Is SEO a Perfect Replacement to PPC for Online Vape Shops?

Why is SEO the most preferred method of marketing for any Vape Shop? 

The concept of Vape shop emerged from the idea of switching from tobacco to vaping. It is changing the entire system of the traditional tobacco industry. They claim vaping to be a cleaner and healthier alternative to traditional smoking. They provide electronic cigarettes, also known as e-cigarette or e-cig which is obviously an electronic device that simulates the practice of smoking tobacco and inhaling tobacco smoke. E-cigarettes consist of an element called e-liquid, contains some chemicals, don’t burn tobacco.  Some may look like traditional cigarettes, or come in other variations.

Once you decide to market your vape shop, you may face many challenges like many advertising platforms sometimes refuse to accept your ads from a Vape shop. Google AdWords, Facebook, Bing or Yahoo will reject your advertising effort indicating that your product belongs to a category like dangerous or illegal. This reveals that you can’t rely on PPC for promoting your Vape Business. You should explore some other marketing strategies for your Smoke Shop. Thus the best alternative for boosting your Bong shop is SEO. Brands use Vaping & E-Cigarette SEO to get their websites ranked at the top of search engine results pages, which leads to more organic search traffic. 

Even though your competitors will also have these limitations regarding PPC and Search Engine Marketing for Vape Shops, there will be a tight race for driving more traffic to the website. This is simply because more than 50% of traffic to the website come from organic search. So the people who know about this advanced method of smoking will also be familiar with the search engines and researching, and they will be aware of the advantages of using Electronic Cigarettes over traditional tobacco, thereby getting more sales for your Vape products. It is evident that optimizing your website is more effective than leaning on the advertising practices on the Search Engine, and so should you. 

Figure out your competitors

As more people are tend to choose E-Cigarette over tobacco, the demand for vape shops increase. Cloud Chasing has become a popular sport and that also leads to a hike in the number of vape shops. The vape community is growing fast, people become obscure and confused to decide which brand to choose. So it becomes crucial to get extra attention among your customers over your competitors. That is the importance of executing competitor analysis for your website. 

The first and simple way to figure out your competitors is to Google search or visit your competitor’s web page.  

Seek the help of the tools like:

• SpyFu
• Google Trends
• Google Alerts
• SEMrush

Analyze and compare the content of your competitor about their vape shops.

Check their blogs and ads and identify how they present, promote and distribute their products. Have a look at their website structure and SEO strategies also.

Analyze how your competitors are using social media and integrating it into their marketing. Some Social media groups like Facebook groups may be allowed for the vape community. Check their updates

One clever idea is to refer to some Vape review sites. You will get some information regarding your competitors there.  

You should then edge and trigger your Marketing Strategies and SEO for Vape Shops. 

Keyword research to find the types of keywords customers are searching.

The keywords are considerably important for your website and Google SEO for vape shops as it connects the people who search for a topic to the content you provide for them, and obviously it will fuel your content strategy. 

Discover a list of extensive topics related to your vape shop.

Execute a research to find all the related terms.

You should contemplate the fact that there may be some Keywords by season and Keywords by region in relation with your vape shop. Aim that keywords too. 

Consider the search volume and competition level for those keywords and choose the keywords with high search volume and low level of competition to bring more traffic to your vape shop website. Minimize the keyword difficulty and maximize the organic search. 

You can then better perform a deep research to see how competitors are ranking for these keyword 

Then it is the best time to adopt the use of some Keyword Tools to Find Specific Keywords for your vape shop like: 

• Word Stream’s Free Keyword Tool
• Google’s Keyword Planner
• Moz’s Keyword Explorer
• SEMrush
• Google!

Site architecture

Website Architecture is how webpages are organized and linked together. A good site architecture will guide users and search engine crawlers easily find what they’re looking for.

An ideal site architecture is fundamental for your vape shop website as:

It helps search engine spiders find and index all of the pages on your website. Failure to crawl a website because of bad site architecture can cause hiding of many important content and links of your website. 

Sitemaps and robots.txt are essential for a website, which can be acquired using a good site architecture. Sitemaps – a list of pages in a website organized in a hierarchical order that make it easy for search engines to crawl your site. And robots.txt tells search engines not to crawl pages with certain URL parameters.

It will help to score high page rank if you have internal links to a high priority page, like a highly reviewed vape shop. 

Making the customers satisfied for the overall experience with the website like speed, security and proper organization of site content, which will make them stay on your site and will reduce the bounce rate. 

On-Page SEO 

On-page SEO or on-site SEO is the practice of optimizing individual web page content for search engines like title, tags, content, internal links and URLs. 

Remember these on-page SEO factors while doing optimization:

User Experience: Your website should be easily accessible by any user, avoiding ambiguities from the user side like where to click and how to navigate through your site. 

Bounce Rate and Dwell Time: dwell time is the actual length of time that a visitor spends. Bounce rate is the percentage of visitors who enter the site and then leave without interacting further with your site.

Page loading speed: High loading speed for your website will be more impressive. Slow pages are always frustrating.  

Click-through-rate or CTR: Measures the number of clicks advertisers get on their ads per number of impressions.

Content of Page: Content is king. Fresh unique and good quality content is recommended. Create engaging, easy to understand content. 

Title Tag: Should be accurate and clickable.

Keywords:  Sharply place your target keyword in the title, Meta description, and heading tags without feeling stuffing. 

URL: Use short descriptive URLs.

Alt tags: Use descriptive alt tags for images.

Mobile-Friendliness: Be conscious to make your website mobile friendly

Technical SEO 

Skip out on the process and procedures for Technical SEO will bring a huge negative impact on the overall SEO strategies. Technical SEO concentrates on the process of optimizing your website for crawling and indexing to help search engines to access, crawl, interpret and index your vape website avoiding any technical troubles. 

The elements to be considered for Technical SEO strategies: 

Website Speed: The time it takes to load the website. Faster the site, better will be the performance. 

Mobile friendliness: Make your Vape website mobile friendly to optimize for Technical SEO. 

Site architecture: An ideal site architecture and better navigations are an important feature for technical SEO.

Accelerated Mobile Pages (AMP): Another key factor and is focusing on making mobile web faster. 

XML site map: Create a good site map for better understanding of your website and pages. 

Discover and eliminate toxic backlinks: Identify the backlinks that are harmful for your website and remove it immediately. 

URL Structure: Optimize Your URL Structure.

Robots.txt: optimize your robots.txt file to specify search engines not to crawl pages with certain URL parameters. 

SSL: SSL is a security protocol used to establish encrypted links between a web server and a browser in their communication online.

Duplicate Content: Make sure that your content is unique and do not include any duplicate contents. 

Local SEO

Local SEO is a strategy about improving the visibility of your business over a particular geographical area. Your Vape shop may deliver a lot of online services, but you may need to centralize some local community which will definitely help you to beat your competitors. Customers will prefer the services that are available near them. That is why it is brilliant to promote vape products and services to local customers at the exact time they’re looking for them online. 

Some Local SEO Strategies are: 

Google My Business: Listing your business with Google My Business makes it easier for people to discover your business. Once Google verifies your business through Google My Business, Your vape shop details will appear on the sidebar of Google search results pages. 

Get relevant and quality inbound links: Helps to improve Local SEO and domain authority.

List your business on Local directories: You can rank high for local search queries using these listings. 

Local Keywords: Explore and optimize plenty of local keywords. 

Try to achieve customer reviews: Genuine and positive reviews from customers will contribute a lot for your website. 

Content marketing

The unique and high quality content has a huge power to boost your website to a better rank. Content marketing has a great role in driving more traffic to your website. 

Dos and Don’ts for content marketing: 

The Do’s:

• Have an aim and strategy for the contents.
• Create unique and fresh content.
• Frequently update your blogs and content, stay connected.
• Share the created content through social networking platforms.
• Research the best keywords and include those keywords within your content.
• Perform Competitive analysis.
• Target your customers and write for them.
• Make your customers engaged and interactive with your content.

The Don’ts:

• Don’t copy or repeat the contents.
• Don’t create a content that is not Emotionally Appealing.
• Don’t make it all about yourself.
• Don’t polish the content everywhere. Focus on the place that is beneficial for you.
• Don’t compromise on quality to increase the quantity.
• Don’t do keyword stuffing to include all of your keywords. 

Link Building to help improve the authority of your website.

Link building is the process of getting other websites to link back to your website which helps to drive referral traffic and increase your site’s authority. The backlinks inform the search engines that your site is a quality resource worthy of citation. 

Create and promote the content that others find impressive. So that people will love to reference and link your content. The main thing is that your content should be unique.

Be active on social networking platforms. There will be more chances for your contents to be linked. 

Make it sure that your resources can be trusted completely. Select the authorized guides and resources for researching and linking. 

Check competitor’s backlinks. Spy on their linking and be inspired from them 

Improve the quality and demand of your content and brand. A growing brand can earn more links. 

You can also use the reliable link building tools. 

Do not purchase links, as many of the search engines penalize it.

Large scale link exchanging can be spam and be aware of that. Always try to avoid the low quality links.

Tracking performance

It is not fair to execute all the SEO strategies and wait for the results. You must invest time to track your performance. It is essential and at same time interesting to know how your implemented strategies are performing. This becomes crucial because you can determine whether there are any necessary steps needed to be taken for improving the strategies.

There are some metrics to be considered for analyzing and tracking the performance.  

Keyword Ranking: A good SEO strategy will result in high ranking for all of your main keywords. Then you can identify whether you are targeting the right keywords or not.

Backlinks: Don’t just raise the number of backlinks. Enrich your website with a large quantity of quality backlinks. 

Organic search: Check if there is an improvement in your organic search volume. If not, it indicates that some necessary steps must be taken. 

Leads and Sales: A good SEO strategy will devote an increased number of sales or leads, as it is the ultimate aim for executing any strategies. 

Bounce rate: Bounce rate should be kept minimum as low bounce rate indicates that users are happy interacting with your site. 

Also work with these tools to track the performance:

• Google Analytics
• Google Search Console
• Page Speed Insights
• Web.dev
• Bing Webmaster Tools 
• Lighthouse Audit
• Structured Data Testing Tool
• Mobile-Friendly Test

Benefits of SEO over traditional marketing

SEO Helps You Manage Your Online Reputation

The high rank result is always the best everywhere. As the quality one always reaches the top position. Likewise a website that appears on the top of the SERP is also considered the reputed one. If there is someone who wishes to know about your vape shop, definitely will google your business. A strong SEO practice will bring your identity on the top or on the first page of SERP. This will definitely be appreciated. So SEO helps you for Online Reputation Management.

An inefficient SEO Strategy will provide bad reviews and feedback. This will obviously damage your online reputation. You can handle this with executing better SEO Practices and Reverse SEO. 

Your brand is your identity or simply the brand is you. Failing to promote and improve the brand will cause hardship for your Online Reputation. 

Your backlinks can also speak a lot about you. Building quality backlinks is crucial for maintaining a good reputation. 

Believe it or not, SEO is the dominant factor that decides and manages your online reputation and makes you authoritative. 

Helps to represent your products

Brand building is the responsibility of SEO. The SEO system arbitrates how to represent your brand and products. SEO simply improves the user experience with your products that shapes the way they see your products. 

Your creation and implementation of contents improve or diminish the user satisfaction. So better the SEO higher the happiness of the user and they found you useful and appropriate. 

SEO builds trust and credibility. This is so important for your brand to pop up reliably. 

SEO helps to improve positive user feedback. This will promote your products and identity. 

More user engagement and conversions can be accomplished through the best SEO and thereby grab more attention and popularity for your products.   

Shine among your competitors using the hone SEO strategies and let your products be the ideal one for all. 

SEO Helps You Rank for Competitive Terms

The main challenge for bringing up your brand to the front row is the expanding competition. You can safely deal with these competitions by adopting the powerful SEO tactics. You may have several vape shops operating similar to yours. It is hard to get the good number of customers over your competitors. You should achieve the extra consideration for your vape products. For that carry out a scrutiny about the products and terms of your competitor. 

Find the factors that make them rank better and conceive the plans to beat them. This is better feasible through SEO. 

The core element is the keyword. Analyze their keywords and compare with yours. Get an intuition about the keyword competition. Select and focus on the most striking keywords to beat your competitors down. Create the strong content for the competitive terms and rank higher. 

Implement a potent analysis on the Strengths, Weaknesses, Opportunities and Threats of your competitor. Make the adequate use of this information and carry out the SEO practices to reap the best ranks. 
Like any business, your vape shop will get a better climb with the appropriate SEO strategies. Make it an advanced replacement for PPC. Most of the time people look for a service online that welcomes the high ranked results. Hope your website will be there among the best. An enhanced SEO strategy can dedicate the outshining growth.