11 Action Plans For Marketing On Amazon

Whether you’re a newbie or experienced seller on the amazon platform, your ultimate objective is to maximize sales by utilizing the platform to its greatest capacity.

Right?

And Amazon, being a well-known name in the eCommerce industry, is responsible for the industry’s largest annual sales. 

So, as an ecommerce business owner, it’s up to you to make the most of this platform and increase your sales. But is it that easy?

No, as the platform becomes increasingly popular, there is a need for specialized tactics to beat the competitors. The consequence is pretty hefty, that is, suffering non-visibility goods, revenue losses and your customers shifting towards your competitors.

So, in this blog, we will learn about some of the simplest and effective tips that you can implement for marketing on Amazon. 

Simple Tips For Marketing On Amazon

Be A Resource

It should come as no surprise that competition on Amazon is cut-throat. Every day, on the site, new companies emerge and old brands fade away.

You must use yourself and your brand as a resource to set yourself apart from the competition, increase product awareness, and attract your target clients.

If you’re in a highly competitive product sector, such as fitness or children’s toys, you would need to explain to online shoppers why you and your items are better than your competitors. This is especially true if you know your target market can readily discover identical things on Amazon for less money.

1 Consider the value you can provide others.

2 Create a space where you can share and publicize that value.

3 Start directing visitors to your own content.

4 Collect email addresses and use email marketing campaigns to nurture leads.

5 Throughout your blog articles and emails, provide appealing CTAs.

That’s how you would be able to make more sales than you did previously.

Get Help From Influencers

Another strategy for marketing on Amazon is to get the support of well-known industry influencers. 

As previously said, internet shoppers spend a significant amount of time studying items and companies before deciding whether or not to purchase from them.

They also rely significantly on suggestions from social media influencers and celebrities, as well as evaluations from friends and strangers.

Consider working with a few influencers that have significant followings on Instagram, Snapchat, YouTube, Pinterest, or Facebook to help you reach new audiences.

According to nChannel, 88% of customers believe internet evaluations are just as trustworthy as personal recommendations. Partnering with the right influencers is another way for you to intentionally influence the opinions and actions of your target audience.

Consider A Sponsored Product Campaign

As with many other channels, you can find more success on Amazon, if you’re willing and able to pay to play. 

Having a well-optimized product listing is great, competitive pricing of your products helps too,

But, none of it matters if your target audience is not noticing products sold by you, and instead they see and buy products from your competitors.

You can choose any type of sponsored product

Here comes the role of sponsoring,

Creating Sponsored Product ads on Amazon can help you cut through the noise. That is to make your products visible to more people.

Here’s how it works: 

Step: 1 You choose the products you want to advertise.

Step: 2 Then, you decide how much you are willing to spend on it.

Step: 3 Choosing the keywords that you’d like to target is the last thing to do.

With these steps, you can easily sponsor ads on platforms such as Instagram, Amazon, etc.

And, according to Amazon, customers with similar search phrases are shown ads based on relevance. 

Ads will appear in high-visibility spots like page 1 of search results and product detail pages. 

Also, the eligibility criteria for sponsoring Product Ads on Amazon, you must have an active professional seller account and must allow shipment to all US addresses.

Second, the Buy Box must account for eligibility for the items you advertise (Sponsored Products).

Drive More Reviews

Another strategy that you can apply for marketing on Amazon is to take help from influencers, your online reviews are another important factor for online consumers.

Why are online reviews so important?

Because a positive review may boost sales, while even a negative review can have a long-term negative influence on sales.

When it comes to selling on Amazon, reviews matter just as much as they do on your own website. 

You might need a strategy for encouraging more of your consumers to submit genuine and useful evaluations on your product listing pages if you want to increase sales in the coming months.

Your goal is to merely encourage people to participate in the discussion, not to sway what is said in the evaluations (i.e. you are not paying for praise).

In case you don’t know how Amazon reviews works. 

You may find a lot of tactics for raising Amazon reviews by doing a quick Google search.

Some of them are murky and a little dubious, while others are far more accepted and widespread.

Note: You cannot and should not pay people to write positive reviews about your products on Amazon.

You also can’t give products away to people for free and, in exchange, request a positive review. This is bad business because even once your brand is caught doing this Amazon will ban you from selling your products.

Optimize For SEO

In order to put your products in front of more people, you need to make sure your listings are optimized for search. This is one of the most crucial steps for marketing on Amazon. 

It’s similar to the exercise and effort that you have to put into optimizing your website and product pages for Google. When your listings are optimized, your products show up higher in search results. 

Here’s the list of some things you should pay attention to:

1.Keywords

Amazon allows you to add 250 characters to your keywords on the backend to improve product visibility. These are hidden from the customers and allow you to link your product to specific keywords and phrases.

To compete on such an eCommerce platform, don’t forget to conduct keyword research.

2.Titles 

When developing a title, put yourself in the shoes of the buyer. Then, you would be able to create attractive titles. Or, analyze your top competitors and get done with your titles.

3.Images

When it comes to photos, Amazon has a set of rules in place. Clear, easy-to-understand, information-rich, and appealing product photos are essential.

4. Q&A

Your customers are looking for information. You may address frequently asked questions and keep your customers informed by including a Q&A section.

Once you are done with all these SEO things, nothing can stop your eCommerce store to rank high on Amazon and generate more sales. 

Create An Extraordinary Buying Journey

Another great way to boost sales on Amazon is to create an extraordinary buying journey for your customers.

Because competition is so intense on the platform, you need to go out of your way to show online consumers what it is that makes buying from you unique.

That means you need to spend time creating a brand reputation that gets people talking about you and coming back to buy your products again and again. That simply means you need to provide some extraordinary services to your customers.

I know some of you might be thinking, “isn’t just a 10-day return policy good extraordinary services?”

But, wait a minute. Isn’t this service provided by Amazon? So, what’s your contribution to that?

Just think about it and come up with some creative ways. 

There’s no real equation for creating a winning buying experience for your customers, it varies depending on your industry and the type of person you’re ultimately trying to serve.

There are, however, a number of things you can do to start strengthening your reputation and making people feel excited to buy from you and tell their friends about you.
Like, you can provide some items at a low cost when purchasing together.

You can create a combo of things that can be bought together.

This will help you in two ways.

First is, it would sell more of your products and the second is, users would start recognizing you. 

Add Your Product Listings’ Q&As

While many companies sell on Amazon, few make use of the product Q&As, which are available on every product listing – it comes after your product description for reference and is a useful tool for marketing on Amazon.

What you can do is examine your competitors’ Q&As section and observe how they are using their Q&As.

Trust me when I say this section is also very important in buyers’ purchasing decisions.

A popular question in the Q&A area, for example, is about product sizes. If a customer is unsure whether your product will fit in their house, apartment, garden, or room, and you haven’t answered their inquiries, they will go elsewhere.

If you take a proactive approach to your FAQ area, your staff will be able to not only secure those purchases but also sell your product to additional potential customers.

Find The Best-Selling Products, Then Double-Down

Finally, the best way to boost sales on Amazon is to figure out which of your products are selling best and double down on them.

If you’re struggling to gain purchase, try reducing the number of items you’re selling, and create a more targeted marketing strategy that you can use for just a few of your products.

If you start seeing the kind of numbers you’re looking for after executing your strategy, you can slowly introduce more items again and develop new strategies based on what you’ve learned along the way.

Product Title Optimization 

One of the most important aspects of an Amazon listing is the product title. 

This will help you rank better for all product-related searches while also increasing click-through rates. 

Simply said, if your product names are well-optimized, more consumers will click on your product instead of your competitors’, resulting in a higher Amazon ranking.

You must incorporate-

1. Description and brand

2. Line of Products

3. Components of essential ingredients

4. Color \Size \Quantity

Let me give you an example of a Good Product Title and Bad Product Title.

Also, add complimentary items like this to your product offering on a holiday or a sale. The best way to optimize your product names is to start with the most crucial keywords.

However, avoid stuffing too many keywords into the product title.

Use Product Descriptions That Are Insightful

After capturing the customer’s attention with your title, you must now persuade him to pick your listing over your competitor’s.

But what method will you use to do this?

You can use bullet points in your product descriptions, also, include product characteristics, customer advantages, and any other additional aspects you’d like your user to be aware of.

You can write a product description like this:

Put yourself in your customer’s shoes and jot down the solutions to the queries they had asked previously or asking for now.

If your product is identical to another, but yours was more effective in answering the user’s queries, he or she will be more inclined to pick yours. 

Also, use keywords that are relevant to your product, but don’t overdo it.

Product Pricing

Pricing is one of the most competitive ranking variables on Amazon. Increasing visibility and sales requires a flexible pricing plan that allows you to adjust rates fast while remaining competitive.

You may choose from three different pricing strategies: manual, rule-based, or algorithmic pricing. Choose the one that best matches the stage of your company.

If you have a lot of SKUs, for example, an algorithmic pricing approach can be the ideal solution since it allows you to modify various prices quickly and without a lot of human effort.

Conclusion

If you’re struggling to gain purchase, try reducing the number of items you’re selling, and create more targeted marketing on amazon strategy that you can use for just a few of your products.

And you will start seeing the kind of numbers you’re looking for after you execute these strategies within your business materials.

Begin with simply one product, gradually expose them to others, and come up with your own, unique techniques based on what you’ve learnt.

For more marketing tips and services, you can schedule a free-of-cost 30-Minute Strategy session with our experts. In this call, our experts would discuss your problems and provide you with the free strategies that you can use to boost your sales and revenue.

FAQs

1. What is a marketing action plan?

Businesses utilize a marketing action plan to establish and implement marketing strategy. A marketing action plan helps your business stay on track and measure progress as it executes marketing campaigns by putting your goals, strategies, and other plans in writing.

2. How much does Amazon marketing cost?

In the fiscal year 2020, Amazon’s marketing spending amounted to roughly 22 billion U.S. dollars, up from 18.9 billion U.S. dollars in the previous year.

3. How much do Amazon ads pay?

On average, Amazon advertisers pay $0.81 for every click on their ad. The important thing to remember is that the cost is not set in stone. Your advertising campaign costs will depend upon your competition and your budget.

4. How do I promote my Amazon affiliate?

How to Promote Amazon Affiliate Marketing and Make it Highly Profitable

A) Product links in the text.

B) Select trendy products.

C) Offer a detailed review.

D) Utilize native ads.

E) Keep your eyes on holidays.

F) Build an email list.

5. How do you write a marketing plan’s action plan?

The following are the stages to creating a marketing action plan for your business:

A) Make a list of your objectives.

B) Make a list of your critical performance indicators.

C) Determine your target market.

D) Create a strategy.

E) Identify your competition.

F) Assign roles and duties to each person.