20 Free SEO Tools That Will Boost Your Marketing

In today’s rapidly evolving digital landscape, a robust online presence is essential. 

Did you know a recent study by HubSpot found that 93% of all online experiences begin with a search engine? 

That’s a staggering number, underscoring the importance of optimizing your content. But here’s the challenge: 

With myriad SEO tools demanding top dollar, how do you stay ahead without breaking the bank?

Enter the realm of free SEO tools. From powerful SEO ranking tools to effective SEO optimization tools, we’ve curated a list of 20 game-changers to supercharge your marketing. 

Dive in and witness the transformation, without spending a dime!

Top Free SEO Tools You Can’t Afford to Miss in 2023

Let’s dive into the list of free SEO tools:

Copyscape

What is it:

Copyscape is a free plagiarism checker that can be used to identify duplicate content on your website. 

This is important because Google and other search engines penalize websites that contain plagiarized content.

Copyscape works by comparing the text you enter to billions of web pages in its database. If Copyscape finds any matches, it will alert you to the source of the plagiarized content.

It works by comparing the text you enter to billions of web pages in its database. If Copyscape finds any matches, it will alert you to the source of the plagiarized content.

Here are some of the things that Copyscape can do:

1. Detect plagiarism: Copyscape can detect plagiarism in text, code, images, and other types of content.

2. Find duplicate content: Copyscape can find duplicate content on your website, as well as on other websites.

3. Monitor your website for plagiarism: Copyscape can monitor your website for new instances of plagiarism and alert you when they are found.

4. Generate reports: Copyscape can generate reports that show you the results of its plagiarism checks.

5. Check for paraphrasing: Copyscape can check for paraphrasing, which is a type of plagiarism where the original text is rewritten but still contains significant amounts of the original content.

Ahrefs Webmaster Tools

What it is:

Ahrefs Webmaster Tools is a free tool that can be used to audit your website for technical SEO issues. 

It provides a comprehensive report on your website’s performance, including page load speed, mobile usability, backlinks, crawl errors, and security issues.

It is easy to use and provides a user-friendly interface. It is also very accurate and can identify even minor technical SEO issues.

Here are some of the things that Copyscape can do:

It provides you with a detailed report on your website’s performance, including:

• Backlinks: Ahrefs Webmaster Tools shows you how many backlinks your website has, as well as the quality of those backlinks.

• Keywords: Ahrefs Webmaster Tools shows you which keywords your website is ranking for, as well as how well it is ranking for those keywords.

• Technical SEO: Ahrefs Webmaster Tools checks your website for technical SEO issues, such as broken links and duplicate content.

• Performance: Ahrefs Webmaster Tools shows you how fast your website loads, as well as how user-friendly it is.

Related: Ahrefs Guide: The Most Comprehensive Guide Available on the Internet

Answer the Public

What it is:

Answer the Public is a free tool that can be used to generate keyword ideas. It works by analyzing search queries that people have entered into Google. 

Answer the Public then provide you with a list of related questions, prepositional phrases, and comparisons.

This information can be used to identify keywords that people are using to search for information related to your products or services. You can then use these keywords in your website content, titles, and meta descriptions to improve your website’s ranking in search engines.

Here are some of the things that Answer the Public can do:

• Generate keyword ideas: Answer the Public can generate a wide range of keyword ideas, including questions, prepositional phrases, and comparisons.

• Identify long-tail keywords: Answer the Public can help you identify long-tail keywords, which are less competitive than short-tail keywords and can be easier to rank for.

• Understand your audience: Answer the Public can help you understand what your audience is searching for, which can help you create content that is more relevant to their needs.

• Improve your website’s SEO: Answer the Public can help you improve your website’s SEO by providing you with keyword ideas that you can use in your website content, titles, and meta descriptions.

Keywordtool.io

What is it : 

Keywordtool.io is a free tool that can be used to generate keyword ideas.

It works by analyzing search queries that people have entered into Google, Bing, and Yahoo. Keywordtool.io then provides you with a list of related keywords, along with their search volume and CPC (cost-per-click).

This information can be used to identify keywords that people are using to search for information related to your products or services.

You can then use these keywords in your website content, titles, and meta descriptions to improve your website’s ranking in search engines.

Here are some of the things that Keywordtool.io can do:

• Generate keyword ideas: Keywordtool.io can generate a wide range of keyword ideas, including long-tail keywords and keywords that are related to your competitors.

• Analyse search volume: Keywordtool.io can tell you how many people are searching for each keyword on a monthly basis. This information can be helpful in determining which keywords are most likely to be profitable for your website.

• Estimate CPC: Keywordtool.io can estimate the cost-per-click for each keyword. This information can be helpful in determining which keywords are most likely to be affordable for your budget.

• Track keyword rankings: Keywordtool.io can track your keyword rankings over time. This information can be helpful in determining which keywords are working and which keywords need to be improved.

Google Analytics

What is it:

Google Analytics is a free tool that can be used to track website traffic and analyze user behavior. 

It is a powerful tool that can be used to improve your website’s SEO by providing you with insights into how people are finding your website and how they interact with it.

Google Analytics can track a variety of metrics, including website traffic, user behavior, and conversion goals. 

This information can be used to identify keywords that are driving traffic to your website, understand how users are finding your website, analyze user behavior on your website, and track your website’s conversion goals.

Here are some of the things that Keywordtool.io can do:

• Identifying keywords: Google Analytics can track the keywords that are driving traffic to your website. This information can be used to identify keywords that are relevant to your target audience and to optimize your website content for those keywords.

• Analyzing user behavior: Google Analytics can track how users interact with your website. This information can be used to identify areas where you can improve your website’s user experience and to make sure that your website is easy to navigate.

• Tracking conversion goals: Google Analytics can track your website’s conversion goals, such as leads generated or sales made. This information can be used to track the effectiveness of your marketing campaigns and to identify areas where you can improve your website’s conversion rate.

SimilarWeb

What is it: 

SimilarWeb is a free tool that can be used to track website traffic and analyze competitor websites. 

It is a powerful tool that can be used to improve your website’s SEO by providing you with insights into how your competitors are performing and what keywords they are ranking for.

SimilarWeb can track a variety of metrics, including website traffic, traffic sources, keywords, and website engagement.

This information can be used to identify your competitors, identify the keywords that your competitors are ranking for, and analyze how users interact with your website.

Here are some of the things that a similar website can do:

• Identify competitor websites: SimilarWeb can help you identify your competitors and track their performance. This information can be used to identify opportunities to improve your own website’s performance.

• Identify keywords: SimilarWeb can help you identify the keywords that your competitors are ranking for. This information can be used to optimize your own website content for those keywords.

• Analyse website engagement: SimilarWeb can help you analyze how users interact with your website. This information can be used to identify areas where you can improve your website’s user experience and make sure that your website is easy to navigate.

Ahrefs’ Backlink Checker

What is it : 

Ahrefs’ Backlink Checker is a free tool that can be used to analyze backlinks to a website. 

It is a powerful tool that can be used to improve your website’s SEO by providing you with insights into the quality and quantity of backlinks that your website has.

Ahrefs’ Backlink Checker can track a variety of metrics, including backlink count, backlink quality, backlink sources, and backlink anchor text. 

This information can be used to identify high-quality backlinks, analyze your backlink profile, and conduct competitor backlink analysis.

Here are some of the things that Ahrefs’ Backlink Checker can do:

• Tracks backlink count: Ahrefs’ Backlink Checker can track the number of backlinks that a website has.

• Tracks backlink quality: Ahrefs’ Backlink Checker can track the quality of backlinks that a website has.
• Tracks backlink sources: Ahrefs’ Backlink Checker can track the sources of backlinks that a website has.

• Tracks backlink anchor text: Ahrefs’ Backlink Checker can track the anchor text of backlinks that a website has.

SERP Snippet Optimization Tool

What is it: 

SERP Snippet Optimization Tool is a free tool that can be used to analyze and optimize your website’s SERP snippets. 

SERP snippets are the short pieces of text that appear in search engine results pages (SERPs) for your website. 

They are important because they can influence whether or not people click on your website.

Here are some of the things that the SERP snippet optimization tool can do:

• Analyze your current SERP snippets: SERP Snippet Optimization Tool can analyze your current SERP snippets and identify areas where they can be improved.

• Suggest improvements to your SERP snippets: The SERP Snippet Optimization Tool can suggest improvements to your SERP snippets, such as making them more compelling, informative, and persuasive.

• Track the performance of your SERP snippets: The SERP Snippet Optimization Tool can track the performance of your SERP snippets and identify trends that can be used to improve them further.

Google Trends

What is it : 

Google Trends is a free tool that can be used to track the popularity of search terms over time. It is a powerful tool that can be used to identify trending topics and keywords that are relevant to your website.

It can track the search volume, interest over time, and related topics for a particular keyword.

Google Trends is a powerful tool that can be used to improve your website’s SEO and drive more traffic to your website. It is a free tool that is easy to use and provides a wealth of data that can be used to improve your website’s performance.

Here are some of the things that Google Trends can do:

• Track the search volume for a particular keyword over time: Google Trends can track the number of times a particular keyword is searched for on Google over time. This information can be used to identify trending topics and keywords that are relevant to your website.
• Track the interest in a particular keyword over time: Google Trends can track the level of interest in a particular keyword over time. This information can be used to identify seasonal trends and keywords that are more popular at certain times of the year.

• Track related topics for a particular keyword: Google Trends can track related topics for a particular keyword. This information can be used to identify new keywords that you can target with your website content.

Ahrefs’ SEO toolbar

What is it: 

Ahrefs’ SEO toolbar is a free tool that can be used to track your website’s SEO performance in real time. 

It is a powerful tool that can be used to identify areas where your website can be improved and to track your progress over time.

Ahrefs’ SEO toolbar can track your page authority, domain authority, backlinks, and keyword ranking. 

This information can be used to improve your website’s SEO in a number of ways, such as by identifying areas where your website can be improved, tracking your progress over time, and identifying opportunities for improvement.

Here are some of the things that Ahref’s SEO toolbar can do:

• Page authority: Page authority is a measure of how well a page is optimized for search engines. A high page authority indicates that a page is likely to rank well in search results.

• Domain authority: Domain authority is a measure of how well a domain is optimized for search engines. A high domain authority indicates that a domain is likely to rank well in search results.

• Backlinks: Backlinks are links from other websites to your website. Backlinks are an important factor in SEO, and more backlinks can help your website rank higher in search results.

• Keyword ranking: Keyword ranking is the position of your website in search results for a particular keyword. A higher keyword ranking indicates that your website is more likely to be clicked on by people who are searching for that keyword.

Moz Local Listing Score

What is it: 

Moz Local Listing Score is a free tool that can be used to assess the quality of your business’s local listings on Google Maps and other search engines. 

It provides a score out of 100, with a higher score indicating a better-optimized listing.

Moz Local Listing Score takes into account a number of factors, including completeness, accuracy, prominence, freshness, and reviews of your listing. 

This information can be used to improve your business’s local SEO in a number of ways, such as by identifying areas where your listing can be improved, tracking your progress over time, and identifying opportunities for improvement.

Here are some of the things that Moz local listing score can do:

• Completeness: Moz Local Listing Score checks to see if your listing includes all of the essential information, such as your business name, address, phone number, and website address.

• Accuracy: Moz Local Listing Score checks to see if the information in your listing is accurate, such as your business hours and pricing.

• Prominence: Moz Local Listing Score checks to see how prominent your listing is in search results, such as how often it appears in the top 3 results.

• Freshness: Moz Local Listing Score checks to see how recently your listing was updated, as newer listings tend to rank higher in search results.

Google PageSpeed Insights

What is it: 

Google PageSpeed Insights is a free tool that can be used to analyze the loading speed of your website. 

It provides a score out of 100, with a higher score indicating a faster-loading website.

Google PageSpeed Insights takes into account a number of factors, including the size of your website’s files, the number of requests your website makes to other servers, the use of compression and caching, and the optimization of your website’s code.

Here are some of the things that Moz local listing score can do:

• Analyze the loading speed of your website: Google PageSpeed Insights can be used to get a detailed analysis of your website’s loading speed, including a score out of 100, recommendations for improvement, and a breakdown of the factors that are affecting your website’s loading speed.

• Identify areas where your website can be improved: Google PageSpeed Insights can be used to identify areas where your website can be improved to load faster, such as by reducing the size of your website’s files, reducing the number of requests your website makes to other servers, using compression and caching, and optimizing your website’s code.

• Get insights into how your website’s loading speed compares to your competitors: Google PageSpeed Insights can be used to get insights into how your website’s loading speed compares to your competitors. This can help you identify areas where you can improve your website’s loading speed to gain an advantage over your competitors.

Yoast SEO

What is it: 

Yoast SEO is a free WordPress plugin that can be used to improve the SEO of your website. 

It provides a number of features that can help you optimize your website’s content, social media presence, and analytics for search engines. 

These features include keyword research, on-page SEO, XML sitemaps, social media optimization, and analytics. Yoast SEO is a powerful tool that can be used to improve the SEO of your WordPress website. It is a free plugin that is easy to use and provides a wealth of features that can help you boost your SEO.

Here are some of the things that Moz local listing score can do:

• Keyword research: Yoast SEO can help you research keywords that are relevant to your website and that you can target with your content.

• XML sitemaps: Yoast SEO can generate XML sitemaps for your website, which can help search engines index your content more easily.

• Social media optimization: Yoast SEO can help you optimize your website’s content for social media, including by suggesting social media share buttons and by generating social media cards for your content.

• Analytics: Yoast SEO can track the performance of your website’s SEO, so you can see how your changes are impacting your rankings.

JSON-LD Schema Generator For SEO

What is it: 

JSON-LD Schema Generator For SEO is a free online tool that can be used to create JSON-LD markup for your website. 

JSON-LD markup is a type of structured data that can be used to improve the visibility and ranking of your website in search results.

It is a powerful tool that can be used to improve the SEO of your website. It is a free tool that is easy to use and provides a wealth of features that can help you boost your SEO.

Here are some of the things that Moz local listing score can do:

• Product schema: This schema can be used to markup product pages on your website. This can help search engines better understand your products and their relevance to users.

• Review schema: This schema can be used to markup product reviews on your website. This can help search engines better understand the quality of your products and the opinions of your users.

• Article schema: This schema can be used to mark up blog posts and other articles on your website. This can help search engines better understand your content and its relevance to users.

• Person schema: This schema can be used to mark up the personal profiles of your authors and contributors. This can help search engines better understand your website’s team and its expertise.

• Organization schema: This schema can be used to markup your website’s organization information, such as its name, address, and contact information. This can help search engines better understand your website and its credibility

Classy Schema Structured Data Viewer

What is it: 

Classy Schema Structured Data Viewer is a free online tool that can be used to visualize and debug structured data markup on your website. 

Structured data is a type of code that can be added to your website to help search engines better understand your content. 

Classy Schema Structured Data Viewer can help you see how your structured data is being interpreted by search engines and identify any errors.

Here are some of the things that Classy Schema Structured Data Viewer can do:

• Visualize your structured data: Classy Schema Structured Data Viewer can help you visualize your structured data markup so you can see how it is being interpreted by search engines. This can help you identify any errors in your markup.

• Debug your structured data: Classy Schema Structured Data Viewer can help you debug your structured data markup to ensure that it is correct. This can help you improve the SEO of your website.

• Get feedback on your structured data: Classy Schema Structured Data Viewer can give you feedback on your structured data markup. This can help you improve the SEO of your website.

• Compare your structured data to other websites: Classy Schema Structured Data Viewer can compare your structured data markup to other websites. This can help you see how your website is performing compared to others.

SERP Robot

What is it: 

SERP Robot is a free online tool that can be used to track your website’s ranking in search engines. 

SERP Robot can track your ranking for a variety of keywords and can provide you with detailed insights into your website’s performance.

SERP Robot is a powerful tool that can be used to improve your SEO. It is a free tool that is easy to use and provides a wealth of features that can help you boost your SEO.

Here are some of the things that SERP Robot can do:

• Track your website’s ranking in search engines: SERP Robot can track your ranking for a variety of keywords and can provide you with detailed insights into your website’s performance. This can help you identify areas where your website is ranking well and areas where it could be improved.

• Get insights into your website’s performance: SERP Robot can provide you with detailed insights into your website’s performance, such as its click-through rate (CTR), its position in search results, and its organic traffic. This information can help you improve your website’s SEO.

• Compare your website’s ranking to other websites: SERP Robot can compare your website’s ranking to other websites. This can help you see how your website is performing compared to others.

• Get alerts when your ranking changes: SERP Robot can send you alerts when your ranking changes. This can help you stay up-to-date on your website’s performance and take action if necessary.

XML Sitemaps

What is it:

XML sitemaps are a type of file that lists all of the pages on your website and provides information about those pages to search engines. 

This information can help search engines index your website more quickly and accurately, which can lead to your website ranking higher in search results.

Here are some of the things that XML Sitemaps can do:

• List all of the pages on your website: An XML sitemap lists all of the pages on your website, including their URL, last modified date, and other important information. This information can help search engines index your website more quickly and accurately.

• Provide information about your pages to search engines: An XML sitemap provides information about your pages to search engines, such as their title, description, and keywords. This information can help search engines understand your pages and rank them more accurately.

• Can be submitted to search engines: XML sitemaps can be submitted to search engines, such as Google and Bing. This can help ensure that your pages are indexed by search engines and that they appear in search results.

Google Ads Keyword Planner

What is it:

Google Ads Keyword Planner is a free tool that can be used to research keywords for your website. 

It can help you find keywords that are relevant to your website and that have a high search volume. 

This information can be used to improve your SEO and create more effective marketing campaigns.

Here are some of the things that Google Ads Keyword Planner can do:

• Find keywords that are relevant to your website: Keyword Planner can help you find keywords that are related to your website’s content. This can be helpful for improving your SEO and for creating more effective marketing campaigns.

• See how much traffic each keyword gets: Keyword Planner can show you how much traffic each keyword gets on average. This information can be helpful for deciding which keywords to target with your SEO and marketing efforts.

• Estimate how much it would cost to advertise on each keyword: Keyword Planner can estimate how much it would cost to advertise on each keyword. This information can be helpful for deciding whether or not to advertise a particular keyword.

Google Alerts

What is it: 

Google Alerts is a free tool that can be used to track mentions of your website or brand on the web. 

It can also be used to track mentions of keywords that are relevant to your website or business. 

This information can be helpful for monitoring your online reputation, staying up-to-date on industry news, and identifying new opportunities for marketing and promotion.

Here are some of the things that Google Alerts can do:

• Track mentions of keywords: Google Alerts can also be used to track mentions of keywords that are relevant to your website or business. This information can be helpful for identifying new opportunities for content creation and SEO optimization.

• Get ideas for new content: Google Alerts can help you get ideas for new content by showing you what topics are trending and what people are talking about.

• Monitor your competitors: Google Alerts can also be used to monitor your competitors. By tracking mentions of your competitors’ websites and brands, you can see what they are up to and how you can stay ahead of them in the market.

Robots.txt Generator

What is it: 

Robots.txt Generator is a free tool that can be used to create and manage a robots.txt file for your website. 

A robots.txt file is a text file that tells search engines which pages on your website they can and cannot crawl. 

This can be helpful for preventing search engines from crawling pages that are not yet ready for public release, or for preventing them from crawling pages that are not relevant to your website’s content.

Here are some of the things that Robots.txt Generator can do:

• Create a robots.txt file: Robots.txt Generator can help you create a robots.txt file for your website. This file will tell search engines which pages on your website they can and cannot crawl.

• Manage your robots.txt file: Robots.txt Generator can also help you manage your robots.txt file. This includes adding and removing pages from the file, as well as changing the permissions for the file.

• Test your robots.txt file: Robots.txt Generator can help you test your robots.txt file to make sure that it is working properly. This includes checking for errors in the file, as well as making sure that search engines are respecting the instructions in the file.

Conclusion

In today’s competitive world, having the right SEO tools is crucial. 

Incrementors offer an array of free SEO tools online, tailored to fit your business needs. 

Struggling with ranking and visibility? 

Our SEO tools, free of cost, provide actionable insights to address those pain points. By booking a 30-minute strategy session with us, you’ll gain personalized solutions, ensuring that your website shines above the rest. 

Don’t let the confusion of SEO keep you from success. Let Incrementors empower you with the best free SEO tools and expertise. 

Your solution is just a click away!

FAQs

1. Are Free SEO Tools as Effective as Paid Ones? 

Many free SEO tools offer essential features that can be incredibly effective for those starting or on a budget. While paid tools may offer more advanced options, free tools can still provide valuable insights and improvements.

2. How Can I Integrate Free SEO Tools into My Marketing Strategy? 

Free SEO tools can be integrated into your marketing strategy by using them for keyword research, analyzing your competitors, optimizing content, and tracking your site’s performance. These insights can guide your marketing decisions and help you align them with your audience’s interests.

3. Is There a Risk in Using Free SEO Tools Online?

It’s essential to choose reputable free SEO tools with positive reviews and acknowledgments in the industry. The tools mentioned in this blog are known for their reliability and effectiveness, minimizing any associated risks.