50+ Interesting Facts About Facebook Marketing

In spite of thousands of controversies, we can not deny the fact that Facebook is a big marketing giant. 

There are almost 2.9 billion monthly active users on Facebook…So, anyone would be serious to market on Facebook. 

And… so do you?

Right?

But… before you even get started with Facts About Facebook marketing, 

You must know some important data and statistics that could affect your marketing. 

The data and facts about Facebook marketing given below would also help you execute the right strategy and get desired results. 

So, let’s get started with some Interesting Facts About Facebook.

Top Interesting Facts About Facebook

Facebook General Statistics

1. Facebook’s largest audience ages from 25 to 34. (Source: Oberlo)

2. Facebook has 2.9 billion monthly active users across the world. (Source: DataReportal)

3. 77% of users on the internet are active at least on one platform of Meta. (Source: Intellitonic)

4. 74% of college students use Facebook. (Source: Pew Research Center)

5. More than 55 million updates were made on Facebook. (Source: DataReportal)

6. Facebook has a wide market with 307 million users in Europe. (Source: Statista)

7. The highest traffic comes on Facebook between 1 to 3 PM. (Source: Statusbrew)

8. Facebook engagement is higher by 18% on Thursday and Friday. (Source: Buffer)

9. 6 New Facebook profile is created every second. (Source: Brandwatch)

10. The average CPC(Cost Per Click) comes to $1.72 on Facebook. (Source: Sixads)

11. The average CTR(Click Through Rate) that comes on Facebook is 0.9%.  (Source: Varos)

12. Facebook receives 8 billion average video views every day. (Source: FinancesOnline)

13. Facebook is having 83 million fake profiles.  (Source: The Guardian)

14. Facebook’s revenue was $85 billion at the end of December 2021.  (Source: FourWeekMBA)

15. 56% of people use Facebook to get information (Source: Demand Sage)

16. The average Facebook user spends 33 minutes on Facebook every day. (Source: Statista)

17. Facebook advertising revenue was $27.2 billion in 2020. (Source: Oberlo)

18. More than 200 million small businesses are active on Facebook across the globe. (Source: BusinessDIT)

19.  98.5% of Facebook users choose mobile over desktop. (Source: Statista)

20. 78% of consumers in the United States have discovered shops and products on Facebook. (Source: Statista)

Facebook Markteing Statistics

1. Christmas, Black Friday, and other busy days have a higher cost per click.

This is one of the most Interesting Facts About Facebook.

You must have known the Facebook advertisement system is built on bidding. So, that’s why targeting a specific audience on special days can cost you more money than usual. (Source: Adweek)

2. Facebook provides a “click to chat” ad option. 

This is the best option for targeting those users who have already visited your website. It shows great customer service. 

One must use it to make their audience take action. (Source: Social Media Today)

3. The text of your image affects the delivery. 

Facebook prefers images with little or no text. If your images don’t have much text it is more likely to be delivered to more people. (Source: Institute for Spam and Internet Public Policy)

4. A great way to get sources to target the audience is through Facebook Insights.

You can use insight with conversion data before creating any Ad campaign 

It can be useful to go far with the campaign and drive high results.(Source: Sprout Social)

Read More: Everything You Need To Know About Facebook Retargeting

Facebook Shopping Stats

1. There are 1 billion monthly active users on the Facebook marketplace. 

The Facebook marketplace was launched in 2016. 

It quickly reached 1 billion monthly users in 2021.(Source: Techjury)

2. More than 250 million shops are available on Facebook worldwide. 

Because people consider Facebook the best place to market their products or services. (Source: Adweek)

3. Facebook’s marketplace ads reach 562 million people. 

The data must be a little shocking because in the world of eBay and Amazon,… Facebook is giving an opportunity to grow business on a social media platform. (Source: WebTribunal)

Facebook Video Statistics

1. Facebook Reel is available in more than 150 countries.  

When Facebook launched its reel program, it made it available in more than 150 countries.(Source: Facebook)

A bonus scheme that offers up to $35,000 a month to producers based on their view numbers is now in place to entice them to join Facebook Reels.

2. Facebook outranked TikTok by 60.8% of user shares. 

According to YouTube, 77.9% of adults in the United States over the age of 16 use the site to view short videos.

Unexpectedly, Facebook ranks second with 60.8% of user shares. With 53.9%, TikTok is in third place.(Source: Insider Intelligence)

3. Facebook is in the 2nd position after Youtube in live video sharing with 42.6% of users. 

52% of consumers choose YouTube as their favorite live video platform. Much like with short videos, Facebook is a close second with 42.6% of users.(Source: Insider Intelligence)

Interestingly, Facebook is now the top pick for a live video for people aged 25 to 44.

Facebook Ad statistics

The world has seen growth in Facebook Ads, and marketers love that!!!

Here are some more advertisement & Interesting Facts About Facebook.

1. Three countries have the highest Facebook advertisement reach, and those are the Philippines (109.6%), Vietnam (94.6%), and Mexico (94.1%), respectively. 

This Facebook statistic shows Facebook’s broad audience reach, along with its ability to buy ads on a global scale for users outside of the US. (Source: Statista)

2. There were more than 10 million active advertisers on Facebook Marketplace in 2020.(Source: Statista)

Read More: What is Better: Google Ads vs Facebook Ads

Facebook Engagement Statistics

1. 86.5% of the content is without a link on Facebook. 

This information demonstrates precisely how much the average consumer’s attention span is being diverted, from recommendations to advertisements and beyond. (Source: Social Media Today)

Facebook Feature Statistics

1. Facebook Video Feed is the most popular type of content on Facebook (51% of users) (Source: Blogging Wizard)

2. More than 1 billion people use Facebook stories. 

Finally, Facebook Stories followed Instagram and turned into one of the most well-liked services on the network.(Source: SocialPilot)

Facebook Business Statistics

1. People are 53% more likely to buy when they have chatted on Facebook. 

Facebook allows marketers to use Facebook Messenger live chat on their websites. (Source: Business Insider)

2. Facebook translates 100s of languages. 

Facebook announced that it would create a translating feature on Facebook that would translate the post into text or captions of the post. 

Read More: Facebook For Business: Everything You Need To Know In 2022

Conclusion

So, these were some important & Interesting Facts About Facebook that can even affect your marketing campaign on Facebook. 

Before you even get started with the marketing campaign, make sure you go through these statistics. 

Because these things can affect your Facebook marketing campaign. 

If you have any queries, you can comment down below in the comment section and I will reply for sure!