How to Do Marketing of My Shopify Store via SEO?

You might have heard about it, seen videos about it on YouTube, or heard your friends having a heated discussion about it; yet SEO for Shopify is still a mystery for you! Let’s clear that out for you today. This article will guide you through Shopify in a thorough and friendly manner.

Let’s first get a drift of what exactly Shopify is.

What Is Shopify?

In the early 2000s a young German fellow wanted to sell out his snowboards in Canada. For the same, he came up with a technically fascinating solution. He created his own Ecommerce store for the same.

Fast forward to a few years, Shopify became a sensation in the online Ecommerce market zone. Today, Shopify has become a leading Ecommerce platform, hosting over 800,000 stores and housing a $63 billion market sales share.

Shopify is to Ecommerce, what WordPress is to bloggers. Shopify allows a user to create an aesthetically pleasing online store for both experts as well as novice players in the market to sell out everything as they please.

Shopify is practically based over the cloud, and SaaS (Software as a Service) based solution.

The main attractive that Shopify provides to its users is that anyone can craft out an online store without really having any technical or designing skills. There is absolutely no need to involve any design agency or a development agency this way!

Shopify offers you a better control over templates as well as the designing. You can fulfil your personal requirements without having to worry about any major hassles. You can customize the store as it pleases you and when it pleases you.

Tips to Optimize Your Shopify Based Online Store

While Shopify is loaded with SEO-friendly features, it takes a lot more to bring them out to your personal benefit. You can do a lot more than just the basics to climb up the ladder of competition that surrounds multiple Shopify store owners. What you need to understand is that keywords are not the only thing that is going to help you at all times! It will take a lot more.

Here are a few tips that can help you optimize your Shopify based online store.

Engaging Product Title

Heavy importance must be laid on getting the title of your product right! User engagement is usually followed by an attractive product title. And engaging product titles can hook the right customers in your market base pretty easily!

Title is something that everyone will see, no matter what happens. Which is why, ensuring the right font style, the right font size, and the correct placement as per the screen layout is important. The title of your product must match the surrounding elements correctly and should be in contrast so as to be highlighted much better!

You must understand that people no longer just look at the images. People also look for the right description and titles. If the title, by any chance is weird or misleading, your online rankings are surely going to go down!

Detailed Product Description

Beyond the correct titles and images, product description plays a key role in optimizing your online presence as well. A detailed, unique and well-defined product description is the second key to your online success.

Over 85% users thoroughly go over your product descriptions before making online purchases from your store. This is probably why it is extremely important to get the description right at all times!

Your detailed product description includes, the correct title, image, price, features and components, material/ingredients, maintenance and care instructions, capacity, volume and size, the correct dimensions, and other important information related to the brand as well as the products.

Making sure your product description is not only engaging but also narrative and friendly is important as well. Relevant, useful and easily understandable information is the key to a detailed and fully optimized product description.

Pricing & Shipping Information

Going along the lines of building trust between your online store and your customers, giving out proper pricing and shipping information is another key factor to optimize your online store. Giving out crucial details of pricing and shipping increases the transparency, which in turn benefits your business in the long run.

Ensuring the presence of shipping policies, clear extra costs for shipping or other requirements, arrival and shipping dates, VAT/taxes, etc. is a great way to bridge the gap of doubt between yourself and your customers. Not only does it increase the value of your online store in the eyes of your customers, but also gives them the hope that they can rely on your store no matter how bad the market conditions are!

High Quality Images and Videos

The most underrated aspect of online markets, yet the most crucial is providing high-quality images of your products. Using unflattering images or stock photos to sell your products is something that does not go well with your potential customers.

Put Image Called Product Images

Using high-quality images and videos is therefore a key factor here, as far as optimizing your online store is concerned. It is more important than you think because of the fact that these images or videos are also going to be displayed on the Google search engine when people look for your products. Optimized images therefore play a major role in your online promotions.

Not only are these images going to attract a major volume of customers your way but also turn out to be a lucrative opportunity for your business.

Strong Call-to-Action

CTA or Call-to-Action is another factor that aims at enhancing your online sales in a rapid fashion. Not only does it help boost your sales but also boosts your conversions in a faster manner.

Each of your product pages therefore must boast a well-defined and highlighted Call-to-Action tab, so users can take appropriate actions as and when it pleases them.

Your CTA should be able to attract people to buy your products. Having a CTA button that tells people what should be done next is therefore important.

Do not try a fancy CTA that is not well-defined. Simplicity goes a big way as far as CTAs are concerned. Just be very clear with your CTA. A simple “Add to cart” or simply “Buy Now” can do wonders for your sales figures.

Make sure these phrases and tabs are highlighted in the right color schemes and fonts. Using a contrasting but aesthetically pleasing font color and tab color can allure thousands of people into buying your products.

Just ensure your CTA button is easily visible on your product page, in the right manner and you should be good to go.

Optimizing Shopify Product Pages

Now that you are through with optimizing product descriptions, product titles, pricing and shipping information, and CTA, you should also be focussing on a list of keywords and enhancing your site structure. Optimizing your online store’s product pages that are highly lucrative is therefore the next step.

Begin by optimizing your top pages. Your top-selling product pages, your home page, and other profitable pages that offer the best conversion must be sought after as far as conversions are concerned.

If you are a newbie in the Shopify arena, you should be focussing on optimizing your home page, after which begin by optimizing your best product pages.

Optimize the pages that generate the most buzz and get you the most traffic by focussing on the keywords and the fundamental layout and structure of your website.

Optimize Site Structure

Organizing the content on your site is an imperative part of your Shopify SEO strategy. It is integral to the success of your online future.

Making sure your users can easily and quickly find whatever they are looking for, is important as far as enhancing your Google rankings is concerned.

Simply All the Aspects. Do Not Go Overboard

A simpler structure, that is categorized and sub-categorized into multiple elements can easily help the search engine algorithms to crawl through your site, making it easier for the users to navigate through your website.

Your site is built keeping in mind your customers, which should be your motto as well. Ensure even the most average person can navigate through your site.

Ensure there is a dedicated About us page, a Contact Us page, and other necessary pages that reflect your credibility. Do not skip on the most essential pages.

Ecommerce optimization is important, but organizing and optimizing the basic structure of your site is even more important.

Add a Breadcrumb Menu

Breadcrumb enhances and improves website usability as well as optimizes the site. It helps people in navigating ways throughout the site, while helping them keep track of the place they are on the site. This internal linking makes Breadcrumb an imperative part of a Shopify ecommerce site. In the long run, it offers a deeper understanding of the basic layout and structure of the website.

Ecommerce websites require Breadcrumb to keep everything on their website organized. This requirement is a complete contrast to other business websites.

Improve Your Page Speed

No matter how many features your website boasts, it is of no use if your website speed is not optimized enough. Higher customer engagement is not guaranteed without a higher page speed.

If your website will take too long to load, your users might just go away. It only takes less than 5 seconds for a person to decide whether or not they want to stay on your website. Even a second’s delay could lead to a conversion drop of over 7%. Running an online store with over 7% conversion drops can lead to a huge loss.

Moreover, a slow page loading speed could also lead to lowering your search engine ranks.

Ensuring a faster page loading speed requires multiple facets, like reducing the size of your CSS and JS files, optimizing your web images, enabling web browser caching, incorporating CDN, and much more.

Mobile Friendly

Having an online store without optimizing the same for your mobile users is the biggest risk that lies ahead of your success. Every ecommerce store grows faster when mcommerce factor is incorporated into it. It is in fact a known fact that over 70% of your online store sales increase when your online store is mobile friendly.

Recent Google algorithms also state the need of mobile-first indexing, which allows users across the globe to find your online store easily through the comfort of their mobile screens. Therefore, if your online store is not mobile-friendly, you are losing out on a major chunk of web traffic owing to the Google algorithms as well. This will also lead to a reduction in your sales and your revenues.

This definitely leaves no choice for you but to optimize your website in order to increase your traffic and revenues through mobile searches.

Include Product Suggestions

As an Ecommerce market player, the one thing that you should majorly focus on is doubling your sales figures. This can be easily achieved by not just letting people focus on one product at a time. Rather, it works by suggesting very similar products or relevant products that match well with the product they are trying to buy.

For example, if a person is looking forward to buy iPhone 11, you could suggest phone cases, screen guards and other phone accessories that are relevant to the product mentioned earlier.

Never Miss a Chance to Promote Your Other Products as Well

Add Product Reviews & Rating Option

Product reviews and ratings are an absolute must, even though you think they are not. As far as your ecommerce business is concerned, product reviews tend to add the much needed credibility and social proof that your business requires in order to kick start its major operations.

First hand experiences of customers, along with their testimonials add up to be like validations of the products you are selling. This in return will multiply your sales figures in a huge manner. People trust the products and the sellers who other people also trust. Credibility is one of the biggest motivators in the ecommerce circle. It is credibility and trust by other customers that drives more people to have faith in the purchases they are about to make.

Updated Product Pages

Keeping up with your product pages is one of the most essential things if you are looking to expand into the ecommerce sector. This is important not only for your business, but also for your site visitors, your valued customers, as well as for your search engine rankings.

Product requirements, prices and descriptions keep changing, and if you are not keeping up with these constant changes you are losing out!

Keeping up with all the changes is the one thing you require in order to not be discarded by all your important clients, customers and Google itself.

Updating all your product pages makes sure that all your customers and site visitors are getting the latest information for the products and services they are interested in buying.

Questions and Answers

Multiple people face certain issues while making purchases online. It could be regarding the dimension of the products, about the sizing options, material, and other similar aspects. The FAQs section is dedicated to solving these queries.

Having a dedicated FAQ section that helps your customers making the right decision is the next best thing to focus on while expanding to Shopify for your ecommerce business.

Giving your customers the opportunity to directly contact the store representatives, sellers or anyone in charge for their queries builds trust and transparency. This of course is a brilliant initiative in favor of your business.

Relying on the power of a dedicated expert or getting help of a chatbot that solves customer queries is one way to go about it. If you think some common questions are bound to come up, you can also come up with a separate Q&A section that solves all your customer issues.

Interacting with your customers, honestly, is the foundation of an ethical business. Though an old fact, still stands true even in times of rapidly evolving technology and competitive business environment.

Links to Official Pages

A large majority of the products available today in the online market sphere come along with dedicated official pages and websites that are crafted by the manufacturers. Adding these official links to the pages enhances the overall credibility of the company.

Users can visit these linked official websites as and when the need arises to make further inquiries or when it comes to gathering more information on the products they intend to purchase.

Clear Return Policy

Remaining transparent with your customers should always be your priority; which is why ensuring the clearest return policy is the way to go. Highlighting your return policies is one way to go about it. All your customers should know all the essential steps they would have to take up if they wish to return your products.

Just like the process and the descriptions they should know when they are trying to make purchases from your ecommerce site, they should also know how to return them. This, in the long run, reduces the conflicts between a seller and a buyer, since everything is laid out in clear terms. There should be no squabble or disagreement of any sorts.

Major ecommerce sites like Amazon and Sephora do the same. Conveniently stating your shipping and return policies is a great way to be successful on a Shopify store.

Consistency

Consistency on all of your pages on your ecommerce websites is another imperative. If you are not maintaining consistency in terms of web design and website layouts or even all of your product pages, you are going to make a huge mistake.

Content, design, and everything else should be consistent all throughout. No two pages should be any bit different from each other in any form.

Dissimilar pages will not only put off your customers and site visitors, but will also hamper the overall optimization of your Shopify site.

SEO Practices

No matter what you do, you should never look away from enhancing your SEO aspects. SEO should not be ignored, no matter what you do. SEO strategies are the building blocks of an ecommerce site optimization. Not only is it affordable but will also be profitable in the long run.

As long as all your product pages will be optimized for search engines, your customers, potential customers and all your site visitors will be able to reach you better; which of course will expand your profit volume. SEO plays a major role when it comes to your search engine rankings as well.

As Far as SEO Practices Are Concerned, You Would Want to Go About Doing the Following:

– Optimizing the product title for each product page
– Creating an SEO friendly URL structure for your website
– Optimize your meta description and making it unique, coherent and captivating.
– Adding a short, clear and unique Alt tag on all your images with necessary
– keywords
– Taking help of product reviews, ratings and testimonials
– Removing all broken links
– Internally linking pages and content

Crafting a fully optimized Shopify ecommerce site is a never-ending process but is something you should be looking forward to if you want an all-round success. Shopify entrepreneurs need to prioritize on making all of these major changes in order to progress in a timely fashion. When building your ecommerce site, keep in mind the future conversions, customers and revenues you would be generating. Getting started is not a big deal, keeping yourself oriented towards Shopify optimization is what you need to be focussing on.