How To Increase SEO Traffic: 8 Simple Ways To Drive More Customers

How often does it happen that, despite having an SEO-optimized website, it does not get the required traffic? 

Well, if the same thing happens to you, then you are reaping the results of improper tips that you have sown into your website.

Now, when I unveil the 8 simple ways to drive more customers, I want to draw your attention to strategies ranging from On-page SEO to off-page SEO to generate more traffic.

These strategies are important because they allow you to stay connected with search engine trends and help you provide a lasting experience for the user.

You can also understand that collaborating with useful sources, writing quality content, and fixing the issues that can slow your website are some of the remedies that I have listed.

So, let’s get started with how to increase SEO traffic:

How To Increase SEO Traffic 

In order to generate traffic, SEO tactics are laid upon certain rules, which include making use of backlinks, keyword usage, and implementing internal linking.

These tips are centered on providing you with better rankings on the Search Engine Results Page.

Prepare Content For Humans First

Do you often struggle with low traffic on your website? Even though SEO is simply a three-letter word, many people fail to understand its true potential in increasing SEO traffic. 

And those who understand its meaning gather their focus on “How to increase SEO traffic?” Let me put it simply: These are a set of simple yet effective ways that are aimed at driving more customers.

If you want to outsmart this algorithm, then you better take a step back since you will never find a handy approach to dealing with it.

If you are set to increase SEO traffic, then you need to make a new start by incorporating the following instructions:

1. Making Use of Transition Words: Transition words make your content easy for the reader to read.

For example, while writing blog posts that are actionable in nature, you need to incorporate the following transition words, which have been listed in the image.

So the SEO tactic is to incorporate transition words into your content.

2. Using HTML heading tags: Now, use your HTML heading tags in the form of H1 and subheadings in the form of h2>, h3>, and h4>  HTML tags.

The SEO strategy is to include focus words in your subheadings.

3. Using 20-word long sentences: The SEO trick that follows next is to not use sentences that are longer than 20 words.

4. Using Canonical Words: Now, make sure to use canonical terms and technical audits to increase SEO traffic.

5. Length of Your Paragraphs: Note that if the time span of your readers is naturally decreasing with time, would you like to get their attention by using short or long-length paragraphs?

Obviously, you would prefer the former, now look at this image:

Your reader will obviously enjoy reading the second one.

6. Writing powerful headings and words: Out of the 10 people who view your post every day, 80% of them click on it due to your headline and quality of words.

So the SEO tip is to use powerful headings. For example, “Brain candy” is an example of a powerful heading.

7. Incorporating storytelling: Would you believe that generating feelings of trust and happiness among the people through your story is a powerful SEO tip for creating reader-friendly content?

Believe it or not, humans are emotional beings, so the tip is to target their emotions.

8. Improving your UX:  If you want to improve your UX design, then viewers can comment on your layout and website design to help you increase SEO traffic.

Use Right Keyword At The Right Place

If the context and quality of your article are the body of your webpage, then the right keywords are the soul of it.

By making use of tools, resources, and processes, you can make the right selection of keywords that can produce the desired results that you need.

So if you are ready to incorporate the changes, let’s begin by understanding their importance:

1. Keywords are data-driven: Keywords are a clue to what your customer wants. Do not look at the explicit part alone; since the implicit part of the keyword research gives true information about the search intent of your customers.

2. Keywords help you determine the right target audience: You need to define your target audience so that you are able to get the required engagement from the audience. 

Read more: How To Perform Keyword Research For SEO: In-Depth Guide 

Now let me give you a list of reasons why you should use the right keywords:

1. Keywords can Make or break your SEO content: Your keywords are essential in order to attract valuable organic search traffic.

By making use of the wrong selection of keywords, your traffic drops heavily. 

This is a critical ranking factor under SEO strategies and techniques for understanding what your content is about.

2. Refining your content strategy: Your selection of keywords should match up with those of your competitors so that you have time to refine your content strategy.

By making use of the following SEO strategies, you can make use of the right keywords:

A) Using keywords with traffic potential: If you are using keywords that people are not searching for then your keyword becomes baseless since it has no traffic potential. Keyword research tools can be an effective solution to finding ways to increase traffic for your SEO.

Look at the picture above and try to analyze the results.

In this picture, when you use “the best running shoes” as your keyword, good traffic can be generated for your website.

B) Understanding the science of long-tail keywords: Long-tail keywords which are generally more than three phrases help you to find the relevant traffic.

C) Picking out the right local keywords: The SEO strategies to pick the right local keywords include finding keywords with search traffic potential, aligning your content with search intent, and ranking your keyword

3.  Identifying the words that people will use to describe your product: When you identify the words or phrases that people use to describe your product or service, you understand their search intent.

This can be achieved by brainstorming a list of keywords that are relevant to your industry. It is basically a word that combines with the core keyword to create a long-tail strategy.

Now, these modifiers are important because the search engine traffic that is generated for your content is dependent upon the combination of core keywords and these modifiers.

4.  Using the right keyword modifiers: You make use of these keywords to describe an event, quality, or type of product.

For example, using keyword modifiers like “wedding” can generate traffic for your SEO.

5.  Align with the searcher’s search intent: Your content must align with the search intent of the searcher.

To elaborate on this, look at this picture

What you see is the right selection of keywords that align with the search intent of the searchers.

Read More: A Complete Guide To Search Intent SEO

6. Determining the ranking capability of the keyword: Some keywords are difficult to rank compared to others, which are relatively easy to rank for short and medium terms.

These are the keywords that generally have low competition.

Provide A Great User Experience

If you want to provide a rich user experience to your customers, then the following SEO tactics will help you understand the importance of user experience:

1. Get a high conversion rate 

2. UX improves usability and traffic

3. UX makes your content easy to digest

4. UX impacts your rankings

5. UX increases your customer retention

6. UX can reduce your maintenance and marketing costs

Since the new age of SEO tips and tricks is relative to the user experience, you must understand that abiding by the following SEO optimization techniques can help you increase SEO traffic:

Read More: How Does User Experience Affect SEO?

1. Using Simple Navigation For Your Website 

If you have multiple web pages with keywords stuffed into them and loads of information that are difficult to navigate, then that is a major setback for you.

What you should aim for is fewer web pages with easy navigation that are both SEO friendly and easy to navigate for the users.

Look at this image for more clarity:

If you see the layout of this webpage, you can see that there is tons of information that is forcefully crammed in, making it difficult to navigate and creating a bad user experience.

What your site should aim for is an easy-to-navigate webpage with simple information properly fitted to enrich the user experience, which is evident from this image.

2. Using A User-Friendly Layout 

When your website layout is properly formatted with the right amount of text and proper font size, it gives ideal support to both usability and helps in increasing SEO traffic. 

So to get a user-friendly layout for your webpage, you must incorporate the following:

1. Having a mobile compatibility: You need to ensure that your website can be accessed on a mobile phone. So it is important to create a mobile-optimized website.

You can find if your website is mobile compatible or not by using Google mobile site tester.

2. Making your website accessible to all the readers: When elder, disabled or blind people access your website they make use of screen readers.

You need to ensure that you apply simple web design techniques to your website to make it appear before a large group of audiences. When you use a large visual that is placed front and center, the full-screen image layout will create an eye-catching home design.

3. Using well-informed website architecture: When you make use of information and resources to target the market then you must plan the website structures and sections carefully.

This allows your information to be presented easily.

4. Using well-formatted content: While you make use of the content which is divided into paragraphs, bullet points, and subheadings, you make your content easy for the users to access.

5. Fast loading time: Your website must take a typical 4 to 6 seconds to load for getting good usability.

You can use  tools such as Pingdom to test the speed of your website. People do not have the patience to wait for the site to load if they are in an area with poor internet coverage.

As a result, improving your website’s load time provides accessibility and information to your customers. 

You can make use of Mini CSS, java script and HTML to optimize your code, and enabling the compression will allow you to reduce the size of files that are larger than 150 bytes.

This may even help you to increase your conversion rate and increase your traffic.

Site speed is an important ranking signal that allows users to achieve the best possible results. 

Websites that often load fast are rewarded by Google so you must make sure to use GT metrics which often provide insight into your site’s performance like page load etc.

Read More: The Ultimate Guide To Website Speed Optimization

Implement Internal Linking

Working with internal links is not a easy of cake if you think. 

As per a study conducted by Zyppy (an enterprise based on SEO solutions), it was found that out of 23 million links that were present in 1800 websites, which represented 5,20,000 URLs, the URLs having 40-44 internal links received 8 clicks, while those having 10-14 links received 2 clicks.

The objective of using this data was to create awareness in your mind regarding navigational and unique links, which are a part of internal links.

When users and search engines find your content on the webpage, they make use of internal links to navigate to your website.

The more internal links a page receives, the better its chances are of getting visibility on the search engine.

Let’s now go ahead and understand the importance of internal links for increasing your SEO traffic:

Read More: Interlinking For SEO: Everything You Need To Know About It

1. Internal links help establish a relationship between content and links. Google crawls websites by following links both internally and externally.

When Google follows links, it can create a relationship between various web pages, posts, and other content.

Through this technique, Google can find which pages on your website have a similar subject.

2. Internal links allow the websites to find your content. Have you heard of orphaned content? Well, if you have pages on your website that do not have any internal links pointing to them, then search engines cannot find and index them.

When your big websites, which have a lot of resources, take time to crawl, then in those cases, adding internal links to your web pages allows the search engines better ways of reaching your content.

3. Link value: Having more links for a post means generating more value for that post.

Since, Google often considers a webpage with more links imperative for ranking, therefore these links carry value with them.

Now I am going to elaborate on various practices that are going to act as a rule of thumb for better internal linking:

• Start by having written content: You need to begin by writing written content on your website.

• Maintaining a regular publish practice: In order to ensure efficiency you must write down articles regularly and link to and from pages that are similar and have quality content. You need to ensure a good site architecture so that you have enough links to maintain the Home page, about page contact page, etc.

• Use anchor text: You must ensure to use anchor texts for internal links with phrases that describe what the article is referring to.

Now here are some things that you need to avoid:

• Do not create a match between the anchor text and the link target. This practice is referred to as an exact text anchor match.

• Do not phrase in anchor texts such as Click here since they do not add any value.

• Do not aim to link more than one sentence this creates a poor user experience. 

Fix The Issues That Slows Your Website Down

If an expert truly stated that the performance of your website is the most important factor in determining your online presence, then they provided you with the best advice.

But the practices that affect your site speed must not go unnoticed and must be looked at more carefully:

1. Your hosting service: If you use a reputable hosting service, you’ll be well on your way to meeting your requirements. You should always stick with reliable hosts to meet your needs and expectations.

2. Not optimizing your media assets: Your images and videos occupy a large space of content compared to other forms of content such as texts, codes, etc.

When you do not optimize your images properly, they can affect your performance, budget, and stability.

3. Improper use of Javascript and CSS: An improper use of Javascript and CSS can negatively impact the performance of your website since these two are the most important programming languages when it comes to adding advanced features and interactivity to your website.

4. Not using a content delivery network: A content delivery network is a cluster of servers that are spread across many different regions of the world.

If you use a poor content delivery network, then you struggle with issues such as slow page load.

5. Having too many plugins or themes installed: When you have too many plugins installed, the additional codes and content that they carry can affect the complexity of a website.

Having listed out the issues for you, I will now list the remedies to help you fix them:

6. Choosing a good host: A bad host can prove to be a nightmare since your website is an investment for you, and SEO optimization tips recommend that you:

• Check the uptime status of your host.

• Search for feedback.

• Using a reputable host service provider.

• Use a scalable hosting solution that guarantees availability, security, and performance.

7. Local network issues: Your website has multiple hops between the server points, which are often caused by network problems.

To save time monitoring the hops, you need to use tools such as Pingdom to monitor your website’s performance. This can be achieved by viewing the following:

• Status review

• Performance review
• Downtime
• Uptime
• Test result from log
• Activity log

8. Too many junk files: Too much junk in your website’s name in the form of images, third-party media, and running pages can become problematic.

Now to use the catching properly you must incorporate the following rules:

• Utilizing a content delivery network

• Using plugins to automate the catching process

• Utilizing a content delivery network

9. Creating a chain of redirect pages:  Page redirects are common and natural, but you must avoid creating a chain of these redirect pages where one page redirects to another and so on.

10. Not auditing your plugins: When you are using the CMS, it is common to have dozens of plugins installed; however, not auditing these plugins creates a problem.

Stay Updated With Google Algorithm Update

Half knowledge is worse than ignorance, and the same is true with Google’s algorithms. If you have outdated knowledge of the changing trends and events then better pray for a fast recovery.

These algorithms are important because they are used to retrieve the data from its search index and deliver the best results for a query.

Since Google uses numerous ranking factors to deliver the best possible results and updates its algorithm from time to time. 

You need to keep yourself updated with the new updates of Google algorithms. 

Get Backlinks From High DA Websites

By connecting with authoritative websites, you ensure that your web page gets the quality of linking that it needs as this is also a ranking factor as suggested by the Google itself and helps in increasing SEO traffic. 

Now you must pay attention to the strategies that I am going to teach you to get backlinks from high-authority websites:

1. Using The Skyscraper Technique

You need to realize that when you use the existing content of other websites and improve upon it, you are making use of the skyscraper technique. 

While using the existing content of other websites, make sure to use the ones that already have backlinks and then provide examples and case studies on those websites to improve your content.

2. Getting Listed On Websites With High-Quality Resources

When you get listed on websites that offer high-quality resources, you will be able to generate backlinks from authoritative websites.

However, while generating links from these websites, you must make sure that finding these resource pages is relatively difficult, so you must make use of Google searches for better search.

3. Using Infographics

You need to first create an infographic embedded with the code so that people can link back to you.

Since infographics make use of bar graphs and charts, it engages the attention of the reader through their unique way of presenting the information.

Using infographics is an effective way since using an infographic with an embedded code allows people to link to you.

4. Getting Affiliated With Podcasts

Getting affiliated with podcasts is an effective way of ensuring that your websites get more exposure to backlinks, allowing you to build your brand.

You can achieve this by engaging in interview-style podcasts.

5. Writing Guest Posts 

While writing guest posts, you can use guest posts as a means for attracting backlinks since these guest posts allow you to get backlinks.

You can get backlinks by writing an engaging article, which the websites often ask you for through their on-page SEO, wherein they have a dedicated corner by the name of a guest post” or “write us” at the end.

6. Using HARO

HARO here stands for, “Help A Reporter Out”, “In simple terms, it provides information to journalists and bloggers about their work.”

Now your job here is to sign up and select a pricing plan regarding which you will receive emails from news and media sites about this.

Properly Optimize The Images

As a layman, if I were to ask you how you would use images for your content, what would be your answer?

Writing content alone is not sufficient until you find the right images for your content. Images help the readers to retain your content in a better way since people learn faster through their visual memory.

Image optimization can help you attract SEO traffic to your website when you implement the SEO tactics that I have stated above:

1. Choose the right format of images: While choosing image alternatives, you tend to make the selection in JPEG or PNG, which are very common on the web.

If I would stress upon the use of Next Gen image format since these formats use a less bandwidth and are comparably smaller compared to other formats such as JPEG, PNG, etc.

This reduces the load time of the page.

2. Compressing your images: Have you heard of the quotation that you should cut your coat according to your cloth?

If not, then let me relate this proverb to the above point. What it means is that your image is too big to fit into your content, so you need to compress it before fitting it into the content.

3. Creating a unique image: Stuffing images into your content is only going to make it appear unoriginal.

So my SEO tip is to use fewer images, but those with a high-quality resolution that are large in size.

Since large images have a high chance of getting featured in Google Discover, you must use large images.

4. Avoiding legal squabbles: When you use images in your work without referring to them or giving them credit, you are violating copyright laws.

So you don’t want to fall into the trap of legal trouble because Google filters out the images that are best for their use and reuse.

5. Customizing the name of your images: When you are using images, make sure to optimize the image name.

For example, when you are using the image of a restaurant, it would appear something like IMG2120 when you are uploading it from the website.

You must make changes to it, changing its name to “Restaurant 1, Restaurant 2, etc.”

6. Using alt texts: Alt texts help you achieve the desired rankings in search engines by associating images with your text, making it more meaningful to read.

In this picture, the image that is associated with the text is the alt text, which helps you make this text more meaningful.

7. Defining the dimensions of your image: If you are using the AWS and the PWA, then you are required to define the width and height of your image.

Look at this image for a better understanding:

If you do not define the width and height of your image, then it probably stops the page from loading.

So you must make sure to include height and width parameters in your image.

Read More: Image Optimization For SEO: 10 Ways To Make Your Images More Appealing

Increase Your E-A-T Score

E.A.T. is your expertise, authority, and trustworthiness, which is part of Google’s algorithm to determine if your website should rank well or not. 

since it is a measure of your ranking. I will help you by suggesting ways to improve your EAT score:

1. Using Credit Sources

If I told you to go back to high school and remember the lesson while writing your essay, you would probably be shocked.

But that’s true; it applies to the concept of content writing as well. You should not write plagiarized content because it will undermine your credibility.

Now, when citing other sources, make sure not to cite those about whom you have reservations.

For example, if you are citing information from an incredible source, then Google will drop your rankings in the search results pages and make them very low.

2. Establishing A Differentiating Factor 

When you establish a differentiating factor for your content, it acts as a USP for your product since it allows you to create a solid foundation by building authority over the industry.

So here are the factors that you need to keep in mind while creating unique content:

Identifying your audience: You will understand their needs and desires, which you need to fulfill better than your competitors.

Explain your brand: You must make sure that you explain your brand well by explaining how you can help them through your product.

3. Auditing And Updating Your Website Consistently

When you audit and update your website consistently, you generate trustworthiness.

Since the content you write is not a postulate, it cannot be altered. Since ideas, principles, and news change with time, an update that was once fresh may now appear outdated.

So it is important to keep pace with necessary updates so that an old idea does not become dangerous to you now.

Here are some good ways to check if your website is audited properly or not:

•  Reviewing the statistics periodically: When you review the statistics periodically, you accustom yourself to the changes that happened some time ago.

•  Checking the keywords and search intent: The way to check if your keyword does not become identical with other keywords used by people in their blogs is to double-check them.

•  Become more transparent: When you become transparent, you update your content by adding a specific date, year of publishing, etc. 

Click on the link to get an SEO website report for your website

Conclusion

So out of all that we have learned in this session, you must take note of the important ones like using the right keyword, fixing the issues that slow your website down, getting backlinks from high-DA websites, and increasing your E.A.T. score.

Aside from it, the solutions that I provided to you with the help of images are certainly meant to help you improve your page and increase SEO traffic for it.

At last, the recommendations that I have listed have been implemented to safeguard you from practices that should be prohibited.