8 Enterprise SEO Strategies To Increase Revenue

Still, working on those basic SEO strategies to increase revenue?

Come on!!! Time has changed.

A LOT!

Did you know that?

“61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative”

However, working on local-level SEOs is a far-gone process…

So, to up your game and bring more revenue, you have to adapt your business to Enterprise Level SEO.

In this blog, you will get to know about Enterprise SEO Strategies and how it can help you in generating more revenues.

So let’s roll in…

Enterprise SEO Strategies To Increase Revenue

As the name suggests, ‘ENTERPRISE SEO’ is all about optimizing your website for the enterprise level. Which includes,

Organizations with tens of thousands of web pages.

One of the well-known  Enterprise websites is…

Microsoft

It has around 2.15 Billion pages indexed by Google. 

Can you even imagine what it takes to manage such a website?

Anyway… let us move on to the main topic of the blog, which is Enterprise SEO Strategy.

Target The Low-Hanging Keywords

Low-Hanging keywords are those keywords that appear on the 2nd page of a Google search.

Targeting these keywords can help you in improving your rankings. They usually rank in positions 11-20.

You can grab the chance of ranking on 1st page by targeting these keywords.

For this, you can use the following tools:

• Google Search Console
• Ahrefs Keywords Explorer
• Semrush Keyword Magic Tool
• Google Keyword Planner… and more

Eventually, the main focus is to rank high on google SERPs.

For that, you have to identify this set of low-hanging keywords and later infuse them into your content.

But you may ask,

Why only Low Hanging Keywords? Why not just target the keywords that rank high?

See, there is tough competition out there.

While every other company tries to rank high…

Few have succeeded in achieving that.

And fortunately, these keywords still bring visitors. 

So, to take full advantage of these low-hanging keywords, you can simply identify and use them.

Benefits of low-hanging keywords…

• Appear On Google First Page:
• May also get 1st Rank
• Increased Visibility
• Increased Traffic
• Higher CTR
• More Revenues

Create Content For Low-Hanging Keywords

Now that you have figured out the keywords…

It is time to start creating content. Optimizing your content is essential to rank high in search engines.

It is next to impossible to drive traffic to your website, without good content.

Generating revenue is a faraway thing…

Stop thinking of content to be only the text!

Make sure to build killer content including low-hanging fruits and factors such as headings, meta, images, graphs, videos, etc.

Putting keywords in your content is a must-do thing.

Content without keywords can never rank on the first page. Optimize the title, descriptions, and headings. Also,

It is found that people tend to spend more time reading content that has more visuals.

Let’s ask google, Steps To Do Morning Meditations

Also, after scrolling a bit you get…

As you can see in the images above, you can see that the text is supported by imagery.

So, it is important to make sure you have an effective website with engaging content 

Here, you might be thinking that you have already created all your content but what to do with it?

Pay attention:

Refresh The Old Content

If you have any old content on your website, OPTIMIZE IT!

Next, perform a complete audit of your old content what all gaps are left in it?

Accordingly, you have to create unique content that will be able to fill up those gaps.

Now as an Enterprise, you have to think about your customer’s intent.

For this, you can do a competitor analysis and find out what information your competitors are providing in their content.

Make the required changes in your old content and make it fresh and evergreen.

Benefits of creating content or refreshing old content:

1. Better User Experience

2. Increased Domain Authority

3. More Traffic and Visibility

4. Increased Revenue

Result!

Google tends to rank websites that have long-form content with 1500-2000 words that provide value to the user.

Increasing the value of keywords in your content can help you boost your website’s rankings.

Target For Featured Snippet

Going for a featured snippet enterprise SEO strategy can really help a website gather more traffic.

But before moving to how to get positioned for a featured snippet,

Let me tell you what is a Featured Snippet.

It is a position on the top of the 1st result in the search engine. Also known as Position Zero.

Here’s what it looks like…

When we searched for ‘How To Build A Strong Brand Image That Attracts People’ on google

The result we got on the top is www.incrementors.com

Featured Snippet provides a quick and easy overview of the content on the page to the user.

There are four types of featured snippets:

1. Paragraphs

2. Tables

3. Lists

4. Videos

Now, to achieve position zero, you should keep these points in mind,

• Achieve the first page’s position
• Summarize your content quickly and clearly.
• Optimize your content with the best SEO tactics
• Include catchy images that support your answer.
• Focus on information-based content.
• Use the best suitable keywords.
• Answer the questions that  ‘People Also Ask’ 

By making the required changes in your content, you can easily achieve position zero.

And guess what?

It is found that 8.6% of clicks are from featured snippets

Work On Technical SEO

Technical SEO is the process of making sure that your website is optimized and meets all the technical requirements.

It is one of the crucial aspects of enterprise SEO strategy.

Though your content is top-notch. But…

If the technical part is not optimized, there is no chance of ranking your website.

There are several components that technical SEO includes:

Finding, Crawling, and Indexing.

But the fact is, it is just not about Crawling and Indexing

If you want to improve your site’s overall technical performance, you must take into account:

1. Mobile Friendliness

2. Page Speed

3. Robot.txt file

4. Crawling and Indexing

And many more, I usually forget sometimes…

Let’s discuss them in detail.

Make Your Site Mobile-Friendly

The fact is nonetheless true that people nowadays prefer using mobile devices rather than working on desktops.

See! 

Almost 58% of people use mobile devices to search for something on search engines

Indeed, mobile devices will be the future of search.

Here’s the study, which states the rise in the use of mobiles to search on search engines as compared to desktops.

Now you have to decide whether you want to make your audience stay or bounce back…

Because it will not take much time for them to press the back button of the phones

So to make sure, your website has to be mobile-friendly, you have to optimize it for that.

Go for Google’s Mobile Usability Test

Simply search for Google’s Mobile-Friendly test.

Write down the URL of your webpage.

It will take a minute or 2 to complete.

And show whether your webpage is mobile-friendly or not.

Hopefully, MINE IS!

Check Your Website Speed

The speed of your website is a key factor in an enterprise SEO strategy.

It directly affects the user experience and also affects the organic traffic.

Make sure that your website is running at the best…

Let me show you how you can get insights into your web pages.

Go on Google Page Insights

and Enter the URL of the webpage,

You will see the metrics and the scores for that page.

Here are the metric scores of one of my blog pages…

And the overall performance (mobile) chart is here…

See it! As you can the performance chart, means the webpage needs to be improvised for page speed optimization.

So, you have to ensure that all the metrics are working well for your website.

Key takeaways 

Though you have the best running website, sometime it may happen that you don’t pay attention to these small things.

But if improving your page speed is the priority…

You must do whatever it is to make those pages work faster.

After all who doesn’t want to increase revenues? I’m sure everyone does!

So now let us move to the next factor of Technical SEO which is…

Check The Robot.Txt File

Robot.Txt File is a text file that tells google bots whether to crawl certain parts of your website or not.

The above image, clearly shows that these URLs should not be crawled.

This process is a big part of any SEO strategy, which send the right signals to search engines for the crawling process.

Here’s what a basic Robot.Txt code is like…

It is a complex process, so you need to take some time and find those web pages that, Google bots will or will not crawl.

For example, 

If you run an e-commerce website, sometimes it happens that users try to filter search for some specific product.

Now, these filters generate pages having duplicate content

It may be helpful for the users but, not for the search engines… They get Confused

To resolve this issue, you can simply put up the command ‘Disallow’.

This would help bots to know that the URL is not intended for crawling.

To Know More Visit: Best Practices For Robots.txt SEO

Fix The Indexing And Crawlability Issue

You must have created the most high-rated website with the best content and keywords.

However, the problem is that your website is still not ranking well.

Hmm… that’s where the problem arises.

The problem of Crawlability and Indexing!

By crawlability, we mean the fact that your website is easily accessible to search engine bots.

When you post something on search engines, Google bots crawl your web page and look for indexing them. 

If the web page is not indexed, your audience will not be able to find you.

Some of the most common enterprise issues faced during crawl are 

404 Errors, XML Sitemap issues, Page Duplicates, and Slow Page Speed.

These are the errors that occur when the user tries to access a page that is no longer available.

Or the user gets directed to some unrelative page, or

The webpage speed is too slow for the user to get what he is looking for.

Think, when a user searches for your webpage and then lands on your page which shows…

Unfortunately, the user will BOUNCE BACK!

Now, you have to make sure that the enterprise seo issues are resolved as soon as possible…

For this, 

1. You have to redirect the users to the correct webpage by implementing a 301 redirect strategy.

This would help you get a positive user experience as well as reduce the bounce rate.

2. Build a good sitemap structure, and get rid of old URLs and other pages which are no longer relevant.

3. Avoid page duplicates to prevent users from getting confused. Instead,

use URL Canonicalisation to convey to the search engine that the same content is available on multiple pages.

4. Test your website’s page speed as discussed earlier also.

So, these are some most common enterprise seo issues faced while crawling.

Make sure to resolve such enterprise seo issues and allow google bots to further index your website.

Create Cluster Content Linking

A content cluster was introduced way back. This is also one of the most useful Enterprise SEO strategies you could ever find. 

Here is an example to explain.

Cluster content linking is a type of content linking which is often used to link to specific posts.

As you can the image above,

A-Pillar Page is linked to multiple pages which are the sub-pages.

Let’s say, I have a page based on On-Page SEO which will be a pillar page.

Now this page will contain the links of all the other multiple pages namely,

Keyword Research, Content Strategy, Internal Linking, and all the other On-Page SEO factors.

This is what a content cluster looks like. 

Now the question arises, why is it important for enterprise SEO Strategy?

It is because, if you have good cluster content, you can easily improve the authority of your pillar page.

Also, this will provide you with deep insight into the topic.

Plus help you with better internal linking opportunities.

To create a Cluster Content Linking, you will need to follow these steps:

1. Choose The Topic You Want To Rank For.

Think about a  wide topic for cluster content linking. Rember it should be a broad one.

Let’s bring back On-Page SEO one…

Remember to satisfy your target audience. Go for providing information-based content

After this, go for

2. Keywords Research

Use, Ahrefs Keyword Explorer to find out what keywords are driving the most traffic.

Target the keyword which has informational intent

Find out keywords that target a featured snippet.

A list will give you the keywords that are in the featured snippet and,

Also, a list that will give question-based keywords.

3. List Out Subtopics

What can be the sub-topics in On-Page SEO? 

Mainly: Keywords, Content, Internal Linking, Optimizing Metas, Images, and much more.

4. Compile The Data And Start Working

At last, compile the data you have gathered and start working on your content.

Also, make sure to interlink the pages with the main topic.

Naturally, put the anchor text so that it is easy for you to interlink.

Implement Holistic SEO

A holistic approach to search engine optimization is considering all the aspects of your website.

It is a must-win situation in every enterprise SEO strategy.

Imagine, 

Your website is on the top rank of the SERP and ultimately your business is generating high revenues…

But the reality is that you do not know how to implement this enterprise level SEO strategy.

The whole SEO strategy revolves around the user, their needs, and their experience of using your website.

To satisfy your users, you have to implement a Holistic SEO Strategy.

All you need to do is to follow the below steps:

1. Build A Better Site Structure

A site structure is how all the pages are interconnected.

So, it is necessary to develop a better site structure as it will help users to navigate easily through your website.

Look how a Site Structure Should be,

This will surely help you in outcasting the needs of your users and in the end,

Can generate great revenues.

2. Create Quality Content

It is all about how well you can describe your content. 

Content is the core of any website. As it makes the user either stay or leave.

To write quality content you must ensure that your content is clear and concise.

It is enriched with the best keywords, including optimized visuals such as images, graphs, infographics, etc.

The most important is your content satisfies the needs of your users.

These can be some reasons that can influence your content to be outstanding. Which later,

Can drive more traffic and great revenues…

3. Build quality Backlinks

Keeping it short and simple, your web pages must have high-quality backlinks…

Aside from having a great content strategy, your backlinks have a direct relation with the rankings.

Quality Backlinks lead to higher rankings. 

There are many tools to identify and analyze your backlinks. So got to check your backlinks…

4. Optimize Title, Headings, and Meta Descriptions

Webpages with optimized titles, headings, and descriptions tend to rank on top as compared to the ones that are not.

So you have to ensure that each of them is perfectly optimized…

They should contain relative keywords so that Google Bots can crawl and index your web pages.

5. Top Site Speed Performance 

As discussed above, your web pages should be fast and smooth.

Site Speed is the most important factor considered for any user experience.

The more the site speed, the more will the user stay on your page.

Now it is up to you whether to consider Holistic SEO for better traffic and Increased Revenues

Implement Automation

This could be a plus factor for your enterprise SEO strategy.

Think what if all the work you have to do is done automatically with less effort?

Isn’t it a great thing?

What if everything up there in this blog can work automatically?

What if all your task which is time-consuming get automated?

The right automation strategy with the best tools can lower your efforts and workloads.

If you are working with thousands of web pages, you might need to implement automation…

For this, you can take the help of some Automation tools.

One of them is…

WebCeo

What it offers:

1. Automatic Diagnosis and Scan Alerts

You can easily schedule the alerts and scans as shown in the image…

Here’s a report of the Scan Schedule,

And Alerts…

2. Simplifies SEO Work and Management

Makes your task, even simpler

As you can add your teammates and assign tasks with deadlines to them very easily.

3. Creates Centralised SEO Reports

After assigning the task to your employees or teammates, you’ll have to report to clients.

So, this tool helps you keep track of all the SEO progress and reports in one place.

LIKE THIS,

And lastly…

4. Automatic Lead Generations

By now everything is done. SUPERB!

But the exciting part is that WEBCEO helps in generating leads, AUTOMATICALLY!

Now, there is no need of moving your fingers to complete any reports or audits as…

It gives a free SEO AUDIT!

Hence, whether you are a small business owner or a large-scale enterprise, the point is you have to increase your rankings and earn more.

So you can Sureshot have these Automation tools and always be on schedule.

Use Structured Data

Structure Data can be the most powerful asset in your enterprise SEO strategies.

This is what Google looks for… A structure data in your content.

The main focus is to have structured data to help Google to understand your content in a better and faster way.

Content that is in a mannerly form with proper schema tags will definitely give you a boost in ranking and increase your revenue.

Moreover, it will lead to an increase in brand value.

Let’s say your website contains 2 billion web pages, and google will surely not crawl all the pages.

So, it is better to use structured data in your content to make it easy for Google to crawl the page and understand it better.

Benefits Of Structured Data

• Helps Google To Index Your Website Faster.

• Improved Search Ranking

• High CTR

• Chance To Be In Featured Snippet

• High Conversions

Conclusion

Here’s what I got for you…Some Best Enterprise SEO Tools. 

These tools would help you go with companies that require enterprise SEO services.

Also, these were the Enterprise SEO Strategies that will surely help you in increasing your revenue.

Do not skip any of these enterprise-level SEO strategies, as they will help you in the long run.

I hope this blog was helpful to you. And if you have any suggestions or queries, feel free to comment below.

I will get back to you soon.

FAQs

1. Is Enterprise SEO necessary?

Yes! SEO is necessary for all businesses. But the difference is strategies for enterprise-level SEO as of small businesses. The main one is operation, small business work on a few web pages but, Enterprise works on hundreds of web pages.

2. What are the tools used for enterprise SEO strategy?

 Some Best Enterprise SEO Tools 

• SEOClarity 
• Linkdex 
• BrightEdge
• Market Muse 

Read More: The Best Enterprise SEO Tools For 2023

3. What are the benefits of an enterprise SEO service?

If you have h large-scale business, then you should definitely go for an enterprise SEO service. Some of the benefits of enterprise SEO are: 

• Increase Customer Reach
• Improves Search Engine Ranking
• More Business Visibility
• Higher Conversions
• Increased Revenues

4. How much does enterprise SEO service cost?

Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies.

5. How important is robots.txt for SEO?

Robot.Txt is a file that is used to let search engine crawlers know what content is allowed and which is not. For enterprise-level SEO, its utmost importance as companies with a large number of webpages needs to have proper control over their website and give clear instruction to the crawlers.