Impact Of Social Media On SEO And How It Boosts The Traffic

In the years that it has been around, social media has changed at a quick pace. From the Bulletin Board System (BBS) to Friendster, Diaspora, Myspace, and finally Facebook. 

When we think about social media today, though, we probably only think of three or four major networks: Facebook, Twitter, Instagram, and LinkedIn.

These four platforms are now an important part of every marketer’s plan, and they’re utilized efficiently to get your business placed before your Target Audience. 

The question might be roaming in your mind is, do they have a direct impact on your SEO and search ranking? No, they don’t at the moment.

However, this does not negate the fact that Social Media Marketing and SEO are intertwined in a variety of ways. Both are inbound methods aimed at attracting your target audience or customers to your business.

These both are natural ways to draw people in with unique, and high-quality content.

In this blog, we are going to discuss about how does social media impacts SEO and how it boosts the traffic but let’s first understand what is the relationship between social media and SEO. 

What Is The Relationship Between Social Media And SEO?

In terms of rankings, Google, Bing, DuckDuckGo, and others have various relationships between social media and SEO. Google has stated that social media signals have no bearing on SEO. However, Bing claims that pages with more social shares are placed higher.

In terms of Google, some research indicates that there is still a link between Social Media and SEO. However, a large number of likes and shares on social media will be more than likely because the page already has a high ranking. 

Relevant content and high page rankings lead to an increase in Natural SEO Backlinks, but we can’t say that a page’s ranking is due to these factors alone.

What Value Does SEO Bring To A Website?

Webmasters are aware that SEO improves a website’s search rankings and visibility, so let’s look at some of the other advantages.

SEO Increases Traffic

To bring quality and effective traffic to a website, SEO increases content relevancy by understanding user intent and selecting the proper keywords.

SEO specialists and web marketers must conduct thorough keyword research utilizing an SEO keyword tool, analyzing data such as search intent, frequency, and difficulty, and selecting the best focus keywords. 

SEO Provides A Consistent User Experience

When it comes to boosting website conversions, the user experience is crucial. The goal of a customer is to find exactly what they want with the quickest and most convenient method possible. 

SEO initiatives make the website accessible to search engines and visible to potential customers. Once they’ve found a website, they need to be able to navigate it easily.

If customers can’t find what they’re looking for, the website’s performance will suffer, and it’s ranking will drop. As a result, quality SEO is a driving force behind two critical website success elements. 

To begin with, SEO (Search Engine Optimization) provides the most efficient presentation and navigation. As a result, Google will regard a favorable user experience to be proof of a website’s success and a reliable source.

SEO Boosts The Number Of Leads Generated

SEO efforts result in high website performance, which opens the consumer funnel and boosts conversions and engagement.

According to a recent study by Sistrix, a number one search result has a click-through rate of 28.5 percent, while the second and third result positions have click-through rates of 15 percent and 11 percent, respectively.

Being a leader in organic search has a significant impact on the high click-through rate, resulting in more visits and prospects. Then, with well-established website navigation and strategically placed call-to-actions, the effect is amplified and lead generation is boosted even further.

Reasons Why You Should Step Up Your Social Media Game

Social Media Marketing, on the other hand, is all about making the most of social media and ensuring that the right people find you there.

They may have various appearances, but their objectives are similar. They, in essence, collaborate.

As a result, search engines are becoming more social, and social media sites are becoming important search engines.

Because the two work hand in hand, a strong social media strategy must also include a solid SEO approach.

Let’s take a look at the compelling reasons why you should concentrate your efforts.

Content From Social Media Is Indexed

The appropriate kind of social media material shared regularly, may make a big difference in your total content marketing strategy.

This isn’t to say that every tweet or post you create ends up in Google’s massive index. It must be relevant enough to be found by individuals looking for comparable information.

If you search for Oprah Winfrey, for example, the majority of the top results will be her social media profiles/pages, because it relates to the search term.

If your blog article receives a huge amount of attention on Facebook or Twitter, it will move faster through the index. Because of the social component, search engine spiders may readily find such content. 

As a result, if your message gets popular on social media, the repercussions will be seen on the search engine result pages.

Social Media Assists In Authority Building

The authority of a website is heavily weighted by search engines, making it a crucial SEO aspect to consider. 

If your page or site has a high value in the eyes of search engines, it has a high authority and a better probability of ranking above less-authoritative sites.

A web page’s or site’s authority rises with time. Your authority grows as you continue to produce high-quality content and acquire more relevant backlinks. If your material is valuable, it will provide what your audience is looking for.

As a result, you’ll get backlinks and a lot of favorable feedback.

The link-building world was different back when social media didn’t exist. When it comes to efficient link development strategies, you can’t neglect social media.

Why? Because social media is used to deliver a large portion of online material.

It’s the largest content dissemination engine, which implies your social media networking site influence or authority has a direct impact on your level of authority.

That’s why it’s so important to include it in your Content Marketing Plan.

Your content will have more relevant locations to dwell if you focus on developing an engaged network of social media followers.

And the more relevant locations it has, the more authority you earn.

For example, if you post content about yoga and receive backlinks from blogs that specialize in yoga, Google, and other search engines will reward you with more brownie points.

They’ll see that you’re putting out information that’s relevant to your target market.

Real People Are Involved In Social Media

While there is a technical aspect to SEO, it should not be your primary focus.

The majority of blackhat or unethical SEO tactics are technical, yet they fail to deliver long-term results because they ignore the “user.”

When search engines are looking for a human touch, these tactics aren’t about humans.

Search engines have always strived to improve their user experience by going beyond the technological aspects.

In 2019, you can’t rely just on technical considerations like keyword research for SEO and optimization to rank a digital page.

To achieve real-world results, your SEO must have a human element. Otherwise, someone who takes the time to generate good content will beat it.

Social media is becoming an inevitable aspect of SEO as it is made up of real individuals.

After content, social media might be considered an important component of search. It allows you to segment your market and target only the people you want.

Indeed, one of the quickest methods to get to know your market is through social networking.

Whatever purpose it serves for your business, whether it’s a group, a customer care channel, or a promotion website, getting feedback will be simple.

It gives you a bird’s eye view of the entire scene.

You know where your material is, who is consuming and sharing it, and what kind of impact it is having, which is huge in terms of SEO if we do say so ourselves.

Social Media Increases Brand Awareness

Conversions are only possible if your brand is well-known. Leads are more likely and choose your company over the competition if they are familiar with your brand.

When you post on social media, you put your brand right in front of your audience. It’s better for your business if you post frequently so that your audience is exposed to your brand regularly. Maintain consistency in your postings by using your company’s distinct design.

Your audience will be more likely to conduct brand-specific searches if you expose your brand to them. Someone might search for “Glade air fresheners” instead of “air fresheners” since they were exposed to posts from the brand on social media.

Read More: Social Media Engagement: Factors That Influence It And How To Do It Well

What Impact Does This Have On SEO?

When users search for some terms, your site ranks higher for non-branded terms. In this situation, Glade would rank higher for the keyword “air fresheners” because people search for their brand name.

You may improve your company’s search engine presence by promoting your brand on social media networks.

How Does Social Media Help In Attracting Traffic?

Now, that it’s been confirmed that social networking doesn’t have a direct influence on Google ranking, here are five ways it can help you rank higher.

Obtain More High-Quality Links

One of the most essential Google ranking elements has always been backlinks.

The quantity and quality of backlinks have a significant impact on how well your website ranks.

You’ll be more likely to attract the correct kind of backlink opportunity if you concentrate your efforts on improving social media marketing.

When your content receives a large number of social media likes, it becomes more visible.

Not only by influencers and power users but also by a large number of relevant webmasters and bloggers who may choose to link to you.

According to a HubSpot study, there is a clear, positive association between the number of social media shares your content receives and the number of backlinks it receives.

The days of social media being solely about sharing are long gone. It’s all about leverage these days.

It’s all about making your content fascinating enough that it’s shared and noticed by the appropriate individuals, not just anyone.

Your content should be able to generate more engagement and backlinks if you’re creating and distributing high-quality content on social media.

Read More: Learn HARO – Link Building Strategy to Get High DA Backlinks & Media Mentions

Create A Large Audience Or Following

Developing a fantastic product is the first step in achieving great marketing objectives.

However, to fully call your service or product a success, you must get the word out to your target demographic — particularly early adopters.

Remember that if your audience is unaware of your offering, it’s as if you don’t have it at all.

Businesses are willing to make significant investments to acquire a piece of the pie in today’s marketplace.

This is why you must make the additional effort required to proactively reach out to your target audience.

The more active you are in your strategy, the better the results. You can easily build your web presence with social media.

It allows you to connect with a group of people that are not only eager to hear from you, but also want to do business with you.

Most internet consumers have a social media profile these days; it’s just a matter of figuring out which social media networks your target demographic uses the most.

After that, create social media content that allows you to engage with them on an emotional level.

Boost The Number Of Brand-Related Searches

Any internet marketing effort, including social media marketing, requires you to grow your audience and develop a strong brand.

Your social media profiles and pages aid in the development of a relationship with your target audience.

They remember your brand because of your consistent social media updates and the quality information you provide daily. They are aware of who you are and the type of stuff you produce. And they’ll begin to regard you as a reliable source.

Social media marketing, when done correctly, can help you raise brand awareness. More visitors will click on your material in the search engine result pages as they become more aware of your product or service.

Because click-through rates are so important to Google and other search engines, this can have a big impact on your ranks and visibility. Also, keep in mind that because these clicks have a reduced bounce rate, they are significantly more important in the eyes of the big G.

Bounce rate is linked to a website’s rating, minimising it provides you an advantage over your competitors.

‘By increasing brand recognition on social media, you can attract more consumers who are specifically looking for your company.’

This increases organic search traffic to the website as well as your social media pages and accounts.

Find Out What Your Target Market Desires

While the value of a keyword strategy in SEO hasn’t changed over the years, the way they’re researched has.

Finding and picking the proper keywords today necessitates a thorough grasp of “user intent.”

The chosen keywords may not provide you with the results you’re looking for if you don’t comprehend the searcher’s intent.

Google wants to know why you searched for “landscape photography” so it can deliver the most relevant results.

Do you want to learn how to photograph different landscapes? Or are you interested to learn more about it?

You may learn what your audience wants in a variety of ways, including email surveys, but you can also use social listening to do so.

You can obtain insights into your audience’s requirements and goals by following and looking into the different types of conversations they are having on social media.

This can assist you in creating material that meets their needs, giving Google and other search engines exactly what they’re looking for.

Read More: 11 Best Keyword Research Tools In 2022

Conclusion

To make your SEO and social media efforts pay off, you need to know where you’re heading and how you’re doing.

You may improve your marketing results by measuring and analyzing your actions and their outcomes, irrespective of your marketing goals.

Tracking and evaluating your social media KPIs properly allows you to see what’s working and what isn’t.

So you may concentrate on improving the appropriate metrics. Whether you want to analyze the number of social media shares of each article or check how much social referral traffic you’re getting, it’s critical to track the metrics that are essential to you.

Be specific about your actions and how you will measure them before jumping on the social media SEO bandwagon.

Allow any speculation to fade away and focus on the facts. And you’ll have the clarity you need to move on.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.