35 Interesting Digital Marketing Facts & Figures

The marketing field is ever-changing. It gets updated by the time- the technology and trends are never stagnant.

That’s why it is important to keep yourself updated with the new facts and data to stay ahead of the competition.

But the question here arises is, “how would you keep yourself updated and go with SEO(Search Engine Optimization) and Digital Marketing?”

Well, the best way to keep yourself updated is with data, facts and statistics. Here is the given data and statistics which would help you go with Digital Marketing. 

So, let’s get started!

Digital Marketing Statistics

Global Digital Marketing To Reach $786.2 B By 2026

The pandemic made people stay at home and work remotely which eventually resulted in business owners inclined towards Digital Marketing. This eventually provided so many opportunities for business owners to target their audience online with digital marketing tactics. Also, business owners are realizing that they have chances of higher returns by investing in Digital Marketing. It is going to be the future! (Source: GlobeNewswire)

75% Of Marketers Claim That They Have Built Business’ Trust With Digital Marketing

People buy from you when they trust you. Hence, you need to have a strong digital marketing strategy to build trust among your customers. This data is the clear proof of why you should invest in Digital Marketing. (Source: MediaValet)

Read More: Best Marketing Strategies To Attract Your Dream Customers

49% Of Businesses Say That Digital Marketing Gets Them The Best ROI

Of course, Digital Marketing has the potential to grow the business at the highest rate and the data is proof. (Source: Responsify)

Read More: 10 Digital Marketing Myths You Should Stop Believing Now To Grow Your Business In 2023

Successful Brands In The US & UK Spend 21% Of Their Budget In Digital Marketing

The world’s leading research and advisory company, Gartner, came up with these statistics in 2018. The research found that big brands spend 8.9% of their budget on digital advertising, 5.3% on paid advertising, and 7.0% on offline advertising. (Source: Vital Design)

The Global Digital Advertising Market Is Estimated To Reach $786.2 B By 2026

This data was published by GIA(Global Industry Analyst), the premier market research company, which released a report titled “Digital Advertising and Marketing – Global Market Trajectory & Analytics”. (Source: GlobeNewswire)

The US Spends Over $190 B On Digital Ads

This is more than what China, UK, Japan and Germany spend on Digital Ads. 

Digital Marketing Visuals

In 2021 And 2022, 63.2% Of Businesses Highly Rely On Visual Content

Since, people are after visual content, they prefer visual content before written content. Now businesses rely highly on visual content. (Source: Narrato Workspace)

Marketers Create Visual Content Mainly For Blog Posts

A research found that, marketers create 35.5% visuals for blog posts, 19.3% for Facebook, 13.9% for Instagram, 12.7% for Landing Pages, 12% for Linkedin, 6.6% for print and branding materials. (Source: Kinsta)

9.4% Marketers Claim That Their Marketing Strategy Is Nothing Without Visuals

52% of marketers claim that it is very important. 24.6% of marketers say it is quite important and 1.8% of marketers say it is not important at all. (Source: Venngage Infographic Maker)

40.8% Of Marketers Claim That Original Graphics Helped Them Reach Their Marketing Goals

While 23.7% of marketers say videos and presentations are highly helpful. 8.9% of marketers say that stock photos are extremely helpful. (Source: HostPresto!)

Designs And Visual Content Is The Biggest Challenge For 23.7% Of Marketers

This is the biggest challenge because it takes time, creativity and high efforts all at once. (Source: Kentico)

Read More: How To Optimize Images For Visual Search? 

Content Marketing Statistics

Blog Posts With 2000+ Words Are More Likely To Rank

Some research claims that blog posts with 2000+ words are more likely to derive high SEO results. (Source: Reliablesoft)

Content Marketing Costs 62% Less Than Traditional Marketing

The fact is, it costs 62% less than traditional marketing and gives 3X many leads. Content marketing is best for building a trusting relationship. (Source: NYT Licensing Group)

Lead nurturing stats show that by aligning your content with your prospect’s buyer journey you can increase the CRO by 72%. (Source: Techjury)

Read More: The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising

60% Of People Purchase Things After Reading Blog Posts About It

This data should be enough to understand why you should go with blog posting. It helps the target audience have a better understanding about the product or service which you are going to sell them. (Source: Techjury)

Content Marketing Costs 41% Less Than Paid Advertising

Paid advertising which gives better visibility to the website, has been very popular among the marketers. However, marketing stats show something different, content marketing costs 41% less than paid advertisement. (Source: GetGist)

78% Of Marketing Officers Sees Content Marketing As Future

Modern marketers see content marketing as the future of the industry.

SEO Data & Statistics

The First Five Results Of Organic Search Results Get 67% Of All Clicks

You must understand, most of the users like to click on the organic results first before the Ads. A report by CTR states that, simply paying for Google Ads is not enough because users prefer organic results before paid Ads. (Source: Advance Metrics)

Most Of The Website Get 8.1 Clicks Per Query

It happens due to the low number of impressions. It results in a low number of clicks, which is 8.1% of per query. (Source: Linkedin)

75% Of Organization Claims, SEO Is The Most Efficient Technique

The majority of businesses believe that SEO is the most efficient marketing tactic. It provides long-lasting results. Whereas 61% of marketers believe that repurposing the content is the best technique. (Source: Forbes)

25% Of Companies Invest In Mobile Optimization As SEO

Since Google is now mobile-centric and gives high priority to the mobile-optimized website, it made 25% of companies invest in Mobile Optimization. (Source: Steel Croissant)

Read More: An Introduction To Mobile SEO Best Practices

71% Of Marketers Say That Using Strategic Keywords Was Their No.1 Marketing Strategy 

Since keywords are the most important element for the website and it works well with marketing strategy. 71% of the marketers use keywords strategically. (Source: WPBeginner)

69% Of Marketers Invested In SEO In 2021

SEO has been or going to be one of the most powerful marketing tactics. (Source: Volume Nine)

Social Media Marketing

87% Of B2B Marketers Use Social Media Marketing For Content Distribution

The content distribution can be done through youtube videos, blog posts and social media, but 87% of B2B marketers use social media for content distribution as it is easy to reach to the new audience. (Source: ZoomInfo)

Read More: Tips To Make A Successful Social Media Campaign

70% Of Users Watch Facebook Stories

In a survey of 250 users, 70% of the users claimed that they watch Facebook stories more often than Instagram and Snapchat stories. (Source: SocialPilot)

Read More: Facebook For Business: Everything You Need To Know In 2022

73% Of Social Media Marketers Set The Goal Of Acquiring New Customers

73% of marketers try to get new customers through social media marketing. (Source: Linkedin) 

Facebook Is The Most Popular Social Media Platform

Facebook is used by 94% of B2B and B2C businesses.  (Source: MarTech)

There Are 25 M+ Brands In Instagram

People Follow Their Favorite Brands On Instagram

This is fact and the graph should be enough to convince you.

Read More: 9 Powerful Tips For Your Instagram Marketing Strategy

18 To 34 Years Old Are Highly Active On Instagram

68% Of Marketers Use Social Media Influencer In Campaign

80% of Online Consumers Make Purchases after seeing it on Social Media Ads

Pay-Per-Click Marketing

Marketers Claims That PPC Ad Spending Will Reach Over $485.26 B In 2023

74% Of Brands Claim That PPC Is A Huge Driver For Their Business

It was stated in a survey by Hanapin Marketing in the PPC report 2019-2020, that PPC is the high revenue driver. (Source: Acquisio)

96% Of Brands Spend Money On Google Ads

In the survey of the PPC report 2019-2020, 96% of brands accepted the fact that they spend money on Google Ads. (Source: Simpli.fi)

Read More: Is SEO a Perfect Replacement to PPC for Online Vape Shops?

Conclusion 

This blog is filled with researched facts, data and statistics which are going to help you know digital marketing better.

The data shows the clear and cut facts about digital marketing. It will give an overview of the future, past and present of Digital Marketing. 

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your business and provide you with the free strategies that you can use to boost your sales and revenue.