11 Unseen Shopify SEO Tips To Get More Customers

Are you the one looking for customers for your Shopify Website?

Bravo!

You are at the right place as I’m going to tell you…

“11 Unseen Shopify SEO Tips To Get More Customers”

See, the equation is simple! More Traffic means More Sales

This is the reason you must optimize your online business site to get higher rankings and increase your traffic.

So without any delays…

Let’s get straight to Shopify SEO tips…

Shopify SEO Tips To Get More Customers

Create A Site Hierarchy & Use A Wide Site Structure

Optimizing your online Shopify store is one of the most important aspects,

Not only for customers but also for search engines too…

For that, you must focus to develop a fine Site Structure.

Here’s what a well-structured website looks like,

It is found that online websites that have a wide site structure drive more traffic, have better user experience, and ultimately lower bounce rate.

Now for an instance, think what if you have an online website with a wide range of variety?

For that, you have to use a vast site structure…

Like this! 

Conduct Keyword Research For Untapped Keywords

Optimizing your online store isn’t that easy…

To rank higher and get more customers, you have to be a pro in keyword research.

Now for that, you have to find out the keywords which are untapped till now.

Maybe your competitor’s website is ranking higher than yours because of those keywords.

It is high time now, you have to make a move!

List out the keywords with the help of Keyword Research Tools…

To start with, go for Google Keyword Planner as it is free… I like free things more

Just kidding! But pay attention,

Now that you have listed all the possible keywords, you can go in to put those keywords in your content.

But before, remember to scratch out keywords with high search volume and low competition.

This will surely benefit your Shopify rank…

Add Those Keywords To Your Page

To make your website rank better on Google…

You should add the listed keywords to the pages.

Now, the question might be, what pages should contain the keywords…??

I recommend that the Homepage, Product Page, and Sub Category Pages are the best ones to start with…

More specifically, the meta title, descriptions, body content, and image alt text could be the ideal areas to focus on.

So let’s dig deeper…

1. Infuse Keywords In Your Meta Tags

First things first…

If you want your website to be found at the top of Google, and want to get more audience,

Then you have to sprinkle the keywords in your Meta Tags.

Make sure that your meta tags contain the keywords that your customers are looking for.

This will help not only help the customers but also the search engines. 

As, websites with high-quality and rich keywords, rank higher.

The main focus is to optimize Meta Title and Meta Description

Points to be remembered while writing Meta Tags for Shopify SEO optimization are, 

• Use long-tailed keywords.
• Focus on the target keyword.
• The title tag should not exceed 55-60 characters.
• Meta Description should not be more than 120 characters.

2. Add Keywords In Alt Text 

For a Shopify store, the motive is to sell its products and drive more customers to its store.

And for this, the images of the products should be appealing enough that by just looking at them, customers tend to purchase them.

Let’s say, you have a store of “Women’s Clothing”

Though you have listed the best images of your products, 

But, how will Google get to know about the product?

For this, it is necessary to describe the product by providing alt text to the images.

This feature is available in your Shopify app only…

Here’s a look!

STEP 1

STEP 2

Images are optimized!

But remember that you should always put the keywords in alt-image text.

Optimize Product Pages And Descriptions

While keeping in mind the home page and overall design of your shop, 

You must consider the product pages also…

Optimizing your product pages specifically can really boost your traffic-driving capacity.

Once you have the perfect product page for Shopify SEO optimization…

Chances are, that your product pages will rank high on Google.

Some hand-picked SEO tips for Shopify to help with your product pages:

1. Use High-Quality images of your products.

2. Include keywords in your product title and descriptions.

3. Do not overstuff images ( Too many Images are not worth it)

4. Provide a brief Video about the features and benefits of your product.

5. Share customer testimonials and reviews for credibility.

Talking about the Product Description…

It is all about making sure that your product page is informative and convincing enough to make people buy your product.

Sometimes it happens that people do not work on their product descriptions, 

As a result, they lose their customers…

Why not! How will the customers know whether the product is good or not?

So, it is important to make sure that you provide a brief description of every product.

See! How well described product it is…

Obviously…

It is a bit of a time-consuming task to write unique descriptions for each product page, 

So, try to go for the most important ones first.

Read More: How to Write SEO-Friendly Product Descriptions

Here’s something interesting to know…

Make your website eligible for Featured Snippets by keeping in mind these core Shopify SEO tips

For this, you have to look for schema markup. 

For example, See the below images

As you can see, the above images are all marked as schema markup. 

As a result, they are in the featured snippet.

But how?

By providing every information about your product, such as price, stock, availability, and reviews,

The point is that,

If you are up there in the featured snippet, chances are high that customers will visit your Shopify store. Also,

Studies say that there is a 30% jump in the CTR for the products that are featured in the featured snippet.

Optimize Your Website For Mobile

How about you looking for a product and visit some websites, but the website is not responsive?

Or it takes too much time to load… will you wait? 

Of course not!

Why?

Because there are many more options out there!

Similarly, think of your customers, and how will they react. 

They visit your site > Site is not responsive > leave your website

Ultimately, traffic will drop, and they will move on to your competitor.

Therefore, optimizing your Shopify store’s website speed is one of the crucial aspects to improve SEO on Shopify.

To make your site easy to go through, you have to optimize the visual content.

As sometimes the customers have to wait for the images to load or open.

For this, you have to use the right image compression, and image format.

Here are a few factors to improve website speed:

1. Use Real Images

Let people believe in your product and then purchase it.

For this, you have to be real, this will allow your customers to get a real-life experience with the product.

See, the example below,

2. Minimize The Amount Of Text

Be clear and concise as well. This means your product should have a clear view of your product.

Also, it should not have too much text

3. Focus Should Be On Products (Should Be In The Center)

Visual appearance does matter a lot. If your product is not easily found in the middle, 

How will the customers buy it… Make sure to place your product in the center.

Like this…

4. Navigational Bar Should Be Fixed.

Sometimes it frustrates the customers when they want to go to a particular page but, can’t.

This is because the navigation bar is not fixed…

To make sure that your potential customers reach the correct landing pages, you need to fix the navigation bar. 

Good navigation results in great conversions…

See how a perfect Shopify store’s navigation should be,

Each and every component can easily be seen and understood.

This makes it easier for any visitor to straightaway move to the desired page.

The fact is, with growing technology comes to the need to be updated with it.

With an increasing rate of people involved in online shopping, with their mobile devices…

You have to figure out the best SEO practices to rank.

To be a successful Shopify store, you must consider Shopify SEO optimization to be a top priority.

With the above-listed Shopify SEO tips for mobile optimization, you can achieve higher rankings and more customers…

Enhance Your Website Navigation

It is essential to enhance your navigation to make your Shopify Store more navigable.

This process includes the path of a customer from the homepage to the products page.

And this path should be a maximum of 4 clicks.

HOME > PRODUCTS CATEGORY  > SUB-CATEGORY  > PRODUCT

It is basically a map of your Shopify website that navigates the customers to what they are looking for.

Here are a few Shopify SEO best practices to make navigation simple for your customers.

1. Cater To The Needs Of Your Audience

If you can not fulfill the requirements of your customers, there’s no way you can sell your products.

For this, it is important to know your customers and know what they want. Accordingly,

Direct them to the products or services they are looking for.

2. Use Mega Menu

One of the best examples of a Shopify store that uses a mega menu is Adidas

It is just the clothing and shoe section of the store.

There are more categories…

This type of menu navigation can be a great help to customers.

It helps customers go to the desired landing page with a single click.

3. Put Your Selected Products On Top.

It can be a sort of advertisement for the product. By placing the top product on the page,

Customers may find the product from that list only.

4. Show The Way To Checkout

It is all about Add To My basket and Buys Now buttons, these are the path from the start to the end.

Your website should include clear and visible buttons for the customers to buy your products.

As soon as a customer adds a product to their wishlist, navigate them to their cart.

This is a good way to show the way to checkout.

Stay on… there are a few more of them

Get More Backlinks

Getting backlinks is an essential thing for your online business.

If achieved, it can be your way to rank higher and get more traffic to your website.

And if not, it can be a big turn-off…

It is not that you should have a huge number of backlinks. NO!

It is all about quality over quantity. 

You should always look for getting backlinks related to your niche.

You can get links through Guest posting, Blog commenting, Infographics, etc.

For example,

Let’s say that your niche is Health and Wellness

To find websites related to your niche, you can use various link-building tools.

I prefer HARO (Help a Reporter Out).

HARO is a free tool for finding online journalists who are looking for sources.

You can sign up for HARO and then you can start looking for journalists who are looking for sources related to your niche.

Answer their queries, if they find your answer useful, they will definitely link to your website.

OR…

You can simply google your niche and then go through the websites related to your niche and,

Directly ask them to link to your website.

See, here’s a live example,

When Lensa.com mention my website (Incrementors) in their article.

Benefits of Link Building

• Increases Domain and Page Authority
• Increase Brand Awareness and Visibility
• Higher Ranking on Google
• More Organic Traffic
• Better Conversions

Optimize Your Website Speed

The first impression is the last impression. Very rightly said!

To make sure that your customers spend quality time on your Shopify store website, 

You have to make sure that the loading time of your site is minimum and it should not be slow.

To analyze your website’s speed, you can go for PageSpeed Insights

Let’s see the page speed of Amazon.

Desktop Speed

Quite an Impressive Result!

Mobile Speed

Really? Let’s stay with the truth…

Nevertheless, Let’s focus on your website!

To optimize your online website’s speed, you should look for:

• Choosing A Light Shopify Theme
• Reduce The Number Of Large Images
• Compress The Images
• Reducing The Number Of Apps
• Minimize The Use Of Sliders

Categorize Your Products

To explain this, I will start with an example…

When I was searching for Sunglasses or Spectacles on amazon, I came across this…

Like really? A WATCH! 

This is why categorizing your product is essential. 

Categorizing your products makes it simple for incoming customers to find the product they want to buy.

Think, if your customers want to purchase mobile, but the results show laptops or headphones.

Isn’t it annoying? 

So this is why you have to ensure that all your products are categorized in a mannerly way.

Some benefits of categorizing your products correctly are…

• Smooth Operational Process

• Improves Customer Experience

• Promotes Advertisement Campaigns

Optimize Your Page And Website’s URL

The most important thing you can do when optimizing your website’s URL is…

Make it READABLE.

It should be simple and understandable to your visitors as well as search engines.

Here’s an example of an optimized URL,

URLs provide information to search engines and readers about the content on a web page.

Confusing URLs can hurt your SEO efforts…

Here are some SEO tips for Shopify that can help you out,

• Organize Your Content

• Prefer Hyphens Over underscores

• Include Mobile URLs to sitemap

• Block URLs that are unsafe with Robot.Txt.

• Include Target Keyword 

Hence, keeping in mind all these points, you can optimize your website’s URL for maximum results

Get More Customers With Blogging

What am I doing right now? Writing Blogs, right?

What for?

Obviously to drive more traffic to my website and tell people about SEO and how they can benefit from it,

So, I thought to share this information with you so that, 

With Blogging…you can also drive more traffic to your website.

As a Shopify Store owner, you can write blogs on your website to build authority and trust among your customers.

You can also write blog posts to answer common questions about your products and services.

But how can you get more customers?

Making people believe in your product can really be impactful. 

How? It can lead to sales! 

This is why writing up your products can result in more customers and sales.

For example, If you have a product range of Mobile Phones,

Write down an appealing and attractive blog post on mobile phones, about their features and qualities.

So that people who want to buy the product can first know about the product.

This will create more trust and security in your customers.

Benefits

• Customers get more knowledge about your products 

• Improve your brand visibility and trust among your customers

• Can improve sales

Conclusion

So finally!

These are the 11 Unseen Shopify SEO Tips To Get More Customers

Wanna make sure your Shopify Store is getting enough traffic and sales?

Then do check out these Shopify SEO tips…

Considering SEO Shopify tips can really help you improve SEO on Shopify

So Get started today and see the difference!

FAQs

1. Which is the best SEO app for Shopify?

Some of the best-rated for Shopify store optimization are:

• SEO Suite: Image Optimizer by AVADA
• SEO Optimizer – Trusted SEO app by Booster Apps.
• SEO Booster – SEO Marketing by Secomapp.
• Plugin SEO by SureSwift Capital.
• SEO Plus by Varinode, Inc.
• Smart SEO by Sherpas Design.
• SEO King by Engage Apps.
• Image SEO by Hextom.

2. How do I update SEO on Shopify?

From your Shopify admin, go to Online Store and click Preferences.

Enter a Title and Meta Description for your store, following these Shopify SEO best practices click Save.

3. Is Shopify worth it for a small business?

I recommend Shopify for all eCommerce businesses, especially for those just starting out.

It will give you great opportunities to grow your business with minimal investment.

4. What is the best-selling platform?

Some of the best-selling platforms are;

• Amazon
• Bonanza
• eBay
• Magento

5. What are SEO tips for Shopify for successfully selling your products online?

Here are 5 Shopify SEO tips to successfully sell your products

• Optimize your product content
• Be ready to advertise
• Make the checkout process simple
• Diversify your shipping strategy
• Provide great customer service