How To Get Started With Guest Posting SEO

Guest Posting! Once this was all new to me in the beginning.

But over the years, I have seen that it has the potential to be the backbone of your backlink.

It is a bit of an oxymoron to think that guest posting is all about getting guest post backlinks. 

But there is a lot more to it!

Before rolling in, have a look at this…

My website, Incrementors has around 11.2K Backlinks.

But the fact is that most of them are from Guest Posts.

Now without any further delays…let me tell you everything you need to know about Guest Posting and,

How To Get Started With Guest Posting SEO

So let’s dive in:

Why Is Guest Posting Important For SEO?

Assuming that you have a website and you have started to write content.

Also with that, you might already know about ‘What is Guest Posting’

But if not…I’ll tell you!

“Guest Blogging or Guest Posting SEO is publishing your article on someone else’s website”.

Simple as that.

Here is a backlink I got through Guest Posts

This one is from BlueGraydaily.com

There are many more!

But let us focus on our topic,

Why is guest posting important for SEO?

Earlier, there were rumors among SEO Marketers that guest blogging is no more a viable source to increase your website’s rankings.

But the scenario is completely different now…

Guest Posts or Guest blogging is a very crucial part of SEO Strategy.

The reasons are below:

1. Building Relationships With Other Websites

Guest Posting SEO allows you to create a relationship with other websites,

And share links to gather more potential traffic.

2. Update Posting

Being consistent is the key to every guest posting for SEO.

Make sure, to update your content on regular basis…

No visitor would like to read that same old content again and again.

3. Impacts on Visibility and SEO Strategy

Blogging on authoritative websites will create a positive impact on your visibility. 

This means when you write high-quality content and get links from other websites,

With high domain authority, points Google crawlers to crawl your website.

This can be helpful in the increase of your SERPs results.

And if the content gets good links…

It enhances the visibility of your website and improves your overall guest posting SEO strategy.

4. Less Expensive Technique 

It is totally upon how well you approach the other websites.

As well as it depends on how qualitative your content is…

Also, creating high-quality content will lead to more visibility and drive more traffic.

This is why it is a less expensive technique to reach more people and rank higher.

Moving further we have,

Benefits

How To Get Started With Guest Posting?

To get started, the first step is to determine your guest posting goals.

Knowing what to focus on, and determining and identifying the right blogs to submit for guest posts should be the main goals

The three key goals of Guest Blogging are: 

• Achieving the top spot on Google being a high domain authority.
• Gathering more potential traffic to your website.
• Building Guest Post Backlink

Let me show you how my website achieved these goals…

See, you will able to see my website Got more than 4.7K Backlinks,

And talking about Traffic, I got over 11.9K more visitors…

So with the right content, you can easily accomplish your goals.

After all, it is not like, creating anything will make you rank…

You have to grab every opportunity and show your best!

If you want to get that #1 or #2 spot then you have to come up with blogs having a wide and engaged audience.

You should look for blogs that fit the criteria:

• Content focusing on your niche.
• The target Audience should be reading those blogs
• Content is engaging among the viewers (includes Sharing Socially)
• Being active and replicative.

Let’s move forward and see how you can commence Guest Posting SEO.

Find Relevant Websites Through Google

1. Use Search Strings To Find Appropriate Websites

Google is a great way to start things off.

You can use any keywords and search for guest posting sites that accept guest posts.

Here’s the list that I personally use to find guest posting opportunities

You just have to replace the “keywords” with your keywords.

• Your Keyword “guest post”
• Your Keyword “write for us”
• Your Keyword “guest article”

Let me show you how to do this…

Simply write your keyword + “write for us” in the Google search box.

Let’s say your niche is Digital Media Marketing.

So it would be, Digital Media Marketing + “write for us”

As a result, you will get a list of guest posting sites that allow guest posting related to your niche.

It’s not only just Write for Us, but you can also use the other strings listed here.

2. Check The DA Of The Website

Now it is upon you, if your website is new then you can work for any related guest posting sites.

But if your website is old and has already earned a good DA…

Then you can submit your article on the site which has a high DA.
For this, you can take the help of guest posting SEO Tools such as Ahrefs, Moz, and SEMRush

This can help you in checking the DA of the website, and

How well the website is performing…

These points will tell you whether the guest posting sites you chose are good for guest posting SEO or not.

• Domain Authority should be more than 50.
• Traffic Should be 10,000 or more.
• Well-reputed industry
• Has long-term readers.

Here’s how you can measure DA (Domain Authority):

If your website is new, you can search for ‘Free Domain Authority Checker 

You will see many free domain checker tools.

I saw Moz is the best free tool for measuring DA

Let’s measure the DA of guest posting sites.

Domain Authority, Nice!✅

Number of Visitors, Seems Good! 👍

Now that you have searched out the most relevant guest posting sites…

It is time to approach them

Do not hurry!

Let us move step by step.

There are a few things to know before you pitch a guest post to the guest posting sites.

1. Know the Guest Blog’s Content

Getting to know the target content of the blog is very important.

I am sure that you know the keywords and the content which you want to target.

And YES! You have to…

2. Become A Familiar Face In the Community

To make your presence in the community clear and known…

You need to build a relationship with the guest posting sites and the bloggers.

The best way to do this is:

• To connect with them on social media platforms.
• Comment on their blogs about their writing style.

Here’s how you can comment,

Hey {First Name},

[Name] here with [Blog Name].

I’ve been following your blog for a while now and just wanted to say that I really like your writing style.

I especially enjoyed when you said

{Insert Excerpt}

Since we’re both in the business of creating and publishing content online, I thought it would be nice to connect.

Thanks,

[Name]

• Share their posts on social media platforms mentioning the owners too.

This way you can start making connections with the bloggers, not being a sudden stranger.

1. Send Them An Outreach Email

By now you must get to know, what steps you need to take before pitching.

Now, you can start with the outreach emails.

For that, You have to craft an unimaginable pitch that can’t be ignored.

So what exactly to do?

You just have to remember these steps to make your pitch irresistible:

1. Do Research Work

Spend some quality time on the guest blogging sites for SEO, 

Maybe a week or two, and note what blogs they post, 

Which posts get more engagement and what is missing that you can offer through your own blogs?

2. Write For People Not For the Website

Here’s a Secret!

You have to become a detective. Why? 

To build a perfect pitch, look for bloggers who have already pitched the website.

Later visit their sites and read their posts.

After all, you have to write for the readers, not for anyone else.

Be direct and introduce yourself to the owner of the website.

By this I mean, you have to get it straight to the point.

Dont loiter around explaining things, giving clarifications. Instead,

Be concise and clear, and value the time they offered.

List Out the credentials of your own site as no one want’s to make links with low-quality sites.

Now comes the real task.

Imagine that you are the owner of a growing guest posting site.

With blogs to write, post tweets, and an overloaded mailbox.

When a generic guest post pops up, will you even read it? 

I dont think so! Instead, your reaction would be,

Immediately hit that delete button. Right away!

Gone

To not face such situations…

Here’s a basic and helpful template to use instead:

Starts things off and mentions something specific about their WEBSITE.

Keep it short and sweet (>160 words).

List out the topics you can offer.

Make them believe in your quality of work.

Smoothly make an offer.

Give the link to the website to assure them.

And now comes the time for…

Write Content For Guest Posting Website

Congratulations!

Your pitch is successfully ACCEPTED.

Now you have to actually write something and send them.

Here’s how I do this…

My 2-Tier Approach

Look!

You can’t write down blogs of 2000+ words for every single guest posting site.

That is why you can separate them into targets.

1st Tier

These include the top 10-15 sites with high authority. Sites you visit, read, and follow.

2nd Tier

These include sites that also have high quality but are not big enough to spend much time.

With this, let us cover the Content part.

Follow the tips below:

Tips To Write A Blog For Guest Posting

1. Write Unique And Appealing Content

Pitching is tough but Writing Content is Tougher!

Your content should be as good or say…

More than excellent than your own blog’s content.

Yes! I am talking about building mind-blowing content, that…

Compels the site owner to TAP that PUBLISH button. Right Away!

Content that is fresh, leads conversions, and action-taking.

To write a blog post and swarm your readers to your site, keep in mind:

1. Your Audience Needs

Prepare content that is not just to read…

Make it informational for your audience.

It is not that people just want to read your posts, they came to read because they want some important information to start things off.

You have to identify the need of your audience…

It is that simple!

Have a look, If I ask Google, “How to start with SEO?

This means I want information about Search Engine Optimization and how to start with it.

And here’s what I got…

You will get many types of posts such as Step by Step Guide, SEO basics, Beginner’s Guide, and even Tutorials.

This is how you can get Conversions!

OK! So Needs, Done.

Let’s come on Content Framework.

2. Start Your Content with Catchy Headlines.

It is all about whether your headline is worth clicking OR NOT

Let me show you…

Headline 1

Headline 2

Now after reading both headlines,

Which one will you prefer to click and like to read?

As a reader without wasting a second, I will jump on the second one.

And most probably everyone would also do the same.

Why? Just because

Reading heading 1, which does have interesting facts about Instagram but…

When you come to heading 2, it is more elaborative and yes the reader would like to know more.

Plus, there are triggering words like INCREDIBLE, and numbers are used for specifications like 32+.

Also, the data is new and unique as mentioned facts to know in 2022.

3. Go Deeper into your Content

Provide deep information about your topic.

Make the readers know that you have the perfect knowledge about the topic.

Some points to consider:

• Divide your content into different sections.

See how organized is this blog, going in deep step by step.

• Use Visuals- Images, Screenshots, Statistics, Graphs, etc.

• Claim your statistics with valid credible sources.

The stats are supported by a graphical representation.

• Keep the paragraphs short and simple.
• Provide Internal Links.

Internal Linking makes the users stay longer on your blog and also increases the probability of getting the target audience back to your blog.

• Tell the benefits.
• Proofread your content.

You can give the links to the product and services you offer.

Like In the Image I provided a link to Book 30 Minute Strategy Session for my readers and take our Services.

2. Write A Clear And Concise Author Bio

The most important part of writing a guest blog is to craft a great Author Bio.

It is a place where you can self-promote your website.

So let’s start it…

• Tell the readers the facts they need to know
• Brief them with biographic details.
• Include social profiles.
• Wow them with your credentials and work experience
• Finish it off with a personal touch

Here’s what it looks like.

3. Add A Link Back To Your Website

Can you see the name of my company in the bio?

That’s where you put a link to your website. So that,

The readers can further reach you personally.

Remember to not link any of the landing pages of your website. Instead,

Link to a service page.

4. Include A Call-To-Action

Concluding your content is to be done very efficiently…

For that, you have to include A call to action at the end.

You can provide Links to the services you provide, or tell the readers to comment in the comment section.

If your readers want some more knowledge or want to give any suggestions…

This can lead to more conversation between you and your readers.

And Of course! More Traffic = More Conversions.

Send Them The Content And Wait For Getting It Published

Finally it’s time to send your post to the website owner.

Wait for some time! Till it gets published.

Make sure to regularly keep watch on their website for your Guest Post Blog.

Do not hurry! 

Now that your guest post is finally PUBLISHED!

Keep a track of its performance.

Check The Traffic Of The Guest Posting Blogs Through Google Analytics

When it comes to traffic, the results should definitely be measured…

So Let us measure…

Go to Google Analytics.

Click on Acquisition > All Traffic > Referrals

Here it is! A report where you can see,

My website is getting new users from Designrush and Clutch.co

And SEE! 

My website got 70 and 55 more new users respectively in the last 30 days.

This is why Guest Posting SEO is important for any website’s performance.

Whether it is…

• Increase in Rankings
• Building Backlinks
• Improving Domain Authority.
• Increase in Traffic and, 
• More Conversions

Conclusion 

That’s all!

This was all about Getting Started with Guest Posting SEO, how you can do it, a few tips to write it, and much more…

To sum up:

I would say that, 

Guest posting is just one of the most crucial strategies for your content marketing.

If you are looking to get ranked on top with high-quality backlinks,

Then you have to get started with guest blogging.

And How to do that, is told above.

So go create incredibly amazing content for guest posting SEO and get those high-quality backlinks…

And If you have any queries or suggestions, hit your questions in the comment section below.

FAQs

1. Is guest posting safe in SEO?

The short and simple answer is YES!

Guest blogging remains a powerful online marketing tactic. Today also, guest blogging is probably one of the best methods to build powerful links.

2. How guest posting improves SEO?

As discussed in the article also, Guest Blogging can have a positive effect on your website’s rankings and Conversions.

All this will help in increasing the Domain Authority of your website and make your reach a wider audience.

3. Is guest posting still effective?

The short answer is yes! Guest blogging has a number of advantages that continue to be relevant. 

In the context of this blog, we are talking about your blogs being posted on other websites that are not owned by you. 

Whether paid or unpaid, both have their own benefits.

4. Is guest posting free?

Most GuestPosting Sites offer free blog posts.

But sometimes if you pitch to a high-quality website with high domain authority, then you might have to get paid.

5. How long should a guest post be?

It is said that long-form content between 1,500 – 2000 words generates around 77% more backlinks and 56% more social shares than content shorter than 1,000 words. This is great for boosting your authority as a writer, whether you are guest posting or writing for your own blog