Successful Marketing Campaign To Boost Your Business

Marketing for a small business or startup is like a toddler learning to walk.

It is not that startups are incapable of marketing but that marketing campaigns are engaged at a basic level and require a great deal of patience, that is if you want it to work for you.

Knowing how to perform the best marketing campaigns and performing it for your company are two very different things.

Because with successful marketing campaigns you are not only distributing brand awareness to your audience of customers or clients but are applying all present resources and procedures such as digital platforms with properly required budgets, intent, and other factors.

Then and only you can learn from successful marketing campaign examples that work slowly but effectively.

And as per the above quotes relationships do take time to form and marketing campaigns on digital platforms that have low cost helps you build them.

Marketing campaigns are developed using comparable approaches, resources that fulfill your aim to build your brand image, introduce a new product, increase sales of a product present in the market, or even lessen the impact of unfavourable news.  

For example, let’s have a look at this case study of Chipotle.

In 2015, the Centers for Disease Control and Prevention inspected Chipotle Mexican Grill following dozens of customers falling ill as a result of food safety issues involving E. coli and norovirus.

And, of course, the company’s sales dropped by 30% in the first quarter of 2016.

Now, the company needed re-engagement of customers, and therefore, sent out free food coupons to customers via direct mail and text messages.

But, that was not it and with a good budget, Chipotle announced a $10 million grant that would promote local farmers via online videos.

You see, here, the company used campaigns for re-engagement of customers while trying to get the attention of old customers and getting the products and services noticed by them.

So, the customers’ engagements and your online presence depend on the right use of these campaigns, and in this blog, you are going to get some of the successful marketing campaign examples too.

However, before moving on to the marketing campaign examples, first of all, let’s understand the basic of “What Is A Marketing Campaign?”.

What Is A Marketing Campaign?

A purposeful marketing campaign is on the behalf of a brand, or its employee to promote certain targeted products or services.

Marketing campaign definition is about promoting products through different types of media such as television, radio, print, and online platforms – social media, and email marketing.

With the ultimate mission to raise an organization’s awareness among customers and attract new clients, the challenge of getting hold of the digital arena is harsh.

A marketing campaign typically consists of the elements such as promotion, advertising distributing,  merchandising, and pricing.

But for your blooming startup, these successful marketing campaigns may be overly expensive with little to no leads.

Your generated sales, growth of your firm, and almost every other business element depend on marketing campaigns for attracting and engaging customers.

Look at these big companies’ best marketing campaigns and some successful marketing campaign examples which are pretty memorable:

• Nike: “Just Do It” 

• Volkswagen: “Think Small”

• California Milk Processor Board: “Got Milk?”

• FedEx: “Absolutely, Positively Overnight”

And many other such campaigns were practiced since the advertisement entered the marketing world.

The main goals of marketing campaigns are to raise brand awareness, increase sales, and increase engagement.

But the question is “which campaigns would perform successful marketing for small businesses like yours?”

In this blog, I have selected six types of marketing campaigns that are low-cost but effective. 

Now, these are explained with some marketing tips for small businesses along with successful marketing campaign examples for you to understand.

Let’s get started.

Six Successful Marketing Campaign Examples

The earliest marketing campaign dates back to 1996, when a small startup named Hotline advertised its new email service, Hotmail, with the following line in all emails.

“Get your own free Hotmail at www.hotmail.com.”

Some of the modern-day, low-cost successful marketing campaign examples are:

1 Contest Marketing Campaign

2 Email Marketing Campaign

3 Social Media Campaign

4 Product Launch Campaign

5 Brand Awareness Campaign

6 Seasonal Push Campaign

Contest Marketing Campaign

Contest marketing is a type of customer engagement that focuses on creating, distributing, and sharing information about your company, brand, products, and services while trying to achieve the goal of reaching a specified audience.

The campaign promotes the expertise, brand awareness, and keeps your brand at the front of clients’ minds by using relevant articles, videos, podcasts, and many other platforms.

According to a 2020 report by HubSpot,

“70% of marketers are actively investing in content marketing”

Making content marketing a pretty valuable and affordable process that could be performed through blogs, youtube videos, podcasts and many other platforms.

Another statistic by HubSpot states that,

“82% of marketers have actively reported using content marketing in 2021, up 70% from last year.”

You can easily see the growth through the statistics above from 2020 to 2021.

Brand Example: Shopify

Shopify includes an industry-specific encyclopedia that aids in demonstrating expertise, building brand awareness, and driving the best organic traffic which has a total of 106,000 organic results per month.

Take a look at the image above; the content “Learn everything there is to know about running a business” has a mild learning effect rather than a forceful intrusion.

Shopify includes an industry-specific encyclopedia that aids in demonstrating expertise, building brand awareness, and driving the best organic traffic which has a total of 1,06,000 organic results per month because of the content present in its “Business Encyclopedia”.

Using brief definitions and few details, there’s no need to go into great detail for new users and old ones would only take a minute to read through it.

Shopify has been able to rank for hundreds of extremely competitive terms, including their own industry term ‘e-commerce,’ thanks to their high-quality definitions and pleasant user experience.

Email Marketing Campaign

A sequence of emails sent by your business to communicate with users, leads and potential customers, even those at the nurturing stage which includes content scheduled to be distributed via email.

The goal is to establish a connection and maintain consistent involvement.

They help for inbound marketing, where marketers reach customers at any step of their journey and engage in a continuous process through content and experiences tailored to them.

Inbound marketing recognizes that not everyone is ready to purchase from you right now. That is why email is such a vital communication tool.

According to Bluescore report of 2021,

“59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile”

You can stay in touch with your customers via email and their personal inboxes become a one-on-one communication space to keep your brand fresh in the minds of your customers. For emails, you can use automation software.

However, keep in mind that if you segment your customers according to the level they are on of buying or other personalization criteria, you are using the top three tactics for email marketing as per Hubspot. 

As per Campaign Monitor, the statistic states,

“Marketers who use segmented campaigns note as much as a 760% increase in revenue.”

The customers that received your email may have chosen to receive this content from your brand but the more often you send these emails, the more irritated your customer becomes and the less favored your brand would be.

Brand Example: Uber

Operating in 70 countries and with more than 7 billion trips taken, Uber understands its targeted audience as it increased 55% revenue in 2021.

The number brings out their customer-centric approach through emails such as

1. The emails are customized to customers that are old, new, travelling, and would travel later on in the future. This results in lead generation and nurturing through recent or future subscriptions.

2. Giving warm greetings at the start and gratitude at the end of your Uber journey raising brand awareness.

3. Encouraging customers through emails by discounts on the current ride and along with that also providing future discounts and offers that do generate revenue.

Social Media Campaign

Whether you’re planning your next campaign or looking for a source of inspiration, we’ve got you covered. When you’ve run out of creative juices, you’ll need a quick fix, and where better to turn than on social media.

Right?

Social media campaigns are a coordinated marketing effort that uses one or more social media channels to promote or achieve your business goal.

And as per Oberlo, 73% marketers do believe social media marketing to be much more effective.

YouTube, Facebook, Instagram, LinkedIn, these are some examples of platforms that help your business connect with your customers at a regular level and achieve a present praise or criticism.

Though, you need to understand that on different platforms campaigns work differently as it requires daily, structured social media efforts since these platforms require greater dedication, objectivity, and measurability from the brands.

Basically, to accomplish the top three tasks on social media campaign, that is brand awareness through consistency, community engagement, and increased web traffic.

The fact that it is free makes it a goldmine for marketers and their marketing teams.

Wix, AirBnB, McDonald’s, Nintendo, Disney, and other branded companies had dipped in social media campaigns to attract customers and lead every now and then. That’s why it is one of the most successful marketing campaign examples.

Social Media Campaign Example: McDonald’s

You know exactly which brand this is. You all have heard or used the words “I’m lovin’ it.” and associated them with McDonald’s.

McDonald’s has been a part of your life for a long time and for this it has used three digital platforms: Facebook, Instagram, and the McDonald’s app with great rigor to make its mark in the digital arena and gain its customers’ attention.

McDonald’s already has a strong social media presence for more than a decade, but uses very basic human slogans that are used in regular life to promote their brand.

From their original words, “Let’s eat out!” that remained from 1960 to 1965, to their current tagline, “Choose Lovin,” they’ve come a long way.

And of course, through social media campaigns, their company has interacted directly with customers and encouraged them and even their competitors to interact with McDonald’s in a casual manner too.

Look at this letter about “Order from McDonald’s” by Burger King showing support to its fellow competitor.

See!!

The easiness with which Burger King supports McDonald’s ordering from them while also, encouraging customers to keep on having “tasty meals through home delivery”

Look at another of their posts.

You see how easily they promote other online businesses by simple, humorous comments encouraging customers to share their Hulu password for a burger.

Product Launch Campaign

Launching a new product on a worldwide scale is dangerous and expensive, but it is still manageable thanks to the presence of digital media.

So, let us provide you with the tools you’ll need to run a successful product launch campaign.

According to a report by Nielsen about customers in regards to product launch campaign,

“‘63% of the testimonials claimed that they like when they are being offered a new product.”

And so the most basic requirement is to launch your products online, but it is also necessary to plan for falls and failure to keep your company going.

So, keep an eye out for missed opportunities to reach out to your customers and clients, while also paying special attention to their sales journey with your company.

This can be accomplished by having potential interactions during a product launch, which is the first stage of your customer’s sales cycle.

Making a visual checklist is also beneficial. Here is one for you.

Product Launch Campaign Example: Absolut Vodka

With the age group and generation in mind, Absolut vodka released a fictional doorman, Sven’s number in the market that could be contacted via WhatsApp. 

The campaign was to engage customers of young age by releasing a limited edition “Unique” vodka in Argentina.

Now, this became a huge social buzz among youngsters, and through WhatsApp, the company “Absolut” was also able to enjoy chats with over 600 contacts.

These interactions helped them create 1000s of content to promote more of their brand and customer engagement was a great gift too.

Brand Awareness Campaign

As the name suggests this type of marketing is one of the best marketing campaigns that has only one goal: to spread “what your brand is about” words.

Promoting and strengthening your brand’s recognizability with your target audience requires highlighting your brand and what it stands for.

You’d assume brands overspend on brand awareness campaigns but they don’t.

Marketers nowadays are looking to leave a lasting impression on their clients that requires social media and they make it more subtle and indirect to accomplish their branding.

Thus, they get customer recognition, loyalty, and other branding benefits.

Through this, marketers are intending to engage their customers’ focus with an environment-friendly and user-influenced campaign that may use a logo, slogans, taglines, and other tactics.

Now, these branding elements could be achieved by some automation tools.

Keeping your brand identity alive in the mind of customers requires powerful efforts. So, here is one of the most successful marketing campaign examples.

Brand Awareness Campaign Example: KFC

You must have heard the phrase “finger-lickin’ good.”

Oh, yes the taste of chicken, chicken nuggets, and other varieties that KFC sells. That juicy, mouth-watering sight of chicken products with dipping on the side or some chicken burgers with fries.

The campaign’s goal is to get its brand or logo to be considered at the most underlying level of your customer’s nature, making it a human instinct.

So, the next time a customer thinks of chicken, they would directly think, KFC, turning your customers into your advocates.

Keeping up with the ever-changing trends and consumer preferences, the brand attempts to drive consumer engagement and participation.

Seasonal Campaign

A time of jackpot for marketers are those seasonal sales that come during a changing season, holidays, and anniversaries.

The seasonal campaigns are a great opportunity to get in direct contact with customers and targeted audiences.

Engaging your visitors during their seasonal buying mode could be successful and easy as customers need an excuse to buy during an occasion.

What you gotta do is know which season is better for your campaign.

For example, if you are a chocolate company, the best season for you to authorize a seasonal campaign would be Valentine’s day or Halloween.

Look at the advertisements by m&m’s during Halloween.

Didn’t they hit the mark for their customers by using their products as characters running from something scary.

Now, you need to know which section of customers you are targeting on the holidays, for example on valentine’s day, you would target younger customers, adults.

With this in mind, start planning early and provide them something unique, deal or offer.

Seasonal Campaign Example: H&M

Among clothes and confectionery companies seasonal campaigns are one of the most successful marketing campaigns.

H&M is one such company, look at the seasonal marketing campaign they come up to given below.

And, why wouldn’t they use it in this expensive marketing world?

These discounts and deals provide some relief to their targeted customers which is a calculative relief on your part.

Therefore, H&M uses the seasonal campaigns for regular revenues and therefore, has come up with days such as birth anniversary, chocolate day and others when they offer deals and discounts.

Conclusion

So, these were some successful Marketing campaign examples done by major brands such as H&M, McDonald’s, KFC, Apple, and others but with the right knowledge and a smart team, your company can accomplish them under your budget.

You may require some tools which are basically free and available online such as Canva, SendInBlue, Looka, and other automation tools that can help you. Along with the tips for which would be the best marketing campaigns which are low-cost too.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.