42 Best Creative Advertising Ideas to Get Inspiration

Wow, just think about this – according to the Business Research Company, the global digital advertising market is set to expand from $178.29 billion in 2022. That’s a whole lot of ads!

Now, imagine you’re a marketer – how on earth do you prevent your own ads from becoming a tiny fish in this vast ocean? The answer is as old as time itself – creativity.

That’s why in this blog, we’re going on a thrilling journey into the world of truly inventive adzap ideas.
These creative advertising ideas are like a breath of fresh air; they’re not just smart, they’re also simple and darn effective.

We’re talking everything from catchy digital billboards to irresistible social media ads. And who knows? These creative advertising gems might just spark that lightbulb moment for your next campaign!

What Is Creative Advertising?

Creative advertising isn’t just about selling a product or service; it’s about telling a story in an innovative way that truly captivates your audience.

It’s the art of using design, storytelling, and strategy to present advertisement ideas in ways that spark interest and engage viewers.

Think about it like this: traditional ads are like a plain slice of bread – they do the job, but they’re not exciting. Creative advertising, on the other hand, is like a gourmet sandwich – it’s flavorful, unique, and leaves a lasting impression. It’s the secret sauce that can set your brand apart in a crowded market.

So, how do you come up with these creative advertising ideas? And what are some adzap ideas that can help your campaigns stand out? From rethinking your design approach to finding a fresh angle for your story, there are endless ways to inject creativity into your advertisements.

Read More: Marketing Psychology That Influence Customers Behavior

Greenpeace Canada- Don’t Suck Life From the Ocean

Spreading awareness campaigns are always creative. Take a look at this picture. This is showing a very impressive concept that is how we humans are destroying marine life by using plastic products like plastic bags, straws, etc in excessive quantities.

Visually, it’s an Ad that communicates well.

World Wildlife Fund (WWF)- Sharks

WWF is trying to communicate in a more creative way about the exploitation of nature and the ecosystem that affects human life.

Humans are afraid of wild animals, be it on land or in water. It is a fact and it is okay to have this fear as sometimes it becomes life threatening. 

But what is more threatening is the extinction of these wild animals. And this what this campaign is all about.

LEGO – Build the Future

Here Lego used the concept of “Imagine” for kids. They started this campaign for kids to imagine what they want to be when they grow up and build their future accordingly. 

The Economist- Light Bulb

In september, 2005 The Economist came up with one of the most fantastic billboard advertisement ideas that lit up as you walked past by.

This gives an idea about Having An Idea.

FedEx- China- Australia

With this funny and witty Ad, FedEx wants you to know that they can easily deliver anywhere around the world. 

Animal Protection Denmark- Industrial Chickens Don’t Get Fresh Air

This campaign is from February 2019. The Ad is quite unique as it is using the plastic bag to show that Industrial Chicken Don’t Get Fresh Air. That’s why it’s unhealthy for your consumption.

Women’s Aid- Look at Me

Women’s Aid created an interactive and digital campaign. Those who look at the billboard are given feedback via a live feed placed at the bottom of the image, as a horizontal line.

Coca-Cola- Try Not to Hear This

Coca Cola came up with the brilliant ad idea to make their audience hear the ad without making any sound. Coca Cola made us feel sensory without the actual sensation.

Apple- Shot On 

Apple’s iconic “shot on” campaign, goes to show how amazing photos can be taken with just the iPhone.

Starbucks- Selfie  

Starbucks used it’s logo in a very iconic way, doing a minimalistic campaign. 

It shows that ‘Starbucks isn’t only for coffee, but is also providing a Selfie Spot’’ through its logo.

Heinz Ketchup- Slices

It’s a unique way of Heinz to tell the world that ketchup is made of really amazing, natural, and fresh tomatoes with a very impressive Tagline “HEINZ. GROWN, NOT MADE.”

Pringles- Rice Bowls

Want to be different from your brand? This is the best example from Pringles Japan.

Here they used pringles in a bowl in place of rice, showing that pringles are made up of rice. It is a healthy option. 

So now you can switch to pringles instead of your greasy and stale potato chips.

KFC- 100% Real Chicken

KFC tried this strategy for marketing, comparing itself to other competitors. Through this campaign, KFC wants to say that their chicken is actually pure chicken and not made with edibles components like other brands. 

Kit Kat- Break the Speed

Some pictures do not need much explanation. Through this campaign, Kit Kat simply teaches us to take a break from our busy lives.

Frontline- Get Them off Your Dog

A great example of visual interactiveness.

Here they have installed a picture of a dog scratching, on the floor and the people are playing the role of bugs. 

Pedigree- Book

Pedigree’s campaign shows how children move farther away when they grow up, but pets are always by your side. 

Prestige Strong Handles Billboard

“No more broken handles” – says this creative ads ideas from prestige. 

Heinz Ketchup- Hotdogs 

One of the best commercials you will ever watch. The dogs are shown as Hotdogs and then there are some people dressed as heinz products. 

Show that the food is exciting to get there. 

Thai Life Insurance

This Ad from Thai Life Insurance is quite Influential. It shows the values of the organization through the character of a man.

They used taglines like; “Making the world more beautiful” and “Thai Life Insurance, believe in good”.

Vodafone Internet Advertisement

In this Ad from Vodafone, Zumi Zumi describes the services that Vodafone provides like; sharing pictures, playing songs, showing videos, and playing along.  

Funny Pepsi Ad in 2018

This funny ad from Pepsi uses astronauts to show the desperation for Pepsi, where they were about to blast off to space but because they were so desperate for Pepsi, they missed their trip to space. 

Creative Billboard That Mimics Nature- Nestle 

You can learn from Nestle that you don’t need to stick to that rectangular shaped billboard for Advertisements.

Clean Pores- Clean Billboard of Pond’s

The brand didn’t use the rectangular billboard but creatively improved the billboard to look more attractive. 

The billboard is presented here as a human skin and the man who is cleaning the pore is represented as a POND’S cream, giving a proper description of how their product works on the skin. 

Mars Truck Size Chocolate

Mars made this 3D commercial on trucks to promote its new truck-sized chocolate.

MacDonald’s Light Logo Billboard

This advertising idea from Mcdonald’s is actually amazing. It shows that they’re open at night too. 

Adidas Creative Pop up Store

In Amsterdam, Adidas made a pop-up store that looks like a giant shoebox.

Chupa Chups- It’s Sugar Free

A very creative ad ideas by Chupa Chups to show that their candies are sugar free.

But in reality, they used a dummy lollipop to present such sugar free candy before us, the best creative advertisement idea. 

Orion Telescope

A most stunning advertisement idea by Orion Telescopes, showing its magnifying power.

Colgate Dental Floss 

Colgate, showing how better their product works. Through this campaign they want to tell us how deep their Floss can clean your teeth. 

Nivea Night Cream 

This picture shows Nivea’s night cream in a very subtle way. The best way of creative advertisement.

Stronger Marriage

One of the great advertisement ideas about Marriage counseling. Replace “ME” from “WE”.

Brilliant, isn’t it ?

Liking Isn’t Helping- Be a Volunteer

Is ‘liking’ on Social Media actually helping?  No, you must go and help the ones who are in need. 

Veet- No Hair Is Better

JUST VEET IT!!!! They have used a clean soap to show that if you use this product, you can easily get rid of unwanted hairs. 

Spotify- Listen Like You Used To

SPOTIFY: here you can get any song from any genre of any year. Clearly shown in the Ad, from 1989 to 2019. 

Cadbury- Donate Your Words

Once, Cadbury came up with one of the best advertisement ideas, that is to leave the wrapper of chocolate blank and you can write the words you want to write to your loved ones and gift them.

 QR Code Campaign for the Olympics

One of the most creative ad ideas QR Code campaign was launched by Turkish Airlines for the Olympics.

The company made QR codes out of some national flags and then placed them on a number of bus stops all over the city. 

They added a little thrill by turning their campaign into a scavenger hunt.

Give a Hand to WildLife

The advertising agency Saatchi & Saatchi and the body painter Guido Daniele made these creative images for the WWFs  “Give a Hand to WildLife” campaign. 

The philosophy behind this campaign was to support the world’s most endangered species in an entertaining way.

Nike- Just Do It

This is the Mission Statement of Nike (JUST DO IT) where they clearly talk about their mission i.e. to create groundbreaking sports innovation.

This is a fine example of the Mission of a brand and they also elaborate how they are going to achieve the mission by making products more sustainable, by building a creative and diverse global team, by making a positive impact in communities.

Google- Year in Search (2020)

It was the year of pandemic, pain and uncertainty. In such times, people seek understanding and meaning. 

It was the year the world searched for “why” more than ever.

This video from GOOGLE, featured the question we asked this year. 

Metro Trains- Dumb Ways to Die (2012)

This video Ad showing Dumb ways to die, is from Metro Trains, Melbourne.

The Melbourne metro is spreading awareness regarding safety rules when you are at train platforms through a song i.n. Dumb Ways To Die. This is one of the best examples of creative advertisement. 

 Always-  #LikeaGirl (2015)

It’s a video for the #LikeAGirl campaign to make a rightful place in the society for girls. 

The video talks about the confidence crisis that a girl faces. 

Honda Accord Ad

It’s a commercial run by HONDA to showcase their new car HONDA Accord. It’s a video showing Honda’s Domino Effect in a very innovative way.

Conclusion

Ready to turn your advertisement ideas into compelling campaigns? Incrementors can help! We specialize in creative advertising, transforming your concepts into captivating adzap ideas. 

With a dedicated team of experts, we simplify complex strategies, creating unique campaigns that connect with your audience. 

Whether you’re rethinking your current strategy or starting from scratch, Incrementors is here for you. Eager to amplify your brand? 

Book a free 30-minute strategy session with our team. Let’s take your creative advertising ideas from inspiration to implementation. Your journey to advertising success starts here, with Incrementors.

FAQs

Question 1 What is creative advertising idea?

It is like an idea of advertisement that captures the audience’s interests and influences them to take actions. 

Question 2 What are the 4 types of creative advertising?

There are 4 types of creative advertising; those are;

Display Advertising

Video Advertising.

Mobile Advertising.

Native Advertising.

Question 3 How do I make a good creative advertisement?

You can make a creative advertisement just by sticking through the viewers’ intent and language. Also, you need to address their pain point. 

Question 4 How can we improve creative advertising?

For that, you can get inspiration from the advertisement I have elaborated above and try to apply such creativity in your advertisement too. 

Question 5 How can I write a catchy ad? 

Take these points into consideration for writing a catchy ad; 

A) Add humor to your advertisement

B) Use simple language for a better understanding

C) Use Empathy

D) Include numbers and statistics.