9 eBay SEO Tips To Improve Your Product Listings & Drive More Sales

Before your products even sell, it is important that they are first visible and be found by the customers on the search results pages.

In fact, there are almost 1.7 billion products listed on eBay, and more than 2 billion items are sold daily

And if you are the one whose products are listed on, one of the most popular eCommerce and shopping platforms, and want to drive significant sales volume

You must take advantage of optimizing your product listings right away and consider your product listings for eBay’s search engine.

So if you are ready to skyrocket your sales and profits, increase your online visibility, and take your business to the next level on the 2nd most visited eCommerce site, then here’s what all you need…

“A Basic Guide To eBay SEO in 2023! So let’s multiply your sales!” 

How does eBay Search Engine Work?

Cassini, eBay’s search engine algorithm, differs from Google’s algorithm since your customer is not coming here to browse but to buy as well. So Cassini and eBay have made you could say “the buying and finding process is easier for customers.

Keep in mind that Cassini does not look at the keywords for your product alone rather eBay SEO offers much more than just keyword optimization.

Firstly, to make customers more informed about why they should buy, or what will happen after purchasing Cassini provides a good a positive user experience.

Secondly, if you set the right price including shipping and handling costs your product will rank better.

Additionally/Furthermore it focused more on your buyers as a result/so  it uses positive reviews and interactions with customers to increase/improve your buyer satisfaction.

eBay SEO Tips To Drive More Sales 

It’s important to understand that to become a top seller on eBay, you need to implement proper SEO on eBay.

Keywords should be the crown jewels of your optimization strategy, your titles as short as possible, optimizing by using concise, clear descriptions,  using proper grammar to ensure easy access for customers, and not using irrelevant links.

Find Effective Keywords For eBay Listings

Keywords are the words that searchers use to find your product or webpage. By using relevant keywords in your listings, you let the Google search algorithm know about your listing.

Keywords are the crown jewels of your optimization strategy, ensure that your keywords tell the consumer exactly what they are looking at on eBay.

One of my top tips for eBay SEO is to use research tools like Ubersuggest to gain insight into the intent of your customers.

For example, this image shows a list of keyword ideas that your customers might search for.

I’m sure the list of keywords above has caught your attention by now, so here’s an easy way to incorporate eBay into your business.

Make Trekpeak a part of your business strategy. By utilizing Trekpeak, you can access valuable eBay information, such as:

Details about the blogs of your competitors. 

1. Examine trends in the market.
2. You can find more information by visiting the link above.
3.  Information on listings for items that haven’t sold.
4. Tips for conducting research if you’re planning to sell your product internationally.
5.  Details on trends in market research.

You can use your keywords in your listing in the same way you would normally add text to any document.

One of my top tips for eBay SEO is to not add more than 80 characters. Additionally, take advantage of the suggestions provided by the eBay search engine.

Optimize Your Listings For Conversions

Be sure to optimize your eBay listings by incorporating keywords, emphasizing the benefits of your product and keeping your descriptions simple and to the point.

If you offer a good UX, then you will be on the priority list of Google. Optimizing your images involves using neutral backgrounds, good lighting, high-quality images, etc.

Making your products more accessible is certainly a goal and this can be done by making use of image alt tags, using correct grammar and spelling, and writing your text in a clear and concise manner.

It’s important to ensure that you use the right eBay category item., For instance, if you’re selling pet products, then selecting the accessories category,  you’ll ensure your item appears in the correct category.

To add item details, it’s important to by making use of eBay’s dropdown and checkboxes. An important part of your eBay SEO strategy is to include product identifiers. such as the brand, manufacturer part number, and global trade item number.

Optimize Your Listing Title

If you want to rank well on the SERP, one effective eBay SEO strategy is to optimize your listing title.

Well-written titles make it easier for both eBay’s algorithm and consumers to notice your product by eBay’s algorithm and consumers. As an example, you can see in the picture below how the iPhone X is featured in the organic listing picture below.

Here’s the secret:

it’s important to focus on keywords in your titles so that it’s clear to potential buyers what you’re offering as they scroll through their options.

That’s not all, your titles must be engaging and avoid cramming in too many keywords. For example, instead of writing “Slim, Stylish iPhone 5 Design – Lightweight and Portable” you could write “A slim and stylish design makes the iPhone 5 lightweight and easy to carry around.

Here’s the challenging part: the title should be no more than 80 characters in length. A good SEO tip for eBay is to use the eBay title builder. You can learn more by checking out this link.

Write A Detailed eBay Listings Description

Keep in mind that your listing description is is the first and last chance of interacting with the customer, should include a summary of the product’s features and the price of the item.

So, the eBay’s search engine algorithm, Cassini, requires that your descriptions are both brief and informative. 

Make sure to use relevant keywords throughout your description in a way that is easy for consumers to understand.

Now, make sure that your customers’ benefits are highlighted more than in the description.

Always be sure to sell only new, original products, not used or older items. Always be sure to sell only new, original products, not used or older items.

Lastly, make sure to keep your descriptions concise and easy to understand, as long and complex descriptions can be off-putting to customers. An effective description should be something like this:

Select Effective Product Images

By looking at the image above, did you notice the elements that were added to the image? This is what a perfect image looks like.

Because eBay prioritizes a positive user experience, so why not jumpstart your SEO strategy by including high-quality images in your product listing?

One way is to hire a professional photographer, but you can also take your own photos. Make sure to include a neutral background, proper lighting, clear images with all the details, and avoid using thumbnails, collages, or borders. 

An important SEO tip on eBay is to highlight any defects in your product, if any, in the listing.

Select an appropriate Category

Now, the SEO optimization on eBay points out the importance of organizing your products under the right category. This is an important SEO optimization strategy since it helps the search engine better navigate your products.

For example, in the case where you are selling men’s t-shirts there, you must place the men’s T-shirts in the right category under category navigation by selecting clothing > shoes and accessories > men’s clothing > shirts > polo.

An SEO optimization strategy here that you should/need to keep/remember in mind is that you ought to choose the relevant category of products to ensure that you do not  overcategorize the categories and put them into subcategories.

Your users generally feel that it is a waste of time when you use too many categories since it tends to confuse them.

Add Unique Identifiers

As a business owner, if you go through your credit card you will find that it contains details ranging from the credit card number, expiration date, and CVV code.

Don’t worry I am telling you to consider” or “think about them or remember them either. What I want to “or” I am trying to point out are the unique features that define your card. The same is true for unique identifiers. It is a number or code that uniquely identifies your product before the eyes of the consumer.

It can help you boost your product’s visibility to the customer on the search results pages on eBay, Google, or Bing.

Your product identifier includes the GTIN (Global Trade Item Number), MPN (Manufacturer Part Number), UPN (Universal Product Number), and ISBN (International Standard Book Number).

By applying these unique identifiers, you can get your eBay listing on the first page.

Open eBay Store Account

You may want to have” or “might want a store account, but you need an eBay account, Yes, that’s true because having an eBay account will give you” or “will put you at an advantage an attracting more customers.

have an eBay account you require a proper image, description, and logo. proper images, descriptions, and a logo is required for an eBay account. An tip for optimizing your eBay listing for search engines is to avoid using external links.

By having eBay store subscribers, you can get, discounted fees on sales, free listing, traffic boosts, and business service discounts.

Now I am going to explain to you how to create one:

Firstly, select the Selling on the eBay homepage located under my eBay drop-down menu.

After completing the registration form and clicking on “ Create Account,” you can create a business or personal account.

Now register your account as an eBay seller account after getting redirected to my eBay. Then select the selling once again option under the eBay dropdown menu.

Now click the “ List an Item” button on the selling overview page. Now you will be redirected to the seller account registration page.

Select the “Get Started” option.

Now enter your telephone number and verify by provide one-time security code. 

After completing this, you can change the account type, if necessary if needed.

Avoid irrelevant links

If we compare we can understand that sellers on eBay have the opportunity to showcase their unique product listings and also feature their content.

By using the product listing page, you can showcase how you surpass other sellers and why you are the best.

eBay offers a superior product listing when compared to Amazon, and the the selling experience on eBay provides an opportunity to promote your brand and services to customers.

An SEO tip here is that you must provide links to additional information regarding your brand and product, shipping experience, and customer warranty.

Conclusion

After having read the above strategies, you will likely see a significant increase in sales.

It’s important to pay attention to key points such as not violating the terms and conditions of eBay while adding the links and ensuring that you use the appropriate characters and keywords when optimizing your product title.

My final suggestion to the readers is to evaluate and implement the other points after prioritizing the ones stated above.