50+ Dazzling Instagram Facts For Marketing You Need To Know

Instagram was launched on 6, October 2010…

Since then, the whole world has seen the tremendous growth of this platform. 

Nowadays, it has been a marketing platform for marketers since most youngsters are there on Instagram. 

And… believe me when I say you can also take some benefits from Instagram. 

But, before that… you need to see some important Instagram facts and statistics. 

So, let’s get started! 

Important Instagram Facts and Statistics For Marketers 

General Instagram Facts and Statistics

1. Instagram is the world’s 7th most visited website. 

2. Instagram has 1 billion monthly active users. 

3. Instagram is the second most downloaded application from Google Play Store. 

4. The United States has 140 million active users on Instagram 

5. 14% of users take Instagram as a source of news. 

6. The average CPC(cost per click) on Instagram is $0.70- $1.00. 

7. 91% of luxury brands work with Influencers in Influencer marketing. 

8. The biggest audience share on Instagram is from the age group of 18-34. 

9. Most Instagram users come from India. 

10. The fastest-growing market for Instagram is India. 

11. 58% of users are interested in the brand after seeing its story. 

12. Instagram is the third social media platform that marketers want to use to promote their products or services. 

13. Instagram is testing removing like counts and like buttons from Canada, New Zealand, and all other countries. 

14. 17.9% of global users are men has to age between 18-24. 

15. Instagram has  51.6% females and 48.4% males across the world. 

16. 4.2 billion likes are clicked on Instagram per day. 

17. 6 in 10 Instagram users log in daily. 

18. 200,000+ million users are from India on Instagram. 

Instagram User/Follower statistics

1. Most aged users available on Instagram are from 18 to 34 years old. 

You must not be shocked after reading one of these Instagram facts. Instagram is one of the most popular platforms among youngsters. 

2. In the USA, 5% of Instagram users are under 11 years. 

Despite the guidelines generated by Instagram, children under the age of 11 are there on Instagram. 

3. 14% of American adults haven’t even heard about Instagram. 

You might be shocked to know but this Instagram fact that’s true. Instagram has a high reach in the USA but not everyone knows about that. 

4. Instagram got 17% of growth in western Europe in 2020.

5. 59% of US adults use Instagram daily. 

And… among that 59% of users, there are 37% of users visit Instagram multiple times daily.

6. Among 200 million active Instagram users visit at least one business profile per day. 

60% of people say that they find new products or services through Instagram and most of the stories that are viewed are from Businesses.

7. 70% of Shoppers look for Instagram for their next purchase. 

Among all the Instagram facts, this is one of the most shocking Instagram facts of all.

 Instagram Marketing Statistics

1. 90% of Instagram users follow at least one business. 

This fact must be enough to tell you why you should be available there on Instagram with your business.

2. The average business account posts 1.6 times per day. 

Let me break this down even more. 

62.7% of posts on Instagram are photos, 16.3 are videos and 21% are phots carousels. 

But… again it may vary from business to business.

3. 57% of people claim that they like to see quizzes and polls from the brand that they follow. 

Yes, that’s true! Your audience likes to be seen. Besides this, they also like quizzes and polls to engage.

4. Instagram Ads can help you reach 849.3 million users.

5. The average post can cost you between $100-$2085 on Instagram.  

Of course, the price is based on which agency you hire. But it is an average cost on Instagram. 

6. Instagram marketing can convince to make a purchase decision.  

People take action to buy things when they see any product or service on Instagram. 87% of people have claimed that they have made a purchase after seeing an ad on Instagram. 

Read More: 9 Powerful Tips For Your Instagram Marketing Strategy

7. There are more than 25 million business profiles on Instagram. 

More than 25 million businesses take Instagram as the best platform for marketing. 

8. Product tags increase product page visits. 

Instagram has added a new feature to add product tags to enhance the reach. Instagram allows using 5 tags on posts per month. 

9. 93% of marketers consider Instagram best for influencer marketing. 

As you must have known, Instagram allows users to. And when you go with the right influencer both parties get benefitted. 

10. 75% of brands post single images. 

75% of brands are believed to be posted single images through their business account.

Instagram Engagement Data

1. The average engagement that a business profile post gets is 0.83%. 

It is a well-known fact that when the number of followers on any business account grows, usually the engagement rate decreases. 

But… a new report claims that business accounts that have followers under 10k have received higher engagement than accounts that has followers of more than 10k.

2. Instagram’s median rate is 17x higher than Facebook’s. 

Instagram engagement rate is 1.6%. 

Read More: 50+ Interesting Facts About Facebook Marketing

3. The best time to get high engagement on Instagram is Wednesday at 11 AM and Friday from 10 AM – 11 AM.

See the image below:

4. Instagram video posts can generate 2X more comments than a photo post. 

The video post is a must be prescribed by the best social media marketers.

5. The carousel post has the highest engagement rate.

6. 91% of Instagram users watch video weekly. 

The accounts that have followers of fewer than 100k, their image content beats the video content. 

7. Instagram “Save” feature gives a boost to the engagement of the post. 

You must have known, Instagram allows users to save posts. This feature is one of the most important factors for engagement. 

When people like and save your post, it shows a positive impact on your post. 

Instagram Stories Statistics

1. More than 500 million account uses Instagram Story daily. 

Instagram hasn’t shared any updates since 2019. But it must have risen. This data is from before 2019. 

2. There is an 86% of completion rate of the brand story after 85% in 2019. 

But… there is one more fact related to that. The entertainment stories have the highest completion rate.

3. 67% of Instagram users click on the Story of a brand. 

This information is important for marketers needs to know. 67% of users that clicks on the story have a link inserted in it.

4. 42% of Instagram users prefer the Instagram story. 

This stat is very important to know if you are a marketer as you must be focused on the Instagram story to get more clicks and customers to your business. 

5. 55.4% of influencers on Instagram use the story for sponsored campaigns.

Instagram Hashtag Statistics

1. There is no correlation between no. of hashtags that are used and the engagement rate of the post. 

2. Top three hashtags used on Instagram are:

#love 

#photography 

#instagood

3. 70% of hashtags are related to the campaign. 

4. The most commonly hashtagged image is a Pizza Photo.

Conclusion

So, here are some important Instagram facts and statistics that you need to know. 

Now it’s your time!

Comment down below and tell me which fact surprised you most. 

And… you must have any facts or statistics that I might have missed. 

Comment it down!!!