Free Resources to Learn Digital Marketing in 2024

Marketing is booming and you can make a killing profession as a marketer, if you understand it well. It’ll also help you to handle the marketing aspect of your business, If you choose to hire a digital marketing agency.

Today I’m going to list down the free resources for you to learn digital marketing in 2022. So you can hit the ground running and start your career or grow your business.

If you want to watch the video of it just click below.

Google’s Online Marketing Challenge

A fine place where you can learn online marketing is Google’s Online Marketing Challenge.

A course that’s probably one among the foremost comprehensive out there for newbies. Not only does it give students real-world experience in marketing, but also offers a world class academic panel, which is essential components that cover various features of digital marketing that are taught by top academic panelists. 

Students then get opportunities to work with non-profit companies or organizations to build online advertising campaigns.

They’re given a budget of $329 per day. Students compete with each other to showcase their best advertising skills, which isn’t expected to be much as this is for newbies.

However, it’s necessary to note that this option does have a competitive angle only. 

These aren’t just courses, these are actually about applying what you’ve learned so far. 

Social Media 101 Course By Constant Contact

This course essentially teaches you step-by-step about how to build your social media presence across various platforms, by using what you have learned on channels like Twitter, Instagram, Facebook, Pinterest, Linkedin, Google My Business, Snapchat, and Youtube.

This course provides a lot of experimental value to students by giving them examples from the lessons and also,  offering them ‘how-to guides and glossaries’. 

The best part of this course is, it’s completely free of cost.

HubSpot Academy

HubSpot Academy offers digital marketing courses in nearly every subject, even allowing you to get a certification when you’re finished with the course. 

That’ll impact greatly your resume. From commercial to growth marketing and all-inclusive to website design, HubSpot Academy provides an abundance of many digital marketing courses for beginners.

They provide many other different forms of teaching including guides, and webinars, and also provide different marketing templates, like social media editorial calendar templates.

By taking the HubSpot academy course you can even convert your website to a mobile app by gaining the right knowledge of digital marketing.

Google Skillshop

It’s Google’s official platform where anyone can learn to do marketing using Google’s products like Google Ads, Google Analytics, and Google My Business. 

Here you can learn how to run paid ads on Google’s platforms like search, display, network, the mobile ads as well while learning how to do marketing for small businesses and calculate the results within the Google Analytics system.

Google skillshop is the best example of this is you can learn to run ads within Gmail. Yes!!! You read that right, Gmail has a ton of users but very few people in marketing run ads on Gmail as compared to running it on Google search. 

It also has training sessions from introductory to advanced courses, so it can be helpful if you’re just a beginner, or you already hold some experience.

You can also get a certificate from Google itself. I have seen a few companies love this and find it worthy, hence, it is going to help you with your resume.

Read More: What is Better: Google Ads vs Facebook Ads

Skillshare

Skillshare is an outstanding resource for learning everything about marketing and other niches as well.

A common platform where you can give out your knowledge and experience with your peers and beginners.

You can also be a part of different groups to advance your real-time acquiring knowledge.

SEMrush Academy

A lot of people use SEMrush as a content marketing tool but many of them don’t know that it goes above and beyond the basics. 

There are lots of other features like they’ll tell you how much traffic that a website has, demographic information, and the list keeps going on. 

The Semrush Academy offers both basic and advanced learning so it works for beginners and pros as well, it’s beneficial for everyone. It’s not only about SEMrush tool, they don’t just regularly promote their tools, on their blog they teach about technical things like SEO, link building, queue research, and content marketing. 

It’s free of cost and they offer certifications as well.

Ahrefs Academy

Ahrefs Academy provides you with the best tools and courses on marketing. Learning from the courses here will help you with a critical understanding of keyword research and on-page optimization, competitive research, and market analysis, backlink and link acquisition, and planning strategies for a better SEO.

Do you know what is the best part? It has nothing to do with using the Ahref tool. rather, it is a place of informative video courses to boost your marketing learning.

Facebook Blueprint

This is Facebook’s official training program that’ll go through some of the numerous different topics on marketing on Facebook and Instagram. 

This course includes creating ads & handling your Facebook & Instagram business account. 

Like some other sources we’ve shared, this platform is excellent for beginners and advanced marketers where they can learn a lot because Facebook course really goes into all the details of how to use their platform. 

It also offers a certification which is great if you’re looking for a job for any other ad agency or any marketing position within a corporation.

Digital Agency Network

Digital agency network could be the best & free resource to learn digital marketing. The brand can provide you any material that you need to learn digital marketing like, reports, whitepapers, toolkits, surveys, infographics, and podcasts. 

Most importantly, you will have the latest marketing news that are going on in the industry. 

NP Digital

NP Digital is one of the great and free resources to learn digital marketing. You can get resources from anywhere from blog posts to youtube videos. The brand and Neil Patel himself has an expertise in the field of digital marketing and believe me he loves to guide freshers or experienced people in digital marketing. 

Also, he has provided a tool, ubersuggest. A tool for SEO analyzer and free backlinks checker. 

You can check out his website or youtube channel to get the free digital marketing lessons.

Bonus Tip For You

Copyblogger also provides a course called “Internet Marketing for Smart People’’. 

Copyblogger has been around there for years back, they already possess a lot of high-quality content about blogging and content marketing. 

It includes cool things like straight response copywriting and coming up with offers that you can sell to your audience. 

Basically, it will give you a structure to start an online business, covering a lot of the marketing techniques ideas that weren’t certainly covered in any other courses we talked about. So it’s definitely worth checking out. 

Conclusion

There are a lot of courses that worth your time, but the ones we mentioned here are from best resources, interestingly you don’t need to spend a dollar on it. 

They’re informative, engaging, & offer a lot of advantages. They’ll help you throughout the journey of your digital marketing learning , especially if you’re looking for a job.

Now if you have any questions regarding these free digital marketing courses, leave a comment below and we will answer it for sure. If you enjoyed reading this share it with your friends.