COVID-19 Lockdown Marketing Strategy | How to Prepare for the Post-Pandemic Market Crisis

All types of businesses are facing the impacts of Coronavirus Lockdown. This unexpected and unpredictable crisis brings a horrible threat to each and every field of business and day to day life. Apart from the case of essential services, all other businesses encounter the frustration and challenge of dealing with business and marketing strategies. This complicated period of a global pandemic such as COVID-19 and its impacts may persist for months, even years.

We do not have much more to do to eliminate COVID-19 globally, but we can definitely enforce some effective practices to escape from the negative impacts that arise from this complicated lockdown. Therefore you should adapt the adequate steps to survive in the current situation and saving your business forthwith.

Stay in Touch With Your Customers

People will be spending more time using social media as they have a lot of free time and also they may need to be updated with what is going on around them. Evidently, social media become the primary means of communication during this lockdown period. Keep connected with people with regular updates of your business through social media. Let them know more about your products and services. Well present the history of your business to make an impression among the people. Listen before you talk.

“In many of the countries hit hardest by the virus, total messaging has increased more than 50% over the last month. In Italy, specifically, We’ve seen up to 70% more time spent across our apps since the crisis arrived in the country.” Facebook

Target the audience and understand what they like to hear from you during this panic days. Emphasize your special packages and offers for them. Create and share interesting and attractive content through social media and respond to them quickly. If possible, make a plan to reward your customers for their engagement which will definitely make an impression during this time.

“Prioritize connection over selling” – Mark Cuban. Despite the inclination to focus on sales as revenues decrease, instead make sure that you build and maintain the relationships that you already have.

Check detailed guide by Harvard Business School on Advice for Small Businesses.

Uphold Brand Credibility Over Sales Promotion

Marketing focused on sales of products will not work at this time. Your customers will be locked down and they are unable to make any purchase. So the efforts to influence people to make any purchase will be counterproductive.

Want to know more about brand credibility? Check them here.

So use this time and efforts wisely to boost your brand credibility. Maintain a brand credibility which will help you to drive more sales once the lockdown period is over.

Create Dedicated Pages for COVID-19 and Lockdown Updates

More and more people will be searching for COVID-19 and Lockdown updates while being home bound. So create your own page for COVID-19 and Lockdown contents and updates so that more people will reach your website through the COVID-19 and Lockdown related searches. This will help to make your brand and business more popular and customers will tend to remember your business and brand name even if they have never come up with your products or services previously. You will be favorable with more traffic towards your site.

Launch Some Useful Contests and Competitions for Your Customers

Let this lockdown period be more engaging for the people through the contests or campaigns launched by your business. Create useful competitions or contests for the public to make them engaged on your page or website. Reward them for their achievements and this will definitely be interesting for everyone. Try to create useful and productive campaigns for your customers. Remember to encourage people to share and follow your page and website for more rewards. This will help your website and pages to get more traffic and popularity.

You can host different contents like:

• Event-Based Contests
• Online Polls & Survey
• Giveaways
• Photo competitions

Bonus Tip 🙂

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Highlight Your Online Services and Facilities

During the lockdown times, the online services get more attention and importance as it is the only way to rely on for essential requirements. Market your online services will effectively bring a huge impact. If you are already delivering your products online, or you are planning to, it may not prompt a compelling result rapidly. But after being locked down for a while, people will prefer the online modes for any kind of requirement and services in the future. So featuring your online services will devote a lot for you in the future.

Learn how to internally prepare your organization in this Pandemic:

Preparing for the Post-Pandemic Market Crisis

Most of the business will be facing troubles to reopen unchanged after the pandemic and lockdown. It may take a long time to recoup the normal behavior of the company. It requires good preparation and innovative strategies to deal with the post-pandemic market crisis. All industries will be reflecting the aftereffects of the so-called COVID-19 global pandemic and shut down. You may need to re-construct all your business strategies and priorities.

Even after the recovery from this Global pandemic and lockdown, there will be a colossal demand for the adoption of e-commerce services and latest digital technologies. Most of the people are recognizing that digital and online services are more convenient and flexible. So there you can expect a vast exodus to e-commerce. It is a better idea to acclimate your business with the latest e-commerce and online services.

People must be recognizing and remembering your brand while they plan to make a purchase of a product or service similar to yours. This lockdown period can be efficiently used for that. Implementing a proper SEO strategy will help you to make your website ranked high and this will bring more leads to your website for sure. This lockdown period is also the time for a high volume of internet researches and better take advantage of it.

Prepare your website well with good SEO strategies for the post-pandemic market crisis. People are being more and more internet savvy during this lockdown period and thus implementing the clever SEO practices will make you more popular and helps to reach more people. Also, you can get a good impression among your current clients. Many are in worry that they will not be able to reopen the business as before. Compelling changes and losses will be detectable in every sector. It will not be your case if you utilize this lockdown period wisely. Make this shutdown period a chance to prepare your business for a massive comeback. You are having a lot of customers with a lot of leisure time. Provide them with the information and positive aspects of your business through a well-established SEO strategy.

Use this time to refine the points and purposes of your business, based on situations like COVID-19. People will be more and more concerned about conditions like this in the future and find ways to make them comfortable with such conditions. Try to implement the plans to offer them some help and support for the survival in the post-pandemic world. This will be appreciated very much.

Implement necessary plans for risk management and convince your clients and employees with relevant proofs. Make your clients believe that you are always on track to keep your identity and you are having a sincere concern regarding your customers.

Accept the fact that you may need to change the priorities of the strategies implementing on your business. Mostly you may need to prioritize the online means of services over the regular services. Clients will prefer online services rather than the traditional ways, especially after this lockdown period. So bring the necessary fluctuations that reflect the best customer experience. Make a comfortable environment for both your customers and employees so that they can contribute to your business even if they are locked down for a while. This may need to redefine your entire operating system, but this could be the ideal time to drill on your virtual work experience. Do not lose your customers being bothered about this turbulent situation. Maintain consistent communication with them. Not the business and market are the only factors going to be affected by this global pandemic, the entire society, and the crowd is also being changed. So do research this time to identify and guess the trends that are going to dominate and make your business compatible with these transformations.

Even though this global pandemic and lockdown is creating massive changes and losses to every field, it is not the time to be fed up with this crisis. You are now realizing that you are facing a huge social and market backlash, yet it is not too late to begin your resurrection. A better bounce back will definitely be possible and make this lockdown period to evaluate the current performance of your website and existing marketing approaches and strategies, making pertinent changes as needed, also begin to proposals for your recovery actions. Don’t be too late to start the adjustments and modifications to your current strategies so that the restoration and the recovery from this crisis become more easy and fast. It is not yet too late to deal with adjustability and adaptability as the consumer behavior changes in response to this pandemic and it is really crucial to stay protected from this economic downturn. Even though you are frustrated that you couldn’t implement the necessary actions right from the beginning of this global pandemic lockdown, always remember, better late than never.