50+ Verified Local SEO Statistics For Marketers

Do you know if you are a small business owner or wants to attract local customer… you must go with the local SEO?

Reason being…

88% of customers who do a local search on their smartphones, visit the store within a day. 

Not only this…

46% of all the Google searches that rises has a local search intent. 

A local SEO strategy can bring you local brand awareness and more local customers…

and … to create such a local SEO strategy, you must see some of the latest and verified local SEO statistics. 

So, let’s get started:

Verified Local SEO Statistics

Local SEO Statistics – General Facts

1. Google searches for local information account for 46% of all searches.

2. When conducting a local search, 72% of customers went to a retailer within five miles.

3. 97% of consumers find out more online than anyplace else about a local business.

4. On a mobile device, 88% of local business searches result in a call or visit within 24 hours.

5. If a local business has a mobile-friendly website, 61% of mobile searchers are more inclined to get in touch with them.

6. Mobile devices will have an impact on local sales of more than $1.4 trillion by 2021.

7. Only 7% of non-local smartphone searches resulted in a sale, compared to 18% of local searches that were followed by a purchase within a day.

8. In-store purchases are the outcome of 78% of location-based smartphone searches.

9. Nearly a two-year period, searches for things “near me” or “close by” increased by over 900%.

10. 67% of smartphone users, 72% of users of computers or tablets, and 72% of users of other devices prefer advertising that is tailored to their location.

11. A 9916% increase in additional mobile income may be achieved by deploying location-based coupons on mobile devices.

12. 28% of the time, local searches result in purchases.

13. Information from search results will direct 70% of customers to a real location.

14. Businesses on the first page of local search results will be chosen by 92% of searchers.

15. By 2021, global retail e-commerce revenues will total $4.5 trillion.

16. According to a 2016 study, 28% of local searches result in a purchase:

Local SEO Statistics – Local Searches

1. According to a 2018 survey, out of all SERP kinds, organic results get the most hits.

Each SERP type’s click-through rate is impacted by LSA presence:

2. Searches for “where to purchase” + “near me” have increased by over 200% in only two years.

If that’s not enough, the Milestone Research department’s examination of 500 location-based websites also provides solid evidence for the use of local SEO methods.

3. Other Local SEO Statistics

• Together, local and organic searches account for 69% of all internet traffic.
• 22,6% of the website traffic comes from local searches.
• Between January 2020 and July 2021, the traffic for location-based companies climbed from 19.2% to 28.8%.

4. With a 22% session share and the most page views per session, local search offers the best ROI (compared with other channels).

5. 23% of the time, users depend on Google’s autocomplete recommendations.

Users are more likely to click on these suggestions while conducting local or informative searches than when conducting commercial ones.

Local SEO Statistics – Google 3 Pack Stats

1. According to a recent survey, clicks on the Google Map Pack are involved in 42% of local searches.

2. According to data from March 2019, Google Maps is the fourth-most downloaded smartphone app:

3. Over time, the significance of Google My Business signals and reviews has grown:

See the graph below:

4. According to the 2020 Local Consumer Review Survey,

• 87% of consumers check reviews of nearby companies online.
• Consumers pay 73% more attention to recent reviews than older ones.
• Only 48% of customers would think about doing business with a company with less than 4 stars.

5. Google is used by 89% of customers, Facebook by 48%, and Yelp by 32%.

See the chart below:

6. 85% of customers reported that they have discovered inaccurate information about a company on a business information website.

See the chart below:

Local SEO Statistics – Local SEO Trends

1. 15% of the local SEO pack rank is determined by review signals.

Reviews are on the rise the highest among the eight major ranking factors, having experienced an increase of almost 40% since 2015.

The following additional key ranking elements for local search results are;

• Google My Business signals (25.12%), 
• link signals (16.53%), on-page (13.82%), 
• citation signals (10.82%).

2. Over 1,000 visits per month are expected for the Google My Business listings of 49% of nearby companies.

3. On the firm’s website, about 56% of buyers anticipate finding the most reliable information.

4. Every week, 76% of consumers browse for nearby businesses using voice search.

5. The organic CTR is increased by 5.8% with unique meta descriptions.

According to local SEO data, marketers also desire to spend more on

• Content development (15%)
• On-site optimization (13%)
• Technical analysis of ranking, traffic, and conversions (9%)
• Website design (8%)
• Review management (7%)
• Social media (6%)
• Email marketing (5%)
• Technical needs (4%)
• Schema (4%).

6. In searches for local businesses, the top result receives 24.4% of all clicks.

24.4% of all clicks go to the websites that appear first in local business searches. 

This 2022 local SEO figure emphasizes the significance of local SEO for small enterprises even more.

7. Last year, “Near me” mobile search volume enhanced by 136%.

Recently, the term “near me” for local searches has skyrocketed in popularity. 

The amount of individuals utilizing “near me” or “purchase now” to discover nearby goods or services has skyrocketed by an astounding 500% over the past couple of years.

8. If a company is not listed online, 62% of customers won’t bother with them.

If they can’t discover the information they need online, almost two-thirds of users won’t interact with the firms. 

This jarring fact alone should cause business owners to reevaluate their internet presence.

5. Location-related queries comprise 30% of all Google mobile searches.

Users are increasingly turning to their mobile devices to discover local establishments or goods. 

The need for local SEO is further demonstrated by the fact that roughly a third of all mobile searches have local intent, according to the most recent local data. 

A thorough local SEO plan will focus on enhancing a website’s mobile usability and establishing relationships with nearby clients.

6. Local firms’ Google My Business listings are still unclaimed by 56% of them.

You are losing out on tremendous chances for consumer engagement and local search exposure if your company has not yet claimed its Google My Business listing. 

Google Maps and GMB collaborate to connect customers with nearby businesses. With the help of the free GMB tool, company owners can maintain and offer users their crucial contact information.

7. 4.76 months on average are needed to show a positive ROI from local SEO.

This figure is a little bit longer than the average campaign duration of 4.33 months. 

According to the research, the first four months of a local SEO effort are crucial for setting up the foundation for success.

Local SEO Statistics – Mobile SEO Statistics

1. According to research from 2021, mobile devices account for 64% of all global data traffic.

Read More: An Introduction To Mobile SEO Best Practices

2. According to a 2019 survey, 56% of US internet shoppers have used mobile browsers to look for nearby companies.

That’s bad news for voice search because it doesn’t appear like mobile users are eager to use it.

3. Research from 2021 discovered that mobile results have a click-through rate that is 85% higher than desktop results:

4. Users are less likely to click on top-ranked listings on mobile devices than they are on desktop. Therefore, ranking lower on mobile than on desktop is beneficial for your organic visitors.

5. The 2021 survey discovered that 57% of local searches are made on a tablet or mobile device.

6. In-store product research on mobile devices was utilized by more than 50% of internet consumers, according to a Statista 2019 poll.

7. According to a Google 2019 survey, 60% of smartphone users make direct phone calls to local companies utilizing search results (such as the “click to call” option).

Local SEO Statistics – Local SEO Best Practices

1. 75% of marketers think that using Google My Business profile features has an influence on local pack rankings.

2. In terms of local search ranking variables for 2020; 

Google My Business (GMB) signals accounted for 33% of the total. 

• Reviews came in second with 16%, 
• Links (15%)
• On-page activity (8%), 
• Citations (7%),
• Personalization (6%).

3. Google ratings were shown to be the most important conversion factor inside;

Google My Business (465 points), 

followed by the amount of native Google reviews (264 points), 

Verified Local SEO Statistics For Marketers (Infographic)

Conclusion

These were some of the local statistics, data, and facts that you must know to market for local SEO. 

The data and statistics provided above are based on a deep analysis and research by our SEO professionals. 

These statistics will guide you through your local SEO marketing campaign. 

If you have any doubts or queries, you can just comment down below in the comment section and I will reply for sure!