Step By Step Guide To SEO For Plumbers: Let’s Transform Your Online Presence!

Hey there! Are you a plumbing business owner who’s feeling the heat of competition and struggling to stand out online? Trust me, you’re not alone! In fact, 97% of consumers nowadays turn to the internet to search for local services, including plumbing services.

I know that with the ever-growing digital marketing industry, it can be tough to keep up and make your presence known. But don’t worry, that’s where SEO comes in to save the day! 

By utilizing Search Engine Optimization (SEO) tactics, you can boost your website’s ranking and attract more qualified traffic to your site. And, of course, who doesn’t want more leads and sales, right?

That’s why “SEO for Plumbers” is a game-changer for any plumbing business in today’s digital world. So, if you’re ready to take your plumbing business to the next level, let’s start focusing on SEO!

What Is Plumber SEO?

Plumber SEO is a critical aspect of digital marketing for plumbing companies. It involves optimizing the company’s website and Google Business Profile listings to improve its search engine results and online visibility. 

The objective is to increase the company’s presence and attract more targeted traffic, leading to more leads and sales. 

Plumber SEO involves techniques such as improving website content, structure, and technical elements, and optimizing Google Business Profile listings. 

With 97% of consumers searching for local services online, Plumber SEO is a necessary component for plumbing companies to succeed in today’s digital age.

Why Is SEO For Plumbers So Important?

One of the main reasons why SEO is so important for plumbers is because of the number of people searching for it. For instance, let’s find out how many people are searching for plumbers near them. After running the keyword in the SEO tool, the volume came out to be…

Therefore, SEO is an indispensable aspect to consider for plumbing businesses.

Firstly, a significant 97% of consumers search for local services online, making it imperative for plumbing companies to have a robust online presence. 

Secondly, SEO helps to improve a plumbing company’s search engine results, thereby increasing its visibility and credibility. This rise in visibility results in more targeted traffic, which in turn, translates to more leads and sales.

Moreover, SEO leads boast a higher close rate in comparison to conventional outbound leads. As per recent studies, SEO leads boast a close rate of 14.6%, whereas outbound leads only have a 1.7% close rate. This showcases the efficiency of SEO in generating leads for plumbing businesses.

In addition, SEO is a long-term investment for plumbing companies. Unlike paid advertising, SEO results are sustainable and continue to bring in traffic, leads, and sales over time, even after the advertising budget runs out.

Steps To Perform SEO For Plumbers

Follow the steps to perform SEO for plumbers:

Google My Business Optimization

Google My Business (GMB) optimization is a super important part of any plumbing company’s search engine optimization (SEO) plan. 

It can help you be seen more easily by people searching for plumbers in your area and give your website a boost in traffic, leading to more leads and customers for your business!

For example, let’s say you’re a plumber based in Los Angeles and you want to attract more customers in your area. By optimizing your GMB listing, you can make sure you’re one of the top results when people search for “plumbers in Los Angeles.” 

This can lead to more clicks to your website, where people can learn about your services and get in touch with you for an appointment. 

So, why not give your GMB listing a little TLC and see the benefits for yourself?

Here are some ways to optimize your GMB listing for plumber SEO:

1. Claim and verify your listing: Before you can optimize your GMB listing, you need to claim and verify it. This involves creating a Google account, if you don’t already have one, and providing information about your business, such as your name, address, and phone number.

2. Complete your profile: Once your listing is claimed and verified, make sure to complete your profile by providing accurate and up-to-date information about your business. This includes your business hours, services offered, and photos of your work.

Complete everything you are seeing on the image. 

3. Use keywords: Choose keywords that describe your business and include them in your business description and in the “Services” section of your GMB profile. This will help you rank higher in relevant search results.

Places where you can add keywords:

1. Add keywords in business description 

2. Add keywords with products and services 

3. Do posting with relevant keywords 

4. Add keywords in business attributes 

4. Encourage customer reviews: Positive customer reviews can significantly improve your ranking in local search results. Encourage your satisfied customers to leave a review on your GMB listing by following Google’s guidelines for reviews.

The more positive reviews you have, the higher you would rank. 

Check out this:

5. Keep your information up-to-date: Regularly update your GMB listing with any changes to your business information, such as changes in business hours or services offered.

By following these best practices for GMB optimization, you can improve your plumbing company’s visibility in local search results, attract more customers, and grow your business.

Let me show you one more example, there is a plumbing business in Atlanta, USA named ABC plumbing. 

ABC Plumbing was struggling to get new clients and increase their business. However, after optimizing their Google My Business (GMB) listing, they were able to achieve significant results.

After conducting periodic research, I have determined that they have made improvements.

Here’s what they did:

1. Claimed and verified their GMB listing

2. Completed their profile

3. Optimized their keywords

4. Encouraged customer reviews

5. Kept their information up-to-date

Keyword Research For “Plumbing-Related” Business Keywords

Keyword research is a crucial aspect of search engine optimization (SEO) for plumbing-related businesses. By identifying and targeting the right keywords, you can improve your website’s visibility in search results and attract more qualified leads to your business.

Here’s how to do keyword research for plumbing-related business keywords:

1. Identify your target audience: Think about the kind of customers you want to attract to your business and what they might search for when looking for a plumber.

2. Use keyword research tools: There are a number of free and paid keyword research tools available, such as Google Keyword Planner, SEMrush, and Ahrefs, that can help you identify popular keywords related to plumbing services.

3. Look for long-tail keywords: Long-tail keywords are more specific and often have lower competition, making them a great target for SEO. 

For example, instead of just targeting the keyword “plumber,” you might target “emergency plumber in Los Angeles.”

4. Check out your competitors: Take a look at the websites of your competitors and see what keywords they are targeting. You can use tools such as SEMrush and Ahrefs to see what keywords your competitors are ranking for.

5. Add keywords to relevant pages: Once you have identified your target keywords, make sure to add them to relevant pages on your website, such as your homepage, services page, and blog posts. Make sure to use them naturally and don’t over-optimize your content with keywords.

Here are some plumbing-related keywords that could be helpful:

Keyword	Volume	Keyword Difficulty
Plumber	110000	78
Bathroom remodeling	33100	88
Water heater repair	33100	62
Emergency	27100	50
Drain Cleaning	22200	82
Plumbing repair	14800	64
Leak Detection	12100	65
Toilet repair	12100	63
Faucet Repair	2400	71
Pipe repair	1900	43

By conducting thorough keyword research and targeting the right keywords, you can improve your website’s visibility in search results and attract more leads to your plumbing-related business.

Work On Your Content

When it comes to SEO for plumbers, one of the most important things you can do is to work on your website’s content. Creating high-quality content that answers your customers’ questions and provides value to them is a great way to improve your website’s search engine rankings and attract more traffic.

So, what type of content can you use on a plumbing website? Here are a few examples:

1. Blog posts: Writing blog posts on topics related to plumbing, such as how to fix a leaky faucet or how to prepare your pipes for winter, is a great way to provide value to your customers and improve your search engine rankings. 

Make sure your blog posts are well-researched, well-written, and contain plenty of useful information.

You can create blogs like you can see in the image below:

2. How-to videos: Creating videos that demonstrate how to perform common plumbing tasks, such as unclogging a drain or replacing a toilet, can be a great way to provide value to your customers and improve your website’s search engine rankings. 

Make sure your videos are high-quality, easy to follow, and contain plenty of useful information.

3. Customer reviews and testimonials: Including customer reviews and testimonials on your website can be a great way to build trust with your customers and improve your search engine rankings. Encourage your customers to leave reviews on your website or on popular review sites like Yelp or Google My Business.

Or, you can have a separate section on your website for the customer testimonials:

Now that you know what type of content you can use on a plumbing website, how can you generate that type of content? Here are a few tips:

1. Research your customers’ questions: Spend some time researching the questions your customers are asking about plumbing, both online and in person. This will give you a good idea of what type of content you should be creating.

2. Use keyword research: Use tools like Google Keyword Planner or Ahrefs to find out what keywords your customers are searching for related to plumbing. This will help you optimize your content for search engines.

3. Get creative: Don’t be afraid to get creative with your content! Think outside the box and come up with new and interesting ways to provide value to your customers.

By following these tips and working on your website’s content, you can improve your search engine rankings and attract more traffic to your plumbing business. Good luck!

On-Page SEO

On-page SEO is an important aspect of SEO for plumbers. It involves optimizing the elements on your website to improve your search engine rankings and attract more traffic to your business. 

By focusing on on-page SEO, you can make sure your website is easily discoverable by search engines and provides a great user experience to your customers.

So, why is on-page SEO important for plumbers? Here are a few reasons:

1. It improves your search engine rankings: By optimizing your on-page elements, such as your title tags, meta descriptions, and headers, you can improve your search engine rankings and attract more traffic to your website.

Just like you can see in the image below, this brand has used perfect on-page SEO elements. 

2. It provides a better user experience: By optimizing your website’s structure and content, you can provide a better user experience to your customers. This can lead to higher engagement and more conversions for your business.

3. It helps you stand out from the competition: By implementing on-page SEO best practices, you can differentiate your business from the competition and attract more customers to your plumbing services.

So, what elements should you focus on when it comes to on-page SEO for plumbers? Here are a few key areas:

1. Title tags and meta descriptions: Your title tags and meta descriptions should accurately describe the content on each page of your website and include relevant keywords. This will help search engines understand the content on your website and improve your search engine rankings.

Check the image below… This is how a title tag and meta description should be. The title tag clearly defines what the website has to offer. 

And, at the same time, the meta description is helping the user without even needing to click on the page.. It provides useful information for the user along with the contact number. 

2. Headers: Your website’s headers, such as H1 and H2 tags, should be used to structure your content and include relevant keywords. This will help search engines understand the hierarchy of your content and improve your search engine rankings.

3. Content optimization: Your website’s content should be optimized for both search engines and customers. This means including relevant keywords, providing useful information, and formatting your content in a way that is easy to read and navigate.

4. URL structure: Your website’s URLs should be clean and easily readable by both search engines and customers. This means avoiding long, complicated URLs and including relevant keywords.

See the image below to understand the right structure of an SEO-optimized URL:

5. Images and multimedia: Including high-quality images and multimedia on your website can improve user engagement and make your content more visually appealing. However, it’s important to optimize these elements for search engines by including relevant alt tags and descriptions.

See the quality of image the website has used:

6. Internal linking: Internal linking can help search engines understand the structure of your website and the hierarchy of your content. Make sure to include internal links to relevant pages on your website using relevant anchor text.

7. Site speed: Site speed is an important factor in both user experience and search engine rankings. Make sure your website is optimized for fast load times by compressing images, minifying code, and reducing server response times.

8. Mobile optimization: With more and more customers using mobile devices to search for local services, it’s important to ensure that your website is mobile-friendly. This means using responsive design and optimizing your content for mobile screens.

See the image below:

To check if your website is mobile friendly or not, you can simply go to Google and search for, “mobile optimized website”…

In the results section, you will get this type of column, paste your website URL there and you will get the free report for your website. 

9. Reviews and testimonials: Including reviews and testimonials from satisfied customers on your website can improve user trust and engagement. Make sure to include relevant keywords and location information in these reviews to improve your search engine rankings.

10. Contact information: Make sure your website includes accurate and up-to-date contact information, including your business name, address, and phone number. This can help search engines understand your location and improve your local search rankings.

By optimizing these on-page SEO elements, you can improve your website’s search engine rankings, attract more traffic to your business, and provide a better user experience to your customers. Good luck with your SEO efforts!

Off-Page SEO

As a plumber, you know that having a strong online presence is essential for attracting new customers and growing your business. While on-page SEO tactics like optimizing your website content and meta tags are important, off-page SEO strategies can also make a significant impact on your online visibility.

Off-page SEO refers to actions taken outside of your website to improve your online reputation and authority. These strategies can help your website rank higher in search engine results pages (SERPs) and drive more traffic to your website.

One of the most effective off-page SEO strategies for plumbers is building high-quality backlinks. Backlinks are links from other websites that point to your website. Search engines like Google view these links as an indication of your website’s credibility and authority.

But, at the same time, you need to make sure the backlinks that you generate are high-quality backlinks. 

To make sure, if the backlinks that you have generated are high quality, check out the image below:

To build backlinks, consider partnering with other local businesses in your area, such as hardware stores or home improvement centers. 

You can also contribute guest posts to plumbing industry blogs and online publications. 

Additionally, make sure your business is listed in relevant online directories, such as Yelp, Angie’s List, and Google My Business.

Another key off-page SEO strategy is social media marketing. By creating and maintaining active social media profiles on platforms like Facebook, Twitter, and Instagram, you can engage with your customers and showcase your expertise. This can also help drive traffic back to your website and improve your search engine rankings.

Check out the image below to know the social media marketing fundamentals:

Finally, online reviews are an important component of off-page SEO. Encourage your satisfied customers to leave reviews on popular review websites like Yelp and Google My Business. Positive reviews can help improve your online reputation and make it more likely that potential customers will choose your business.

Technical SEO

As a plumber, you need to ensure that your website is optimized not just for users, but also for search engines.  Technical SEO is the practice of optimizing your website’s technical aspects to improve its performance and visibility in search engine results pages (SERPs).

Here are some key technical SEO strategies that plumbers can use to improve their website’s performance:

1. Improve Website Speed: A slow-loading website can negatively impact user experience and search engine rankings. Use tools like Google PageSpeed Insights to analyze your website’s speed and make necessary improvements, such as compressing images, enabling browser caching, and minimizing HTTP requests.

2. Ensure Mobile Responsiveness: With the majority of web traffic coming from mobile devices, it’s essential that your website is optimized for mobile users. Make sure your website is mobile responsive, meaning it automatically adjusts to fit different screen sizes and resolutions.

3. Optimize Website Structure: Well-organized website structure makes it easier for search engines to crawl and index your website. Use clear, descriptive URLs and organize your website content into categories and subcategories.

4. Use Structured Data: Structured data provides additional context to search engines and can improve your website’s visibility in search results. Consider adding structured data to your website, such as local business schema markup, to provide more information about your plumbing services and location.

Have you ever seen results like this in SERP?

What’s special about this result? Well, there are 2 FAQs also there along with the SERP results… 

And this shows up here due to schema markup. The schema markup helps Google understand and shows the information more clearly. 

5. Implement SSL Security: Secure Socket Layer (SSL) encryption ensures that data transmitted between your website and users is secure. SSL security to your website can improve user trust and search engine rankings.

If you are confused about how does SSL works and supports the website, check out the image below to understand how does it work:

By implementing these technical SEO strategies, plumbers can improve their website’s performance and visibility in search engine results pages. This can help attract more customers to their business and ultimately grow their bottom line.

Local SEO

As a plumber, you likely rely on customers in your local area to keep your business thriving. That’s where local SEO comes in – it’s the practice of optimizing your website and online presence to attract more local customers to your business.

Here are some key local SEO strategies that plumbers can use to improve their online visibility in their local area:

1. Optimize Your Google My Business Listing: Google My Business is a free listing service that allows businesses to manage their online presence on Google, including their business name, address, phone number, and reviews. Ensure that your listing is complete and accurate, with up-to-date contact information and hours of operation.

2. Use Local Keywords: Use keywords on your website and in your online content that are relevant to your local area, such as “plumber in [city]” or “emergency plumbing services in [city]“. This can help your website rank higher in local search results.

3. Get Listed in Local Directories: Ensure that your plumbing business is listed in local online directories, such as Yelp and Angie’s List. This can help your business appear in more local search results and attract more local customers.

Here are some of the famous directories for your local business:

4. Get Local Backlinks: Building backlinks from other local websites can help improve your website’s authority and visibility in local search results. Reach out to local businesses, such as hardware stores or home improvement centers, to see if they would be willing to link to your website.

5. Encourage Local Reviews: Encourage your satisfied customers to leave positive reviews on your Google My Business listing, Yelp, and other relevant review websites. Positive reviews can improve your online reputation and attract more local customers.

By implementing these local SEO strategies, plumbers can improve their online visibility and attract more local customers to their business. This can help grow their business and improve their bottom line.

Implement Content Marketing

Content marketing can be an effective way for plumbers to improve their SEO and attract new customers. 

Here are some steps you can take to implement a successful content marketing strategy for your plumbing business:

1. Identify your target audience: It’s important to know who your ideal customer is and what type of content they’re interested in. 

For example, if you specialize in commercial plumbing, you might create content that targets building managers or business owners. On the other hand, if you primarily serve residential customers, you might create content that targets homeowners.

2. Create a blog: A blog is a great way to create and share content on your website. You can write articles about plumbing tips and tricks, DIY projects, industry news, and other topics that your target audience will find interesting. 

For example, if you specialize in eco-friendly plumbing solutions, you might write a blog post about how to conserve water in the bathroom.

3. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and promote your blog content. You can share links to your blog posts, as well as other helpful information about your business. 

For example, you might post a photo of a recent plumbing project you completed and include a brief description of the work you did.

4. Create video content: Video content is becoming increasingly popular, and it’s a great way to showcase your plumbing skills and knowledge. You can create instructional videos that teach viewers how to perform simple plumbing repairs, or share behind-the-scenes footage of a plumbing project you completed. 

For example, you might create a video that shows how to fix a leaky faucet.

5. Collaborate with other businesses: Collaborating with other businesses can help you reach a wider audience and establish yourself as an expert in your field. 

For example, you might partner with a home improvement store to create a series of DIY plumbing videos or collaborate with a local contractor to create a joint marketing campaign.

By following these steps, you can create a content marketing strategy that helps you improve your SEO, attract new customers, and establish yourself as a trusted expert in the plumbing industry.

Track Your SEO Progress

Tracking your SEO progress is an important part of any digital marketing strategy, including for plumbers. Here are some steps you can take to monitor your SEO progress and make data-driven decisions to improve your rankings and visibility:

1. Set up Google Analytics: Google Analytics is a free tool that can help you track your website’s traffic and user behavior. By setting up Google Analytics, you can monitor how many visitors are coming to your site, which pages they’re visiting, and how long they’re staying. You can also see how users are finding your site, whether it’s through organic search, social media, or other channels.

2. Use Google Search Console: Google Search Console is another free tool that can help you monitor your website’s performance in search results. By connecting your website to Google Search Console, you can see which keywords your site is ranking for, how many clicks and impressions your site is getting, and any errors or issues that may be affecting your site’s performance.

3. Track your keyword rankings: Using a keyword tracking tool like SEMrush or Ahrefs, you can monitor your website’s rankings for specific keywords. By tracking your keyword rankings, you can see how your SEO efforts are affecting your search engine visibility over time. For example, you might track your rankings for keywords like “plumbing services near me” or “emergency plumber.”

4. Monitor your backlinks: Backlinks are an important factor in SEO, as they signal to search engines that your site is trustworthy and authoritative. Using a tool like Ahrefs, you can monitor your website’s backlinks and see which websites are linking to your site. You can also monitor the quality of those backlinks and identify any spammy or low-quality links that may be harming your SEO efforts.

5. Analyze your competitors: Finally, it’s important to monitor your competitors’ SEO efforts and see how they’re ranking for the same keywords you’re targeting. By using a tool like SEMrush, you can see which keywords your competitors are ranking for and which pages on their site are performing well. This information can help you identify new opportunities for improving your own SEO strategy.

Plumbers can monitor their SEO progress and make data-driven decisions to improve their rankings and visibility. 

Conclusion

Implementing a strong SEO strategy can be a game-changer for plumbing businesses looking to attract more customers and grow their business. By optimizing your website for local search, creating high-quality content, and monitoring your SEO progress over time, you can improve your search engine rankings and increase your visibility to potential customers.

If you’re interested in learning more about how SEO can benefit your plumbing business, we invite you to book a 30-minute strategy session with one of our SEO experts. In this session, we’ll discuss your business goals, analyze your current SEO strategy, and recommend personalized strategies to help you achieve your goals.

Don’t miss out on the opportunity to take your plumbing business to the next level with the power of SEO. Book your strategy session today!

FAQs

How long do SEO services take for a plumbing business?

The amount of time it takes for SEO services to have a significant impact on a plumbing business can vary depending on several factors, such as the competitiveness of the local market, the current state of the website’s SEO, and the specific goals of the business.

In general, SEO is a long-term strategy that requires patience and persistence. It can take several months or even up to a year for a plumbing business to see significant improvements in their search engine rankings and traffic. However, the benefits of a strong SEO strategy can be long-lasting and can help businesses establish a strong online presence that attracts new customers for years to come.

It’s important to note that SEO is an ongoing process and requires continuous effort to maintain and improve rankings. As search algorithms and user behavior change over time, businesses must adapt their SEO strategies to stay ahead of the competition.

In summary, the timeline for seeing results from SEO services for a plumbing business can vary and is dependent on multiple factors. However, by investing in a well-planned, long-term SEO strategy and consistently executing on that strategy, businesses can achieve significant growth and success over time.

How do I get started with your Plumber SEO services?

First, we recommend booking a 30-minute strategy session with one of our SEO experts. During this session, we’ll discuss your business goals, analyze your current SEO strategy, and recommend personalized strategies to help you achieve your goals.

To book your strategy session, simply visit our website and fill out the contact form, or give us a call to speak with one of our representatives directly. We’ll work with you to find a time that’s convenient for you to schedule your session.

Once we’ve identified your business goals and developed a customized strategy, we’ll work closely with you to implement the strategy and monitor its progress over time. We’ll provide regular updates and reports to keep you informed of your SEO progress and make any necessary adjustments to your strategy along the way.

So what are you waiting for? If you’re ready to take your plumbing business to the next level with our expert Plumber SEO services, book your 30-minute strategy session today and let’s get started!