9 Tips To Create An Outstanding Ecommerce Website Design

As a business owner, you cannot overlook any step of the customer journey in order to design a successful ecommerce website that converts.

From your landing page to contact us page, every part of your ecommerce website needs to be designed carefully.;

The conversion process through an ecommerce website is just a multi-layered process that influences the Customer Behavior.

The main factor behind the conversion rate is the User Experience.

Perhaps that’s why a retailer increased their revenue by 76% just by making one small change to the user experience: the ability to filter products.

There are many ways through which you can easily improve the conversion rate in your ecommerce website by working on customer experience.

Here in this blog, I have brought you some ways you can improve the user experience and create the best ecommerce website design that converts.

And of course, you should work on your ecommerce website as it is estimated that by the year 2040, 95% of all purchases will be through ecommerce.

So, put your reading glasses on and let’s get started!

But before we go any further, I would like you to watch a video that will undoubtedly assist you..

I am sure that this video is going to assist you in designing the greatest ecommerce website design that will increase conversions.

Now, let’s get back to the points and understand what makes a good ecommerce website!

E commerce Website Design Tips

Keep The Navigation Simple

There are many websites where people don’t even have an idea where to click to find the page or product that they are searching for. You can see an example below.

This image is an example of bad navigation.

There is no search bar, the navigation bar is not placed properly and It has too many options to choose from. This means that the visitors are basically forced to read all the options for searching whatever content they are looking for.

You can also see that it does not even have a clear Call To Action button

If you see this site in the mobile view, there are several fly-out menus with too many options to choose from. It becomes impossible to access some of the pages on smartphones.

This is very frustrating and visitors leave such websites quickly.

Do you know, people take 0.05 seconds to form an opinion about your website that determines whether they like your site or not.

So, to get rid of this point-second judgment, you need to focus on your site navigation.

Buyers don’t like to spend much time finding varieties of products. So make it easy for them to find what they need by dividing the products into clear categories, and subcategories.

For example, as you can see in the image below, I have created a site that is easy to navigate, as informative as possible and responsive too.

I have also included a proper Call To Action button, so that visitors can easily understand what action to take next.

Optimise The Checkout Process

If you want your visitor to purchase from your site, then it should have an easily navigable checkout process to have an outstanding ecommerce website design.

Once a visitor decides to buy something, the “add to cart” and the “buy now” button should be easily accessible.

For example, as you can see in the image that Amazon is providing a visible “add to cart” and “buy now” CTA at the right hand side of their website. I didn’t have to make any sort of effort to search for the “add to cart” option.

Also while making a purchase, don’t include a lengthy checkout form. Just keep it simple.

In the image you can see that while making a purchase, I didn’t have to fill any lengthy forms. I was just asked to fill in the shipping address and the payment method. That’s it!

see… How simple is that! 

The reason why you should always optimize your checkout process is the data will tell you.

Also, you can create a one page checkout process. 

For a simple and quick process, a one-page checkout or a maximum of two pages is optimal. It’s no surprise that customers seek for checkouts that are clear, straightforward, and quick to complete.

Let me show you an example.

Then, the next thing that you should keep in your mind is, Always Allow The Guest Checkout 

You can’t force or pressure a consumer to establish an account or register before they can check out. 

This may result in additional stages for consumers and a slowdown of the entire process. It may also cause customers to reconsider whether or not to proceed.

Have A Mobile Friendly E commerce Website

Are you watching this video on a monitor or a smartphone? There is a huge probability that you are watching this on a “smartphone”.

According to statista, 54.8% of the traffic is generated by mobiles and it is expected to increase in future.

Consumer convenience should be your first focus as an e-commerce business. Customers nowadays use their mobile phones for both shopping and making payments. 

As a result, merchants must concentrate on mobile-friendly UX and designs. You should focus on a mobile-friendly design that is consistent across all devices while developing, designing, and optimizing the checkout page.

This means that half of the people who are visiting your website are viewing it not like this, but like this.

So, you should create device specific layouts where you need to change the order, positioning and sometimes even the contents of your section. But this doesn’t mean that you can create lengthy pages.

To improve your mobile layout for your ecommerce website, get rid of some sections. You can use heatmap to see which section evokes the attention and then remove the rest from the mobile layout.

As for the navigation, you should make sure that you hide the extra tabs you have in a header. Make sure your header includes a search bar, so the users can easily find what they are looking for.

Once the user types their preference, all related items that are currently available for sale should be easily identified and quickly displayed by the search bar result page.

Also, your categories should be self-explanatory and broken down into subcategories.

Related: What is SEO Friendly Website Structure & Why is it Important?

Don’t Underestimate Customer Reviews

Customers read reviews.

In fact, 57% of customers only take interest in a business ..if it is having more than 3 stars.

Reviews matter a lot. For example, in the image you can see 2 types of sites. The first one is filled with positive reviews and the second one is having negative reviews

So, tell me, from which site are you going to make a purchase?

The one which is having positive reviews, right?

So, put in some more effort and make a website that caters to your customer’s needs. Be present when someone is dissatisfied with services.

Accept the mistakes and offer them some free compensation so that they don’t bounce back.

Add ‘Contact Us’ Page

More often we see that there is no contact information present on the website. So how are you going to contact those sites? Same thing can happen with you.

Therefore, providing contact info or email is very important otherwise how are your audience or clients going to interact with you. You are also missing out on a lot of opportunities as well.

Then, what’s the point of creating an outstanding ecommerce website design?

So, create a very clear page that includes your contact information.

For example, as you can see in the image, we have also provided a simple and clear page that includes various platforms on which you can contact us.

You can also create email or contact forms like this one for customers to get into touch with you.

But, if you are gonna include an email form or contact form, make sure to put a proper email address because those contact forms fail a lot of time or they get sent to spam. Sometimes they don’t even work.

You never know what opportunity you are missing out on! So, make sure to include a genuine email address.

Provide A Call To Action(CTA)

Always provide a CTA that is unique and easy for users to understand what you want them to do on your site.

For example, as you can see in the image, This is an example of the Earth Hero eCommerce website.

The first part of their call to action says ‘Put your money where your mindfulness is’, playfully poking at the trending mindfulness movement.

Then they jump into their powerful CTA, “treat yourselves to 10% off.”

You would be shocked to know that Certain phrases have been demonstrated to increase click-through rates. 

The greatest words for your pages will be unique to your company and site, but focusing on a few proven examples can help you focus on the winners far more efficiently.

Here are some of the most effective phrases for various ecommerce scenarios:

1. Learn more – A “soft” term that does not need commitment and can be used to promote specials, discounts, and promotions, among other things.

2. Join free – The term “free” is always a safe bet. It’s ideal for CTAs that encourage visitors to sign up for a loyalty programme.

3. Buy Now (With One Click) – “Buy Now” is a straightforward statement. To make the buying process look even more seamless, you may provide a one-click option similar to Amazon.

Add Payment Icons

Ecommerce websites deal with many customers from all over the world and they each have their own preferred payment system.

Moreover, there may be technical limitations to a payment method or option, and that’s why it would be better to clarify these options in advance.

In the image, you can see some of the payment options which are commonly provided by the online stores.

Also, avoid extra charges during the purchase. Including shipping and tax information throughout the checkout process makes the pricing details more accessible. 

However, if you incorporate any surprises or additional prices after you’ve chosen a product, it’s possible that you’ll lose customers.

Ensure Security & Privacy

Make sure that you have an installed SSL certificate to encrypt the data that comes, and goes to the browser. Also, have a straightforward privacy policy that informs your customers, how your site and your company use their details.

Your privacy policy should look something like this.

Your ecommerce store’s privacy policy is essential for reducing your liability and maintaining compliance with local, state, federal, and international privacy regulations.

The information you publish in your ecommerce store’s Privacy Policy should be thorough, yet presented in plain English so that the ordinary site visitor understands your rules and rights.

Your Privacy Policy should at the very least include the following information:

1. What information does your ecommerce shop acquire directly and indirectly?

2. What kind of information do you think you’ll acquire in the future?

3. The techniques you employ to acquire, handle, and distribute client information

4. Future scenarios in which you could use consumer data

5. How third-party services like Google Analytics, AdSense, and others may be gathering and handling data from your consumers

Add Social Media Links

Make it easy for customers to keep in touch with you via social media sites or share the things they like. Add sharing buttons on your website’s footer.

For example, as you can see, I have also added the social media icons at the bottom of my website.

You can also offer incentives for following and liking your website, such as (audio) the possibility to win products in contests and giveaways, or to receive discounts that are not available to others.

But make sure that these incentives or whatever items you are offering are in line with your marketing and your business plan.

Because I have seen a lot of people, they just provide incentives just for the sake of getting likes and followers, and as soon as that giveaway contest ends, the person that followed you never comes back because the target audience was different.

So you need to make sure that your strategy is in line and is going to target the correct person, like who is in your targeted list.

These points can help to make your online website the perfect go-to page for potential buyers.

Some Best Ecommerce Website Examples

Now that you have already understood some of the best tips to create an outstanding website design, I would like to show you some more examples.

So, let’s get started with some examples.

Chubbies

Chubbies is a swimwear company that sells casual shorts, swim trunks, polos + shirts, loungewear, and more.

Chubbies is brightly colorful, with scenes of people enjoying themselves on vacation in the mountains, at the beach, and elsewhere.

This makes consumers feel like they’re on vacation, which encourages them to spend.

When visitors arrive at their homepage, all they will see are bright bathing shorts, jogging shorts, polos, and other items.

As a result, it’s a great illustration of how content and graphics can express a brand’s beliefs.

Skullcandy

Skullcandy is a favorite of yours.

If you haven’t already, you should check out its website.

The color mix is everything in Skullcandy. It was also created with the intention of conveying to visitors that this brand is all about quality.

You won’t have to search for anything because the site includes all of the necessities as well as freshly available items.

Customers will be able to look at it and buy it right immediately.

Overall, the website is easy to navigate and maintains visitor engagement by providing a seamless experience.

MVMT

Another well-known American label that offers watches, sunglasses, and other accessories is MVMT.

There’s an instructional film on the webpage that shows how individuals may wear timepieces for various events.

As a result, when a buyer views the film, they see themselves in it, prompting them to buy.

There’s also a trending area with all the latest timepieces.

All of the sections, such as watches and jewelry, are well-organized so that clients know exactly what they’re looking at.

So, these were some of the best ecommerce website examples which are going to inspire you to create such ecommerce website design.

Ecommerce Website Templates

We don’t create blog posts to make our raiders read long and long paragraphs but we believe in giving practical and applicable solutions to their problems.

So, now I would like to show you some ecommerce website templates.

Template 1: Faster – Multipurpose Ecommerce Website Template

Visit The Site

Faster is a free WordPress, WooCommerce, Elementor, and WooVina theme-based eCommerce website template

This ecommerce website template is excellent for any type of website such as a Hi-tech shop, Digital store, Electronics store, Mobile shop, etc. It is a contemporary and functional template that is fully compatible with mobile devices.

Template 2 : Afela – Website Template For Clothing, Fashion Shop

Visit The Site

Afela is a free eCommerce website template for selling fashion brands that was created with WordPress, WooCommerce, Elementor, and WooVina.

It features a simple design that allows visitors to focus on the clothing on offer. Import all of the elements of the fashion store and start building your own website right now!

Template 3: Sofasy – Website Template For Furniture and Interior

Visit The Site

Sofasy is a free eCommerce website template for interior products, interior and furniture WooCommerce shops, created with WordPress, WooCommerce, Elementor, and WooVina. It has a simple design and displays your photos in all of their high-resolution beauty.

Now you may try it for free!

So, here are some templates to help you in creating an outstanding ecommerce website design.

I hope these are going to help you for sure!

Conclusion

In this blog, we have discussed creating an outstanding ecommerce website design that will make your website look fascinating to the user and derive more conversion rate.

Not only have we discussed the tips but also we have seen some of the best examples of ecommerce websites on the internet.

The reason why ecommerce website design is important is because it affects the user experience and the user experience affects the conversion rate.

That’s why you should not take it lightly.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.

FAQs

1. Which plugin is best for an ecommerce website?

Some of the best ecommerce website plugins for WordPress:

– BigCommerce for WordPress

– WooCommerce

– Ecwid Ecommerce Shopping Cart

– Easy Digital Downloads

– Cart66 Cloud

– WP eCommerce

– Jigoshop eCommerce

2. How can I increase traffic for my new ecommerce website?

Ways to drive traffic to your online store:

– Optimize Your Site for Sales

– Attract Customers with a Sales Campaign

– Target Your Audience on Facebook

– Use Instagram’s Many Features

– Lean into Email Marketing

– SEO Optimize Your Site

– Utilize Content Marketing

– Engage with Influencers

3. How to do SEO for a new ecommerce website?

Best SEO strategies for ecommerce website:

– Find Relevant & Optimized Keywords

– Establish an Easy Site Architecture

– Focus on On-Page SEO

– Create Unique Product Descriptions for Each Product

– Improve Site Loading Speed

– Build High-Quality Backlinks

– Maintain Site Security

4. What is included in ecommerce website design services?

– Building a certain number of web pages for a specific price

– On-page SEO including images

– Graphic design

– Purchase of images

– Site maps

– DNS changes

– Video embedding or linking

– Form integrations

5. What are the must-have features of ecommerce website design?

Top ecommerce website elements among our clients’ functional and non-functional needs include an easy-to-use checkout, well-designed shopping cart, secure payment choices, and a variety of delivery alternatives.