6 Practical Ways To Increase Domain Authority

If you wish to rank higher and get more & more organic traffic to your website…It is quite important to enhance the Domain Authority. Right?

This is the only solution. 

However, it is not a bad thing to be focused on increasing the domain authority; rather, you must watch out for the factors that influence the Domain Authority.

But… ultimately the question is, how to increase domain authority?

There are so many factors like high DA backlinks, right On-Page SEO implementation, Off-Page SEO implementation, and many more.  

In this blog, you are going to learn how is domain authority calculated and practical ways to increase Domain Authority. 

So, let’s get started! 

What Is A Good Domain Authority Score?

Let me start this with the help of an example…

The websites like Apple, and Amazon must have a D.A, from 90 to 100. 

And see, I am right! 

Check out the DA below:

On the other hand, if you have a new website, it may have less DA, between 10 to 20. 

Our SEO experts have categorized the DA category from Poor to Excellent.

• Below 30 is poor
• 30 to 40 is below average
• 40 to 50 is average
• 50 to 60 is good
• 60 to 70 is very good
• Above 80 is excellent

And… the most important thing that you should not forget is that DA helps in predicting the performance of your website in search results. 

How Is Domain Authority Calculated?

Before you even understand how Domain Authority is enhanced, you first need to understand what factors it is calculated on…

Let’s check the main three reasons that impact the Domain Authority:

• The Number Of Websites That Are Linking To You
• The DR Score Of The Websites That Are Linking To You 
• The Number Of “Do Follow” Backlinks You Have  

Let’s discuss them in detail:

The Number Of Websites (Referring Domains) That Are Linking To You

The Referring Domains are the websites that give backlinks to your website. Let me show you…

Go to the Site Explorer in Ahrefs and there you will find how many Referring Domains you have. 

Many people think the higher number of backlinks you have, the better it is for your Domain Authority. 

But that’s not the full truth. 

The truth is, 

The links with UGC, Sponsored, and No Follow tags will not help in improving the DA of any website. 

However, the more referring domains are, the better it is. 

Here we are only counting the referring domains and not the backlinks that these websites have brought us. 

The DR Score Of The Websites That Are Linking To You

Any website can get backlinks from a low DR Score website…

And, there are lots of websites out there ready to give backlinks but, what’s the point of having a backlink if the Domain Rating score of the website is lower? 

The DR score is taken into consideration when it comes to increase Domain Authority. That also means… if the DR of a linking domain increases, yours can too. 

So, it is a must to have a link from a website that has a high domain authority.

Here are some highly authoritative websites that gave my website backlinks…

To check the Domain Authority, simply go to Moz DA checker and submit the website’s URL.

As result, you will be able to see,

• https://www.forbes.com (DA- 94)
• https://thriveglobal.com (DA-82)
• https://www.freshworks.com (DA-87)
• https://hackernoon.com (DA-86)
• https://www.cloudways.com (DA-60)

The Number Of “Do Follow” Backlinks You Have

This parameter for calculating the Domain Authority of your website is very important to look for.

Now first, let me tell you what are DoFollow links

Dofollow links are those links that point back to your websites. This strengthens your overall domain authority by showing search engines that other websites are linking to you.

To locate the number of Dofollow links…

Go to Ahrefs Site Explorer > Insert your website’s Domain URL > Click on backlinks > Do follow option

You can look at the image below,

Practical Ways To Increase Domain Authority 

Create Content That People Would Want To Link To

The first practical way to enhance or increase the DA of your website is to create a Killer Content!

What! Why to create content? What is the relation between Domain Authority and Content?

Well… Think like this, if your published content or article is helpful to other people, they will surely share your content with other websites.

This can increase your chances of getting backlinks from high-quality websites.

And with links from different sites, you’ll additionally boost your root domains. All of which can contribute towards securing a high DA.

For this, you just have to list out some of the pages that are most liked by the audience. 

Similarly, you can search out for some ideas related to those topics and write on…

Now, this was all about how content will increase Domain Authority of your website.

But the main part is Creating that Content. Now I will tell you about what all you should keep in mind while writing the article.

• Make sure that your content is appealing as well as engaging.
• Start with a hook to catch the attention of the reader.
• Make it easy to navigate by giving a proper structure
• It should include the information that the audience is looking for.
• Find out the right keywords before writing. 
• Include attractive visuals and infographics.
• Go for internal linking
• End with a call to action.

With this, let us move on to the next step to increase Domain Authority.

Pitch The Authoritative Websites

When it comes to uplifting your website’s domain authority, building relationship with other relevant websites is very important.

This will not only help you learn from your competitors but also increase the number of links pointing to your own website.

Reach out to relevant websites and publications after you’ve produced some excellent content and let them know about it. 

They may also link to your content if they like it.

For this, these link-building techniques can surely be of some help. They are:

1. HARO

Help A Reporter Out, also known as HARO, links reporters and bloggers with relevant expert sources. 

Where industry experts serve as sources, providing information in response to the questions posed by journalists within a set amount of time.

You just have to include responses to the queries while being very specific, and highly pertinent.

Basically, the idea is to save a lot of journalists’ time by providing information that they can copy and paste.

To start with, say a friendly hello with a one-liner introduction…

Remember to include a bio with your contact information or that of your client in the footer along with any specific requirements.

The journalist will get back to you if they are interested. 

Once a pitch has been accepted, you will be contacted by the reporter to provide their perspective for the article. 

So, in addition to your anchored links to their website, you are also mentioned.

And here are some backlinks that my website got through HARO

Read More: Learn HARO – Link Building Strategy to Get High DA Backlinks & Media Mentions

2. Guest Posting

According to me, when you publish content on another website as a guest, that is what I would describe as guest posting in SEO terms.

Here is an example,

This is a blog written by me that was published by https://megaincomestream.com/ and in return, they mentioned my website.

And there you go! I got a backlink.

The process of guest posting is very long, but if done correctly, you can also get high-quality backlinks, which can really increase the domain authority of your website.

You have to go for an amazingly well-written article, 

Prepare an E-mail to pitch for a guest post opportunity and 

Finally, wait till your article gets published.

To know more, just read out this blog on Guest Posting- How To Get Started With Guest Posting SEO

By the time, let us move further…

3. Skyscraper Technique

Somewhere you must have heard about the word Skyscraper.

This is a popular link-building technique launched in 2015 by Brian Dean of Backlinko. 

Basically, with this technique, you can improve your link-building strategy by improving already existing content and thriving the list of backlinks.

This technique includes three main steps,

• Explore popular content that has been referred to on other websites.
• Enhance and make it more better, and later post it on your website.
• Share it on social media platforms, as much as you can.

Keeping in mind the step, you have to create an outstanding and even better version of the content which already exists.

For this, you must…

• Write a long-form content
• Should have in-depth information
• Support your content with attractive visuals, videos, and infographics.
• Conclude with a call to action 

Use Internal Links To Enhance The Authority Of The Page

Internal Linking is also one of the best ways to increase domain authority of your website.

How? Well…

Interlinking is done to make the audience spend more time on your website. 

Which as a result, decreases the bounce rate.

Remember to use the perfect and suitable anchor text to internal link to your pages.

With this, internal linking also helps crawlers to easily crawl your website and find your content more easily for indexing.

Another benefit of using internal links is that it connects other web pages to a single one very efficiently knowing the authority of each page and how they related to each other.

This is what encourages the search engine that your page is more authoritative and reliable, and this adds up to your increase domain authority.

Utilize Social Media

When it comes to promotion, SOCIAL MEDIA is the best way to present your content to people and gain the most traffic.

With this, Here’s an…

Also, when talking about ‘how to increase domain authority’ social media is the best way to do it.

I have the best steps which you can use to increase domain authority of your website through social media.

1. Promote Your Old And New Content On Social Media

No matter what type of content you have, blogs, infographics, or tutorials.

Even I also do that! On LinkedIn, Facebook, Pinterest, and Instagram.

Remember to share content that is relevant to your target audience.

If your content is unique and engaging, and the more people will read it, the more the chances of your content getting backlinks and increase domain authority.

2. Connect With Other Websites Relative To Your Niche

Being in a market full of competitors, you should focus on creating relationships with other websites in your niche.

To do this, you can comment on their posts, share their content, and ask them to share your content.

Connecting and building relationships with other sites will increase the chances of your content being found and gaining more links.

3. Get More Traffic Through Social Media

Sharing posts, blogs, and articles on social media mentioning your website and providing the link of your website can really drive a huge amount of traffic to your website.

Use compelling call to action buttons and images to get your website seen by more people and drive more traffic.

Get Rid Of Spammy Backlinks

One of the best and fastest ways to increase domain authority is by removing toxic backlinks.

Spammy backlinks are considered to be of low quality.

Removing these spammy backlinks is a difficult task but if done efficiently, it can result in building high domain authority and trust for your website.

For example,

My website’s niche is Digitial Media Marketing and that we offer SEO Services,

Now, what if a website has a niche related to “Clothing or Computer” gives a backlink to your website?

It is completely no use! You will not get any increase in DA, no trust, plus search engines may even penalize you.

If it happens or you find any spammy links pointing to your website should immediately be removed.

It’s crucial to keep an eye on your backlink profile and make sure you only receive links from reliable sources. 

To track your backlinks and identify the sources of your links, use tools like MozBar and Ahrefs.

Simply ask the web owner to remove the link if found spammy.

With this, let us move on to the next way

Market Your Content With Digital PR

Digital PR is an outstanding tactic to promote your content and increase your reach to a wide audience.

It is a way to improve your website’s SEO rankings and increase domain authority as well…

You just have to market your content to suitable websites and gain a high audience.

The key here is to create quality content that is mostly sharable and most probably gets high-quality backlinks.

The point is, it is all about driving quality over quantity. 

Here are some of the best tactics used by websites for Digital PR…

• Press Release
• Relationships with journalists and Marketing Influencers.
• Monitoring Unlinked Mentions
• Email Marketing Campaigns

The process is simple!

Research for journalists or bloggers that writing the same content as you. Then search out the journalists with a huge amount of followers. This would really help, in reaching a wider audience.

Craft a catchy headline. Headlines are what shows up as clickable link. So it is very important to make your headline ready to click.

Introduce with a hook. Readers should be compelled to read what is there in your content by just reading the introduction.

Construct a personalized email and send your content through that email.

At last, measure the results. As you may know, Digital PR is a time-consuming but result-driving process. So, be patient and track the outcomes of this tactic.

Conclusion

To sum up:

Remember! Domain Authority is one of the most important as well as crucial aspects of SEO.

Also, the fact that it is not in your hands to control the domain authority whenever you want.

All you can do is practice the best ways to increase domain authority of your website.

And by now, you must have got to know what practices are those…

So, follow these best ways to increase domain authority and have a long-lasting SEO strategy.

FAQs

1. Does domain authority affect SEO?

Yes definitely! You can see how domain authority can affect SEO results because higher domain authority scores typically correlate with higher search engine rankings. A website with a DA score of 92, for instance, is more likely to have its website pages rank higher than one with a DA of 35.

2. What causes domain authority to go down?

A decline in domain authority while your competitors’ rise could indicate one of several things: Since your website was last crawled, you haven’t created any new content. It’s possible that Google found something questionable you did, like keyword stuffing or duplicate content that could also result in a decline in domain authority.

3. Can you manipulate domain authority?

Of course not!

Building quality links and putting in the effort are the only ways to raise your domain authority. As I’ve previously mentioned, this is Moz’s premium metric and it’s widely used in the SEO industry to assess a site’s overall rankability. So, no, you can’t manipulate domain authority.