Everything You Need To Know About Guest Posting

If you are a blogger who isn’t satisfied with the ranking of your site, then one of the reasons could be lower backlinks.

You have checked your published blog on tools like, Aherfs and SEMrush and found out you have fewer backlinks.

If your response is yes then the chances are your web page ranking is down due to lack of backlinks. 

Despite some doubts about the web page ranking strategy, Guest Posting is still one of the most effective strategies to expand your audience and boost traffic to your website.

In this blog, we are going to talk about what guest posting is and how you can do it.

Read More: Tweaks For Page Title & Meta Description That’ll Boost Your SEO Traffic & CTR

What Is Guest Posting? 

If you ask me to define what Guest Posting in SEO is, It’s when you publish as a guest on someone else’s site.

See the example below: 

This blog is written by one of my teammates and they submitted it to the website, https://megaincomestream.com/. They published the blog and hence we received a backlink.

You submit blog posts to someone else’s blog in exchange for a hyperlink to your own website and get increased visibility.

It’s a basic concept with a clear Win-Win logic, but the question is why is Guest Posting a smart idea in the first place?

Important Points To Keep In Mind When Writing Guest Posts

• The content of guest posts must be well-written. People and Search Engines like Google and Bing, are becoming more selective.

• They must be relevant to the discussion. To urge the foremost out of them, people must want to read them.

• People should feel compelled to share them on social media. Readership grows as a result of sharing.

• Outbound links should be useful and associated with the content of the page. The anchor text for the links should be correct.

• Posting on sites that plainly post plenty of guest material isn’t an honest idea because the links are almost meaningless.

Who Is Qualified To Write A Guest Post?

A guest post may be written by almost anybody, but only a few of them are capable of writing one that goes viral. 

The fact is, you can’t “make” a post become viral. However, it should go viral with the right tactics. To create traffic and generate visibility, it only has to be Informative, On-topic, and Well-written.

An excellent guest post has relevancy, is on-topic, and of varying lengths. 

The majority of Guest Blogs are between 500 and 1000 words long. However, some marketers believe they should be far longer. It should be closer to 2500 words.

According to data, having more material on your website increases your chances of ranking high in Google Results.

It’s sometimes worthwhile to employ a professional to create guest articles since consistency is key.

Read More: Step-by-Step Content Creation Guide [Writing to Publishing Content Successfully]

Is it Beneficial to Guest Post?

In simple words the answer is Yes.

Here Are Some Benefits Of Guest Posting:

Guest Blogging may be a fantastic source of useful information for a blogger’s audience if the blogger is selective and prepared to spend time selecting and editing pieces from other sources.

Inserting links within the article is a vital element. A link should only be included if it’s editorially appropriate.

To be secure, check the quality of guest articles and link to only high-quality websites that give value to the internet.

How To Find Sites For Guest Posts?

If you are eager to know about how you can find sites for Guest Posting, here are the two methods:

Two Basic Methods For Locating Sites For Guest Blogging:

Use Websites That Bring Both Publishers And Bloggers Together

• Investigate The Internet (search with Google, Social Media, Mine Resource Lists, etc)

• Use Websites That Bring Both Publishers And Bloggers Together

The first option, prospecting the web, has some pretty great ways to identify blogs for guest writing, which I would go through below:

Look For Top Blogs Lists

The initial step in prospecting is simple: go to Google and search for “Top [particular industry] Blogs List,” for example, “Top Personal Savings Blog List.”

Visit each of the blogs mentioned on each page of the search results one by one.

You would almost certainly come across some fantastic sites this way, but only a handful of them will accept guest posts from contributors.

Search Strings For Advanced Search

Google provides a number of search phrases that you may combine to discover specific information on the internet.

You can learn more about it here or here if you’re new to it. If you do a search for [“keyword” and “write for us,” the results will look like this:

This search function will return pages that have both “blogging” and “write for us,” in this example pages containing both terms.

This procedure is both simple and sophisticated; just a few modifiers are used, yet they can be coupled in a variety of ways. Your imagination is the only limit.

There are nearly infinite permutations that will assist you in locating sites that are willing to accept guest articles.

Here are a few examples of search terms:

• “guest author” “keyword”

• “guest post” “keyword”

• “keyword” inurl: contributors

• “keyword” inurl:authors

• intitle:”guest post” “keyword”

• inurl:”keyword” “contributor”

Read More: How to Find the Right Keywords for Your Business?

Pay Attention To Businesses That Actively Guest Blog

Finding those who routinely produce outstanding guest articles to industry-related websites is one of the greatest methods to uncover amazing guest blogging chances.

The majority of people and businesses use social media to disseminate their content. I once came across a Twitter profile that was solely dedicated to posting their guest articles, and as a result, I was able to significantly expand my own list in a short amount of time.

To identify sites where a certain individual or firm wrote a guest post, use the following search string: “person name” OR “company name” “guest post”.

How Does Guest Blogging Help SEO?

Getting High DA Backlinks

Guest blogging has the most influence on your site’s SEO because of the link profile it creates. You should obtain fresh links on new websites as you contribute to new sites (where you contribute your post).

Backlinks are and will continue to be one of the most essential ranking criteria in search engine optimization.

Like, you can see the image below, I received a quality backlink from a high DA website.

There are a few factors that Google considers when evaluating a link. This comprises the link’s domain and page, as well as its location on the page and the anchor text (the clickable part of the text).Read

Read More: Anchor Text: An Ultimate Guide About Building Backlinks

Placement Of Links

Your link should ideally be included in the article’s body, related to the surrounding context, and helpful to the reader.

A biographical paragraph about your background and/or firm is often included in guest postings. In most cases, the author offers a link in their bio that explains their background.They must be relevant to the discussion. To urge the foremost out of them, people must want to read them.

That’s OK, but you should be willing to request a link in the body of the piece from the blogger, especially if it adds value to the post, the reader, and makes sense in context.

Now the question that might be buzzing in your mind is, “what is the significance of a bodily link?”

It establishes a more natural connection – for the reader, for your website, and for your content. Not only is it better for SEO, but it’s also more likely to be clicked.

Anchor Text In SEO

With the help of Guest Posting, we have an opportunity to give backlinks on Anchor Text. This creates a positive image in the reader’s mind.

The anchor text that we use is for the promotion of our own website.

There Are Several Types Of Anchor Text To Choose From:

• The precise term you wish to rank for, such as “link building agency,” “link building firm,” or “link building service.” I also use such keywords for Guest Posting.

• Partially match: a portion of the term you wish to rank for, such as “SEO services”

• URL: the page’s whole or partial URL, such as https://www.incrementors.com/seo-services/

• White noise: this, that, a link, a click here, and so on.

The anchor text of a website tells both search engines and humans what the page is about, and it may have a big influence on rankings.

On-Page Optimization Factors For Guest Blogging

It’s time to design and optimize your material for contribution after you’ve done your publisher research.

Although guest blogging differs from producing material for your own site, there are still SEO considerations in every piece of content that you cannot overlook:

Title Tags: Don’t pack keywords into the headline tag, which should be the title of the article for guest articles. To avoid being penalized, utilize keywords or keyword phrases that organically suit the consumers’ search intent.

To make your title tag stand out from the competition, try employing long-tail keywords instead of your core keyword.

If at all feasible, put it at the start of the title. Keep titles around 60 characters to ensure that they appear in their entirety on SERPs, although it never hurts to check the actual SERP display before sending the text to an editor.

Headings (H): Every article should include an H1 tag, not simply those with larger or bolder fonts.

In the header, you can use an exact or partial match of your target keyword, but it must make sense to your readers and promote the material in that section. Also, avoid using the same title and header tags; for example, H1 should not be the same as the title tag.

I prefer to think of H1 as your book title and H2 as chapter titles; you only get one title, but you may divide your book into as many chapters as you like to make it more digestible.

On-Page Content: Always strive to provide thorough, useful content that is unique, helpful, and relevant to the user’s search intent. Avoid keyword stuffing and utilize internet tools to ensure you aren’t overusing certain terms.

You should also target distinct primary keywords in every post; using the same term in several articles may result in keyword cannibalism, and you don’t want Google to assume which page should rank for which keyword.

Alt Tags For Images: Image alt tags tend to score higher in search results, so use them wherever feasible. However, avoid putting keywords into alt tags once again.

If you can’t come up with a term for an image alt tag, you should usually select another picture that better conveys the message of the content.

Other Considerations: Each article’s meta description, which includes the target keyword or keyword phrase, might assist increase SEO. 

Factors like page load time and mobile usability can also make a difference, but as a guest writer, you don’t have control over those.

Conclusion

So, this was all about guest posting and how it affects SEO. guest porting is quite important when it comes to the marketing of a website and getting backlinks. So, you must go with it. 

If you have any doubts or queries, you can just comment down below in the comment section. I am going to reply for sure! 

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