How To Improve Your Organic Click Through Rate

Almost everyone thinks that generating an organic Click Through Rate On a website is an easy job. Right?

But do you really think it is as easy as it seems?

Many people think we just need to generate more backlinks along with creating more content on websites then, We would start getting high organic Click Through Rate .

But, does this really happen?

No, It never does!

If it were that simple, every website on the internet would have a high ranking in SERP.

Just think about it, the first page of search engine results usually contains only 10 organic listings.

That means your website is going to compete with them. 

So, do you really think that backlinking and content would be enough to compete with such strong websites?

No. right?

Now the question that might be buzzing in your mind is, “ What else would I need to do to get a more organic Click Through Rate on my website?”

Well, Don’t worry!

Here, in this blog, we would discuss some ways by which you can improve your organic click-through rate right now. 

So, let’s get started and dive in!

But before we jump into the steps, we would know exactly what the Click Through Rates. 

What Is A Click Through Rate?

The percentage of searchers who click on a search engine result is known as the organic click-through-rate (also known as “Organic Click Through Rate”). 

Organic Click Through Rate is mostly determined by ranking position, but it is also impacted by the title tag, description, URL, and existence of Rich Snippets for a given result.

To make the concept more clear to you, let me give you an example.

Suppose, you rank number 2 on a keyword that 200 users search for per month. 

And, 20 people click on your website.

So, your organic Click Through Rate would be 10%.

It’s just the number of times a search result is viewed on the SERP (also known as “impressions”) divided by the number of clicks it receives.

Now, the question that might be buzzing in your mind is, “how exactly does Click Through Rate affect my website ranking?”

Well, I also have an answer for that. 

Google  uses it as a metric tool to rank your website and, so, believe me when I say this,

If your Click Through Rate is low, users are unable to access your website’s content because Google analyzed your result to be irrelevant and lowered it in result.

As Anteelo uncovers how many websites actually get the clicks and the ones that are left to scrape by stating that:

“The website ranking one gets at least 31.7% click-through, even second and third gets nearly 75% of the click-through left but the bad news is for sites left after the 2nd and 3rd. These sites are only left with 25% of the Click Through Rate And it drops as the results go down and down.”

Here is the situation uncovered by Anteelo, you get to understand the reality of solution but you also, need to understand that a high Click Through Rate doesn’t guarantee conversions 

It provides you with a report to analyze your visitors and their visit rate (as discussed above) within the website because your conversion rate solely depends on users’ experience of your website.And that is what you need.

As said by Matt Cutts in regards of maximizing a website’s organic Click Through Rate,

“It matters how often you get clicked on and then how often you … convert those to whatever you really want (sales, purchases, subscriptions)”

An excellent point has been presented here, this is not only about capturing leads but also about their engagement with your website to create conversions, sooner or later.

So, now let’s discuss how to improve the organic Click Through Rate.

To, know more about how to improve your organic Click Through Rate, you can watch the video:

How To Improve Click Through Rate?

Optimize Headlines

Your users notice the headlines first, so it must specify the intent, that is the query they searched for.

Users search for terms that are particular to their inquiries. As a result, your title must match this criterion in the search results for your website, resulting in increased visitors.

So, Let’s understand how does your headline should be:

1) Use Display Limit Of 60 Characters In Your Headline

As recommended by moz, your meta title should fall under 60 characters. 

This generalization is based on the pixels shown by Google in search results. This feature increases the chances of Google properly displaying it by 90%.

2) Keep It Simple And In Consideration Of The Requirements Of Your User. 

It should, for instance, be – “11 ways to improve your website to generate more leads”

Presenting a step-by-step technique allows a user to feel that he can complete the task with ease, if he follows the process.

3) Use Keywords That Are Long-Tailed In Your Meta Title.

Long-tail keywords are uncommon keyword phrases with a high variety and low search traffic. 

In other words, whether they are highly narrow terms, or because individuals phrase their inquiries in a variety of ways, these questions are only searched a few times each month.

4) You Must Connect To Your Users’ Emotions

Your headlines must serve as both a call to action and a source of information in order to engage with your users.

Make your information interactive, but don’t go overboard.

Lines like “You won’t believe what occurred next” should not be used to enhance your website’s rate.

These statements are bad for business since they’ve been used to deceive your customers far too many times.

5) Set Attainable Goals In Your Blogs

Your users have come to your website, for a unique solution.

So, don’t provide them something that is unattainable such as titles like”make profits in one week”, “Lose 8 Pounds in 2 Weeks”, this may catch users attention but this would never give you long term customers at all.

Headlines should have specifications and keywords. It is the meta title of your content, it is seen by the users visiting your websites that could be searching for the same.

Your visitors are typically here to look for information, discover a solution, or just have a good time. To increase organic Click Through Rates, simply avoid certain reckless and out-of-context headlines and follow each of these guidelines when optimizing your title.

This would improve your organic Click Through Rate as you are getting the traffic and you can even get conversions.

Meta Description 

Meta description is the detail under your headline or meta title. It acts as a mini advertisement for your website.

It provides a brief summary of the material that readers would  find when they click on it and explore the content on your website.

So, writing an effective meta description provides a better presentation to the users. Your meta description is the face of content that the reader is about to read and so, it should not  be left to fend for itself.

Because if you don’t provide this description Google would choose the meta description on it’s own from your content.

In such cases, the description chosen by Google is mostly the first two lines of your page’s content which would  appear under your meta title. As shown in the picture given below:

Now, here, you can see, meta description either showed incomplete words or unrelated information on the displayed search results.

Other things that could go wrong within a meta description are:

A) Meta Description Should Not Exceed The Length Of More Than 160 Characters. 

Because your consumers want to see things in a specific order, your meta description should be around 160 words. More than that, the description of 160 characters will result in three dotted lines. 

B) Keyword Stuffing

When you use too many, high volume keywords within your meta description or content to enhance your page’s ranking, it may increase your impressions of organic Click Through Rate but it would decrease your click through rate. 

How?

Let’s see it

I write “The banana in milkshake is shaken milk with banana with banana shake with milk very fast. But a banana milkshake is shaken to make a banana with milk…”

Okay, tell me, how do you feel?

You are annoyed. Right?

So, think about this, your user would feel the same way if you use the same word 15 times in a 120 words content. 

The repetition of your title keyword within your meta description shows lack of content and makes it unappealing for your users.

Your meta description, as it states, should be a short description of content and you can even use words such as “learn more” or “know more about” call-to-action phrases.

You have to understand that such consideration would improve your impressions and would  make your website optimized. Also, Google would rank you as your organic Click Through Rate improves.

Display Of Visuals And Listicle Format

The presentation of your webpage is just as important as the display of your results since it is what the user sees when they access your website using the URL from the search results.

Nowadays, it has become typical to include graphics and listicle format in your posts and webpage.

Do you understand the significance of including graphics and listicle format?

Well, here is a picture for you to understand that visuals such as pictures and video, help you engage your audience, communicate complex information, convey your work as a story, simplify information for your users and present impactful data to your users easily.

So, you see, it works for optimization of your website as well as generates organic traffic because people are more in favor of visuals. 

As statusbrew reports,

“Active social media users have passed the 4.55 billion mark. The average daily usage of social media is 2 hours and 27 minutes”

And, I can give you three other reasons to use them within your website.

Firstly, proper list format indulges users’ need to get to-the-point information from your website, and visuals such as pictures, videos and infographics makes them interested and indulged in your webpage.

Secondly, these formats and visuals increase engagement which is analyzed by Google  to rank you within the SERPs results.

Lastly, it helps you to increase your organic click-through rate with better engagement of your user with your website.

Also, give proper names to your images, so that if someone searches for image results you get more traffic from those too and you can also use vector images or cache them so that your webpage does not have an increased page load time. 

Content To Spark Interest  

Your content should have characters that provide solutions to your user’s query.

So, If you provide them with some substance, they might be able to discover their answers in a conversational manner. For your potential consumers, you have established trustworthiness.

The meta-description and meta title (headline) have provided you with some of the key features that your content must have.

Now, you have to use this power of content to connect your business to your users. Look at the picture given below that sorts the components responsible to make some engaging content.

The data provided in the above pictograph shows the features of content that your users find more connections to. Like regular blogs which puts about 10.9% of total worth to your content

So, the other features that you can put into your content are:

A) Your Site’s Page Template Should Have A Visually Appealing Effect On Text. 

It is not good to use a template that provides any type of distraction such as a design, bright color that reflects too much in users eyes.

Your users are distracted too much to remain engaged and become conversions for your business because they couldn’t retain any knowledge due to distraction.

Yes, your page template should be nice, but it’s a poor idea if it has any distracting characters such as patterns, cartoons, bright backgrounds, etc.

B) Do Not Add More Than Two Or Four Lines In A Paragraph. 

For your users it becomes boring to read 100-200 words together in a paragraph. You can rather use small lists, line breakers and even some infographics to hold their attention.

C) Use The Specific Keyword Or The Long Tailed Keywords That You Targeted Your Content For.

Use keywords just two to three times in your article; otherwise, you’ll annoy your readers by using too many ridiculous terms.

D) You Have To Use Your Text As List 

Add some emojis to keep the reader entertained (just keep in mind: It should not be too personal and rather complement your content) you can use emojis that are directional, somewhat urging to think, etc.

E) Use linking

External links, internal links, and backlinks allow you to market your other articles while also providing a backbone for your data.

These hyperlink, also provides your user easy access to important topics that they might not know of or want to know more about. 

Practicing all such features and inducing them to enhance your content would help your content receive a high organic click through rate. And as your search results and AdWords get good click through,your webpage would surely attend an above average organic click through rate.

As we end this point, I want to ask: Whose perspective matters the most when you are setting a parameter for your organic Click Through Rate?

Users, customers, leads and audience, whatever the name be their opinion matters the most. Right?

Yes, so, the next point is about how your user helps your business to optimize. 

User Input Optimization

You worked hard to gain positive input from your users and potential customers. You already understand that the digital business or the physical one is customer-oriented. 

Simply put, 

Your users’ wants are the top priority of your business. 

So, why not understand it as a whole.

Users are a fast moving, goal-oriented person and when it comes to learning or attaining any type of service they want a clear approach from the side of the provider, i.e., your business is wanted and needed. 

And so, your user’s approach towards a site, whether how it is displayed or how the content is, is very important because everything comes down to the user’s preference.

Your user decides which component of your website doesn’t suit them, and if they don’t like pictures within the content or the letters are not in readable font, they immediately leave your website. 

What would your business do then? 

Obviously it would change the unappealing picture and replace it with one that complements the content and fonts would be changed to readable one. As this change appeals to your users’ desire.

And, so, for this, you have to work on a way to do user analysis.

Now, Let’s Take Each Aspect Of Your Analysis:

A) Google  Search Console Tool

It helps you to measure your website’s daily performance, broken links within the websites or gives warning if your site is attacked by malware(within a website can compromise you and your users details for monetary benefits).

There are many other functions like submitting your website map to Google  or help in searching keywords for targeted audiences. 

Google console searches a website as a whole to give statistics that helps improve your website’s usability and in response your organic Click Through Rate.

B) Google Analytics 

GA is mostly about the users – how many are visiting, what they are doing, which site has more traffic, which doesn’t get much and so on. It gives real-time data of users reading, hovering and time-spending.

This tool is easy to sign up for, if you have a Google account.  

C) Google’s pagespeed insights

Now, from the heading you know it’s largely about a website’s page. This tool helps in measuring the performance of a page in different devices. 

Because come on! 

From the total number of internet users, at least 51% of them use smartphones.

So, you can use the information to improve your leads by making your website mobile-friendly (if it is not).

You can improve your webpage’s rank by checking whether your website follows all “PageSpeed Insights Rules”, so that you can rank on the search result. In short, get better clickthrough rates and get loyal conversions. 

Now, there are many such tools provided by Google itself and all of them are useful in one way or another such as Adwords, Google trends and so on.

Bonus Tip

In the bonus tip I would like to share about the tool to measure the organic click through rate.

It’s Google Search Console

If you already have Google Search Console set up, you can perform this type of analysis without any hassle. 

It is that easy and you can use it right now to analyse your results and create new strategies.

Conclusion

The Click Through Rate Is used by Google to check frequent visits of users and relevancy of your website’s components to them. So, it is important for you to know your targeted users and that can be known when you know your industry as well.

Here, you are setting a goal because each industry as your industry has different click through rates. 

The data and analysis of your users search intent helps you prepare a customized framework which is done by testing components, tracking users explorations and then, analyzing these metrics on your website.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.