How To Create Landing Pages For SEO To Get High Conversion

The dollars you paid to create the most amazing and jaw-dropping content will go in vain

If the landing pages of your website are not SEO friendly… 

However, you will be found somewhere down in the Google SERPs

SEO landing page are meant to drive organic traffic which leads to conversions.

After all, who doesn’t want traffic on their websites and generate profitable revenues…

Luckily, you can also make attractive landing pages to get high conversions.

How? In this blog, I am going to tell you, ‘How To Create Landing Pages For SEO To Get High Conversions

So, let’s roll in:

What Is An SEO Landing Page?

An SEO landing page is a page that has been designed specifically to rank in search engines.

Which also has a primary role in the conversion rate of your website.

The best page location for a landing page is the homepage of your Website.

This determines the value to the customers and why anyone should visit your webpage and take your services.

Let me just make it simple for you with a few SEO landing page examples:

This is my website’s landing page, “Incrementors Web Solutions”.

Isn’t it an eye-catching SEO landing page for clients?

It says, Boosts Your Sales In The Next 6 Months, with a quick demo through a video.

Most probably, if someone wants to get conversion of leads to increase their sales,

They might want to check out this page for sure. But…

Think of this;

What if, there was too much text and too many pictures on this page…

Will you be interested in even going through the page?

Of course not!

Similarly, none of the other visitors would also scroll down the webpage.

Why? Just because their SEO landing pages are not very appealing to visitors.

This is why most businesses lack in getting conversions, due to the lack of creating landing pages that convert.

Here is another example,

A well-known automobile company you must know…

You also must be a car lover just like me…

And who doesn’t know this brand “Tesla”? Just look at the SEO landing pages of the website.

Anyone will surely think of reading the data given on its webpage once.

Which later can convert into actual sales. This is why you have to keep in mind that, 

To convert your leads into sales you have to create landing pages for SEO that are more appealing and attractive.

Here I told you about SEO landing pages with some examples.

Now, We’ll move on to…

Practices To Create An SEO Landing Page 

This is the time to gain some practical knowledge to create a landing page with SEO.

Also, you will get to know about all the factors which help to make a landing page for SEO

So let’s dive in

Determine Your Keyword First

It is the most important practice for any SEO-friendly landing page to rank.

Make a list of target keywords (long-tailed) that are relevant to your webpage. 

For example,

If you are a pharmacist, and you create SEO landing pages.

Now you have to research landing page keywords that are best suited for your webpage.

Here’s a quick brief,

You can take the help of any Keyword Research Tool, I preferred Google Keyword Planner

But remember you have to focus on creating SEO landing pages with the intent of transitional keywords.

Such as the ‘Price of Medicines’, ‘Best Medical Equipment, etc.

This means you have to select the keywords which are exactly related to the customer’s needs that they want to buy.

Finding and inserting relevant SEO landing page keywords can surely make you rank well.

There are 2 tactics to search for target keywords;

1. Find Your Competitors’ Ranking Keywords

Comparing with your competitors is a very much important task to work on.

If you want to stand out from your competition and rank high to drive more organic traffic,

You have to keep an eye on your competition.

Use Ahrefs Site Explorer to analyze your competitor’s target keyword on ranking web pages.

Like this,

Simply enter the domain name on Ahrefs.

Look for organic keywords that your competitor is targeting.

Next up is…

2. Include Keywords Strategically In Your SEO Landing Page

You do have to identify the keywords and start inserting them strategically into your landing pages.

Here’s where to put them on your SEO landing pages:

1. Title Tag: 

The title tag of your landing page is the place to start.

A title tag is located on that blue link which the customer will click on and visit your page.

Now, to compel the viewers to click on that blue link, it is important to have a catchy and well-written title.

Also, the focus keyword should be included in the title tag as will help in ranking your page higher.

2. Meta Description:

The meta description is what the user sees on the SERPs.

It is a brief description of the web page which gives the user an idea about what they are going to know if they click.

It is as important to insert the target keyword into the meta description as in the title tag.

3. Headings: 

Headers are arranged in such a manner that the data on your web pages is easy to digest.

They are used to arrange the data in a logical manner that is H1, H2, H3, H4, H5, and H6.

The H1 tag is the most important heading as it is the title of the page

The H1 tag should contain the target keywords on your landing page.

Similarly, H2 and H3 tags contain keywords that have a lesser intent.

And lastly, H4-H6  tags are used when there is a lot of information with subheadings in it. 

Keywords with the least amount of intent are used here.

4. Image Alt Tags: 

These tags are generally used to insert a description of the image. 

As Google can’t read images, So…

The image alt tags help the search engine crawlers to identify the image by its description.

Here‘s what it looks like…

The image alt tags are not only for describing the images but, 

They also help search engine crawlers to identify the image and rank them.

Read More : Step By Step Guide To Perform Keyword Research For Local SEO

Add A Custom URL

URLs are also one of the important factors affecting a good landing page for SEO.

An SEO friendly landing page is incomplete without a URL.

These are some landing page SEO best practices for adding a URL:

• Keep it as simple as possible
• Include relevant keywords
• Avoid keyword stuffing
• Make it user-friendly
• Use hyphens for a better user experience.

If the URL of your landing page is not optimized for SEO, chances are you will not get the best results.

So, it is very crucial to keep the URL while creating landing pages that convert.

Build Backlinks

Building backlinks means linking your page to other relevant pages or vice versa.

This means whenever a website mentions your website, in their article with any statistics or quotes from you, they link back to your website.

Let me explain this with a live example:

Forbes’ an American multinational business magazine, mentions our website in one of their articles.

This backlink was generated through HARO ( Help a reporter out), where Forbes asked a question as a journalist,

And we (Incrementors)as a source answered them back.

Surprisingly, it liked the answer and gave us a backlink.

The number of backlinks describes the quality and authoritativeness of the website.

Ultimately, if your website contains good, high-quality backlinks then chances are high that Google will rank you higher in the SERPs

You can see your backlinks with the Ahrefs Backlink Checker.

Some more websites that gave us backlinks are:

1. Hotjar.com 

When they questioned- How to empower your product team to get shit done

2. Marketing.sfgate.com

3. Aol.com

4. www.msn.com

By looking at these examples you just got to know the power of backlinks in boosting the ranking and ultimately the conversion of the landing page.

Our backlinks:

There are many more tools for link building that you can use, 

Read More: 11 Unbeaten Link Building Tools To Win SEO

The next factor is…

Create a Content Structure That Google Understands

Apart from keywords, the content structure also matters a lot for landing page SEO best practices.

It is fully up to you, whether you want to make your content more appealing to the readers or not.

Also, it is the power of content that make the users buy your product or service.

As you know that “Content Is The King” of any SEO strategy which includes;

1. Title Tag

The title of your landing page should be SEO friendly and relevant.

Remember, the title tag should be short and simple.

The target keyword should be placed in the beginning following less important words.

As you can see in the above image when I search for mobile SEO tools,

The first result comes out to be 13 Must have Mobile SEO Tools. Which,

The target keyword is ‘Mobile SEO tools.

This means, there are high chances for your website to rank at the top of Google.

The best-suited keywords in your title make it easy for Google to understand the content of your landing page.

2. Meta Description

To make your content easy to understand by viewers as well as the search engines, it must be concise and elaborative.

The Description contains a brief summary of your content.

This is why it is a direct ranking factor after the Title Tags.

A well-stated meta description becomes a factor to compel the visitors to click that blue link.

Here,

By looking above the Title Tag of the first search result, 

The description explains about Linkedin marketing hacks and what the customers are going to get after clicking on the page.  

And when you visit the website…

You will genuinely get some best Linkedin Marketing hacks.

3. Headings

Do not make a mess in creating headlines on landing pages for SEO.

Create headlines that are catchy as well as easy for google to understand.

Divide your content in the form of H1-H6 and make sure that you use the right tags

Here is a brief view:

Mostly there are H1, H2, and H3 tags but sometimes there could be H4 tags.

If your topic is too wide and has a lot of information, break that information into headings

Like this…

4. Visuals

This is the best part for any writer or viewer, visuals include the nontext content of your landing pages.

This includes images, graphs, videos, and any other visual content that can be used.

It is one of the most important things to insert good and attractive visuals on your landing pages.

Think of your customer, the visuals should look so attractive that the viewers tend to buy your product.

Insert proper images, which are high quality and attractive.

They should not be too small or too large also.

I have seen many pages with too much imagery which is just a waste of time.

With images, you can make short videos of the product describing its features.

This will create an imaginary vision for the viewers to relate to.

Have a look:

https://youtu.be/ioxEDvvvejs

Do you also want to buy these gaming headphones?

See, this is where ‘Conversion’ take place.

5. Internal Links

You know what…! internal links tend to stop the viewer and compel them to click on them.

Example? I knew you will ask for it…

So think of, you have a business of Electronic Appliances.

Now in that there is a wide range of products; mobile, laptops, headphones, and so on.

There is a separate page for every category. You can insert the link of the webpage related to ‘Mobiles’ to that of ‘Headphones’

How? 

Let me tell you… suppose you are writing an article on the latest mobile phone models,

You have to also tell about the other categories very smoothly in a fluent way and mention the other pages too by internal link. 

It is done to make customers stay on your website only, which decreases the bounce rate.

Let me tell you how we do that,

Can you see the blue text? That is what internal links look like.

When the visitor clicks on it, he will be redirected to the landing page of that link.

This is a great way to increase your website’s click rate.

Conclusion

So this is it…

I hope you have found this blog helpful. And

By now you must have got to know how to create landing pages for SEO.

This is one of the most important things you need to do to get high conversion rates on your website.

It is not just only for one website, you can also do this for multiple landing pages SEO.

Also, you can make a landing page SEO checklist to help you analyze your SEO efforts.

So what are waiting for? 

Go get High Conversion by creating the best landing pages for SEO today.

And if you have any questions or suggestions, comment below. I will surely catch you back.

FAQs

1. How do I start my landing page?

If you are a business owner, think about your customers first and create a list of services that your customers might be interested in. Later, you can create a landing page knowing the needs of your customers. 

Optimize the landing page by using the right keyword strategy, create striking content, with appealing titles and meta descriptions, work on internal links and build good backlinks.

2. What is a mobile landing page?

A mobile landing page refers to a landing page that is optimized for mobile devices. Mobile landing pages are a great way to capture the attention of mobile users. 

3. What are the advantages of a landing page?

• Helps lead generations
• Helps in conversions
• Good landing pages leave a great impression
• Promote new products and services
• Increases traffic to your website
• They can be tested

4. What are the types of landing pages?

Few SEO landing page examples:

• Splash landing pages.
• Squeeze landing pages.
• Lead capture landing pages.
• Sales landing pages.
• Thank you landing pages.
• Unsubscribe landing pages.
• Referral landing pages.
• 404 landing pages.

5. Where do I put my landing page?

You can put your landing pages on;

• 1. Footer. 
• 2. Resource page or product page.
• 3. Sign Up page.
• 4. Blogs.
• 5. Banners. 
• 6. Pop-ups.
• 7. Contact link.
• 8. Drop-down menu.