains with one email then it is your choice.

But generally separate email for each domain is a good idea. It makes it easy for any visitor to drive to the right content on the website.

4. Does having multiple domain names help SEO?

Yes with multiple domain names and SEO strategy it will be easier for your websites to rank higher. Having the same domain name can be confusing for you and the visitors to understand what is been told about

5. What is redirect SEO?

Redirect is a process of making changes to your website’s URL. You can easily move your data from one location to another by redirecting without losing your data as well as the traffic of your website. This means your audience will land on a new page that you created by redirecting.