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Shiv Gupta

Shiv Gupta is an award-winning digital marketing strategist and creator of the 'FastTrack CRO' methodology. Recognized as a Thought Leader in ROI-Driven Digital Marketing by Business Connect, he leads Incrementors, which Forbes has recognised as one of the Top SEO Agencies in the World. Incrementors implements integrated growth marketing strategies based on data and ROI measurement. Gupta helps brands of all sizes scale effectively through comprehensive solutions—from AI-driven top-funnel marketing to SEO, email campaigns, and conversion optimization.
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New Rules for SEO Success

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Seo

The rules that determine page rankings and your website’s probability of being found on the internet through search have been changed more than we can count since SEO became a hot topic. For the 2016 period, the Penguin Update to ranking considerations is the master to whom all companies online strategies should bow down to. The update came into effect late 2015 and already has …

Why Do I Need SEO for My Website?

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Why Do I need SEO for my website?

Search Engines are the major source of traffic. For having successful business you need to reach maximum right audience. Search Engine Optimization is a tool which optimizes your website so that it is displayed on rank #1 on the search results’ page of an SE.  But do you really need an SEO program? This would be completely your decision. As a site owner you should …