19 Reasons Why SEO Is Important For Your Business Growth In 2024

What comes to your mind when you hear “SEO For Business”?

You might be wondering if SEO is all about creating a website and making business accounts on all the Social Media Platforms, and BOOM your business starts growing.

No.

This is only a half-truth.

And we all know that it is a very dangerous thing.

Now, the question here arises is why SEO is important for your business growth? Or How SEO is gonna help me in my business growth?

Well, the data I am going to show you will answer your question nicely.

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

70% of marketers see SEO as more effective than PPC.

Source: impactplus.com

So, what do you think now? Isn’t SEO important for your business growth?

If you are still wondering about why your business needs SEO? Then you are at the right place and this article is just for you. 

Here, in this blog, I have covered all the topics related to why SEO is important for your business growth especially in 2022.

Well, SEO (Search Engine Optimization) is a process in which some steps are taken to help your website rank higher in search engines like Google, Bing, Yahoo, and so on. 

Why Does Your Business Need SEO?

This is the era of the internet. The masses have shifted to the online world. Digital technologies have advanced in innovations. The market business has shifted to E-Commerce businesses. Even offline shopping has turned to online shopping now.

In this fast-paced world of the internet, your business would also need its Online Identity so that more people can know you.

Hence, SEO will help you do that. 

So, let’s get started with why your business needs SEO.

More Visitors To Your Website

When you have a new business website, you might think you’ll get a boost in your business because your business is now on the Internet. People will see your website and contact you.

But that’s not true at all. Why? Because there are infinite websites on the internet like yours. 

Think About That!!

Have you ever wondered how you are going to survive in such a tough competition when everyone is trying their best to get their website ranked?

We have a solution for that, and it is called SEO.

SEO strategies can help you beat this competition and rank higher on search engines. 

For instance, you can look below at this picture:

When I search for the keyword “15 Key SEO Trends of 2022”, Incrementors.com is ranked No.1. 

This happens due to Google ranking factors. That’s the magic of SEO. 

Do you know that everyday, people use Google to conduct over 3.5 billion searches?

Source: internetlivestats.com

Now you should get an idea about why SEO is important for your business growth and ranking of your website in SERP. 

And if you rank first, you will almost certainly receive more hits and traffic to your website.

Increases Brand Prominence

Doesn’t having the number one position for your website improve the worth of your brand?

With the help of SEO, you would have a Brand that rocks on the internet. 

Let us understand Brand Prominence with the help of an example in the context of Traditional Marketing and Digital Marketing.

Let’s say, you have a store of garments. In traditional marketing, you could have placed the banners on walls or poles to get the attention of the local people, or you could have distributed the pamphlets of your business around your area. 

Whereas in Digital marketing, you only need to have a website and an SEO expert who would be working on your website to rank higher and get the attention of locals. 

In the first case, you have limited resources to promote your business. Also, it will not be affecting the consumers very much.

But if I talk about SEO, you have a chance to give your brand a Big Name! 

Your website will be reachable to more and more people organically.  

And this is how your brand will be RENOWNED & PROMINENT. 

Builds Credibility And Trust 

Think like a consumer. Won’t you trust the brand which has a high rank on Google and has high and positive reviews?

This is exactly what your target audience would be thinking about your brand if they see you on top in the search results. 

SEO builds credibility and trust. 

Yes, you heard that right! 

Do you know “65 percent of people see online search as the most trusted source of information about people and companies”?

Source:ailurosdigital.com.au

Isn’t this data enough for you to go with SEO?

Using relevant keywords for your website, adding Quality Content, and showing up the testimonials of your clients, build trust in the eyes of your targeted audience. 

This is why SEO is important for your business. 

Always remember: First Impression Is The Last Impression! 

More Conversions

One of the best things about ranking higher in search engines is that your website will be displayed on Google.

And that helps you to generate leads. 

Also, you can use Dynamic Content on your website. This will surely enhance your lead generation.

You might be thinking now, ‘What is Dynamic Content?’

Dynamic Content displays the content of your website according to the person who visits your website.

Usually, it is based on geography. 

Let’s say if somebody from Canada visits your website during a festival. Then your website shows the products and services related to that festival.

And, it keeps on changing based on visitors and location. 

You can use such techniques to generate leads 24*7 and get higher conversion rates, because it allows you to cover the market besides your niche. 

That’s how SEO is able to give you a higher conversion rate by creating dynamic content. Now you should understand why SEO is important for your business growth 

Measurable KPIs

What is the most important thing for a businessman?

‘Accounts’. 

Isn’t it true?

It is very important for a businessman to keep track of finance and so does SEO.

But how would you track the performance of SEO on your website? 

Well, this is what KPI is for. 

KPI stands for Key Performance Indicator.

And with the help of KPI, you can track the performance of SEO on your website.    

Here is the list of things you can track through KPIs for SEO.

1. Keyword Opportunity

2. Keyword Click-Through Rate

3. SEO Traffic

4. Pageviews

5. Content Backlog

6. Average Time to New Content

7. Top Viewed Posts

8. Landing Page Performance Optimization

9. Organic Search Traffic for SEO Optimization

Read More: 27 Marketing KPIs You Should Be Tracking to Achieve Your Business Goals

Think about this as a business owner. 

Once you have the measurable performance data of SEO, you can set new organic search goals. Beside this, you can get to know which keyword is bringing you more traffic. 

Location based Targeting

Do you have a local business and want to target customers based on location?

Don’t Worry! SEO also has scope for it. 

Let’s say, if you have a local shop, you would want people to know your business in that particular area. Isn’t it?

Well, SEO also works on that by making your business or website compatible with geo-specific searches. 

And that’s how you would have a higher possibility of selling a lot of stuff in your area.

Have you heard about Local SEO?

This works for local businesses by making your business website compatible with local searches. 

In easy words, if you have an ice cream shop. If anybody in your area searches for “ice cream near me” 

The chances of ranking your website are higher.

Small and medium-sized businesses usually benefit from local SEO. Having a fully optimized profile on “Google My Business” with SEO will give you tremendous benefits in sales. 

Also, you can target people in a specific city. 

Read More: How to Have a Successful Local SEO Campaign

 Long Term Strategy 

Did you know it takes six months for a website to gain optimal ranking?

Yes, it takes time to gain optimal ranking and so does the pulling down of the website. 

‘You worked on the SEO of your website, your website started ranking on certain keywords, you are getting great leads from there. And then, you will not need SEO Optimization anymore?’

Well, SEO doesn’t work like that.

When you start getting leads, it becomes a long-term marketing strategy that goes on and on. 

For your kind information, Google Algorithm regularly updates and with this, you’ll also need to change your SEO Strategies. 

You will be able to adjust and change your website in response to algorithm modifications.

If you want to keep up with the latest SEO Trends, you constantly need to improve the SEO of your pages. 

That is why SEO is important for your business growth in 2022 and you would be able to gain the highest share in the market. 

Read More: 15 Key SEO Trends of 2022 That Every Business Owner Needs to Know

Leave The Competitors Behind The Line

In this era of tough competition, don’t you want to beat your competitor and stay ahead of them? If yes, then you must choose SEO for your business website. 

Just think about it, what exactly do you need to do to stay ahead of the competition?

The answer is simple, you need to do what your competitors aren’t currently doing.

There is a possibility that your competitors aren’t using SEO tactics, so you have a good chance of staying ahead of them.

You can do things like; 

A) Content creation

It refers to creating content that will make your website rank higher. It includes everything related to writing the content and structuring it on the website. 

Content SEO is important because Google determines the ranking of a website according to the content it contains. 

B) Keyword strategy

You need to carefully plan your keyword targeting strategy. Because it is one of the most important things that will make your website rank higher.

Users search for something by inserting the relevant keywords in the search bar.

So, make sure you give them the right content with the right keywords.

C) Analytics and reporting

To be honest, nothing else really matters in an SEO campaign than accurate analysis of the work done on a website. 

If you don’t get the appropriate analytical report, how would you be able to execute your next plan properly? And, What would you do if you don’t know what to do next?

So, there’s a big role of analytics and reporting in leaving your competitors behind.

All of these things are possible only due to SEO.

SEO helps you leave your competitors behind the lines. That’s why SEO is important for your business growth. 

SEO Is Pocket-Friendly

Made a firm intention to get SEO for your website done, but worried if it would take high investment?

Then, don’t worry because it is very pocket-friendly. It will not gulp up your whole investment, it even returns you more than what you are investing. 

Also, it is because when you do SEO for your website and rank higher, it would reduce your cost of advertisements. 

The PPC is quite expensive as you can see in this data image. 

But trust me, SEO is less expensive than that, and provides you long lasting results than PPC. 

Apart from this, you can generate inbound leads with the help of SEO, and such customers are going to be your customers forever. 

Become Thought Leader In Your Industry

You might be thinking; “who is called a Thought Leader?” 

“A thought leader is the person who is more successful in his respective field and can influence other people”

The SEO of your company’s website offers your brand, as well as yourself, a distinct identity.

When you grow your identity and expand your business, you have a high chance of coming up as a Thought Leader in your industry. 

You can use SEO for being a thought leader in your niche in following ways: 

A) Brand Awareness:

When you are going with SEO, you and your business will get brand exposure. And you must have known that brand awareness is the first step of becoming a thought leader in your industry or niche.

B) Credibility: 

When you and your brand is seen ranking top in SERP, it builds credibility for you and your brand. 

And This can be possible through SEO.

C) Audience engagement:

What’s the point of being a Thought leader if people don’t get engaged with you or your brand?

So, what’s important here is the audience engagement.

That is only possible with SEO. 

When SEO is done properly on your website, you will get high exposure and audience engagement and will help you become a thought leader in your niche.

Because SEO gives you a platform to showcase yourself before the whole world. 

Read more: How to Become a Thought Leader in Your Niche

Surplus With Social Media Marketing

Created the accounts of your business on all the Social Media Platforms?  

Good!

But do you really think your social media accounts are enough to get your desired clients or targeted customers?

No, right?

So, which one is more effective?

Well, Social Media Marketing is not enough to get your desired clients because Social Media Marketing has a very low range to target the audience. 

It is not like Social Media Marketing is useless and isn’t effective at all. Social Media also contains some market areas that you can target very well. 

So, as a businessman, what if you choose to undertake SEO for your website along with Social Media Marketing?

Let’s say you publish a blog on your website. Though you will receive traffic organically, you will also share such content on social media sites to increase traffic.

Hence, social media will also help you in generating large traffic and get higher conversion rates. 

Won’t you be able to target audiences from all around?

You would get quality leads from SEO along with Social Media Marketing. That’s why SEO is important for your business growth. 

Read more: SEO vs Social Media. 

High Sales

The quality traffic that you get on your website with the help of SEO will transform into high sales.

Because Search Engine Optimization helps you get high and quality traffic to generate more and more sales that increase your revenue. 

This simply means that your efforts and investments are going to give you desired results. 

Let’s say, you started investing in SEO for your website. You chose SEO services for your website to rank higher.

The SEO expert does some work on your website that will lead to improving your website ranking.

Next, your website will get high traffic and a low bounce rate. 

After getting such better results, you will get high leads and customers.

It is possible because SEO increases your visibility to a wide range. That’s how SEO practices on your website will help you generate high sales.

This is why SEO is important for your business growth in 2022. 

Read more: Learn 11 Conversion Rate Optimization Hacks & 6 Avoidable Mistakes to Skyrocket Your Sales

Returns More Than Your Investments

The most significant marketing term that every businessman chases is: Returns On Investments. 

SEO provides higher returns on investments than paid ads on Google. It is actually the opposite of Pay Per Click advertisement.

And when you rank organically on certain keywords on Google, you are more likely to gain the trust of the audience.

SEO is long-lasting. After conducting SEO on websites, the effect lasts longer, and you have more time to develop them.

Focusing on SERP rankings will make ranking easier and getting quality traffic that will eventually lead to high ROI. 

That’s how you get a better conversion rate. 

In simple words, you would get more returns on your investments if you choose SEO. That’s why SEO is important for your business growth. 

Have A Strong Digital Presence

Your reputation is directly proportional to your sales and same goes for Online Reputation.  

As you know, you are being watched online by your targeted audience and customers. They are actually watching how well you are doing.

So, you need to make sure that you leave a positive mark on them. 

SEO will help you build your online reputation. 

Do you know Online reputation management includes specific articles ranking, videos and blogs highlighted on websites?

Yes, that’s how online reputation management is done. 

But when your business is actively working on SEO, you would have a great opportunity to leave a positive impression on them. 

Opportunities In Partnering With Other Businesses.

The higher you rank, the more people will notice you.

This can also be seen as a benefit from SEO

 In this, you have a high chance of getting partnering opportunities from other businesses. 

The thing is, these businesses are not your competitors’ but share the same audience as yours. 

For your better understanding, you can take the example of Indian-based Mcdonald’s and Coca-Cola.

McDonald’s was offering Coca-Cola with its burgers in all of its Indian outlets.

Both the brands aren’t in any competition but share the same target audience. So that’s how they have a good chance of tying up with each other and enhancing their revenue.

It happened only because both of the brands have good images in the market. 

You can also grab such an opportunity, if you have a good image all over the internet, and it is only possible if you use SEO for your website. 

Evergreen Marketing Strategy 

SEO is actually an Evergreen marketing strategy to go with.  

You can take the help of SEO to rank up, and start generating high and quality leads from there. 

You need to make a proper strategy! 

You cannot stop after optimizing only once. 

For getting a high market share, you need to get a long-lasting SEO strategy. 

That’s how you will get the high share. 

High market share is possible due to SEO and that’s why SEO is important for your business growth 

Understand Market Behavior And Consumers’ Intent

For marketing purposes, you need to have a buyer persona for your business. 

Everyone needs that.

But what if you get the whole detailed data of market behavior and the intent of your customers.? 

And how is it possible?

Well, it is possible if you take SEO services.

Because with SEO services, comes the data of the whole market and consumers, and it would be beneficial for your business in the long run. 

You can analyze that data and plan your strategies accordingly. 

Because SEO is done by understanding the customer and the market behavior.

The data is not only useful for SEO strategies but also for your business strategies. 

So, now you can think as a businessman why SEO is important for your business growth. 

Diminish The Customer Acquisition Cost

One of the biggest reasons to get SEO for your business is it cuts down your Customer Acquisition Cost. It helps in getting your business growth with the help of SEO. 

If you simply invest and work on your SEO techniques to generate high and quality leads, you won’t need many business methods.

That’s how it cuts down your other expenses in business and leads to a reduction in Customer Acquisition Costs. 

What if you start getting leads and customers only through your website and SEO strategies? Will you still spend on other strategies?

No, Right?

That’s how you saved your Customer Acquisition Cost with the help of SEO. 

Get The Long Lasting Results

Yes, ranking your website and generating leads takes more time than paid ads. 

Also, you’ll get to see results in between 6 to 12 months, but it will last long for sure. 

SEO results are not instant but constant. 

You can see the long term benefits of SEO on your website. 

That’s why SEO is important.

Also, the paid ads create an impression that your website might not be ranking that’s why you choose to take it this way whereas, the organic ranking on a website creates an impression that you have organically ranked and you must have quality content. 

Bonus Tip

Here is a bonus tip for your business growth in 2022.

If you are truly aspiring to enhance your business growth, you can watch this video about How to Get Traffic to Your Website.

In this video, you will get many expert tips to attract visitors to your website. 

So do watch it! 

Conclusion

So, think about all these points while planning for your business strategies. SEO is just a small part of it and you need to work on it if you want to shine bright and have a unique identity of your brand in your market. 

There is no substitute for SEO that you can choose. You will have to adopt this method if you want to rank high, and this is exactly why SEO is important for your business growth in 2022. 

FAQs

Question.1 What is the importance of SEO in digital marketing?

SEO is responsible for making your website visible to a larger audience and to keep you above all your competitors. Also, this is an important factor to generate more and more leads.

Question. 2 Which of the two is more effective PPC or SEO?

Well, PPC doesn’t require much effort and it really gives you results for a short while. If I talk about SEO, it requires much effort and time but gives you long-lasting results. 

Question.3 Which tool can I use for finding the right keywords?

You can use tools like Ahrefs, and SEMrush.

Question. 4 How can I use SEO to target my local audience?

SEO has scope for that. You can take Local SEO services to target the local audience. With the help of Local SEO, you can target the geo-specific searches. 

Question.5 How does SEO help me in reducing customer acquisition cost?

Because when SEO gives you long-lasting and effective results it will reduce your other marketing costs for sure. You can freely be dependent on SEO for marketing. 

That’s how it will reduce your customer acquisition cost.