9 E-Commerce SEO Tips For Websites That Actually Works

Selling your products or services online but not knowing how your potential leads could actually find you.

Well you see, there is no point to your ecommerce website, if you haven’t applied SEO tips for ecommerce sites, your online store won’t get the traffic you intended to get and your revenue would automatically decline.

Easier said than done. Right?

You need to understand that over the last five years, the automation of digital services and the booming popularity of the e-commerce world, customers have moved on to much better and rather convenient stores that have applied SEO services for e-commerceand they have gained much better visibility to their targeted audience.

As the Search Engine Journal points out, “The top page listed in a Google search has an average click-through rate of 32%”

This means that increased CTR (click-through rate) is achievable if your website has applied some SEO e-commerce tips such as page loading, content optimizing and strategizing, the metadata improvement and others.

Hubspot says, “61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.”

The provided stats is enough for you to understand the need for SEO efforts within.

In this blog, I have provided you with 9 SEO tips for ecommerce websites to achieve your goals of traffic and visibility.

E-Commerce SEO Tips

Choose Effective Keywords

Keywords are long-tailed phrases that your targeted users searched online on a search engine such as Google and Bing.

You can find these keywords through various free and paid tools available online such as Ahrefs. You can also do some searching through your search engine as Google also provides some keywords through SERPs “People Also Ask”, Automatic keywords through Autocomplete tool, etc.

Now, what you gotta do is follow these steps:

• Select your topic and do some analysis on the topic

• While skimming through data select some keywords that are appropriate for your website

• Check their volume and do some competitor comparison. Try to use keywords with high volume and less than 50 competition.

• Keeping user intent in mind select some keywords that work as your targeted keywords while putting others as secondary and use within the content, description and meta data.

This concludes your keyword research. Here your SEO tips for ecommerce websites include for you to keep in mind that your keywords must be in terms of your targeted user’s search intent.

Read more: 11 Best Keyword Research Tools In 2022

SEO Product Description

Your users are buyers who intend to buy a specific product with the quality and quantity as per needed by them. The statistic below gives you an idea of how your product description should go.

“80% of users’ searches are informational, your content most likely will target informational keywords that focus on the solution to the user’s problem and not your product.”

Now, many other factors can affect their decision of buying products and services from you but sometimes the content in your product description could compel them to do so.

This makes product description as one of the best ecommerce SEO services that you can provide your targeted customer and another SEO services for ecommerce website.

Your product description can include product features. benefits, specifications like shape, size, dimensions and other relevant parameters.

Content Creation & Avoid Duplication

Content on an ecommerce website provides for users’ need for understanding, learning and engaging with your product and services.

So, for your e-commerce website your content must reflect buyers intent making your content strategy and your marketing strategy evolved to become one and the same thing.

Now, generating content may seem easy but it is not. Duplicacy remains a major problem when two marketers are trying to sell similar services or products.

Take an example, An online seller wants to sell a “xyz” company’s watch that has a small dial with a date window and size of 37mm to 45 mm along its silver body.

Another seller B wants to sell the same watch with the same description online.

Now, suppose seller A is a big brand and has already applied SEO tips for ecommerce sites that have a good reputation online.

But, seller B is new to the online business and has no idea or in depth knowledge of online business.

Who do you think would rank in SERPs?

Yes, seller A because of the Plagiarism detection software that the search engines use themselves to avoid any type of duplicacy and can be found everywhere nowadays.

Now, keeping your content strategy based on your user’s queries is another factor that provides a solid argument on why is SEO important for ecommerce websites. As usurp states

“90% of marketers use content pieces as their main strategy to acquire backlinks.”

Given below are some points to consider when optimizing for content strategy,

• Your selected product and services should have a unique and spin off description that could attract your customers. Descriptions are often provided by a seller and the seller must have sold similar products to different websites and individuals.

• While skimming through data, keep in mind what your customer would need in the content. Regarding your customers’ needs can give you headings and subheading within your description and content online.

• Customers should have plenty of content and description of your product and services that could solve most of their queries and is enough to be digested by them.

This concludes another of our SEO tips for ecommerce sites and provides you with the insight of how a user is intent on knowing what they are buying before the sales is made.

Anchor Text & Link Building

Anchor text is a clickable part of a website or webpage’s hyperlink or URLs. It is a self-explanatory phrase used to build your domain strength in the digital market.

Now, anchor texts used internally or externally on your website provide your users with a highlighted option and valuable links according to SEO experts.

This boosts your SEO and brings us to the second most important part of successful SEO strategy, Link Building.

Making your presence online is to get as many links directed to your website as much is possible. Read the following stats by usurp, “The first ranking site on Google’s SERPs usually has 3.8x more backlinks compared to positions 2-10.”

You have to basically earn many backlinks for your website that could be for your blogs, products and other resources that your website provides.

Another way to build your domain strength is using Alt Text.

This works as your link building strategy used within HTML codes to give your image the power to get your overall ranking strength on search engines.

Warning: Clean your broken links and keep an optimizing option of 404 pages in case of broken links or untimely load speed.

Read More: Anchor Text: An Ultimate Guide About Building Backlinks

Https & URL Redirects

Https (Hypertext Transfer Protocol Secure) protects the data sent between a user’s browser and the server of a store.

It behaves as the primary protocol that provides a secure environment for financial transactions, communication, and data submission.

Because you collect personal information from clients as a store owner such as emails and an SMS opt-in option. Therefore, you must ensure that the data that you acquire is encrypted and secure.

When Google added an SSL 2048-bit key certificate to a website in 2014, it became a ranking criterion for your website, and a year later, it became much more relevant for two separate search results that were fighting for a position.

Now, URLs are a major factor of ranking on search engines that are often ignored.

The majority of your page ranking power comes from different metrics coming together such as bounce rates, CTRs, etc analyzed by Google easily selling this as one of the SEO ecommerce tips to enhance ranking.

Think of it like this, your webpage’s URL has duplicates. Your website authority is distributed making it rather difficult for your website to rank.

So, redirect the authority of these copies towards your main web page and you get the answer why is SEO important for ecommerce stores such as yours.

Using Https is one of the most cost-effective and straightforward ecommerce SEO tips to increase your store’s performance and URLs redirects help your intended webpage to rank on search engines by getting all authority.

Attractive Metadata

Metadata is the title and description shown by the search engine when a user query is searched for. You provide a short but optimized description for your users regarding the product or services they were searching about.

Metadata is one of the most common SEO ecommerce tips that includes a title that should be under 60 characters and a description that should not exceed the limits of 160 characters as displayed by Google.

Technically speaking, metadata is an HTML meta tag used to describe a page’s content which works like a “mini-ad” for your user which increases your clicking value.

The increased CTR helps you get ranked on your search engine as it is a metric used by search engines to rank a website.

So, choose your meta description and apply the description tag beforehand as Google chooses the most relevant text from the content, which may be from the first lines or in between the content.

Because your users who are searching for a product would first stumble on your meta description on SERPs which is the only information they have that could compel them to go on clicking onto your website.

Also, another factor can be to include specific keywords in your meta description but keep it only one or two. More keywords can cause keyword stuffing and Google would dismiss your webpage or could even ban your website for this.

Read more: Tweaks For Page Title & Meta Description That’ll Boost Your SEO Traffic & CTR

Advertisements And Social Media Campaigns

Social media and advertisements helps the online distributed traffic to learn where your business is and what your products and services are.

Every store owner and e-commerce marketer must understand that users are a big part of your business. So, providing them with engaging material regarding your brand builds your brand’s presence.

The stats shown in the picture above clears that the majority of decision making adults are there on social media. So, keeping a regular presence over social media and networks work as a connection between you and your customer.

This could acquire you with good reviews that helps your other users to trust you as per brightedge in their report that states,

“54% of online shoppers read online reviews before purchasing”

Making social media and advertisements be recommended by any ecommerce SEO specialist, work as free e-commerce SEO tools and are the best SEO ecommerce tips ever.

Read more: Tips To Make A Successful Social Media Campaign

Navigable & Mobile Friendly Website

The different elements of your website that are user appealing such as template font, colour, etc are some of the minor SEO for ecommerce product pages, that are mostly taken care of today.

The most neglected but essential elements needed within your website structure to keep your user engaged and sometimes compel them to do so is Navigation.

As defined by Moz, “Any way to filter and/or sort results on a webpage by specific attributes that aren’t necessarily related. For example, the colour, processor type, and screen resolution of a laptop.”

In your ecommerce website the need for a faceted navigation system is needed, presenting your user with the best ecommerce SEO services that they could have with proper categories and simplified site search.

Also, as per a report around 67% of global online retail sales come from mobile devices, so it is very important for your website to be mobile-friendly too.

Page Speed Improvements

Your user intent and Google’s statistics both proves that the speed of the loading of your website and webpage is one of the most used SEO tips for ecommerce websites that helps those users that only visit for a 10-20s on your website to engage some more.

Here, are some stats by portent, Google research and others

“The first five seconds of page-load time have the highest impact on conversion rates.”

“The average mobile web page takes 15.3 seconds to load”

“Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.”

Now, improving your web page’s loading speed is much easier said than done. You have to take care of some elements that may be creating it to be slow. Such as,

• Images files size: To reduce the heavy images either you can look into CMS or you could integrate with some apps that could help you keep your images, videos and other visuals compressed.

• Keep your template simple: Using CSS and Java files, needs to be done cautiously as they are some most sophisticated and heavy visual data that could cause your website to load slower.

You can delete some unwanted codes or use short variables that could save you a lot of space.

Bonus Tip

In the bonus tip I would like to suggest some of the e-commerce SEO tools that every marketer requires nowadays to optimize their website for better user experience.

These tools are used for improving and enhancing the rank of your website by providing some kind of help such as keywords, online visibility, increasing CTR and providing other analytical data that could help in improving the website.

Some such tools are:

1 Ahrefs

2 Google My Business

3 SEO Site Checkup

4 MozBar

5 Screaming Frog

6 Google Search Console

Conclusion

Traffic is the most needed and also, the toughest task when you are an ecommerce website. Though not unachievable.

You have to be aware about user intent when they queries on the search engine, making your SEO services for ecommerce to be entirely based on your users.

You have to appeal to your users, compel them to visit your website and engage them with the best ecommerce marketing services that you can provide.

These services are attained by using e-commerce SEO tips such as anchor text, keyword specification, Page Loading and others. Follow all the above tips to ascertain your visibility.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.