The Ultimate & Surprising Facts About Graphic Design

It’s difficult to imagine life without graphic design in today’s society.

In some senses, we never have: visual communication is as old as our opposable thumbs, but with a long trip from stone implements to digital tablets. 

In a nutshell, graphic design history is a story that covers the entirety of human history and can inspire and inform even today’s graphic designers.

For one thing, knowing where, why, and how this industry arose aids designers in comprehending their place in history. In more practical terms, aesthetic trends follow a cyclical pattern, and understanding the past might help you come up with new ideas for the future. 

So, come along with us as we trace the origins of graphic design from pre-industrial times to modern industry. With any hope, you’ll be able to leave your mark along the route!

This blog contains graphic design statistics that would help you know graphic designing better.

Read More: Everything You Need To Know About Image Optimization

Trends In The Graphic Design Industry

In the year 2023, taking design risks was deemed common and part of the trend. Thanks to the designer community, terms like ‘minimal‘, ‘bold,’ ‘distorted,’ and ‘asymmetrical‘ have become fashionable in the design world.

Taking difficult design decisions is now accepted, and it is well received by design students. 2023 will be a year in which all of the year’s creative discoveries will be employed even more widely, revolutionizing the way we think about design.

Let’s get started on the graphic design trends for 2023 right away.

Again, these are merely guesses based on current buzz in the design profession.

Motion Affected Animated Layouts

Animated elements are one of the trends that are expected to gain traction in 2023.

Users’ attention is drawn to interactive development designs, which provide them with an immediate opportunity to interact.

Typography, aesthetics, visual representations, physical items, noises, and motions can also be used to promote interactive development by adding movement to the design.

Colorful patterns and innovative color combinations aren’t the only examples of creativity.

Typographies also claim a special role in obtaining a designer’s creative touch.

Whether it’s a billboard, a header on a website banner, or a simple advertisement, well-designed typography might sometimes be all that’s required to get the point through.

Designers have experimented with various color combinations, patterns, distortions, line strokes, glows, and other effects to make their writing stand out.

So start exploring and coming up with new ideas. With the current trend, the sky is the limit.

Fluid Designs, Duotones, and Seamless Gradients

In 2018, we predicted that duotones would be the most popular in 2020. These hues have given photography and design a fresh perspective.

Designers began experimenting with duotones in pictures and have since expanded their use to graphics and other mediums.

Market Size Graph

Under the study period 2022-2028, the global market for graphic design is expected to reach roughly USD 28 MN by 2028, up from USD 32 MN in 2021, with a CAGR of 80%.

Graphic design is the process of expressing ideas through visual communication. Images, logos, phrases, typography, and other elements are used to create the final output.

Newspapers, ads, banners, site design templates, books, brochures, signboards, and product packaging are all created by graphic designers.

In a nutshell, graphic design is a visual communication art form.

Technology has progressed to the point that designers may easily prepare graphics. The task of designers has become easier as graphic design tools have advanced. It helps you save time and effort. 

Careers In Graphic Design Careers And Industry Statistics

Graphic Design Was Worth $56 Million Billion Globally In 2021

According to an IBISWorld report, the graphic design sector was worth $45.8 billion In 2021 (Source: ibisworld)

Worldwide in 2021, In the United States, the industry was worth roughly $12.7 billion. Though annualized market-size growth in graphic design is typically around 2.8 percent, the industry rose by a staggering 4.1% in 2021.

IBISWorld also discovered that logo design and branding accounted for about $3 billion of the total market, demonstrating the graphic design industry’s enormous size.

The Median Annual Salary For A Graphic Designer Is $48561

In 2019, there were 281,500 graphic designer jobs reported in the United States. Regrettably, the number of professionals in the field appears to be dwindling. (Source: findstack)

Women Account For More Than Half Of All Graphic Designers

In the USA, the number of women working as graphic designers is growing, although their average wage is generally far lower. (Source: bls.gov)

Women made up roughly 53.4% of the workforce in the specialized design services industry in 2017, which  employs many designers. (Source: marketsplash) 

Freelance Graphic Designers Account For Around 90% Of The Industry

According to an IBISWorld analysis of the graphic designers’ business, demand for online design is likely to rise, particularly among freelancers.

Freelance graphic designers currently account for roughly 90% of the industry’s activity (Source: Cololib)

Following the epidemic, the number of employees working as freelance graphic designers is projected to rise.

User Experience Directors Make Most Of The Money Through Graphic Designing

The amount of money you may earn in specialized disciplines of graphic design is on the rise.

A UX expert works to support a company’s or brand’s user experience strategy, which focuses on creating easy-to-use and comfortable-to-interact physical or digital products. 

Statistics In Graphic Design And The Influence Of Visual Content

One of the interesting facts regarding graphic design and its impact on our perception is that we only recall one-tenth of what we hear three days later.

In The Future, Up To 68% Of Marketers Predict They Will Utilize More Visual Material

The videos that videos and presentations are utilized 7% of the time, and gifs and memes are used 4% of the time. (Source: leadspanda)

Graphic design is expected to become increasingly significant in the next five years, according to 67% of small enterprises. (Source: 99designs survey) 

Visually Enhanced Social Media Posts Perform 650% Better Than Those Without (Source: entrepreneur)

Tweets with a picture attached receive 150% more retweets. (Source: digitalglue.agency). Additionally, if a Facebook post includes visual content, it receives a whopping 230% more interaction. (Source: Linkedin).

When it comes to blog postings, those with photographs generate twice as much traffic as those without.

Color influenced 92.6% of respondents to purchase decisions. (Source: colorcom)

Color ads attract 42% more attention than black and white ads. (Source: colorcom)

Not only that but there’s more:

Color increases readability by 40%, while it has a 73% and 78% impact on comprehension and learning, respectively. (Source: orafox) 

When it comes to brand identification, color is crucial, with the appropriate color choice accounting  for 80% of brand awareness. (Source: colorcom)

So, if you’re thinking about starting your own business, pay attention to the colors you use in your logo.

One Of The Most Fascinating Graphic Design Facts Is That Blue Is The Preferred Hue Of 62% Of People

Meanwhile, 26% say it reminds them of promotions and bargains since it connotes something being inexpensive. (Source: Linkedin)

Images Are Processed 60,000 Times Faster By The Human Brain Than Words (Source: williams.edu)

As a result, most brands include an image component in their logo. Within ten seconds of seeing a website, an impression is formed. 

According to figures from the graphic design industry, up to 18% of small firms are willing to pay  around $1000 for a logo and 67% are willing to pay up to $500. (Source: illustratorhow) 

Visual Content Influences 75% Of People’s Opinions Of Websites (Source: kinesisinc)

Did you aware that your online target audience is exposed to over 5000 advertisements every day? (Source: Linkedin) 

Read More: Everything You Need To Know About Image Optimization

Web Design And Logos Graphic Design Statistics

Design Accounts For 6.94%Of First Impressions (Source: facebook) 

One of the most popular reasons for businesses to use web design is to create a visually appealing website or brand. Around 94% of individuals feel design has a role in their first impressions of a company. (Source: technologypartners)

94% of individuals think online design is the primary reason they would distrust a website. (Source: datachieve)

Approximately 67% Of Small Firms Are Willing To Spend Up To $500 On A Logo (Source: zippia)

The Human Brain Processes Visual Input 60,000 Times Faster Than A Computer (Source: williams.edu)

Visuals are more easily processed by the human brain than text or music. The human brain can digest visuals 60,000 times faster than words. (Source: williams.edu) 

Furthermore, the world around us transmits 92% of the information to the brain in the form of visual information.  This shows how important design is to a company’s success. (Source: facebook) 

When Visiting A Website, People Spend Around 5.4 Seconds Focused On The Brand Logo

Graphic Design Costs Are A Major Problem For Small Firms

The majority of small businesses still do not consider graphic design to be critical to their success. One of the main reasons for this is that graphic design costs are a regular source of anxiety. 

73% of businesses invest in design to differentiate themselves from the competition.  (Source: webfx)

Companies that spend more money to become “design-driven” are 69% more likely to exceed their business goals, according to a company. (Source: webinarcare) 

Customers decide whether or not to stay on your site in 50 milliseconds. (Source: sweor) 

According to studies of online clients’ attention spans, most web developers have about  five seconds to make a good first impression. (Source: tandfonline)

One of the best methods for businesses to guarantee they make the correct impression on their target audience is to choose the right website design plan. 

Your website’s design must be equally good and responsive on any device. Adults believe that a company’s website should look equally as well on a mobile device as it does on a computer.

Web Design Statistics For On-Page Web Design

It’s all about the user’s on-page experience when it comes to web design. Here are some web design statistics that might help you better understand how people interact with websites and inform your design decisions.

Users Glance At A Logo For About 6 Seconds Before Moving On

After logos, users look at the navigation bar for the second most amount of time.

People spent more than 6 seconds on average watching the navigation bar. So, when it comes to website design, be sure to invest time in making your navbar functional and appealing.

Users Spend 80% Of Their Time On The Left Side Of The Page Looking At Information (Source: cxl)

Slow loading is the major reason consumers quit a website, according to 88.5% of website designers. (Source: fitsmallbuisness)

88.5% of website designers say that slow loading is the leading cause of website abandonment, and that fast loading should be a top focus when developing your website. (Source: contentsnare)

61.5% Of Website Designers Indicated They Use Creative Typography In  Their Work Right Now (Source: contentsnare)

Currently, expressive typography is a trendy trend in the web design market. This is when innovative fonts are used to accentuate meaning or create a certain ‘vibe.’ 65.1% of website designers believe this is one of the current web design trends.

Conclusion

These graphic design statistics should have given you a better understanding of the graphic design industry, how organizations use their design assets, and why great design is so vital.

Today’s businesses require the appropriate image to stand out in an increasingly visual world. Mastering graphic design is the key to differentiation. 

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