How To Monitor SEO Rankings: Tools & KPIs 

Are you the one looking for customers? Sorry to say, it won’t happen till the time your website RANKS HIGH!

The fact is… with the growing competition, everyone wants to Rank High on Google and thrash down their competitors. 

Let me tell you one thing that…

Without monitoring, how would you even measure your website’s performance, taking the measurable step to improve is a faraway thing…

So to make your task easier, I got you the Simple Ways to Monitor SEO Rankings. Also, I will provide you with the tools and key performance indicators (KPIs) to measure your rankings.

Get set go!

Why Should You Monitor SEO Rankings?

Let us begin with the basics. 

Rankings as per SEO are referred to as the position on Google SERPs. Suppose, you have a website that is well optimized, now Google will be giving you an organic ranking, which means that you are on the top of the search engine results pages.

Now you must ask, why in the world there is a need to monitor SEO rankings?

See, SEO doesn’t stop! So do you have to! For this, keep changing your strategies, and keep evolving around SEO in order to meet the ever-changing SEO algorithm.

And, It is true, to get the most out of your SEO (search engine optimization) work, you have to know where you stand and what is the status of your website. 

With this let us come to the main part…why monitor SEO rankings?

Look, tracking SEO rankings is a very important aspect of SEO and the benefits you get are more important. So, here come the benefits.

1. SEO Ranking Monitoring Enables You To Guard Your Monetary Judgments

Any strategy benefits from having an understanding of what is actually producing successful outcomes. The very best method to measure your success. 

It is basically, identifying what’s right and what’s wrong in your SEO strategy. 

Relating it to Money, if you are spending $1, then you need to know whether that amount, as a result, gathers a positive ROI or not. 

2. Identifies The Improvements To Be Made

With SEO ranking monitoring you can identify what all improvements are required in your website to make it better.

Aspects such as crawling issues, that help you determine, page speed, content quality, meta tags, URLs, and much more.

Identifying these issues and taking measurable steps to improve them can help you gain better rankings in the future.

3. Competitor Analysis 

Monitoring competitors is a practice considered to be a healthy SEO strategy.

As I said before, ranking high could be possible when you overcome your competitors in all aspects.

And listing out the reasons why your competitors are above you, can help you take measurable steps to improve your website rankings.

So, after getting to know why is important to monitor SEO rankings, let me give you a brief on a few KPIs you should have a track of to monitor rankings.

KPIs That You Must Track

Here is a list of a few key performance indicators that you must track to monitor rankings.

Organic Search Traffic

Organic Search Traffic is a term referring to the visitors that land on your website when searching for any related term on a search engine like Google.

These are not like the paid traffic which is defined to visit on the paid ads.

Let me show you an example,

The above image clearly shows the paid search results and the organic search results on Google SERPs. Being ranked on the organic search results can drive more visitors as compared to paid ones. 

Having a track of organic search results can help you to monitor SEO rankings.

Read More: Secrets To Improve Your Organic SEO Traffic

Top Keywords Rankings

To rank higher, you have to monitor keyword ranking also. This is one of the most crucial metrics for monitoring SEO rankings.

Finding out the best-suited keywords for your website isn’t an easy task to do….

It is different than just having to list out a few keywords, put them on the website, and think of ranking higher. It doesn’t work like that…

To improve your rankings, you must identify the keywords that are performing well for your website and the keywords that are not.

Read More: 11 Best Keyword Research Tools In 2022

Next up is,

Click-Through Rate

CTR which is the click-through rate is a percentage of how many times the link is clicked when appeared in the search results.

Here, comes the role of the page title, and meta description. It depends solely on these two factors whether CTR is high or low. Let me explain…

Meta Title and Meta Descriptions are the terms that appear on the search results when customers search for some queries.

For example, if I search what is SEO?, on Google.

Now, you can see several results for this query. The part which is highlighted is what a Meta Title is, and under the title, Meta Description is there.

If the Title and Description are clear, then the audience may click on your website’s URL to know about that topic. But if the intent is not clear then, they skip to other websites that could be of your competitor.

So, to ensure a high CTR, you must make your Meta Tags engaging and clickable.

Read More: How To Improve Your Organic Click-Through Rate

Bounce Rate

Another KPI that you should keep track of to monitor SEO rankings is Bounce Rate. It refers to when people visit your website and leaves in a few seconds.

There 2 types of bounce rates, High Bounce Rate, indicates that the visitor did not find the required information and they left within a few seconds.

Low Bounce Rate, which indicates that users who came o your website, find your website engaging and they got the required information which they were looking for.

A lower bounce rate can result in Conversion! And this is why it is a direct factor to monitor SEO rankings of your website.

Conversion Rate

Conversion Rate indicates the potential of converting leads into actual sales. Sales could be anything, purchase of a product, render your services, or take other actions depending on your goals.

For example, If a person, who wants to optimize his or her website approaches my website (which is www.incrementors.com), our experts suggest him a few strategies that can be implemented and how we can help him achieve that. Now, if that person likes my idea, he will definitely take OUR SERVICES.

This is what conversion is…

So these were the most essential KPIs that you must track for ranking monitoring. To track these KPIs and maintain a fluent workflow… I’ll tell you some.

Read More: How To Reduce Bounce Rate And Increase Conversions

SEO Metrics Tools That You Can Use To Monitor SEO Rankings

Fasten up your seat belts as now I am going to list a few tools to monitor SEO Rankings of your website.

Ahrefs

Starting with one of the best SEO rank monitor tool that can easily change the SEO Game of your website: Ahrefs

This is an all-purpose SEO tool that shows various metric results. You have to insert the website’s URL and it will show you everything ( Organic keywords, backlinks, SERP analysis, organic traffic, and much more).

AccuRanker

This is another SEO ranking monitor tool that targets different SERP (Search Engine Results Page) features on Google to increase your organic visibility. Learn more about the SERP elements that bring visitors to your website, and then decide what to do next.

Google Search Console

Google has created Google Search Console to help digital marketers monitor SEO rankings in Google. It allows users to see their site’s performance in the searches and also lets them track their keywords’ ranking, filter by geographical location, the status of the site, and more.

The Search Console is a free tool created by Google that helps website owners monitor their website’s search performance.

If you want to use the Search Console, you need a Google account as well as access to the URL of your website. Moreover, it indicated the crawl issue (if any).

Some major factors include:

Clicks- It is the number of times your website got a click from the audience.

Impressions- It is the number of times your website appeared in the google search result for a keyword.

Average Position- It refers to the average monthly position of your web pages.

Read More: The Ultimate Guide To Using Google Search Console For SEO

SEMrush

SEMrush is another SEO rank monitor tool that you might want to use. This tool provides data on your backlinks, keyword positions, organic search traffic, and more. Which makes it one of my personal favorite SEO ranking monitor tool.

Its toolkit provides:

• Your top-ranking keywords
• Your website’s search engine visibility
• Your competitors who are also ranking and much more

Google Analytics

Another useful ranking monitor tool from Google is Google Analytics, especially when it’s connected to your Google Search Console account.

You can explore how visitors arrive at your website and what they do once they are there using Google Analytics.

You can have a track of various metrics listed below,

• Information about user behavior on your websites, such as popular pages, bounce rates, and exit points.
• Information about your site’s visitors, such as their interests, location, and demographics.
• How visitors found your website
• How many conversions took place

With this, it takes us to the last tool you can use to monitor SEO rankings.

ContentKing

ContentKing is a real-time SEO ranking monitoring tool that can offer you suggestions for actions to take in order to improve your SEO.

You can create modern trends and pinpoint areas that need improvement. It also provides ongoing SEO auditing so you can stay informed without exerting additional effort.

Conclusion

Monitoring SEO rankings is very crucial, be it any type of business.

So if you are ready to achieve higher rankings and up your SEO game in the search results, you have to measure your website’s performance first.

The above-listed tools are one of a kind that will surely help you to monitor search engine rankings. 

Go use them and see the results yourself! And if have any questions, feel free to drop them in the comments section below.