How The Internet Changed The World (The Web And Internet Survey)

Do you know more than 63.5% of the world’s population uses the Internet?

The Internet continues to grow from the very first year it started, 1983. From not having a standard way to communicate to coming into another segment called, Metaverse…

The Internet has come a long way. 

But, there are still 3 billion people who are not connected to the internet. 

That simply means, there is a lot of work to do before we all come under the single roof of the Internet. 

There are a lot of ways the internet has changed our world. Let’s see some data and statistics to prove the changes that the internet has brought to our life. 

So. let’s get started with how the internet changed the world. 

Statistics About How The Internet Changed The World

Internet General Statistics

These are some of the researched Internet General data and statistics to know how the internet changed the world. 

1. As of 2022, 69% of the world’s population, or 4.9 billion people, actively uses the internet.

2. It indicates that the number of internet users grows at an annual rate of 4%, Which means roughly 196 million new people access the internet each year.

3. China will have a higher number of internet users in 2022. China ranked first among the countries with the most internet users worldwide. The world’s most populated country had 1.02 billion internet users.

4. India is ranked in the second-largest position of internet users after China, which has the largest number of internet users. The world’s second most populated country, with 658 million internet users. 

5. 3 billion people, or 37% of the world’s population, have never used the internet. The majority of these individuals live in Africa, despite the fact that the Arabian Peninsula has a high internet penetration rate.

6. In a recent survey report, Facebook was ranked the top social network. The social network has over 2.89 billion monthly active users and was the first to exceed one billion registered accounts.

7. Facebook reported over 3.58 billion monthly core Family product users. Including WhatsApp, Facebook Messenger, and Instagram.

8. The majority of top-ranked social networks with over 100 million users originated from the United States.

9. Facebook’s largest audience in the United States in September 2022 was people aged 25 to 34.

10. The majority of Facebook users aged 35 to 44 were female, with 9.4 percent of them being female and 8.7 percent male.

11. YouTube is the second-largest social media platform after Facebook with 2562 million users. 

12. A survey conducted in 2022 found that TikTok is the most popular video-sharing app, with over one billion users worldwide. Over 200 million downloads have been made in the United States alone.

13. The United States and Indonesia had the largest TikTok audiences, with 131 million and over 92 million users engaging with the popular social video platform, respectively. 

14. The average global internet user spends almost 7 hours online each day.

15. As of 2022, 5.31 billion unique users will be using mobile phones, exceeding two-thirds of the population (67.1 percent).

16. For context, the median age of the population plays an important role in shaping adoption levels across many parts of Africa, with more than half of the populations of several countries in the region still below the age of 20.

17. According to a recent report, an estimated 333.2 billion are sent and received per day.

18. As per the survey of July 2022 4.7 billion users using social media users worldwide.

19. The number of mobile phone users globally is expected to reach 5.31 billion by 2022, with more than two-thirds (67.1 percent) of the world’s population having access to a mobile phone.

20. According to a recent study, influencer marketing will continue to grow, the short-form video should be invested in, and content audits should be a part of marketing organizations’ strategies. It’s not about working harder, it’s about working smarter. Influencer marketing is the #1 emerging marketing trend in 2022.

Social Media Statistics

See how the internet changed the world and especially, social media. 

1. Total Social Media Users Worldwide 

1. Short-form video content like TikToks and Instagram. Reels are the most effective type of social media content.

Reels are the best and most effective way to maximize reach and engagement. 

Reels have the capability to generate higher likes but image posts still get higher comments. 

2. In 2022, social media will be the most popular channel for marketers. According to research, influencer marketing has become more popular than Search Engine Optimization, showing a rise in interest in the creator economy.

While people have their own preferences when it comes to researching their favorite brands and gathering information online, social media continues to be a common path for building relationships with companies. 

Additionally, direct and organic inquiries on search engines and the associated keywords are critically important for online visibility.

Read More: Influencer Marketing And SEO: How Does It Boost The SEO Results?

3. The most effective content type is Funny content, 80% of marketers use funny content in social media.

4. Top Content Types Used in Social Media Content that reflects your brand’s values (diversity, inclusivity, equality, etc.)

According to the source, 47% of marketers use this technique and reflect a brand value.

5. 37% of Marketers Measure the Impact of Social Media by sales and 33% by likes and comments. 

6. Website is the #2 channel used in marketing, after social media.

7. Instagram, YouTube, and Facebook are the top 3 social networks. Media platforms marketers are using in 2022.

8. In 2022, 80% of brands use paid social media advertising.

9. The 2022 social media marketing challenge is creating engaging content.

27% of social media teams are facing continued challenges keeping up with the demands to create, produce, and publish high-quality content, as well as reaching audiences, engaging with them, and coming up with new ideas.

10. Facebook has the 21% Result in the biggest ROI this year. After Facebook, 18% ROI of Instagram. 

11. 61% of marketers use Google Analytics tools to track social media metrics. And 35 % Sprout Social.

12. Facebook and Instagram have the best ROI compared to other social channels.

Video Statistics

1. Most Popular Video Streaming Platforms.

2. Facebook is a top platform to use for Live videos.  

The world has changed and so does the way people watch videos. You must not be focused on pre-recorded videos…

But, you must go for Live videos. 

You can easily understand how the internet changed the world. 

3. Videos were consumed in record numbers in 2021. 

The Wistia platform saw nearly 4.7 billion video plays last year. That’s a 5% increase from the previous all-time high in 2020, and a jaw-dropping 77% more than in 2019. 

The amount of video plays remained high through the first quarter of 2022. 

This indicates that video is becoming the preferred way for consumers to engage with brands. 

3. 14.6 billion minutes of video watched in 2021. 

That’s up 20% from the 12.2 billion minutes watched the previous year, and up 121% from 2019. Video uploads stayed roughly the same year-over-year—16.4 million last year versus 17.1 million in 2020—but it looks like time spent with video is only continuing to trend upward. 

4. Video is the top media format (for the third year in a row).

But specifically, short-form video platforms like TikTok and Instagram Reels are growing the fastest. 

5. Most popular types of videos on the internet. 

Read More: Video Marketing – Truth & Answers

Email Statistics

1. Most people open email on mobile or desktop, but tablets are on the rise. 

2. According to 95% of marketers, email marketing efforts were effective in meeting business objectives.

3. Most emails are viewed by mobile phones (41%) and then by desktops (39%). 

Read More: Email Marketing: Budding Trends Busted!

Internet Or Digital Marketing Statistics

In this section, I am going to show you how big is Digital Marketing Industry and how it has changed the world. 

1. How big is the digital marketing industry

2. In 2022, 68% of marketers work with influencers, and 88% have a dedicated influencer marketing budget — most brands spend between $50K – $500K+ on influencer marketing annually.

3. The main goal for influencer marketing in 2022 is increasing brand awareness. 

4. B2B marketers actually see higher engagement and better ROI on TikTok than marketers for B2C brands. 

58% of B2B marketers plan on increasing their investment in TikTok in 2022 vs. 49% of B2C brands.

5. Over 50% of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies.

6. 69% of marketers actively invest time in SEO. 

60% of marketers report that content marketing generates demand/leads. 

In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers (CMI).

7. There was a 14% of growth rate in the Digital Marketing budget spent in the year between 2020 to 2021. 

Read More: 35 Interesting Digital Marketing Facts & Figures

Voice Search Statistics

1. Voice search popularity has increased by 40.2% in the United States. 

2. 52% of voice-assistant users say they use voice tech several times a day or nearly every day.

3. Voice assistant users are growing at a slow but steady pace. 

This year, we estimate that 142.0 million people in the US, or 42.1% of the population, will use a voice assistant. 

In our latest forecast, we revised our 2022 estimate upward by 2.9 million users, largely because expected supply chain issues never materialized. 

By 2026, more than half of internet users in the US will use a voice assistant. 

Read More: Voice Search Marketing: The Future Of Digital Marketing

Google Statistics

1. During a search session, most Google users (59%) visit only one page. There are only 6% of people who need to visit four or more pages to find the answer to their question.

2. 19% of searchers click on a Google Ad during their search.

3. For local queries, 42% of searchers click on results inside the Google Maps Pack.

4. 19% of users searching for a product click on a Google Shopping result.

5. Only .44% of searchers go to the second page of Google’s search results.

6. The average 1st result on Google has a length of 1,500 words. 

7. According to Google, the #1 result has 3.8x more backlinks than positions 2-10. 

8. The vast majority of title tags in Google exactly or partially match the keyword that they rank for. 

However, we found essentially zero correlation between using a keyword in your title tag and higher rankings on the first page.

Read More: 50+ Jaw-Dropping Facts About Google

Conclusion

The whole world is seeing how the Internet changed the world. The statistics shown above are enough to tell you what kind of changes it has brought to the world. 

The Internet has changed the way the world works!!! 

It has brought many positive changes that have given birth to zillion opportunities. 

The facts and statistics provided above are based on complete and absolute research by our SEO specialists.