Outsourcing Marketing for Your Business? 10 Productivity Hacks Revealed.

Get a professional they say, it’ll be productive they say! 

In terms of marketing? Yes “THEY” are right unless you have an amazing team of creative and analytical minds ready to deliver results anytime. 

You obviously cannot perform every marketing tactic in-house thinking to save a few dollars, no matter how clever the staff is it is still an unrealistic plan. You don’t have the time, and the world of marketing travels at such a breakneck pace that you’re unlikely to know all of the necessary skills. You need special know-how in each plan you execute and if you do not have the experience in your team, you must find it somewhere else.

Further, I am going to give you 10 solid reasons why you should consider outsourcing marketing for your business at least once.

What is outsourced marketing ?

Outsource marketing refers to the process in which you choose a third party to do business marketing for you. The advantage with outsourced marketing is that you have the flexibility to either hire an entire marketing team or ask them to collaborate with your in-house team. 

What Marketing Activity Can Be Outsourced?

Now that you are aware of the marketing activity the next question arises what sort of marketing activities can be outsourced? Actually you can outsource every possible marketing service based upon your company’s budget and requirements. You can look out for services like Marketing Strategy, Content Marketing, Social Media marketing, Search Engine Optimization (SEO), Email marketing, AdWords & Pay Per Click, Online and offline advertising, Website Design and Development, Branding & Graphic Design, Public Relations (PR) and lot more.

How Does Outsourcing Marketing Work?

A promising marketing agency sticks with you from before planning till after results. Generally marketing agencies tend to spend a good amount of time understanding about your business’s current situation and targeted scenario. 

If I may simplify a process structure in few steps it will be something like :

Step 1: Identifying your business objectives and auditing your existing operations.

Step 2: Preparing a marketing strategy as per your goals 

Step 3: Detailed discussion on plans and channels for marketing your business.

Step 4: Implementation 

Step 5: Analyzing results, revamping loopholes in strategy for betterment.

Why Outsource Marketing?

When it comes to marketing it is a general thought that you can do marketing with the in-house team, but I disagree with this notion, it isn’t just about the capability of your in-house team but the benefits that come with outsourcing marketing agency.

 I agree you are the only one who knows your product, services, values and marketing the best but you need someone who has a better understanding of the market, audience, and what actually happens out in the real world, who can offer you practical targets and deadlines.

Moving on to the important part. These are the reasons why you should pick outsourced marketing.

Outsourced Marketing Leverage Industry Expertise

In-house teams have better understanding of various elements of digital marketing but it is a losing competition when competing with an experienced marketing agency. 

Marketing agencies have multiple clients from different industries with varying target audiences. No matter how talented and fast learners your in- house team includes matching a professional level of expertise in their craft and driving results! seems a long lost journey.  

Outsourced Marketing Provide Greater Specialization

Other than having a better understanding of marketing practices, agencies are very much professional,  specialized in multiple marketing aspects and have a strong hold at innovative strategies. 

You can not neglect the fact that a marketing agency has a larger workforce only dedicated to generate results as per your requirement. These vast teams ensure that each and every step within your strategy is optimized and handled but the person who has specialization in that particular field. A group might be great at paid services while others can do wonders with social media and with outsourcing you get all the expertise in your project. .

Outsourced Marketing Can Reduce Overhead

Let’s just admit having a dedicated in-house team for marketing is much more expensive than hiring one. From recruiting to training it is a whole new pressure and burden to get dedicated candidates. 

Moreover marketing isn’t just spreading a word creatively. Therefore in-house teams tend to follow a similar pattern and template for every sort of marketing be it social media, product launch whatsoever. And you know how important a dedicated strategy is when it comes to new launches. 

With hiring a marketing agency you get the benefits of creative and experiences heads and hands for your marketing strategies. 

Outsource Marketing Introduce Fresh Perspective

When it comes to marketing presenting something out of the box to brand yourself has a significant role. But creativity takes a backseat when it comes to your in-house team. Why? Because they are aware of the product or service or component from the very beginning while marketing they are going to repeat it all. 

Thankfully outsource marketing gives you the broader perspective. As an outsider the marketing agency will make a better critic and will provide you with the strengths and weaknesses for your product. Which your audience would give you in case of in-house marketing. 

Outsource Marketing Are Better At Time Management 

When it comes to time management and meeting deadlines marketing agencies are the winner. The thing with time management and in-house team is that they are like two distracted friends. They stick together and will eventually workout too but the timeline does get affected.

The thing with in-house marketing is that they tend to have multiple ongoing projects and with the reaching deadlines for marketing a project, team tends to snatch away the time they should be using for creating strategies for other projects on meeting the deadline first. Long story short time management is a mess for in-house teams!

Outsourced Marketing Helps You To Stay Trendy

One of the most relevant and my personal preferred reason to hire a marketing agency is to keep up with the emerging trends every now and then. As professional marketing agencies are well aware of what will work and what will go down the drain. 

While with the in-house team there is always a case of hit and miss. Yes, they might be aware of the trends, but how to align them with your brand? and how to grab the attention despite that? These questions are well worked and delivered only and only by professionals.

Outsourced Marketing Amplify Growth

Yes, outsourcing marketing allows efficient growth for your business. If we talk about building an in-house team it takes time, sweat, money, patience, and lots of energy to assemble one!

Whereas if you outsource you can skip this entire hassle. Moreover, these ready-to-work experts don’t require your training but are there to give you multiple options and suggestions based on your filtered requirements and not to mention they actually drive results. That means you can see the growth right from the get-go!

Outsourced Marketing Agency Have Tools And Tricks

Another benefit that comes with marketing agencies is their professional resources and advanced tools. We all know all those advanced marketing tools and analytics software can cost your company a fortune if you start buying them to establish the in-house team.

With the outsourced agency, you don’t have to worry about that. Moreover, these tools and software can be very tricky to work with. Even with free software like Google Analytics, figuring out how they function and how to better adapt them to your marketing projects can be difficult. 

Partner with the right agency, sit back, and enjoy the budding results-driven from abundant resources tailored to your strategy!   

Outsourced Marketing Improve ROI

With the help of industry experts working on your marketing strategy you secure a shot at driving traffic, leads and sales, When you achieve that target, you receive recognition from corporate decision-makers and in lucky scenarios new funding for your future marketing activities too. This investment can help you launch new initiatives through multiple channels, resulting in increased profits for your business.

Outsource Marketing Ensures Consistency

For most parts, in-house teams tend to lose a consistent aura of marketing in order to stay relevant and trendy. Outsourcing helps ensure that your marketing activities are consistent. But what is consistency? Being yourself- Pitching your brand with the same style, aura, voice, and aesthetics. 

Your consistency is what makes people remember and recognize your brand within the crowd. In order to build a reputation and long-lasting relationship with your customer, you need to be available out there – gaining their trust and letting them know you. For these brownie points, you need to be regularly showing up. Your marketing agency knows exactly the right moves and moments to showcase your brand in the most impactful way possible.

CONCLUSION

I have given you 10 reasons why you should at least try outsourcing marketing and give it a shot, see, experience if it works for your brand. Yes having an in-house team does sound exciting, well, it too has its own pros and cons. But when it comes to driving results there’s no scope of multiple trials, hits, and misses. Why flush assets down the drain when you can get optimal results ust by a professional? Stop burning a hole in your pocket and your brain looking for candidates as your marketing manager and consider outsourcing an entire team!

FAQ

How long do you have to commit to outsourced marketing ?

Outsourced marketing is typically associated with a short-term commitment. This lets you put it to the test and see how well it performs for the business. Any marketing strategy must be put on trial for a minimum of three months, as this is long enough to show some progress.

How much does outsourcing marketing cost?

The costs of outsourced marketing depend on the extent of your project. It can be very cost-effective and definitely far cheaper than recruiting individual marketing experts

Who is outsourced marketing for?

Outsourced marketing can be useful to companies that:

• May not have in-house resources.
• Are too worked up to do marketing themselves.
• Will want to minimize marketing expenditure.
• May not receive campaign results or try to achieve better results.

What are the steps involved in outsource marketing?

If I may simplify a process structure in few steps it will be something like :

Step 1: Identifying your business objectives and auditing your existing operations.

Step 2: Preparing a marketing strategy as per your goals 

Step 3: Detailed discussion on plans and channels for marketing your business.

Step 4: Implementation 

Step 5: Analyzing results, revamping loopholes in strategy for betterment. 

REPEAT!!