Secrets To Improve Your Organic SEO Traffic

Do you know that organic search generates 51% of all web traffic?

That’s why every business owner runs after improving organic SEO traffic and so do you.

Right?

If your website ranks on page one of a search engine, you would experience a boost in organic traffic and if your website ranks in the top 3 positions or the featured snippet, you are more likely to see an immense boost in your website traffic.

And that’s how you would be able to give your website the expected visibility which may bring you more traffic for the specific products and services you sell.

Now the question that might be buzzing into your mind is, “what steps do I need to take to get such a high boost in website traffic?”

Don’t worry! I am here to help you improve organic SEO.

Here in this blog, I will bust some of the secrets to improve organic SEO traffic. 

So, put your reading glasses on and get started to dive in! 

How To Increase Organic SEO Traffic On Your Website?

I know, you don’t just work hard on your website to get organic traffic, but also to keep traffic away from your competitor. Right?

But do you have any idea that, to accomplish this, you need to opt for some powerful techniques to increase organic traffic!!

And believe me, this need will be fulfilled right here in this blog.

You can also check out this video on how to attract more visitors on your website.

https://youtu.be/-SA3iLEBfI8

So, Let’s get started on ‘how to improve organic search’

Enhance Your Website For Your Users

Let’s take your website’s display. 

It is well designed with a navigation button, search bar, and a chatting bot (to answer FAQs of your customers) but still, you aren’t getting any organic traffic.

If the newest AI in your website, voice readable content and many other current tech-savvy features aren’t getting through Google’s ranking system.

Well, it is time to understand where you are lacking behind.

The problem is that your engagement strategy only involves getting traffic.

And, you try to accomplish this by stuffing the website with keywords, pictures, external links and other optimization tools.

Now, this may work to get you clickthrough rates but it will not provide you with a good bounce rate.

And so, obviously, this is not a long term solution because Google uses its metrics to measure website performance which are pretty advanced. The Google metrics will analyze when you’re trying to fool it because they are updated regularly.

So, rather than working for the data, work on its analytics and use this to enhance your website.

Simply put, if your users click your URL but do not explore, and even if they did explore but leave your website very soon, well, it is high time for you to take action.

And for that follow these steps and accomplish a well-informed website setup:

A) Specify Your Industry Type

Industry specification helps you to understand your target audience, which helps you to collect the right data and analytics.

These data and analysis can be used to build an appealing website for getting organic traffic.

B) Build A Buyer Persona

Now that you know your industry, you have to appeal to your targeted audience but first you have to construct a character that is going to be an ideal customer for your business.

The best way to do this is by gaining data and analytics of your customers. This can be done by using data from your competitor’s website (review page and social media’s comment) and working it through research (surveys and Quizzes).

Your buyer persona must-have factors such as location, age, occupation, and other demographic factors that make them the ideal customer. 

C) Website Enhancement For Buyer Persona 

Now that you have data of your industry’s buyer persona, you can use this as a reference to build your website 

This means your website must be customized according to your buyer persona’s wants.

Some ways for your website enhancements are: using researched long-tail keywords, using statistics-based visuals and contents, and building a mobile-friendly design for your potential customer.

D) Follow New Technology And Trend

According to Statista, “mobile devices (excluding tablets) generated 54.8 percent of global website traffic” and have been growing since 2017.

And with the increased use of voice search devices, 61% of customers find them useful when their hands or visions are occupied and 24% use them because they have difficulty in typing on certain devices as per the reports by Social Media Today.

So, the need for mobile-enabled and voice search compatible websites is as per your users’ quest.

This is the first direction in your ‘how to increase organic SEO traffic journey.

Keep Blogging

If you don’t get much traffic or the traffic does not stay long on your website, this must be because your website does not have engaging materials for your users such as blogs.

Blogs are the spaces devoted to information and content regarding your industry, and provide readable solutions for your user’s query. 

You must be wondering now, “why is blogging important for your business?”

Well, for your kind information, blogging generates organic traffic from search results. 
See the image below and you will understand everything.

This is because Google demands your website to have a user-oriented component, that is something valuable for the users.

CTR and bounce rate are Google metrics used to measure website performance that helps in ranking the website on the SERP and they keep your website visible to your target audience.

Another factor that helps in this, is keeping yourself in the loop. This means keeping track of what other marketers of your niche are up to. 

I guess that you guys have understood why blogging is important, so you need to work on it.

Now the question that might be buzzing into your mind is, “Where can you find topics for your blogging?” 

I would like to give you a suggestion that starts with some topics that your competitors blogged on. 

Another practice in blogging is keyword research which can be done with free keyword research tools such as ‘Google search bar’, ‘people also ask’, ‘Ahrefs’. (some of these will be discussed in the next point)

You will get many different topics that you can use and the keywords that are left can be used as subheadings within the outline of your blog.

You got your title. Now, you have to research it thoroughly, make a plan and strategy for using information, prepare an outline and then, start writing your blogs.

But that is not all, is it?

No, you want to know “how does blogging help you in improving SEO traffic?”

Don’t worry! I also have an answer for that.

A) Your users spending time on your website is analyzed by Google and this becomes an indirect metric to make you rank.

B) The earlier your page downloads the better, so keep your website’s junk clean by using vector images and this will enhance your user’s experience which as a result increases your traffic.

C) Google provide the most relevant and accurate information available to their regular traffic and with your well researched and keywords used to blog, there is a high chance that your content may become visible to your targeted traffic,

So, with this clear significance in mind, you need to know that for constant organic traffic, your blogs must be up-to-date and authentic. Your targeted traffic is very smart and expects knowledge that is updated.

With another way for website enhancement, let’s move on to the next one.

Write User-Specified Phrase

When your website is not getting any improvement in organic SEO traffic but you consider the content within your website is well written and also provides information about your products and services.

Then you think, “Why is your content not getting organic SEO traffic?”

The reason may be that you are not doing organic blogging, your blog does not have specific user-oriented keywords.

The keywords are very important in bringing traffic to your website and are also preferred by Google to rank your organic website due to their use as metrics to measure website performance.

As I previously stated, Google ranking is user-centric, thus you must utilize relevant keywords to boost your domain’s organic  SEO traffic. 

Some of the keyword research tools are described below.

A) Google Search Bar

When you start your query in the search bar, Google gives you many options. You just have to use specific terms and you will be presented with ‘most common query regarding the same’

Let’s say, I searched for ‘how to learn copywriting. 

Now, look at the picture given below.

You can clearly see the blue arrow. These arrows show the most commonly used keywords by the online traffic in regards to the topic you were searching for. 

So, you have more options for headlines and the options left can be further used as subheadings of your content. 

B) People Also Ask

People Also Ask is a Google keyword research platform. It provides you with data of other long-tail keywords used by the online traffic related to the topic you searched for.

Let’s look at the picture which shows us some long-tail keyword results on People Also Ask. 

The arrows in this picture show 5 results for long-tail keyword topics. 

These results can be sorted based on how you intend to use these keywords in the outline of your article. After that, you can work on it.

Now, for your kind information, there are many keyword research tools available online, some are free like Google search result, People Also Ask, while others are paid like Ahrefs, SEMrush, Google Keyword Planner, etc, though these have some features free for use.

The use of these tools provides an ease to form content and get organic SEO traffic.

Also, the usage of long-tail keywords within the content of your website is another factor for website enhancement which is carried out by a content engagement strategy.

Meta Title And Meta description 

There is still a lot of confusion when it comes to the relationship between meta description and SEO. 

Many wonder if they should spend time on writing a good meta description as it is not a ranking factor by Google. 

In theory, the meta description doesn’t affect SEO.

• The official statement by Google, released in 2009.

The <meta> tag includes information about the web page itself. It acts as a mini advertisement for your website.

Look at the picture given below. 

In the above picture, the left arrow shows the meta title which is the main heading of the specific search result by online traffic and the arrow on the right shows meta description which is a short account of your content or compelling CTA that encourages traffic to enter your website.

So, it is important that the meta title and description have the following features:

A) They must have the display limit as given by Google, i.e. 55 – 60 for meta title and 155 – 160 for meta description. Try to remain within this limit.

B) The specific keyword must be used within both meta title and description.

C) You should not stuff keywords within the metadata of your website, as it consumes spaces of a limited character.

D) They should be unique, that is meta description should provide content information to your traffic, however, brief it be.

So, you have to provide the following features to your website’s search results, which make an authoritative image of your brand to your users.

Your organic website’s targeted traffic will feel compelled to visit it.

Now, as the display of your metadata is sorted, your content is the one that keeps your organic traffic engaged, for a long time. 

So, let’s move on to the next point.

Write Engaging Content

Do you know that content is the king?

Yes, that’s true! 

Let me explain to you how.

Have you seen the businesses whose websites get more clicks, shared by people on social media?

I know you spend so much time creating outstanding content to get more shares like other websites, but sometimes, you fail. 

Does this situation sound familiar?

Well, don’t worry! 

I have a solution for that.

Now, I will explain to you how to write mind-blowing and attractive content. 

1. Conduct a survey to find out what type of content your audience wants

2. Use SEO best practices

3. Write evergreen content

4. Make attractive headlines

5. Add a share button on your blog

6. Share your best content on Reddit 

7. Create an infographic 

8. Reply to every comment on your blog post. 

9. Interview the other thought leaders in your niche. 

10. Add pictures, animations, and GIFs in your content to make it more engaging. 

That’s how you would be able to write engaging content to make the traffic stay on your page.

You must have known that your content is extremely important when it comes to ranking in SERP. 

So, you must use long tail keywords but not keyword stuffing. Along with that, use some real-life examples to make your content more appealing to your users. 

Linking  

You did blogging, keyword research, and even applied content engagement strategy to get organic SEO traffic but still when you don’t get much traffic.

You start thinking, “Why is my website still not getting traffic?”

This is because Google’s metrics for measuring website performance are not obtaining any sort of user data from your website, thus your users are still unaware that you exist.

The worst-case scenario is if Google’s algorithm is updated like what happened in 2011 when Google came up with the Google Panda update, which focused on website quality assessments.

But don’t worry! I have a solution for that i.e., linking 

Your organic website just needs Google Panda to realize its presence and the simplest way to do it is by “link building”. That is using links within your content, other websites using your content’s hyperlink (simply called links), and even using social networks for linking.

In an interview, Andrey Lipattsev said that other than RankBrain (an AI that helps Google to rank your website), the other two major factors are content and links.

This means your search engine uses linking to evaluate the quality of your domain and rank it accordingly.

Here are some organic SEO tips to start link building for your content and domain:

A) Interlink Your Content 

The content on your domain, blogs, videos, infographics, needs to be explored, so, use links of your other content page to be linked within a high ranking content which helps in further exploration of your website.

Keep blogging, this increases your chances of engagement and as a result, increases your rank too. 

B) Backlink Your Best Performing Content 

Your best performing content is the one you are an expert in.

This means topics which you are thoroughly familiar with, and if they are on your competitors’ website too, well you can read them and perform some discussion with the other commenters there. 

You can read their views and comment on them while providing a backlink to your webpage. 

This gives you a chance to show your expertise on the topic and these marketers of your niche could help in your content promotion by using it as an internal link within their domain.

And for a fact,“90% of marketers use content pieces as their main strategy to acquire backlinks.” as per the study conducted by users.

C) Incoming Links Should Be Favored

Incoming links are when some external sites have used your links and through those, you are getting organic SEO traffic on your website.

To get incoming links, or external links, you can encourage your connections whether personal (friends, family members) or professional (client, competitors), to use your links.

This helps you gain organic SEO traffic by generating attention from external links. 

D) Providing Your Links On Other People’s Content Who Have Queries Related To Your Niche

Quora is one such platform where many users ask questions and you can solve these queries while using a CTA phrase such as ‘For more information, you can visit this site and provide your link there.

Also, you can read your competitors’ blogs and provide your own comments on the specific topic and at the last link, your and this may encourage them to use it within their site.

E) The Option Of Paid Linking

Paid linking can be performed by selecting a website service, which is a third-party domain that enables the use of your hyperlink on their domain on a payment basis.

Some such third-party domains are: Black Hat Links, Buy High-Quality Backlinks.

Now, you have to understand that linking takes time “51% of marketers say it takes one to three months to see the impact of link-building efforts” as per the Aira experts.

Till Then, You Can Take Care Of Some Faults That Happen When You Are Link Building:

A) You may have used too many interlinks within your content

John Mueller of Google explains that if your website uses too many internal links on the same page, this can dilute the value of the page, and explore what should have been done instead.

This means excessive linking leads your traffic to think “the topic is not properly researched”, so the bounce and Google measure your page to be of less value.  

B) Don’t use interlinking between a high-quality webpage content to a low page quality one

This may confuse the Google bots that analyze your links and your ranking content may be affected by it.

C) Do not use self-created links to enhance backlinking, meaning using hyperlinks too many times by yourself creates a bad reputation for the brand

And if we are talking about linking, for your kind information, you can use “In-Page linking”, to link your data within the content box.

This practice provides a better user experience of getting directly to the subheading or point they want to read.

Now, you understand the power of linking and this answers another of how to increase organic SEO traffic in your website query.

Building Community

The next thing that you can do to improve organic SEO traffic is

You have to blow your own trumpet! Sing your own song! Sell your own words!

Yes. That’s right. Do your own selling. 

In order to keep your users engaged and get more traffic, your website needs advertisements and because you need online organic traffic you don’t need to go that far.

You can use the following platforms:

A) Social Media (Facebook, Youtube, Instagram)

B) Social Networks (Twitter, LinkedIn)

C) Forum Website (Yahoo Answers, Digital Point Forums)

Now, you can either go to the websites where traffic is already accumulated such as social media and networking sites or you can choose your specific industry and create your own forums. 

What is the main point of doing this? 

The main point for doing this is for you to provide your traffic a space. 

1) A space for your target traffic – Here your users can propose their own views, ask queries to clarify their confusions, even take out frustration regarding some law that has messed up. This gives them an engagement with other users and your company too.

2) Regular updates and posts – You can post regular updates, news, and just plain views to engage with them and through these backlinks, they end up at your website. This puts a good repertoire regarding your domain’s traffic with Google.

3) Answering queries – You can answer some old queries asked by other users that are within your expertise. This way you can generate new traffic to flow in your direction.

This way your user gets to know you as a person and as a business and also your traffic is increasing as Google analyzes your relevance through your user’s exploration and when you come under Google’s radar your ranking provides you with more organic traffic.

So, for argument’s sake, if Facebook has more than 2.6 billion active users, isn’t it practical for your business to set up an interaction site there? 

Just do not use spam hyperlinks when you post topics or repost them because this could bring the opposite effect and the traffic would bounce right back to your competitors.

So, use regular checks on these links with consideration of how to increase organic traffic. 

You also have to consider how to decrease your bounce rate and increase traffic conversions.

Use Data And Metrics For Website Optimization

You are present online and have regular interaction with your audience, do you think this is enough to provide your domain with enough traffic. 

Sure, this could help, but you do know that your audience is changing their mind regularly with the change of trend and the online traffic is greatly influenced by these online communities. 

But, what does this mean for you?

This means it is a requirement for your industry to explore these new trends and update your content accordingly. 

And so you have to take data and metrics to measure website performance which supports you by providing enough material so that you can optimize the area that is lacking to perform for your users.

Look at the picture given below, this shows sessions conducted by users on a web page

You can see that it provides sessions that took place, users that explored the data, the number of people that only viewed the page, and the average time for which these users stayed on a page.

These types of data and metrics help Google decide whether your website is worth ranking or not. It helps you when you analyze the problem and work it out with its solution.

The data and metrics to measure website performance is done by the tool which is mentioned below:

A) Google Analytics

Google Analytics has both paid and free versions and with a simple account on the engine, you can use its sources for free. 

Though with the paid version, Google Analytics 360, you get extra features such as 99% data, support, and data freshness guarantee.

Competitor Analysis, Framework, And Strategy

Now as you worked on all of the above ways on how to increase organic traffic of your website, did you feel the need to know “what your competitor is doing?”

Well, if your answer is yes.

Don’t worry

It is natural of you to think… ‘how your competitor’s website has so much traffic and you do not?

Well, the old say goes right, “to know your enemy is half the battle won”.

So, analyzing your competitor’s website, structure and traffic-growth plan will provide you with a solid starting point for improving your system.

You don’t make your website exactly like your competitors but use components of optimization to work with and this will get you sorted at the base.

Some of the best competitor analysis tools are Quick Search, Google AdWords Keyword Planner and Ahrefs.

These tools help you analyze the strength and weakness of your competitor.

Let’s take a closer look with an example, 

If your competitor uses too many Ads which you see have caused them to have an increased bounce rate.

What can you do?

Well, when you are re-evaluating your own website, you can use at least a bit of Ads but not too many because you know first priority is your traffic and they will be the one to explore your website.

This exploration will provide proper data to Google to rank you amongst the relevant search results.

So, you see that a little weakness of your competitor can become your strength and provide you with another ‘how to increase organic traffic on your website’ point.

Bonus Tip

In the bonus tip, I would like to share about a tool named, ClickTale & CrazyEgg. 

These are the tools for optimizing your website. 

These tools can give in depth information about how your visitors behave.

Crazyegg provides heat map tracking, which shows you where your visitors are most likely to click. 

It can suggest spots where you should sell something, for example, if you have a popular image, it may indicate that you should link that image to something.

Clicktale takes things a step further by recording real sessions of how your visitors engaged with your page. 

You can watch people browsing through your site and moving their mouse (which is a touch scary), and you can make business decisions based on their actions. Both of these tools are really handy and come highly recommended. 

Conclusion

There is no one component that increases traffic. The tasks and system of your business give a combinational performance to increase your online traffic and with proper data and analysis, your visions will clear. 

The effect you want is for this organic traffic to increase and you know this but to convert them into your customer requires regular and consistent working.

You have to provide an enhanced website, keep blogs coming in regularly, provide high-volume keywords, present the right amount of metadata with the level of content that boosts your traffic engagement with your website.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.