5 Marketing Strategies To Help Your Company In Hard Times

They say, “tough situations don’t last, but tough people do”. 

It’s true by all means. 

We live in a world where competition in business is unavoidable.

Every day, businesses whether big one or small, are trying to maintain their foothold in the business world. 

And trust me, it is not easy at all. 

We already know, the business environment is dynamic in nature and keeps on changing.

And, sometimes, these changes result in business setbacks and struggles, finally leading to the closure of the company.

Don’t be scared! I don’t want this ever to happen to you.

So, here in this blog, I am going to give you some of the most powerful marketing strategies that would help you lead your business or company through hard times.

So, let’s get started!

But before going further, we would discuss some points before. 

Because the world is changing so quickly, many marketing strategies are evolving as well. 

So, we may say,  digital marketing to be one of the most effective marketing strategies.

Before diving in the strategies, let’s understand what digital marketing actually is.

Digital marketing, often known as online marketing, is the promotion of companies using the internet and other kinds of digital communication in order to engage with potential clients.

But, before we get into the marketing tactics, let’s talk about the kind of challenges that organisations face.

Business Hardships

As you already know, due to some major issues that businesses are facing today is Covid-19 which has caused lockdowns a little too many times. 

Though it is for our safety only, many organizations and businesses found it hard to survive and most of them are still struggling. They are either panicking or giving up entirely. 

But business hardship doesn’t end here. There are lots of more:

Let’s understand them briefly.

1. Business owners aren’t always as brilliant as they think they are when it comes to anticipating future developments.

The demands and desires of our clients, like the future, are unpredictably unpredictable. Changing wants cause the trend to shift.

And if the businesses were not able to understand these changing desires, it would be quite difficult for them to stay in the competition.  

2. Another issue that a business might face is the ability to manage the cash flow. It doesn’t matter what kind of business somebody is doing, but cash flow is important in every business. 

Here, are some of the difficulties that a business might face :

A) Working capital deficiency

B) Miscalculation of startup cost

C) Offering too many discounts

D) Spending more than earning

3. One of the main issues faced by a business today is related to technology. Technology changes at the speed of light. So a business should also upgrade their technology according to the current needs.

And if a firm fails to do so, it would  undoubtedly close down.

So let’s get back to our main subject of how to get our business back on track in difficult times.

How To Develop Powerful Marketing Strategies

So, above we have discussed some of the challenges or hardships that businesses might face.

Now, we are going to discuss some of the most powerful marketing strategies that are going to help you lead your business in hard times.

I know the question that might be buzzing in your mind is, how is it possible to lead your business in hard times?

Don’t worry!, it is possible with Digital Marketing.

As we have already discussed, the popularity and usage of digital media platforms are increasing day by day. So, a business organization should also take advantage of this increasing popularity and make appropriate use for the growth of their business.

Digital Marketing is not less than a goldmine for a business. It is the best option available  that you can use to pull out your business through hard times. It is budget-friendly too.

By making powerful marketing strategies by keeping digital platforms in mind, you can persuade your customers to buy your products and services and that would  help you lead your business in hard times and eventually lead to new heights. 

So, Now let me tell you some powerful digital marketing tips.

Google My Business

Google My Business or GMB is a platform that helps a business to create its profile on Google. You can create it as well without paying any extra money to anyone. It is created to obtain visibility on Google.

If you own a local business, it is incredibly advantageous since it helps in attracting local clients.

A Business Profile is a business listing according to google terminology. This business profile pops up on Google Maps and also in local results when we search it on Google.

When you make a profile on GMB, it is like creating your place on Google Maps. It can easily be created by every individual who wants to gain visibility on Google Search.

You can create a GMB profile in just some simple steps.

If you are eager to know more about GMB and the ways to create profile page is that, you can visit, Complete Google My Business Guide

If you create your business profile on GMB, you can approach, customize, control, and enhance your brand awareness for free.

This open-source platform also allows customers to leave their reviews, give ratings, add photos, etc. Customers can also ask questions if they have any queries. 

So basically GMB is not your business profile, rather it is a platform that helps you to amplify your profile to increase your effectiveness.

But there are certain things that you should take care of while creating your profile.

A) Fill out your details properly without any error. It should be up to date. 

B) Provide as much information as possible so that google could improve your search ranking.

C) Add appropriate and attractive photographs related to your business so that it could get you more customers.

D) Post appealing content like images to increase your ratings which would  directly increase your visitors.

E) Encourage customers to write a review. You should also respond to those reviews to gain customer loyalty. 

F) Also, put attractive offers and discounts on the site sometimes.

It is one of the most powerful marketing strategies you can use to boost your business growth.

Start Writing Blogs

Writing blogs for your business is one of the best ways you can promote your products and attract a customer.  

It is a way to communicate with your customers. 

I am amazed as many business organizations haven’t even thought of this idea. They still are unaware of how much blog writing is beneficial to them. 

But let me tell you one thing that if you want to attract customers, blog writing is the easiest and most effective way that a business can make use of. It is budget-friendly too.

Whether you are a local organization or an online business, you should write blogs. It is helpful in many ways. For example,

Let’s say, You belong to a pharmaceutical company and you want to attract customers to your newly produced supplement. For this purpose, writing a blog about the supplement is the best way to promote your product and increase your sales simultaneously.

Also, it would also help you in ranking in SERP on certain keywords. 

You should include a detailed description of the product, benefits, and when and how they should use the supplement. You can also support your blog by providing some reference research studies that can back up your claims.

So basically a blog helps you to promote your product, build your company’s reputation, and can attract new clients.

Now let me tell you some easy and effective tips to write a blog that can attract more and more customers.

Tips to write a blog to attract customers

A) Your customers are the ones who are going to read your blog so write for them. 

Keeping in mind that you are writing a blog for your business, not a personal blog, use terms that are specifically searched by targeted traffic that should be related to your product and customer.

B)  Always draft your plans related to your blog in advance. You should not be having a blank mind while you write a blog. It would  be time-consuming. And sometimes the result would  not be attractive at all.

C) If you want your blog posts to attract a large number of customers, one simple way to achieve this is by writing a catchy headline. If your headlines are not attractive, no one would  read your content.

D) Write useful content. Writing useful content is the key for building customers’ interest in your business post.

E) Encourage your customers to leave a comment each time you post a blog. It is the best way of getting their reviews and complaints.

Read more: How Ecommerce Blogging Can Boost the Profitability of Your Business

Maintain Social Media Presence

As we all know, social media is a platform that helps you share your ideas, thoughts, and information with all your viewers. You can share your personal information, attractive videos, your pictures, etc. 

There are many social media platforms like Facebook, Instagram, Twitter, Pinterest, Whatsapp, etc. Among these, Facebook is the largest social media platform in the world.

Basically, it is a platform that connects you with your community and also with the whole wide world. 

Globally, there are more than 4.48 billion social media users and that is almost 57 % of our global population.

source:datareportal.com/social-media-users

So, why not make use of these platforms to lead our business towards growth! 

But then a question arises, “How would  a business maintain its presence on social media?”

Let me tell you some methods which can solve this query.

A) Set a goal

Actively using social media is beneficial and it can also help in boosting your social media presence. So firstly you need to set an achievable goal that is relevant and time-bound.

You can use the concept of SMART. It is an important concept that you can use to gain social media presence.

B) Identify your audience 

After you identify your goal, set a targeted audience. Once you know who your targeted audience is, you can then work on your project effectively. 

You can easily find your target audience if you create a proper buyer persona.

You can invest more time and money in a specific group of people than spending it on everyone. 

When you identify your customers, you can communicate with them using your social media platform. That would  also boost your social media presence.

C) Understand their needs

Understanding your viewer’s needs would  help you connect with them. Understanding what a customer wants to read and what their beliefs are, would  help you in creating a post accordingly. 

So do a quick research about the needs and desires of your customers.

D) Create valuable content

Creating attractive content is a must. Make sure that whatever content you create on any social media platform, it should be valuable and easy to understand as it represents your website and your business. 

With satisfactory posts, you would  be able to attract customers to see what your website is all about. 

E) Communicate with your audience

If you want to increase your social media presence, you should respond to your audience. If anyone leaves a comment, communicate with them properly.

You should actively respond to their reviews or complaints if there are any.

Social media is all about communication and engagement and by connecting with your viewers, you can build a healthy relationship with them and make your presence known simultaneously.

It is one of the powerful marketing strategies you would  ever come across that would  help in business growth.

Get High Authority Backlinks

I know, you might be thinking, what is a backlink?

For your kind information, when another website connects back to yours, this is known as a backlink. Backlinks are extremely beneficial to SEO (search engine optimization). They give your website and its content a stamp of approval.

Link building is also an important and valuable part while creating content. It is to boost your rank. It also gives you an edge over your competitors and provides your page with more visibility. 

By building a link, your brand can get exposure. When viewers see your link present on another powerful website, you establish authority, because your link is coming from a trusted website.

So basically link building is very important for attracting more customers.

Now let me tell you some tips on how you can get others to link to you.

A) Create attractive and unique content that viewers naturally want to give reference to and tell other people to also see it. 

B) Put your product details and links in front of the influencers or popular bloggers so that they could help your business to gain a presence.

C) Ask all your friends and other influential people to link to your site.

It would  take some time to build it but be patient and always remember never to take any shortcuts as it is against the rules.

Now, let me tell you a way how you can build high DA backlinks for your website.

I am going to tell you about a platform called HARO

Help A Reporter Out

HARO is like Tinder for public relations. It links people that need sources (bloggers and journalists) to people that want links and exposure (you). 

It is an Email-based program that combines journalists in search of specialists with experts. You can acknowledge queries from your niche. If a journalist likes your information, they might rate you on their blog with a backlink. 

The best component about HARO is, you can pick which publications you want to address. Journalists from websites post their conditions. You know the topic they are addressing, rather than having to select like with guest-posting. 

It improves the chances of you getting a backlink from a foremost specialist website for free.

The amazing part about HARO is that reporters come to you themselves. Many higher companies are also using it.

But how to get started with the help of HARO?

Here are the steps you should follow to get started with HARO.

A) You have to register your source

B) Grab opportunities that are suitable.

C) Respond to every query

D) You need to look out for your placement

To know more about HARO, you can visit the link Learn HARO – Link Building Strategy to Get High DA Backlinks & Media Mentions

Use Podcasts

Podcast is an audio file that is used to share information through computers and other portable devices. This is an effective platform that is budget-friendly too.

Businesses also use this service to share business-related information, to promote their products and services, etc. 

It is a very beneficial strategy if you want to promote your business.

But some people would  ask why there is a need to use podcasts?

Let me tell you some advantages of using podcasts.

A) Podcasts help you to insert your exact thoughts about the information provided in written form.

B) Podcasts help you to build authority by giving accurate information at regular intervals.

C) Hearing the voice of the presenter of the information gives you a sense of connectivity.

D) If you podcast regularly then the person who is hearing your information gets familiar with your style and voice. This sense of familiarity would  help them to keep coming back and listen to your podcast.

E) A podcast is easy to produce. You would  need a computer and a microphone to record a podcast. So it is an affordable platform.

F) If a business is consistent in making podcasts then they effectively develop their brand names. Brand awareness is very important.

Conclusion  

Digital marketing has become a very important part of this scenario. It has created perfect business opportunities for businesses that are finding it hard to uplift themselves.

So you should take this opportunity and use it according to your own needs.

Within a short span, digital marketing would  provide you with higher results. You just need to invest yourself fully to achieve your goals.

So don’t panic when you face a hard time. Just think of a way and try to overcome it.

If you are able to overcome any challenges with a straight face, you can achieve much greater heights.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would  discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.